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Archive for July, 2013

The Smartest Programming Move I Ever Made for My Radio Stations

| July 31, 2013

By Michael L. Zwerling
KSCO/KOMY, Santa Cruz
Owner

zwerlingksco (2)SANTA CRUZ — It was February 2009.  KSCO-AM 1080, Santa Cruz-Salinas-Monterey-San Jose was being called by every radio syndicator in the country trying to bend our ear about taking their program to replace The Radio Factor with Bill O’Reilly who was terminating his daily syndicated radio program on Feb 27.

I had instructed our staff to inform such callers that the replacement would be live and local, which they did.

This information was met with both surprise and disbelief, because that was (and IS) certainly not the trend for local radio stations; in fact just the opposite was and is true.  But at KSCO, we like to be different; and it helps to be located in a part of the world with more unusual, interesting, and FASCINATING characters per square inch than in any other part of the planet.

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Radio from the Newspaper: Stop the Presses?

| July 31, 2013

By Holland Cooke
Consultant

BLOCK ISLAND, RI — The impending launch of a Boston Herald-based online audio stream points to an opportunity I’ve been recommending to local radio newscasters who’ve been getting fired right and left these past several years.  With hard copy media now so mature, yet still commanding such a big revenue share, rich media was always a logical line extension for newspapers.  They need it, they know it, and they know they don’t know how to do it as well as broadcasters do.

Even without the financial support and promotional heft a newspaper gives a netcast, non-AM/FM “radio” is exploding.

  • “The transmitter” has been there ever since we could save as .mp3.
  • “The receiver” became conspicuous a decade ago, when iPod was the shiny object.  Since then, smartphones have obsoleted such player-only non-AM/FM receivers.  As he’s described what he terms “the media station,” TALKERS publisher Michael Harrison has suggested that the P-O-D in podcasting might simply refer to “Programming on Demand.”

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Wednesday, July 31, 2013

| July 31, 2013

cumulusMore Q2 News from Cumulus CEO Lew Dickey.  Yesterday TALKERS reported Cumulus Media’s second quarter revenue figures and the fact that Lew Dickey largely avoided the Rush LimbaughSean Hannity flap by saying he wouldn’t discuss it because they are still in contract negotiations.  He addressed other topics TALKERS readers may be interested in: those 10 “code red” stations (big news/talkers bringing down the rest of the company); the health of the CBS Sports Radio Network project for which Cumulus is handling affiliate and ad sales; and the state of network talk programming.  First, Dickey told investors the number of “code red” stations is down from 10 to 1 but didn’t specify which station still lags.  Second, hedickeylew states the CBS Sports Radio format is on 300 affiliate stations and is exceeding its revenue plans.  “We’re highly encouraged by our early success and expect CBS Sports Radio to be a material growth driver for our company in 2014 and beyond.”  And third, addressing the state of the Cumulus Media Networks (which includes syndicated talk – Huckabee, Savage, “Red Eye Radio” – as well as a lot of music programming) Dickey reports it’s been a bit “choppy” but he sees it settling down.  “It grew for us in the second quarter and we look for it to be positive in the back half of the year.  It’s a pretty fragmented space that ultimately begs for more consolidations… it did turn in a positive performance for us in second quarter.”  Thanks to Seeking Alpha for the transcript.  Members can see the entire conference call here.

abramsonnancyWall Street Journal Radio Network Executive Director Nancy Abramson to Exit Post.  Radio management pro Nancy Abramson tells TALKERS the company is reorganizing its management structure and she is moving on.  She says she’ll remain with the company through mid-September to assist with the transition.  As for the rest of the staff with which the industry is familiar, Abramson says the affiliate team of Susan O’Connell and Susan Moran will continue to service  the affiliates of “The Wall Street Journal Report,” “The Wall Street Journal This Morning,” “The Dow Jones Money Report” and “MarketWatch.com Reports.”  John Wordock and Patrice Sikora will continue to oversee the news product for The Wall Street Journal and MarketWatch.com Radio Networks.  Abramson says she is excited about new opportunities and looking forward to the next adventure.  Abramson has served with WSJRN since 1996.

