December Sports Scoreboard | TALKERS magazine - talk media trade : TALKERS magazine – “The bible of talk media.”

December Sports Scoreboard

| January 4, 2013

Conclusion of a Three-Part Special Feature

By Mike Kinosian
Managing Editor/West Coast Bureau Chief

LOS ANGELES — It has been an exciting and historic week in sports radio.

In a special feature series, we have outlined what has been taking place and detailed some possible ramifications.

Our look at the ever-expanding sports format concludes with a December 2012 ratings overview.

Spoken-word stations were particularly vulnerable in the December sweep when at least one station per market generally started playing all-Christmas music.

In order for a station to qualify in this recap, it needed to appear within the top 20 (6+) in any of Arbitron’s 48 PPM-measured markets (December 2012).

Listed are each station’s 6+ stats over the last six (6) PPM monthlies.

Stations shown are Arbitron subscribers.

Non-subscribers – even if satisfying the aforementioned ratings criteria – cannot be noted.

1-market size2-strongest market3-market fluctuation4-market rank5-market share6-novdec fluctuations7-decdec fluctuations8-group owner9-at a glance

The first part of this sports radio special feature on CBS Radio’s new sports network is here.

The second part of this series on NBC’s sports radio network initiative is here.   


Reach Talkers Managing Editor and West Coast Bureau Chief Mike Kinosian at or (818) 985-0244.

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Category: Features, Sports