Limbaugh-Cumulus Talk Radio Sales Issue Plays Out in Consumer Press. In a piece in the New York Daily News published over the weekend, the war of words over challenged sales of talk radio time at Cumulus Media properties (specifically WABC) became public as the paper quoted a “source close to Limbaugh” said, in effect, that Cumulus CEO Lew Dickey needs to stop blaming Rush Limbaugh for sales trouble at his news/talk stations. Dickey has made public statements – at both investor conference calls and in media appearances – about the negative effect of Rush Limbaugh’s February 2012 Sandra Fluke “slut” controversy that he says is still dragging down sales at his major market news/talk stations. As the Daily News story reports, Cumulus claimed that the high-profile controversy was responsible for lost millions in the first two quarters of 2012. But the story quotes the Limbaugh source stating, “Dickey keeps complaining about falling revenue, but his stations have long lagged behind their competitors in sales by a substantial margin. Rush Limbaugh’s ratings have outperformed every other program on WABC and many other Cumulus stations for years.” The piece notes that Cumulus is not commenting on this latest salvo. Limbaugh’s Premiere Networks contract with WABC, New York expires at the end of 2013 and with Clear Channel’s recent purchase of crosstown WOR, some industry watchers expect his program will move to WOR in 2014.
Michael Savage-TRN Actions Still in the Courts. The legal activity surrounding talk radio host Michael Savage’s successful bid to free himself from his Talk Radio Network contract last fall and subsequently sign on with Cumulus Media Networks is still in the courts. Michael Savage celebrated a Thursday, May 2 ruling in U.S. District Court for the Northern District of California in which Judge Yvonne Gonzalez Rogers upheld the arbitration panel’s decision to release him from his contract and award him $863,454 plus other money from earnings. Responding to the ruling, Original Talk Radio Network CEO Mark Masters states, “We are appealing this ruling. We are confident of a successful outcome for OTRN in this next round of appeals.” Speaking to World Net Daily, Savage attorney Dan Horowitz says the case “establishes the ability of radio talent to break away from an employer like any other employee.”
Glenn Beck Delivers Keynote Address at NRA Convention. Premiere Networks nationally syndicated talk radio host and television and digital media entrepreneur Glenn Beck delivered the keynote address at this year’s NRA Convention held in Houston over the weekend. He’s pictured here during the speech holding a rifle given to him prior to an appearance in Kentucky. His 1 hour and 40 minute presentation was far more than a typical keynote delivered from behind a podium. Glenn Beck’s skills as a speaker and performer were clearly evident as he kept the audience rapt and engaged during what might have been an interminable amount of time to witness a lesser talented public speaker work. The politics of his message aside and from a purely industrial standpoint, his keynote at this event was a great example of how a top-notch communicator effectively delivers a message and shows why he stands above so many of his colleagues. See the speech here. Glenn Beck will also be speaking at the Talkers New York 2013 industry conference (although for a shorter period of time) on Thursday, June 6 where he will be receiving the 2013 Freedom of Speech Award.
Photograph Case Brings Legal Issues Home for Broadcasters. TALKERS legal editor Steven J.J. Weisman says the legal issues surrounding the use of a photograph of a young man with Down Syndrome by Cox Media’s WHPT, Tampa on its website are numerous and serve as an excellent case from which broadcasters can learn. As we reported recently, the family of the young man – Adam Holland, who was 17 when the picture of him was taken in 2004 – is suing Cox Media in federal court in Tennessee for invasion of privacy, misappropriation of a likeness, defamation, intentional infliction of emotion distress and violation of a Tennessee statute regarding commercial exploitation of a person’s photograph. Weisman writes that photos such as the one of Adam Holland can become internet memes — images, videos, photographs or phrases that rapidly spread throughout the internet by way of search engines, social networking services, social news sites or video hosting services. Weisman states, “Often these memes may be altered for purposes of parody of the original work, a use that is protected in accordance with a long line of court decisions. However, other times there are serious intellectual property issues when an original work is used or adapted for commercial purposes as was the case with the use by WHPT. While the exception to the intellectual property laws of ‘fair use’ may apply when a piece is altered and used, as often is done on the internet, for non-commercial purposes, this defense does not apply when intellectual property is used for commercial purposes.” Read more of Weisman’s analysis of this case here.