mccannjakeGreater Media Promotes Jake McCann to Director of Sales for Detroit Stations.  Jake McCann moves from Greater Media’s Philadelphia stations where he was general sales manager at sports talk WPEN “97.5 The Fanatic” and classic rock WMGK.  In Detroit he’ll be in charge of sales for rock WRIF, classic rock WCSX and currently-AC-but-rumored-to-soon-be sports talk WMGC.  The fact that McCann has experience selling sports talk could be part of the reason McCann is making this move if, as expected, WMGC flips to sports in August.  In a statement, Greater Media Detroit market manager Steve Chessare says, “Jake is the right person to lead our three station sales operation in the Motor City.  His passion, dedication and leadership are exactly what we need to take our three outstanding radio properties to the next level.”

wcfn sports logoRadio One Gives Up on FM Sports in Cincinnati.  After seven months, WCFN, Cincinnati “FM 100.3 The Fan” has let go most of its staff, cut ties with CBS Sports Radio Network and flips back to an urban oldies format as “Old School 100.3.”  The Cincinnati Enquirer’s John Kiesewetter reports that production manager Rob Williams was the only staffer to survive the change.  Tom GambleRichard SkinnerWill ChambersChad BrendelRick UcchinoRick BroeringJeremy Lance, former Reds pitcher Joe Price, and Steve Harris all exited the station on Tuesday morning.  Richard Skinner, who hosted “Two Angry Guys” along with Tom Gamble, tells Kiesewetter he’s not angry about the change, “Radio is so cyclical, that you know your time is coming (to get fired).  They (Radio One) didn’t seem to have a plan of attack, and they’re pulling the format at a time of the year when all the people are listening for football and baseball.”  Clear Channel operates two sports talk stations in the market – WSAI, a Fox Sports Radio affiliate and WCKY, which uses ESPN Radio programming – both of which air largely national shows.

cookehollandHolland Cooke: Radio from the Newspaper.  Radio consultant Holland Cooke adds to the discussion about newspapers entering into the digital talk radio streaming business that’s been a major part of industry chatter in the wake of the Boston Herald’s announcement about the creation of Boston Herald Radio coming Monday, August 5.  Cooke has experience in this arena and he offers advice to publications considering the move.  Among some dos and don’ts: don’t separate the studio from the newsroom (the sound of busy reporters is crucial!); don’t assume good reporters make good talk hosts; do promote you’re emanating from a storied newsroom; and do make content available for download and later playback.  Read Holland Cooke’s entire piece here.

kroi logo‘News 92 FM’ and ‘Yahoo Sports Radio 1560’ in Houston Agree to Content Sharing Deal.  Radio One’s all-news KROI and Gow Media’s sports talk KGOW in Houston agree to a content sharing deal that will have KROI producing newscasts for KGOW and the latter producing sports updates and actualities for KROI.  Here’s how it will work: kgow logoBeginning in early August, “News 92 FM” reporters will provide hourly, short-form news updates to “Yahoo Sports Radio 1560,” initially for use on nights and weekends, and ramping up to a full broadcast schedule shortly thereafter.  In like manner, “Yahoo Sports Radio 1560” reporters will provide sports updates and actualities twice per hour for integration into the “News 92 FM” broadcast clock between 7:00 pm and midnight daily, and from 6:00 am to noon on weekends.  Radio One RVP Doug Abernethy and Gow Media CEO David Gow began discussing the possibility earlier this year.  Abernethy states, “Research suggests that news and sports stations have shared listener bases. So this makes sense for both stations.  We have the best newsgathering and reporting resources in the city, and ‘Yahoo Sports Radio 1560’ enjoys an equivalent reputation in the world of sports.  We’re leveraging our respective strengths so that the ‘News 92 FM’ listener can get a quick sports update from ‘Yahoo Radio 1560,’ and their listeners can get top-flight news from ‘News 92 FM.’”

