December Sports Scoreboard
Conclusion of a Three-Part Special Feature
By Mike Kinosian
Talkers
Managing Editor/West Coast Bureau Chief
LOS ANGELES — It has been an exciting and historic week in sports radio.
In a special feature series, we have outlined what has been taking place and detailed some possible ramifications.
Our look at the ever-expanding sports format concludes with a December 2012 ratings overview.
Spoken-word stations were particularly vulnerable in the December sweep when at least one station per market generally started playing all-Christmas music.
In order for a station to qualify in this recap, it needed to appear within the top 20 (6+) in any of Arbitron’s 48 PPM-measured markets (December 2012).
Listed are each station’s 6+ stats over the last six (6) PPM monthlies.
Stations shown are Arbitron subscribers.
Non-subscribers – even if satisfying the aforementioned ratings criteria – cannot be noted.
The first part of this sports radio special feature on CBS Radio’s new sports network is here.
The second part of this series on NBC’s sports radio network initiative is here.
Reach Talkers Managing Editor and West Coast Bureau Chief Mike Kinosian at Kinosian@Talkers.com or (818) 985-0244.
