Arbitron Releases Spring 2012 Edition of ‘Radio Today by the Numbers.’ The research-based brochure published by Arbitron with data from Scarborough Research, 2012 USA TouchPoints and the Radio Effectiveness Program, Ipsos OTX 2010-2011 that quantifies the reach and value of radio as an advertising tool is being released to clients. The study is packed with slides designed for use by stations and groups to demonstrate to broadcasters, agencies and advertisers in presentations the effectiveness of the medium. For example, the slide seen here indicates American adults ages 18-64 spend 69% of their audio entertainment time with radio compared to 11% with iPods/mp3s, 9% with satellite radio, 6% with CD players and 5% with streaming internet. Arbitron states the data also makes a case for radio advertisings’ brand awareness and purchasing intent and more.
Morning Show Changes at KSEV, Houston; Sam Malone Out, ‘Mack’ Machowicz In. Houston radio personality Sam Malone is out as morning drive host at Dan Patrick’s KSEV, Houston after two years as morning drive host. Malone tells the Houston Chronicle owner Dan Patrick told him he wants to take the morning show “in another direction.” KSEV general manager Marc McCoy tells the paper “topic selection, the way the topics would be discussed and the interaction with the audience would be better served with Mack.” That’s Richard “Mack” Machowicz, new morning host and former Navy SEAL and television host who’s produced shows including Discovery Channel’s “FutureWeapons” and Spike TV’s “Deadliest Warriors.” He’s also contributed to History Channel’s “America: The Story of US.” Prior to his work at KSEV, Malone had worked at crosstown music-formatted KRBE-FM for 12 years.
Gregg Hersholt Returns to Seattle to Co-Host AM Drive at Fisher’s KOMO. For 25 years Gregg Hersholt was a morning drive voice on crosstown KIRO, Seattle. He left KIRO-FM in 2010 and spent time at Alpha Broadcasting’s KXL-FM, Portland as PM drive anchor and managing editor. Now, he’s back in Seattle alongside Manda Factor on KOMO-AM/FM’s morning show. He replaces Bill Yeend who recently retired. KOMO program director Paul Duckworth tells Radio-Info’s Tom Taylor Hersholt has a lot of equity in the market. “Bill Yeend is one-of-a-kind, but I’m excited to hear Gregg team up with Manda Factor, who I think is one of the very best in this business.” Hersholt starts on June 11.
WDAE, Tampa Names Tom Jones and Rick Stroud AM Drive Hosts. Clear Channel’s Tampa-market sports talk outlet announces the permanent replacements for former AM drive host Dan Sileo who exited the station in March. Tampa Bay Times sports writers Tom Jones and Rick Stroud begin hosting the station’s morning show today (5/22). In a statement, CC Tampa president and market manager Sam Nein says, “Tom Jones and Rick Stroud are Tampa Bay sports experts and we’re excited to have them host mornings on 620 WDAE. Their wealth of knowledge, relationships and history in the market will make mornings on 620 WDAE the place for Tampa Bay sports fans to start their day.” Jones and Stroud have worked together in Tampa sports journalism for more than 20 years.
Talk Host Neal Boortz Nominated for Seat on Georgia Supreme Court. The Cox Media nationally syndicated talk host is one of almost three dozen Georgia attorneys nominated for an opening seat on the state’s highest court. Neal Boortz practiced law until 1992 before making talk radio his sole full-time gig. In order to be considered for the judicial post he must complete the Judicial Nominating Commission’s application packet, something Boortz has indicated he will do. The sheer volume of candidates – including several sitting judges – seems to indicate Boortz is a longshot for the post even if he’s serious about being considered. Nonetheless, it’s a pretty cool piece of PR for the Atlanta-based talk superstar.
Howard Stern Show’s Robin Quivers to Have Surgery for Tumor. The longtime co-host of the Howard Stern program announced to the show’s listeners that she will undergo surgery for a tumor in the near future. Robin Quivers, Stern’s sidekick since 1981, stated on the SiriusXM show that doctors say she has a large tumor pressing against her bladder – whether the tumor is cancerous or not is not known – and that she has a surgery date scheduled.
Odds ‘n’ Sods. Premiere Networks talk host George Noory is the narrator in the film “Joplin, Missouri,” being released today (5/22) on the first anniversary of the tornado that decimated the town. Noory states, “After witnessing the horror of that Joplin tornado, friends from Missouri asked me if I’d participate in this documentary, and without hesitation, I said ‘Yes!’” Noory (r) is pictured here with the film’s producer and director Chip Gubera (l) at Smith-Lee Studios in St. Louis. The documentary premieres today in Columbia, Missouri with two screenings at Ragtag Cinema…..Thursday evening at 6:00 pm ET, SiriusXM’s Book Radio presents “A Conversation with Conan O’Brien” from the John F. Kennedy Presidential Library. The satcaster states the award-winning television host, comedian, writer and producer will discuss the art of comedy, his fascination with presidential history and politics and his connection to President Kennedy…..Hubbard Broadcasting announces the web portal GovEvents.com will power the events section of Washington, DC station WFED’s website. GovEvents delivers news of government and military-related events worldwide and, says WFED, “Federal News Radio listeners now have access to federally-focused conferences and events happening in the DC-metro area.”…..Cumulus Media’s WPRO and 99.7 FM News in Providence wins the Associated Press’ News Station of the Year award. The news/talk outlet also won for Best Coverage of Breaking News, Best Continuing Coverage, Best Website and Investigative Reporting.
2012 Presidential Race, Catholics Challenge ObamaCare in Court, G8/NATO Summits, Facebook Stock Sinks and Rutgers Student Verdict Among Top News/Talk Stories Yesterday (5/21). The 2012 campaign for president; the suits by various Catholic organizations against the Obama Administration over its health care law reproductive medicine stipulations; the weekend’s G8 and NATO summits and the resulting Afghanistan policies; the criticism over the NASDAQ Facebook IPO; and the sentencing of a former Rutgers University student in the suicide of his former roommate were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
KIDO, Boise’s Kevin Miller Visits Fort Hood. KIDO, Boise morning drive host Kevin Miller recently visited Fort Hood, Texas to see off members of the Idaho Army National Guard’s 168th General Aviation Battalion as they deploy to Afghanistan. Miller says he delivered “stories of training, patriotism and sacrifice” as the soldiers prepared to leave the country. He also visited with Idaho Army National Guard staff sergeant Jason Rzepa (pictured here at right with Miller). Rzepa is a double amputee who is rehabbing at Fort Sam Houston after being injured in an IED attack that killed two fellow Idaho National Guard soldiers and cost him his legs. Miller tells TALKERS magazine he is proud of the multi-platform efforts of the Peak Broadcasting station in supporting the troops.