zwerlingmichaelZWERLING: The Smartest Programming Move I Ever Made for My Radio Stations.  You might be surprised to learn which syndicated host turned out to be so spectacularly successful for outspoken, independent radio station owner Michael L. Zwerling at his widely admired AM combo of KSCO and KOMY, Santa Cruz, California that he felt compelled to share it with the entire industry.  Then again, you might not.  Find out the answer and more in a new exclusive TALKERS opinion piece posted today (7/31) by clicking here.

sportsusa‘Broadway Joe’ Joins Sports USA for Weekly Podcast.  Sports USA announces NFL great Joe Namath will join the company to produce a weekly podcast for the company during the 2013 football season.  Sports USA president Bob Moore says Namath’s podcast will begin in the middle of August and run through this year’s Super Bowl.  Moore states, “It doesn’t get bigger than Joe Namath!  Joe is extremely passionate about football and his insights are amazing.  This podcast will give him the platform to reach all of his fans across the country and beyond.”  Namath comments, “I’m thrilled to join the Sports USA team with my new weekly podcast.  I look forward to expressing my opinions on both the NFL and college football each week from the beginning of the season all the way through the Super Bowl.”

rollinsvsbubbaWTKS, Orlando’s Russ Rollins to Face Bubba the Love Sponge in Wrestling Match.  Yes, you read that right.  As you see in the poster here, it’ll take place at the Arena Bowl in Orlando on August 17 and feature “The Monsters” vs “Bubba’s Army” as Russ Rollins & The Demon take on Bubba the Love Sponge & Kevin Nash with Marc Mero as a special guest referee.  Rollins tells TALKERS it’s the “Battle of the #1 morning shows!” and pits Clear Channel against Cox Media in front of 15,000 to 16,000 screaming fans!

2016 Presidential Race, Weiner Sexting Scandal, NSA Surveillance Program, ObamaCare Implementation, and Bradley Manning Verdict Among Top News/Talk Stories Yesterday (7/30).  The possible candidates in the 2016 presidential election; the ongoing backlash from the Anthony Weiner sexting scandal; new developments in the NSA surveillance program case; the costs of the implementation of the Affordable Care Act; and the verdict against Bradley Manning in the Wikileaks case were some of the most-talked-about stories on news/talk radio according to ongoing research from TALKERS.

Media Broker Spotight –
Roger Rafson, CMS Station Brokerage

| July 30, 2013

Talkers RadioInfo composite 2

This week’s spotlighted broker: 

Roger Rafson  •  CMS Station Brokerage

rafson

sandi new 7-16-13

 

 This interview was conducted by Sandi Bergman.

 

 

Sandi:  What did you do before becoming a media broker?

Rafson:  I’ve been in radio since I was 11.  It’s all I’ve ever done.   I have a passion for radio.

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Sales Lead, Programming Heads-Up:
“The Fixer Mindset”

| July 30, 2013

By Holland Cooke
Consultant

BLOCK ISLAND, RI — Remember that riveting scene in “Mission Impossible III?” At a swank Vatican City reception, the MI force kidnaps Philip Seymour Hoffman’s villainous character…and nobody knows. The switcheroo is high tech. In a back room, a 3D printer creates a mask that enables Cruise to masquerade as the abducted Hoffman, and walk right out the front door.

Don’t shrug this off as something you only see in the movies. Elsewhere in Hollywood, one Jay Leno has spent a small fortune on high-end 3D printers, to produce otherwise-unavailable engine parts for his couple hundred collectable cars. At the 2014 Consumer Electronics Show, there’ll be an entire Tech Zone dedicated to 3D printing; so look for my CES coverage here in January, and listen for my reports on “America in the Morning” and my client stations.

Back when ex-DJs my age got into radio, we played the hits. And “a hit” was a song, on a 45-rpm vinyl disc, sold in brick-and-mortar storefronts. Now, songs are digital downloads from Amazon and iTunes. And the definition of “television” has broadened to include Hulu, Netflix, and other interlopers investing aggressively in their own hits. Real soon, “a hit” will be 3D print software code. You’ll order the part or gadget you need from Amazon or iTunes, and the author will print-and-ship to order.

