Salem Communications Posts Q4 2013 Revenue Increase of 3.4%; Broadcast Up 1%. Digital was the key to Salem Communications’ 2013 fourth quarter revenue increase of 3.4% for the company as a whole. The broadcast sector was up 1% on revenue of $47.4 million and broadcast makes up about 60% of the company’s revenue. The company’s publishing sector was flat while internet and e-commerce was up 16.6%. Salem’s outlook for the first quarter of 2014 projects “total revenue to increase 9% to 11% over the first quarter 2013 total revenue of $55.6 million. The company is also projecting operating expenses before gains or losses on the sale or disposal of assets, impairments and stock-based compensation expense to increase 13% to 16% as compared to the first quarter of 2013 operating expenses of $48.2 million. This guidance includes the impact of the hiring of two new senior executives and the financial performance for the recent acquisition of Eagle Publishing. The guidance for the first quarter contemplates a loss of $0.4 million due to the assumption of some unfavorable contracts that will rapidly unwind and the fact that the first quarter is always a soft quarter in the book publishing business with the big titles being released in the spring and in the fall.”
Nielsen Study Ties Station Choice to Buying Behavior. In a release from Nielsen about its recent major market pilot test, the company says that “for the first time, a connection can be drawn between what consumers listen to on the radio and how they spend. This solidifies radio’s place as a valuable marketing platform for advertisers and media planners. The major market pilot test combined proprietary Nielsen data with anonymized panelist credit and debit card purchasing behavior covering more than 24 billion transactions and $2 trillion in annual sales primarily from the retail, travel, digital, restaurant, entertainment, financial services and telecom categories.” Results from the Dallas market, for example, show that listeners to pop radio spend more per buyer annually on casual dining than those listeners who prefer other formats. In the same market, rock and alternative listeners spend more per buyer annually in retail locations than listeners who prefer other formats. News/talk listeners, the study showed, go to the movies more each year that do listeners of other formats. Nielsen SVP of local media product leadership Farshad Family says, “The ability to determine how radio listeners among different formats like pop, news or rock are spending their dollars creates a unique opportunity for radio broadcasters to make a case for the value of their audience. We are just beginning to tell the story about the value of radio’s audience. As we make progress on conducting more links between listening data and purchase data, we will continue to share more insights with the marketplace.”
Ordway’s ‘Big Show Unfiltered’ to Begin Next Month. Longtime Boston sports talk radio host Glenn Ordway is returning with a daily, 3:00 pm to 6:00 pm program (“Big Show Unfiltered”), which will be heard via his SportstalkBoston.com website and on mobile devices. “I am so thrilled to once again be talking local sports in my hometown with the best fans in America,” comments Ordway, who presided over “The Big Show” for 27 years on Entercom-owned Boston sports outlet WEEI. “I look forward to presenting an alternative in the market that will feature the best of the past with some new, innovative elements and voices. There is no reason to hold anything back anymore – it is all unfiltered.” The renamed “Big Show Unfiltered” is set to begin in about two weeks (Monday, March 17) and it will include similar components from his WEEI program, such as “The Whiner Line.” It is believed that down the road, Ordway is planning to have his program air on a terrestrial radio network comprised of New England affiliates. Boston native Mike Salk, who co-hosted a program on Seattle’s KIRO-AM since 2009, replaced Ordway in afternoon drive on WEEI-FM alongside Michael Holley. Ordway’s final show on WEEI-FM was in mid-February of last year.
Logan Exits Shane Media. Stating on his Facebook page that he thought he’d “spend the rest of my working days in this chair at Shane Media,” Lee Logan says the fiscal realities of the industry have him exiting the consulting company and looking for his next great opportunity. Logan had been with Shane for the past seven years and was instrumental in assisting Radio One put its all-news format on KROI, Houston “News 92 FM.”
