Blogging to Grow Your Tribe. Radio personalities and station programmers have great opportunities to use social media and blogging to build more interactivity and loyalty with fans and P1s, writes radio consultant Holland Cooke. In today’s piece, Cooke passes on some very salient points from the recent New Media Expo. He notes that the old paradigm of radio sales is passé and radio personalities are positioned to take advantage of the new paradigm. “The E-word en vogue is engagement, and money is flowing to digital opportunities that talk-with customers, rather than simply talk-at-‘em.” Cooke states that blogging has concrete benefits for anyone in the personality business. “If you’re an on-air host, blogging can deepen your connection with listeners, especially if you’re working music radio, and keep hearing ‘keep it moving.’ Blogging can also become the digital ‘inventory’ that agencies now expect to see included with on-air spots…or for you to monetize yourself.” Read Holland Cooke’s entire piece here.
Chris Duncan Returns to WXOS, St. Louis After Near Four-Month Absence. Former St. Louis Cardinals star and current member of “The Fast Lane” PM drive program on Hubbard Radio’s WXOS, St. Louis “101 ESPN,” Chris Duncan returned to his full-time position after almost four months. Duncan has been dealing with intensive surgeries, treatments and physical/occupational therapy for a brain tumor, which was diagnosed in 2012. He has been absent from his full-time co-host seat since October 8, 2012 but recently has been appearing on “The Fast Lane” for brief interviews during his treatment. He expresses his gratitude for all of the listener and fan support during his ordeal. “I’m really excited and grateful to be back on ‘The Fast Lane’ with Randy [Karraker] and D’Marco [Farr]. I’m blessed to work at a great place like ‘101 ESPN’ with such outstanding people, and the timing couldn’t have been better with spring training a couple of weeks away.” Program director Kent Sterling states, “Having Chris back makes the station whole again. He’s such a positive person on ‘101 ESPN’ and in the halls that he was missed on many levels. To have him back every day makes everyone smile around here, and hopefully the same is true for listeners of ‘The Fast Lane’.”
Dave Ramsey Takes Over Evenings in Memphis. Nationally syndicated financial talk superstar Dave Ramsey will be the evening talk talent at Clear Channel’s WREC, Memphis on April 19 when “The Daily Wrap” from The Wall Street Journal Radio Network ends. WREC program director Forrest Goodman states, “Dave has a powerful track record on radio. I am excited to add him to the station, where we feature the strongest names in talk, like Rush, Hannity and Beck.”
Welcome Back to Mike Gallagher After Recent Hospitalization. Nationally syndicated talk show host Mike Gallagher returns to the air today after being hospitalized in Greenville, South Carolina for double pneumonia early last week. The Salem Radio Network host tells TALKERS, “It was like Christmas in January for Piers Morgan, Bill Maher and Alan Colmes — Mike Gallagher with no voice. But I’m tanned, rested and ready to fight the good fight again starting Wednesday.”
Mapleton Shifts KYNS, San Luis Obispo from Progressive Talk to All-News. Mapleton’s KYNS, San Luis Obispo has been a progressive talk outlet since the days of Air America but now the signal is airing an all-news format under the brand “SLO Radio News 1340.” The station is using the long-form news blocks from America’s Radio News Network.
Odds & Sods. Talk personality Joe Madison will be the host for SiriusXM’s “Roots Town Hall” featuring original cast members from “Roots,” the groundbreaking television mini-series. Madison will interview LeVar Burton, Leslie Uggams, and Louis Gossett, Jr. before a select group of listeners at the SiriusXM studios in New York City. The program will commemorate the start of Black History Month and air live Tuesday, February 5 at 2:00 pm ET…..Buckley Radio names Mary Lou Gunn general manager of its Bakersfield cluster that includes hot AC KLLY, news/talk KSMJ, news/talk KNZR, and rhythmic oldies KKBB…..Clear Channel’s WTAM, Cleveland renews its agreement with Major League Baseball’s Cleveland Indians to be the flagship station through the 2017 season. As part of the deal, CC will air 144 of the games on FM rock station WMMS…..ESPN Audio prepares to debut a new podcast on February 4 featuring Michael Smith and Jemele Hill called, “His & Hers with Michael Smith and Jemele Hill.” Smith is host of “Numbers Never* Lie,” and Hill is an ESPN.com columnist and frequent contributor on various ESPN shows.
Immigration Reform, Kerry Confirmed/Hillary in 2016?, New Pro Athlete Doping Probe, North Korea Nuke Threat, and Gun Control Debate Among Top News/Talk Stories Yesterday (1/29). The debate over immigration reform legislation; John Kerry’s succeeding Hillary Clinton as Secretary of State and Clinton’s possible run for president in 2016; the latest pro athlete doping probe; North Korea’s nuclear threat; and the controversy over gun control proposals were some of the most-talked-about stories on news/talk radio according to ongoing research from TALKERS.