Monday, December 10, 2012 | TALKERS magazine - talk media trade : TALKERS magazine – “The bible of talk media.”

Monday, December 10, 2012

| December 10, 2012

Recapping Arbitron Client Conference Data.  Radio consultant Holland Cooke’s TALKERS coverage of last week’s Arbitron Client Conference in Annapolis, Maryland continues today with a not-for-executives-only overview of the research firm’s Executive Summary covering Time Spent Listening (TSL) trends for each and every one of today’s popular radio formats as compared to last year.  About 93% of the USA population uses radio every week.  And despite all the shiny new objects competing for media consumption time and attention, “this widespread reach has changed very little over the decades; radio remains a reliable entertainment and information source for listeners regardless of their age, gender, income, education, or location in the home or outside the home.” That 93% is how many.  As for how much: “Time Spent Listening to radio (TSL), compared to last year’s report, is relatively stable.  In most listener demographic age and gender categories, and in most dayparts TSL changed at most one Quarter-Hour.” To read the piece click here.

Social Media is “The New PR” for Radio.  Radio industry digital consultant Chris Miller says that radio executives should begin thinking of social media as “The New PR” for their stations, shows and overall brands.  In an exclusive piece for TALKERS he writes:  “Getting our content and our brands seen and experienced in other media has always been a good thing.  I used to work with a promotions director who said, ‘Anytime I get the station on TV, I get an ‘A’ for the day.’  In the old media world, we would gain visibility and credibility with our target demos by appearing in free media, instead of paid advertising.  Often, we needed to hire a PR expert to create and manage our content and media relationships in the right way, because there were gatekeepers at TV and newspapers that we had to get past for our target to see our content. Today, our fans sign up to get the content they want when they follow us on social media.  This is a very efficient way of getting attention from those most likely to be heavy listeners!  Still, The New PR has a lot in common with great traditional public relations.”  Miller explains that social media is strategic and measurable, uses content to create competition-killing relationships, and works slowly and incrementally.  To read his entire article, click here.

Courtside Entertainment Raises Bar on Syndicated Show Promotion with Dynamic New “Loveline” Video.   In the highly competitive world of radio syndication, legendary executive Norm Pattiz again displays moves that further his reputation as an industry leader and innovator.  The Westwood One founder’s boutique syndie firm Courtside Entertainment has just produced and released a dynamic 2:15 video promoting the company’s long-running “Loveline” show.  The video is having its worldwide debut today in TALKERS.  “Loveline” is a rare, multi-format nighttime show headed by several diverse hosts including media mega-star Dr. Drew Pinsky that is heard on both music and talk stations.  It covers health, sex, relationships and lifestyles in a way that leaves few bases uncovered and does so in an “edgy” and entertaining style.  Asked what inspired the creation of so ambitious a video Pattiz tells TALKERS,  “With so many stations owned by so few and local programmers becoming an endangered species, providing more and better sales tools is a must.  Identifying decision makers and making a strong pitch is essential, especially with a long-running successful program like ‘Loveline.’  We have to reinforce the fact that ‘Loveline’ continues to evolve, grow and remain relevant in today’s rapidly changing radio world.  This approach is now part of our basic blocking and tackling.”  To see the video click on the box below.

FCC Approves Transfer of WOR from Buckley to Clear Channel.  The transfer of heritage New York City AM WOR from Buckley Broadcasting to Clear Channel Media and Entertainment has been approved by the FCC, clearing the way for CC to assume control of the news/talker.  Clear Channel has been very quiet about its plans for the station but most industry watchers agree that the company will move Premiere Networks nationally syndicated talk properties Rush Limbaugh, Sean Hannity and perhaps others to the AM 710 signal as soon as it can execute the legal maneuvering.  Connoisseur Media had filed an objection to the approval claiming that Clear Channel is not operating in good faith as stations in its Aloha Station Trust have not been sold in a timely manner.  It had also argued that this should prevent WHTZ, New York’s license from being renewed.  The commission didn’t buy it saying the Aloha Station Trust has nothing to do with the WOR purchase or WHTZ’s renewal.

Other FCC Actions.  The Federal Communications Commission approves the transfer of WPEN-AM from Greater Media to Harold Camping’s Family Stations, Inc.  Back in September, Greater Media announced that it would be selling the AM side of its sports talk duo – WPEN-AM/FM at 950 AM and 97.5 FM respectively – to Family Stations for $8.5 million.  Some sports talk operators, including WPEN-FM’s crosstown competitor CBS Radio which owns WIP-AM/FM, are keeping their AM sports talk stations in the fold in order to air more play-by-play when conflicts occur or are targeting the Hispanic audience with such programming as ESPN Deportes.  Obviously, Greater Media saw an excellent opportunity to get some cash back into the coffers with the sale of WPEN-AM.