Freedom’s Voice Broadcasting to Purchase Dark KPTO, Pocatello for $75K. The principal of Freedom’s Voice Broadcasting is Tim Aalders who hosts the “Freedom’s Voice” talk show heard on United Broadcasting Company’s KTKK, Salt Lake City. Ted Austin’s Main Street Broadcasting is the seller for the signal that is currently dark. Aalders plans to expand the reach of his programming into the southeastern Idaho market. This is no announced timetable for KPTO going back on the air.
If Weekends Were Weekdays? Hey, They Are! That so many talk-formatted stations air infomercials on weekends is not news – nor is the programming-versus-sales paradigm so prevalent at many of these stations. Media consultant Walter Sabo says a little-known truth in the business is that Saturday midday is an indicative daypart and the second highest Homes Using Radio daypart. What could this mean to your talk station? Read Walter Sabo’s latest column here to find out.
Odds & Sods. The New York Festivals World’s Best Radio Programs announces the appointment of Michael Freedman, senior vice president and professor at University of Maryland University College to the New York Festivals International Radio Program Awards Advisory Board and GrandJury panel. NYF executive director Rose Anderson comments, “Michael Freedman brings over 35 years of broadcast journalism experience to his role as Advisory Board and GrandJury member. His creative vision and reputation within the industry will be a tremendous asset.”…..ESPN O&O WEPN-AM, New York “ESPN Deportes Nueva York” will continue to air New York Mets play-by-play in Spanish as the team and rights owner Clear Channel (English-language games will be heard on WOR) agree to continue the broadcasts through the 2016 season…..Hubbard Radio’s WTOP, Washington announces the addition of an entertainment section to its WTOP.com site with WTOP.com staffer Alicia Lozano named editor for the section. Director of digital media John Meyer comments, “As WTOP evolves into a digital news operation, we are continuing to dedicate resources to original digital content that will feed not only our website but also our radio and mobile platforms. The Washington area is rife with local stories concerning the arts, music, movies and more. Our entertainment section will bring these stories to life online and on-air.”…..Media consultant Holland Cooke (pictured above at left in the WABC, New York studios with host Laura Smith) is appearing on WABC, New York this weekend on “Saturday Café with Laura Smith.” Cooke, who also blogs at his SurvivalSpeech.com, will offer “9 Tips For YOUR Academy Awards Acceptance Speech.”
The Media Roundtable. TALKERS and RadioInfo sales and marketing specialist Al Herskovitz (standing) was a recent speaker at the Media Roundtable in Sarasota, Florida. His subject was “The Current State of Radio Broadcasting.” The Media Roundtable conducts a monthly meeting that brings together media executives and active participants from all types of media: radio, TV, cable, internet, newspapers, magazines, publishing, motion pictures, theatre arts. The purpose of the group is to review current and future news and developments in the media with an interchange of opinions and questions by those in attendance. The Media Roundtable originated in 1950 in New York City and moved to Florida in 1991 and is unique in the United States. It currently is chaired and managed by longtime TV executive Irwin Starr. While there are some 300+ active members, the luncheon sessions are limited to the first 50 who make reservations. Pictured here with Herskovitz are Starr at far left and media broker Burt Sherwood, second from left.
TALKERS Weekly Affiliate Roundup. The Envision Networks-syndicated “America Weekend” talk show featuring Paul Harris, Turi Ryder, Rob Carson and other personalities, is added to the program schedule at Ohana Media Group’s KAST, Astoria, Oregon.
‘Religious Rights’ Legislation Top News/Talk Story for Week of February 24-28. The story of Arizona Governor Jan Brewer’s veto of a “religious rights” bill that would have allowed businesses to discriminate against customers based on religious beliefs was the most-talked-about issue of the week, landing atop the Talkers TenTM. At #2 this week was scrutiny of the rollout and effects of the Affordable Care Act. Following at #3 was the political unrest in Crimea and Ukraine and the U.S.-Russia tensions accompanying it. And at #4 was the 2016 presidential race, Hillary Clinton’s prospects and the looming mid-term elections this fall. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio and is published every Friday at Talkers.com. View this week’s entire chart here.