If I had a 3D printer, the first thing I’d print is another 3D printer. But I digress.

Here’s what all this means to radio…

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How Liberals Have It Wrong About
Rush and Sean

| July 30, 2013

By Alan Colmes
Fox News Radio/Fox News Channel
Host/Commentator

colmesalanNEW YORK — Headlines have been blaring all over the digital universe about Rush Limbaugh and Sean Hannity being tossed off the air by Cumulus and losing 40 stations in key markets.

However, in the words of the legendary Paul Harvey, readers are not being told the rest of the story. Cumulus and Clear Channel have been buying up stations in major markets. Limbaugh and Hannity are syndicated by Premiere, which is owned by Clear Channel. Rather than pay fees to Cumulus to carry these shows it makes more sense to put them on their own properties, reduce local talent costs, and save those fees. The two top-rated talkers aren’t going anywhere. They’re just changing dial positions and, in many cases, to better signals.

Seeing liberal bloggers declare victory about how a boycott of these shows’ sponsors led to this makes my hair stand on end for four reasons.

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Tuesday, July 30, 2013

| July 30, 2013

cumulusCumulus Revenue Up 3.1% in Q2; No Comments from Lew Dickey on Limbaugh Situation.  As Cumulus Media prepares to hold an investors’ conference call this morning at 11:00 am ET, the company releases Q2 revenue figures that highlight a 3.1% increase in net revenue on $289.7 million compared to the same quarter one year ago.  The company notes, “This increase was attributable to a $4.3 million increase in local advertising revenue, a $3.9 million increase in revenue related to digital initiatives and a $2.8 million increase in revenue due to the addition of stations in the Bloomington and Peoria markets we acquired from Townsquare Media in July 2012.  These increases were partially offset by a decrease of $2.3 million in cyclical political revenue.”  Chairman and CEO Lew Dickey issued the following statement, “This was a solid quarter earmarked by revenue growth and strong expense management.  Our targeted growth initiatives are ramping on schedule and our merger integration and problem market turnarounds are largely complete.”  During today’s investors’ conference call, Dickey pre-empted any questions about negotiations with Premiere NetworksRush Limbaugh and Sean Hannity saying he wouldn’t comment while the company is in negotiation mode.  When asked later the call if the company makes money on the Rush Limbaugh program, Dickey reiterated his unwillingness to comment but said he’ll have more to say after the process is complete and believes that will be sooner rather than later.  Thanks to Seeking Alpha for the call transcript.  Members can see the whole call here.

bresslerrichardCCM&E Parent Clear Channel Media Holdings Names Richard Bressler President and CFO.  Richard Bressler has served as chief financial officer of Time Warner and Viacom and managing director at Thomas H. Lee Partners.  His installment as president and CFO of Clear Channel Media Holdings means he replaces Tom Casey, who served in that position for the past three years.  The company says, “As president of CC Media Holdings, Inc. and Clear Channel Communications, Inc., Bressler will work closely with Bob Pittman on the further development of strategies and initiatives to ensure that Clear Channel capitalizes on its unique assets.”  In a statement, Pittman comments, “I know Rich very well, and we have even worked together – twice – at Time Warner.  He has been an invaluable strategic partner for us in his position at Thomas H. Lee Partners, and now he will play an even bigger role in helping Clear Channel fully maximize our unparalleled assets, working closely with me, John Hogan and William Eccleshare and the rest of our leadership team to continue to build the leading multi-platform media and entertainment company in the U.S. with global reach.  I recruited Rich for this role because there are few people who have as deep an understanding as he does of our company and the opportunities we have to lead the industry in helping marketers meet the demands of increasingly connected consumers.  I’m confident that he’ll add another layer of expertise and experience as we take the company to its next level of growth, and will be a tremendous leader for our financial team.  His keen strategic, financial and analytical skills will be a huge asset to all of Clear Channel.”  In reporting this story The Wall Street Journal notes that “CC Media reported that its [2013] first-quarter loss sharply widened as revenue dropped, while sister company Clear Channel Outdoor logged a wider loss amid higher expenses tied to interest, depreciation and amortization.”

