10 Things You Need to Know About Live Endorsements. The live endorsement is one of the most powerful advertising vehicles talk radio has to offer. But KTRH, Houston talk show host and TALKERS Heavy Hundred member Michael Berry writes that advertisers and sales personnel too often force the talent into making mistakes that undermine its effectiveness. For starters, Berry says that forcing the talent to work with a script takes away from his or her ability to put the message in unique terms. The best way is to have the talent use the good or service and like it. “We can sell what we like because then it’s not ‘selling.’ It’s simply sharing what we like, and it’s what we do. Make sure your endorser understands you, the individual who owns the business.” Read Michael Berry’s 10 points about live endorsements here.
WYD Media Management Announces Formation of Sister Firm for Affiliate Sales and Marketing. WYD Media founder Ron Hartenbaum states the formation of WYM Media Management LLC will serve the purpose of handling the affiliate marketing strategies for its planned expansion of new talk programming. “WYM is a natural expansion of the business. WYD manages and produces programming, while WYM will focus on multiple platform distribution of that product.” Industry pro Liz Laud joins the company as the first affiliate sales and marketing associate. Hartenbaum says, “Liz is an accomplished industry veteran whose track record from Westwood One, Jones Radio and Dial Global speaks for itself. We are absolutely ecstatic with Liz on the team as WYM’s first affiliate sales & marketing associate.” WYD Media Management has been a key figure in the growth of talk shows such as the “The Stephanie Miller Show,” “The Thom Hartmann Program” and “The Michael Smerconish Show.” Ron Hartenbaum has also worked with numerous highly successful talk talent including Rush Limbaugh, Dennis Prager, Neal Boortz, Mike Malloy, Clark Howard, Mike Gallagher, and “Ring of Fire” with Sam Seder, Mike Papantonio and Robert Kennedy Jr. WYM Media will be based in New York and Los Angeles and is expected to announce new programming shortly. Liz Laud says, “This is a wonderful opportunity to participate in new, fun, informative, and entertaining long form programming and to participate in the growth of WYD as a key player in national radio programming.” She can be contacted at Lizlaud@mac.com or 310-625-9753.
Former San Diego Sports Talk Host Scott Kaplan Joins U-T San Diego TV Initiative. The San Diego newspaper U-T San Diego – formerly known as the Union-Tribune – is developing TV programming for cable and the web and one of its first efforts is a roundtable program designed to discuss San Diego topics. Scott Kaplan (pictured here at left), who most recently worked hosting the AM drive sports talk show at XEPRS, San Diego, is part of the cast alongside Amber Mesker (c) and Billy Ray Smith (r). U-T San Diego CEO John Lynch is quoted in the U-T saying, “We’re going to be, every moment of the day, talking about San Diego. We realize that we have a very valuable asset and that is unique, exclusive content that is hyper-local and all about San Diego — from sports to business to the news.” U-T San Diego was purchased by hotelier Doug Manchester in November of 2011 and so far has spent $3 million constructing a professional studio and hiring about a dozen of the 50 people it will need to operate the station.
Mike Scott Named OM/PD at WCAR, Detroit. Mike Scott previously served as assistant program director and midday host at CBS Radio‘s country WYCD-FM, Detroit. He recently left the market to take the programmer’s post at KZKX-FM, Lincoln, Nebraska but exited that position after just four months. Now, he returns to the Motor City market as operations manager and program director of Birach Broadcasting‘s sports talk WCAR, Livonia, Michigan.
Comrex Corporation’s STAC VIP Gains Skype Certification; Paves Way for Hi-Fi Skype Calls on Talk Radio. The engineers at Comrex Corporation are celebrating the fact that their Comrex STAC VIP VoIP Call Management Systems has passed qualification by Skype to allow it to process Skype calls alongside all other calls for radio call-in shows. This certification means the STAC VIP meets the guidelines to be called “Plugged into Skype” and can carry the Skype logo. What it means to radio talk shows is the ability to have one unit that processes calls from numerous formats – including Legacy POTS, ISDN, VoIP, IP-based PBX systems and now Skype – into the call screener and control unit and onto the radio. Skype provides “studio quality” sound for users. Comrex technical director Tom Hartnett states, “Skype support was an important factor in development of the VIP product. Skype, by its nature, carries very high-fidelity audio when being used between Skype clients. Skype support means stations that use STAC-VIP for their call-ins can take wideband calls from anyone who has Skype installed on their PC or smartphone.”
