Archive for September, 2013
By Holland Cooke
BLOCK ISLAND, RI – While conservative radio talkers cheered on Ted Cruz’ Senate marathon, and other repeal-ObamaCare efforts, there’s a different conversation underway in the station manager’s office. Some 500 broadcasters recently sold out a Radio Advertising Bureau webinar on harvesting Affordable Care Act-related advertising.
I just watched the (archived) webinar, and I HIGHLY RECOMMEND it. Here’s the link, and it’ll be $49 well-invested: http://www.rab.com/webcasts/wod.cfm
Veteran broadcaster Dave Burke spent the last year immersed in studying ObamaCare’s impact on various stakeholders, and draws a road map to what shapes up as a major, long-term advertising revenue stream.
By Walter Sabo
NEW YORK — This is my experience. In my work, I have seen businesses grow and prosper when they embrace new, daring ideas based on marketplace demand. The winners are nimble organizations that jump on the neat idea and focus on the product, not organization politics. When fear of new ideas sets in and a business allows staff positions to grow too big and powerful, those businesses implode.
The current economic depression celebrates “operators” — executives with shrewd “operating” skills who are known for their ability to cut costs, cut staffs, sell their story to Wall Street and keep their company within its COMFORT ZONE. They do not have nor are required to have vision. Knowing what’s next is the key to growth in any industry. No vision, no growth.
Today, media businesses are excited when they show quarter-to-quarter, year-to-year growth. But this is false growth. Compare any media business with 2007 revenue figures and business is down. Five years after the depression began, revenue is still down.