colmesalanAlan Colmes: Regarding Limbaugh and Hannity, the Liberals Have it All Wrong.  Fox News Radio talk show host and Fox News Channel commentator Alan Colmes, who is also publisher of the liberal blog alan.com, writes an opinion piece for TALKERS magazine in which he states that liberals who are jumping for joy over the mainstream press stories trumpeting Rush Limbaugh’s and Sean Hannity’s possible departure from 40-some Cumulus Media talk stations, need to examine the facts.  Colmes says, “Seeing liberal bloggers declare victory about how a boycott of these shows’ sponsors led to this makes my hair stand on end for four reasons.”  The first reason, Colmes says, is the most important in that “that’s not at all what happened.”  Read Colmes’ entire piece here.

limbaughrushRush Limbaugh Addresses Premiere-Cumulus Negotiations on Monday Program.  Rush Limbaugh didn’t go into any detail – because it wouldn’t be appropriate while negotiations are going on – but he did address the flap that began with a Politico piece that ran over the weekend alleging that Cumulus Media is considering dropping his and Seanhannitysean Hannity’s programs from some 40 O&O stations due to a breakdown in contract renewal talks.  Limbaugh told listeners that “what you’re being treated to is just a public business negotiation.”  He implied one party is leaking to the press but assured listeners nothing is likely to change but if it does, the program will be available on even more stations.  “And someday, someday I am looking so forward to being able to detail all of this for you, but suffice to say nothing is gonna happen that you will notice.  Nothing is going to change…You are gonna be able to get this radio program on as many, if not more, radio stations down the road than it’s on now.”

siriusxmArt Bell to Return to Broadcasting Via SiriusXM.  Rumors of Art Bell’s return had been bubbling for several weeks but now the cat is out of the bag as SiriusXM announces the man who took late-night talk of all things paranormal to the front burner of popular culture in the late 1990s will return from self-imposed retirement with a nightly show on thebellart satcaster.  Bell’s new program, “Art Bell’s Dark Matter,” will air from 10:00 pm to 1:00 am ET and will debut from a studio in Bell’s rural Nevada home on September 16.  SiriusXM president and chief content officer Scott Greenstein says, “We are excited to be the exclusive home of Art Bell, who has captivated a nation of listeners throughout his career with his intelligent and inquisitive, yet entertaining style.  Art Bell left terrestrial radio after the biggest possible successes.  We are honored that Art now wants to work with SiriusXM to write his next chapter.  His vision takes advantage of our best strengths and his new show will be uncensored, unrestricted, uncluttered and utterly unique.  With his return to radio on SiriusXM, he will be able to reach millions of longtime listeners and new fans everywhere in the nation.”  Bell tells the AP’s David Bauder he’s excited about working on satellite radio, “It seems to me they are the next step in technology.  I’ve always been a technological junkie.  The mix of what they’re giving me, the freedom that they’re giving me, is priceless.”  After Bell left the Premiere Networks-syndicated “Coast to Coast AM,” George Noory took over as the regular host.  He recently signed a contract renewal to continue that role and TALKERS spoke with him about his work.  See the next story for more.

noorygeorgeGeorge Noory to Lead Legions of Late Night Listeners for Years to Come.  Premiere Networks and “Coast to Coast AM” host George Noory recently announced the two sides had just inked a new contract to keep Noory in the host position for years to come.  TALKERS managing editor and West Coast bureau chief Mike Kinosian took the occasion of this new deal to speak with Noory about his career, the “Coast to Coast AM” program and much more.  Noory says one of the things about his audience that amazes him is the spread of its demographics.  “We have received phone calls from 11-year-olds and we hear from people in their 90s.  This show is very strong [among 25-54s], but talk radio skews a little older – especially at night.  People in older demos still have a lot of money and our advertisers are very happy.  People will say that their father used to listen to Art Bell and now they listen to me.  This is an all-encompassing show that blankets the entire population.”  Read Mike Kinosian’s entire story here.