Talk Radio Legend Barry Farber Featured on TALKERS TV. Pioneering talk radio host Barry Farber – currently heard in national syndication via Talk Radio Network and CRN Digital Talk – was honored at the recent New York City edition of the TALKERS New Media Seminar on Thursday, June 7 with a “Lifetime Achievement Award.” During the event, Farber found time to sit down in front of the Talkers camera and speak about his craft and his career. View the video in the TALKERS TV box on this page.
Odds ‘n’ Sods. Independently syndicated talk show host Leslie Marshall is named one of the Top 50 Fabulous Women by Pasadena, California’s THE Magazine. The publication recognizes Marshall for her charity work to build schools and provide education, especially for girls in Islamic countries such as Pakistan, through various charities such as “Shine For Humanity.” She was also recognized for using her talk show to bring people together on issues and to raise awareness of human suffering worldwide in order to change it…..KNX, Los Angeles continues its Business Breakfast series with a June 22 event dedicated to creating a winning culture in the workplace. “KNX Business Hour” host Frank Motek moderates a discussion that includes: Chester Elton, co-author of the New York Times bestseller All In; G.J. Hart, the chief executive officer and president of California Pizza Kitchen; Jodi Walker, president of Success Alliances; and Yvonne Trupiano, director of talent acquisitions at Avis Budget Group…..Michigan-based talk host Michael Patrick Shiels broadcasts his morning drive radio and TV show (heard on WDTW, Detroit; WTKG, Grand Rapids; and seen on Fox 47 TV in Lansing) from Kennebunkport, Maine today, the day after former President George H.W. Bush‘s 88th birthday party. Shiels will interview Bush family and friends at the Cape Arundel Golf Club where the former president’s charity is holding a golf outing…..Tampa-based talk host Bubba the Love Sponge‘s charitable foundation is assisting local mother Christine Dean in paying for her trip to Los Angeles this summer to take part in a fundraiser for St. Baldrick’s Children’s Cancer Research. Gary Kompothecras – founder of the attorney and doctor referral service 1-800-ASK-GARY – heard Dean on Bubba’s program talking about her child’s leukemia diagnosis and her desire to go to L.A. for the event. He donated the $1,000 necessary to make the trip.
Sports Talker Dan Sileo Addresses Power of the NFL in Shaping its Coverage. WQAM, Miami afternoon drive talk host Dan Sileo writes about the problem sports talk hosts – and sports journalists – face covering the mighty National Football League, especially in light of controversies such as the recent Saints bounty case in which several players received suspensions. Read his column here.
Attorney General Eric Holder Under Fire, 2012 Presidential Race, Jerry Sandusky Trial, Texas Beating Death and Los Angeles Kings Win Stanley Cup Among Top News/Talk Stories Yesterday (6/12). Republican scrutiny of Attorney General Eric Holder in connection with the ‘Fast and Furious’ program; the 2012 presidential campaign; testimony from alleged victims in the Jerry Sandusky case; the beating death of an alleged child molester in Texas; and the Los Angeles Kings’ first franchise Stanley Cup were some of the most-talked-about stories on news/talk radio yesterday according to ongoing research from TALKERS.
Beasley Las Vegas Helps Raise $165k for Children’s Miracle Network. That’s KDWN, Las Vegas-based talk host and physician Dr. Daliah Wachs (r) appearing at the recent radiothon interviewing an unnamed guest. Dr. Wachs reports to TALKERS that Beasley Broadcast Group‘s Las Vegas stations partnered with St. Rose Dominican Hospitals for the cause and brought in $165,000 for the Children’s Miracle Network – a foundation raising money for specialized medical equipment, family needs, and more for pediatric patients.