Using Facebook to Turn News/Talk Radio Social Media Initiatives into a “Loyalty Content Marketing” Program: In a new article posted today (5/6), noted digital radio consultant and TALKERS columnist Chis Miller advises readers, “You can turn your social media into a ‘loyalty content marketing’ program for those ultra-passionate fans you have.” Miller points out, “Unfortunately, just about all news/talk stations with a Facebook page have the same problem. There’s a lot of content posted about news. However, there is almost no content about what the talk shows are doing. I’m sure syndication is one reason for this; if the talk host is not in the building, how are you going to know what he or she is planning to talk about, and when? Even so, this is a problem with local talk hosts, too. I don’t see a lot of social media content about local shows. Those local talk host posts that I do see often don’t offer a lot of specifics. I’m not told when to listen; I’m not told why I would want to listen; I’m not invited to engage.” Miller shares a couple of basic but extremely valuable tips about how to use Facebook and Twitter more effectively for your news/talk station. To read the entire article, click here.
Holland Cooke Asks: Do Your Station Promos Sound ‘Like Blah, Blah, Blah?’ In a new article posted today (5/6) noted radio consultant and TALKERS columnist Holland Cooke tackles the ever-important goal of increasing Time Spent Listening (TSL). He says one of the keys to accomplishing this is to make effective use of station promos stating: “Nothing we say about the station on air adds listeners, because the only people who hear promos are already listening.” He says it is vital to think about your demos and specifically what they are doing and care about while listening when writing and producing promos. He addresses each of these considerations in the article, concluding, “Give a listen, outside the station and outside the box. Every time you hear your station say-something-about-itself – live format language, or produced promo — ask yourself: Will THAT cause a listener to come back again another time?” To read Holland Cooke’s entire column, click here.
Indiana Sports Broadcaster Greg Rakestraw to Program WFNI, Indianapolis. Emmis Communications announces Indiana sports broadcaster Greg Rakestraw is the new program director for its sports talk WFNI, Indianapolis “1070 The Fan.” The position opened up when Alan Furst left WFNI and sister news/talk WIBC-FM to join Radio One’s all-news KROI, Houston back in December. The company upped then-WFNI PD David Wood to programmer for WIBC, leaving the slot open. Rakestraw has worked at numerous Indianapolis stations including sports talkers WNDE and WXLW as well as at cable TV operation Home Town Sports Indiana.
WPRO, Providence Late-Morning Host John DePetro to Host Live Interview Series. WPRO, Providence talk show host John DePetro is hosting a live interview series at the newly re-opened Greenwich Odeum theater in East Greenwich, Rhode Island. On Wednesday, May 8, DePetro will host former Rhode Island Governor Donald Carcieri, Alex and Ani CEO Giovanni Feroce, and Father Bernie Healey, pastor of Our Lady of Mercy, who also serves as Chaplain of the Rhode Island Capitol Police. He’ll speak with each for 30 minutes before a live audience as part of a fundraiser for the theater as all proceeds will go to the Odeum. DePetro says he chose the three guests for their interesting background and ability to tell good stories. He also likes the chance to facilitate a discussion before a live audience, telling the Warwick Beacon, “All of these people are very, very well skilled in the art of being good conversationalists. I’m more of a mechanism to get them to tell their stories. It’s been really fun to put it together with the speakers. They’ve been very receptive.”
Mike Greenberg Survives “The Mess.” ESPN Radio’s Mike Greenberg proudly brandishes the trophy he was awarded for completing the “Mike & Mike the Mess” obstacle course at ESPN Wide World of Sports Complex at Disney World. Greenberg (second from left) is pictured here with his family – wife Stacy, son Stephen and daughter Nicole – after making good on his wager with co-host Mike Golic in the “Mike & Mike Sheets of Integrity Challenge Presented by Werner Ladder.” The annual challenge pits the two hosts against each other as they fill out their March Madness brackets prior to the annual college hoops tourney.
Jacobs Media Summer School 4 to Kick Off Conclave Learning Conference. The Conclave announces the high impact sessions for Jacobs Media’s Summer School 4 which kicks off the 38th annual Conclave Learning Conference on Wednesday, July 17. Executive director Bob Shannon states, “Conclave 38 begins with what has become a tradition, the fourth annual Jacobs Media Summer School. This year, as part of our commitment to provide ideas that folks can actually take back to work and use, we’ll learn how winners think, how great morning shows are built, and how non-media companies are using social media in ways radio has never thought of. And, that’s just the first day of this year’s Conclave. Stay tuned for more agenda announcements this week.” The Summer School curriculum will include: One-to-one with Jaye Albright; Talent Development; Mobile 2.0; Simply Social; Inside the Mind of Dave Hamilton; Jobs To Do and much more. Jacobs Media president Fred Jacobs says, “We have a great lineup for this year’s Summer School, including the star power of Rockwell inductee Jaye Albright to the legendary Dave Hamilton. Plus, the social media guru from the Mall of America – Bridget Jewell – and Target stores – Joe Curry. And we’ll have great sessions including social media effectiveness, what’s new in mobile apps and the challenge of the ‘digital dash.’”