bergmansandiMEDIA BROKER SPOTLIGHT: Roger Rafson of CMS Station Brokerage.  In this week’s installment of Media Broker Spotlight, Sandi Bergman of RadioTVDeals.com interviews media broker Roger Rafson of CMS Station Brokerage in Pittsburgh.  Rafson has been in radio since he was 11 years old and has a passion for the medium.  He is also optimistic about the deal business and agrees with this publication’s philosophy that now is a good time for out-of-work top executives and first-time entrants to get into ownership and roll up their sleeves at some really fine local opportunities.  His company specializes in small- and medium-market station sales.  He says, “I’ve never felt comfortable pontificating about the state of the media brokerage/station sales category as a whole.  What I can tell you about is what comes across my desk.  Yes, we are busy.  We sold 14 stations in 2012 and already in 2013 we’ve sold nine.  I do get the sense that the worst of the recession is behind us.  Better days lie ahead.”  He offers up several of these opportunities as well.  To read the entire installment of Media Broker Spotlight, please click here.

handelmanallanAllan Handelman Returns to the Air in Triad Market.  Curtis Media Group’s WSJS, Greensboro, North Carolina announces talk show pro Allan Handelman makes his return to the Triad market after a 16-month hiatus.  Beginning Monday, August 5, Handelman takes over afternoon drive on “The Triad’s NewsRadio 600 WSJS.”  His predecessor, Bob Campbell, is leaving talk radio to pursue his passion in music radio.  WSJS operations manager Matt Clark states, “WSJS airs more locally originated news and talk programming than any other radio station in the region.  Allan Handelman brings world-class credentials to our lineup while upholding our core mission of reflecting the unique tastes and perspectives of local listeners across the Piedmont Triad.”  Handelman was last heard in the market on the former “FM Talk 101.1” WZTK where he hosted a daily show from 2005 to 2012.  The station abandoned the talk format in April, 2012.  Handelman continued his national syndication efforts with both “The Allan Handelman Show” and “Rock Talk.”  Handelman says he’s eager to be back on local radio.  “I really missed that afternoon connection with North Carolina listeners from the Triad region.  There are so many interesting things to talk about that most other shows either neglect or don’t know how to handle.”

cookehollandSales Lead, Programming Heads-Up: “The Fixer Mindset.”  Radio consultant Holland Cooke writes that the mindset of the contemporary American talk radio listener is ripe for the picking (or selling, if you prefer) of goods and services that appeal to their post-recession desire to make more last longer.  But it’s about more than just sending a sales guy or gal out to see if the local independent auto shop wants to advertise on your radio station.  There’s a whole thought process that goes along with programmers and sales staffers approaching this client base the right way…plus, there are cool digital opportunities awaiting the client and the marketing department.  Read Holland Cooke’s insights here.

wepnlogoOdds & Sods.  Dickey Broadcasting’s sports talk WCNN, Atlanta “680 The Fan” announces it has signed Atlanta Falcons quarterback Matt Ryan to appear every Tuesday during football season on its “ The Front Row” program with Ray Mariner, Sandra Golden and former Falcon Brian Finneran…..ESPN O&O WEPN-FM, New York extends its reach onto Long Island beginning Monday, August 5 as the station’s programming will be simulcast on Livingstone Broadcasting’s WLIR-FM, Hampton’s Bay, New York from 12:00 noon to 12:00 midnight.  That includes shows hosted by Mike Lupica, Stephen A. Smith & Ryan Ruocco, Michael Kay, and David Rothenberg…..KOZN, Omaha PM drive co-host John Bishop will handle play-by-play duties for broadcasts of Creighton University Men’s basketball this season.  He’ll be accompanied by color analyst and former Bluejay Nick Bahe who begins a daily midday sports talk program on NRG Media’s KOZN on August 5.

