Tuesday, July 3, 2012 | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

Tuesday, July 3, 2012

| July 3, 2012

Clear Channel Nabs Microsoft Exec for Digital Sales Post.  The newest addition to Clear Channel Media and Entertainment’s digital arm is former Microsoft sales executive Rick Song who becomes CC’s EVP of digital sales.  Song joined Microsoft in 2006 and was responsible for leading the sales efforts for Microsoft Advertising and also led sales initiatives with Microsoft’s network of partner sites including MSN, Xbox, Skype, FoxSports and MSNBC, as well as the company’s digital platforms including Display, Video, Branded Content, Gaming and Mobile.  On joining Clear Channel, Song states, “Over the past year, I’ve watched Clear Channel undertake some really exciting initiatives and I’m impressed with how quickly they evolved into a fully realized media and entertainment company.  This is a unique opportunity to leverage my experience in digital advertising with a company that has such an unprecedented reach, scale and promotional power.  We have the ability to offer a platform to marketing and advertising partners like no other company.”

Mother Nature Wallops Salem Radio Network DC Operations.  The brutal storms that claimed lives and did damage to a huge swath of the mid-Atlantic states and has left millions without power is affecting the DC operations of Salem Radio Network.  SRN News and Bill Bennett’s “Morning in America” originate from DC and the storm knocked out the operation’s T-1, ISDN and internet.  Mark Davis guest hosted the Bennett show Monday from SRN’s Dallas studios (and is expected to do so through Thursday, if necessary).  SRN VP of news & talk programming Tom Tradup says SRN News is able to operate from the company’s digital news center in Dallas.

KOZN, Omaha Promotes Matt Schick to PM Drive; Jason Peter Joins Station.  With the departure of Kevin Kugler from NRG Media’s KOZN, Omaha afternoon show, the station moves mid-morning co-host Matt Schick up to co-host of the “Unsportsmanlike Conduct” PM drive show alongside Mike’l Severe.  Schick has worked at 1620 The Zone since 2009.  Prior to that, he served as a sportscaster at KETV-TV, Omaha.  Schick had hosted the mid-morning show with Nick Bahe but Bahe is exiting the station and KOZN brings former Nebraska Cornhusker All-American Jason Peter aboard to host the 8:00 am to 11:00 am program.  The station indicates the 8:00 am to 11:00 am program is a show in development so it’s likely Peter will be joined by a co-host.

Nice Work If You Can Get It.  Fox Sports Radio Network’s “Petros & Money” co-host Petros Papadakis (c) raises a glass of Bushmills whiskey along with guest host and National Soccer Hall of Famer Eric Wynalda (r) and whiskey expert Ed Adams “Dirt” (l).  This special broadcast live from Casey’s Irish Pub in Los Angeles – a part of the sponsored “Bushmills Fridays” broadcasts – featured a how-to whiskey tasting and the chance for some lucky fans of the show to sit in the “Godfather-style” back room of the pub and taste Bushmills like a pro with Papadakis.

USC Study Backs Connection Between Radio Listeners and Their Favorite Personalities.  A study conducted by the University of Southern California’s Annenberg School for Communications & Journalism and underwritten by Katz Radio Group confirms the powerful relationship between avid radio listeners and their favorite personalities.  The web-based study consisted of more than 600 participants in the Los Angeles market and was conducted in November of 2011.  It clearly indicates that talk radio has a significant advantage over music radio in as much as spoken word – where personality has flourished as a programming element – is on-air talent driven.  Some of the findings include: 1) 75 percent of study respondents reported that they turn on the radio because they know their favorite personality is on the air; 2) 72 percent of respondents talk to their friends about their favorite personality or what they heard on the program; 3) Notably, listener engagement extended into the online realm, with nearly 70 percent of study participants reporting that they follow their favorite radio personalities and/or radio stations via social media channels.  The data also underscores the value of product endorsements by radio personalities to advertisers.  Some key findings there include: 1) Nearly half (47%) of all respondents considered or purchased products recommended by their favorite radio personalities; 2) More than half (51%) considered or purchased a product advertised during their favorite personality’s show; and 3) Fully 82 percent of study participants expressed feelings and exhibited behaviors consistent with the phenomenon known as “parasocial identification.”  That term – parasocial identification – was first introduced in academic settings in 1956 to describe one-sided “para-social” interpersonal relationships in which one party feels as though they know a great deal about the other. (The phenomenon was originally used to describe the relationship television viewers developed with characters on soap operas.)

Niche Audio Service Springs from Telecom Executives’ Efforts.  The year-old ZenoRadio service that allows users to listen to radio broadcasts from afar goes against the grain of current technological trends: It uses a call-in number instead of a smartphone owner’s data.  Telecom executive Baruch Herzberg’s creation is largely serving the niche community of immigrants who desire to hear radio from “back home” through the dial-in ZenoRadio.  It might seem retro to some, but there’s a market for this service and the battle for users’ precious data allotment is something ZenoRadio doesn’t have to fight.  Read more here.

Border Media Business Trust Sells Two Austin Sports Outlets.  The Larry Patrick-run Border Media Business Trust agrees to sell two sports talk outlets to different owners.  The first, Spanish-language sports KXXS-FM is going to Educational Media Foundation of Rocklin, California for $750,000.  The religious broadcaster is converting it to a non-com.  The other, KZNX, Creedmoor, Texas – ESPN Austin – is going to America Telecommunications Group for $600,000.  There’s no word if the new owner plans to maintain the sports format.  Both buyers have begun LMAs with their purchases.

Odds ‘n’ Sods.  Kevin Matthews is promoted from WCOD-FM, Cape Cod PD and group promotions director to VP/operations director for Qantum Communications’ Cape Cod operations that includes news/talk WXTK-FM, sports WEII, and classic hits WCIB-FM…..Nationally syndicated home improvement team James and Morris Carey of “The Carey Brothers” recently traveled to Central City, Nebraska to host an open house at ad client Sunheat International and Embark Millwork Design and Finishing to tout its “made in America” status and promote the company’s products…..CNN primetime star Anderson Cooper comes out in an e-mail to longtime friend Andrew Sullivan (meant for public consumption).  Cooper states he became bothered by people accusing him of hiding something and writes, “The fact is, I’m gay, always have been, always will be, and I couldn’t be any more happy, comfortable with myself, and proud.”…..Rice University names J.P. Heath director of broadcasting for the school’s athletic programs.  He’ll call play-by-play and host the “Coach’s Show” that airs on KGOW, Houston.

SCOTUS ObamaCare Ruling Aftermath, Deadly Mid-Atlantic Storms/Power Loss, 2012 Presidential Race, Anderson Cooper Comes Out, Cruise-Holmes Split Among Top News/Talk Stories Yesterday (7/2).  The aftermath of the Supreme Court’s upholding President Obama’s Affordable Care Act; the swath of deadly storms that swept across the mid-Atlantic states and has left millions without power; the 2012 presidential race; CNN’s Anderson Cooper announces he’s gay; and the split of Hollywood couple Tom Cruise and Katie Holmes were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.

The Fan on Wall Street.  Executives and talent from WFAN, New York ring the closing bell at the New York Stock Exchange on Friday, June 29 in celebration of the station’s 25th anniversary as a sports talk outlet.  Pictured (from l-r) are: CBS Radio COO Anton Guitano, CBS Radio president and CEO Dan Mason, morning drive co-host Boomer Esiason, evening host Steve Somers, morning drive co-host Craig Carton, CBS Radio SVP/market manager Don Bouloukos and CBS SVP/programming Chris Oliviero.

Category: Front Page News, Industry News