Clear Channel to Flip Hot AC KALZ and Sports Duo to Talk Trio in Fresno.  The destination of Premiere Networks programming in Fresno is now known as Clear Channel will flip hot AC KALZ, Fresno “Alice 96.7” along with sports talk simulcast KRZR, Visalia and KCBL, Fresno to a news/talk trio to be branded “Powertalk.”  The company had registered domain names hinting where the Premiere talk stars – Rush Limbaugh, Sean Hannity, et al would land after the company pulled them off Peak Broadcasting’s KMJ-AM/FM, Fresno earlier this fall.  The stations will air the full slate of Premiere Networks talk including Limbaugh, Hannity, Glenn Beck, and Andy Dean as well as evening and late night hosts Clyde Lewis and George Noory in addition to Premiere weekend programming.  The stations will air a local PM drive show hosted by former KKOH, Reno host Bill Manders.

Palet and Dotseth Morning Show Out at XEPRS, San Diego.  Dave Palet and Jeff Dotseth were tapped to fill the morning show at Broadcast Company of the Americas sports talk XEPRS, San Diego “XX1090” after Scott Kaplan and Billy Ray Smith were ousted in June of this year.  Now, Palet and Dotseth announce via Twitter and Facebook they have exited the station.  No word on BCA’s plans for morning drive on the station.

Bill Radke Returns to Public Radio at KUOW, Seattle.  Bill Radke spent 13 years with University of Washington-owned public radio KUOW, Seattle before leaving to work for American Public Media’s “Marketplace.”  He then ventured into the commercial world of news/talk working for Bonneville hosting KIRO-FM, Seattle’s morning news program.  Now, Radke is back in familiar surroundings as morning anchor at KUOW.

Sharing it All with Your Listeners.  WBEN, Buffalo talk show host Tom Bauerle tells TALKERS he shares everything honestly with his listeners so they know he’s “real.”  This proves he’s serious about that as you’re looking at a photo of Tom on the operating table as he’s prepared to undergo a procedure to have a pacemaker/defibrillator put in after being diagnosed with Brugada syndrome – a heart condition that can lead to a sudden death.  Bauerle posted this and other photos from his procedure on his Facebook page.  He had the surgery on Wednesday, December 5 and tells TALKERS it went well.

WTKK, Boston Raises More Than $100,000 for Fisher House.  Greater Media news/talk outlet WTKK, Boston “News Talk 96.9” raised more than $100,000 for Fisher House Foundation during its 5th annual Fisher House Radiothon on Thursday, December 6.  Afternoon drive talk host Michael Graham spearheaded the event with contributions from the entire 96.9 team of Jim Braude, Margery Eagan, Doug Meehan, Michael Smerconish, and The Andelmans.  Graham says, “On behalf of the families of the wounded warriors and their families served by the Fisher House here in Boston and houses across the country, I just want to say ‘thank you’ to the hundreds of WTKK listeners who donated during our radiothon.  Your generosity never ceases to amaze me.”  WTKK program director Grace Blazer states, “Michael Graham and 96.9’s generous listeners have a heartfelt commitment to our wounded warriors, their families, and The Fisher House.  ‘News Talk 96.9 FM – WTKK’ is proud to partner with Fisher House for the 5th straight year and we wish all of our troops serving worldwide a safe and peaceful holiday.”

Longtime WTIC, Hartford Personality Arnold Dean Dies.  Arnold Dean’s career with WTIC, Hartford began in 1965 and, although he had cut back the number of hours he worked, he never fully retired from the work he loved, still hosting the “Husky Extra Points” call-in sports talk show just two weeks before his death.  Dean began hosting “WTIC Sports Talk with Arnold Dean” in 1976 – at a time when many of the nation’s full-service, heritage AMs featured sports talk programs in the evening.  CBS Radio Hartford notes that although Dean was known for being a sportscaster and sports talk host, he was also a big band fan and hosted big band radio programs.  Dean and Tom McCarthy took over the AM drive show on WTIC after the retirement of Bob Steele.  The station will broadcast a special tribute program to Arnold Dean this evening from 6:00 pm to 8:00 pm.

Category: Front Page News, Industry News