sternbethHoward Stern’s Wife Beth to Guest Host ‘Animal Radio’ This Weekend.  Beth Stern is well known as a model, actress, the wife of radio legend Howard Stern and an animal rights activist.  This weekend she’ll be the guest host on the nationally syndicated “Animal Radio” program.  Beth Stern serves as the spokesperson for the North Shore Animal League and she spends countless hours fostering animals, cats in particular, in her New York home.  The Stern’s live with four adopted cats — Walter, Apple, Leon Bear and Charlie Boy.  This doesn’t include the many cats that she’s fostering until they are able to adopt them.  Beth (pictured here with a canine friend) says she uses her husband’s SiriusXM show to help find good homes for some of the animals.  When asked if her highly visible husband is involved in the fostering process, she replies, “He’s right there with me. He photographs them.  He names them.  He cried like a baby the other day when I had to hand-off a litter of cats to their new family.”

Limbaugh-Hannity/Cumulus Flap, Weiner Case Political Ramifications, Immigration Legislation, Pope Francis Gay Comments, and ObamaCare Implementation Among Top News/Talk Stories Yesterday (7/29).  The mainstream media coverage of negotiations between Premiere Networks and Cumulus Media over carriage of Rush Limbaugh and Sean Hannity; the political repercussions of the Anthony Weiner sexting scandal; the battle in congress over immigration legislation and amnesty; comments by Pope Francis about homosexuality; and the implementation of the Affordable Care Act were some of the most-talked-about stories on news/talk radio, according to ongoing research from TALKERS.

Coasting to Victory Outside the Mainstream

| July 30, 2013

Mike Kinosian
Managing Editor
TALKERS magazine

LOS ANGELES — Summon up the term “theater-of-the-mind” and hardcore historians of the medium will instantly link it to what many consider one of radio’s authentic seminal points.  In fact, roughly three months from now, that benchmark event will celebrate its 75th anniversary.

Rewind the clock to Halloween 1938, when a then-23-year-old Orson Welles and The Mercury Theater terrified America with “The War of the Worlds.”

Albeit that some classified the adaptation of an alien invasion as a tremendous hoax or fraud, it was inarguably compelling radio.

In its own way, such theater – or mystery – of the mind surfaces nightly on Premiere Radio’s four-hour (1:00am – 5:00am, Eastern Time) “Coast To Coast AM,” overseen with graceful aplomb by the tremendously eloquent George Noory.

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The Social Media Trick You Don’t Know
You Know

| July 29, 2013

By Chris Miller
Chris Miller Digital
Owner

SHAKER HEIGHTS — One of the hot phrases in social media and content management right now is “call to action.”  It’s a phrase I remember hearing not long after I first got into radio.  However, now it’s a major buzz word in the digital media world, where it’s a new and rapidly evolving concept.

As I learned it in radio, it was a phrase that basically asked for the sale for whatever was being promoted at the time.  “So join us at noon and phone in your request.”  “Make sure you come early for this special sale.”  “We’re offering free trials of this special new weight loss product, but only if you call before midnight.”

A call to action is the tool that turns a flat spot, promo or jock liner into one that directs the listener to take some action.  Thus, it takes something ineffective and makes it effective.

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Delivering Newspaper Radio

| July 29, 2013

By Walter Sabo
Sabo Media
CEO

(Editor’s Note:  In addition to radio stations and groups, Sabo Media has worked for decades with print media to produce successful, profitable radio in many forms.  Clients have included Parade magazine, The Wall Street Journal, National Geographic, Cosmopolitan, Martha Stewart Living, and the Asbury Park Press.)

sabowalterwriterNEW YORK — A dynamic, future-oriented new stage has launched: RADIO STATIONS ON NEWSPAPER WEBSITES. The Boston Herald, as first reported here, will launch a radio station from their website on Monday August 5th. Boston Herald Radio will bring new, younger audience to the newspaper and hyper-local, live advertising capabilities unimaginable for newspapers until this moment.

Having participated in the success of many print-to-audio businesses, a list of essential ingredients have emerged that are required for longevity. Here are three:

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