Industry News

WURD, Philadelphia Embarks Upon Fundraiser to “Strengthen Independent Black Media”

LEVAS Communications’ urban talk WURD, Philadelphia is launching a listener support campaign with the stated goal of raising $100,000. The station says, “WURD Radio, the only Black-owned and operated talk radio station in Pennsylvania and a vital voice for the Black community, is proud to announce the launch of its “STAND WITH WURD” listener supportimg campaign. Running throughout February, this critical initiative coincides with the historic 100th anniversary of Black History Month. In an era where Black media faces unprecedented challenges — algorithms that actively silence Black voices, deep fakes and misinformation targeting our communities, and the actual arrest of Black journalists — WURD Radio is an independent platform that remains so due in large part to listener support.” WURD president and CEO Sara M. Lomax states, “WURD is a place for critical conversations and truth-telling. If we want to preserve Black history, we must preserve WURD. We are watching a coordinated effort to erase our history and silence our people. We cannot let that happen.”

Industry News

Connoisseur Media Names Lieberman to West Coast Executive Post

Connoisseur Media appointments Deidra Lieberman regional manager of national sales for the West Coast. Lieberman has worked in radio sales on the West Coast for the past two decades-plus, include serving as directorimg of sales for KGO-AM, San Francisco. In her role with Connoisseur, she’ll oversee national sales efforts in Portland, San Francisco, San Jose, Palm Springs, and Anchorage. Company SVP/Western Region and San Francisco & San Jose market manager Tina Murley says, “Deidra is a powerhouse. She brings intensity, strategic vision, and an aggressive sales mindset that aligns perfectly with where Connoisseur is headed as a company. She knows how to compete, how to lead, and how to win. I’m thrilled to have her on my leadership team and excited for the impact she will make across the West Coast.” Lieberman comments, “Connoisseur’s ability to drive national revenue through great local radio is unmatched, and I am thrilled to work alongside Jeff Warshaw, market manager Tina Murley, Katz Media and all our valued clients across the country. We’re building something big, and I’m proud to help drive results at scale through local execution.”

Industry News

iHeartMedia Announces Executive Appointments

iHeartMedia names Matt Ginn division president of community markets. I, effectively immediately. Ginn joins the company from his most recent role with TEGNA as head of sales enablement and business development. Inimg his new role with iHeartMedia he’ll “be responsible for helping local sales teams operate efficiently by providing them with the tools, training, and best practices needed to deliver strong results and measurable value for advertisers in today’s evolving media landscape.” President of community markets John Karpinski says, “Matt brings a rare combination of experience across every level of sales leadership and enablement. His background imgin developing people, sharpening processes and driving modern revenue strategy will help us to continue to grow and elevate iHeartMedia’s commitment to drive results for advertisers. His understanding of how high-performing organizations operate will help us accelerate what’s working and raise the bar even further. We’re fired up to have him on board and excited for the impact he’s going to make across our division.” In addition, iHeartMedia appoints Wayne Jones metro president for the Texas community markets, overseeing operational sales efficiency in Beaumont, Corpus Christi, Waco, McAllen and Bryan. Jones comes to iHeartMedia from Urban One in Houston, where he served as the director of sales and business.

Industry News

SiriusXM Reports 2025 Revenue of $8.56 Billion

SiriusXM reports its operating results for 2025 and reveals total revenue ofimg $8.558 billion, a 2% decline from 2024. However, the satellite and internet broadcaster posts net income of $805 million for 2025 compared to the net loss of $2.01 billion it reported for 2024. SiriusXM is reporting that it had 31.3 million self-pay subscribers at the end of 2025, compared to the 31.6 million it reported at the end of 2024 – a dip of 1%.

Industry News

Ben Shapiro Show Rises in Podtrac’s January Ranker

Podtrac releases its Top Podcasts chart based on U.S. unique monthly audience for January 2026 and The Daily Wire’s “Ben Shapiro Show”img rises five places to #7. The top of the chart remains the same “NPR News Now” at #1, The New York Times’ “The Daily” at #2 and “Up First from NPR” at #3. Other noteworthy moves include Cumulus Podcast Network’s “The Shawn Ryan Show” rising two places to #13 and The New York Times’ “Ezra Klein Show” debuting at #14. See the complete ranker here.

Industry News

WCCO, Minneapolis Presents 17th “End Hunger Together Radiothon”

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Audacy’s news/talk WCCO-AM, Minneapolis raised $742,602 to benefit Second Harvest Heartland during its 17th annual “End Hunger Together Radiothon.” The station says this year’s total marks the highest amount raised in the event’s history. WCCO brand manager Brad Lane comments, “All I can say is…WOW. This record-breaking result belongs to our fans and sponsors; they didn’t just meet the moment — they transcended it — and the impact will be felt by thousands of neighbors who need it most. Once again this illustrates what’s possible when a community is galvanized by compassion and purpose. We’re incredibly proud to partner with Second Harvest Heartland and honored to use ‘CCO Radio’s legacy platform to help turn generosity into real, measurable impact for families across Minnesota.”

Industry News

Top News/Talk Media Stories This Past Week (February 2-6, 2026)

Here are the most talked about stories of the past week (2/2-6) on news/talk radio and related talk media according to TALKERS:

Stories

  1. Trump ICE Activities, Policies and Backlash
  2. Epstein Files Revelations
  3. The Economy / Inflation / Interest Rates / Tariffs
  4. U.S.-India Trade Agreement
  5. Trump Floats Controversial Election Reform / FBI Raids GA Election Headquarters
  6. Middle East Tensions – Iran – Gaza / Russia-Ukraine War
  7. Trump’s Health Concerns – POTUS Poops Pants at Presser
  8. Nancy Guthrie Missing
  9. Measles Outbreak
  10. Melania Movie / Pre Superbowl Hype, Speculation, and Politics / Trump to “Renovate” Kennedy Arts Center

People

  1. Donald Trump
  2. Kristi Noem / Gregory Bovino / Tom Homan / Pam Bondi
  3. Jeffrey Epstein / Ghislaine Maxwell / Bill and Hillary Clinton / Melania Trump / Tulsi Gabbard
  4. Alex Pretti / Renee Good
  5. Jerome Powell / Kevin Warsh
  6. Masoud Pezeshkian / Narendra Modi / Marco Rubio / Vladimir Putin
  7. Nancy and Savannah Guthrie
  8. Bad Bunny
  9. Drake Maye / Sam Darnold / Mike Vrabel
  10. Robert F. Kennedy, Jr / Maria Shriver

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

WIBC, Indy Lets Rob Kendall Go

Two days ago, TALKERS reported that WIBC, Indianapolis late morning host Rob Kendall had been ordered off the air at the Urban One news/talker but was still on the payroll. Now, TALKERS learns via Kendall’s Facebook post that he has been let go. He writes I his post: “Today was my last day as a part of 93.1 WIBC. I want to thank the literally hundreds of thousands of you who became a part of my radio family theimg last 9 years. Being your voice, using my platform to speak up for you, to take on the powerful, the connected, the politicians, has been the greatest honor of my professional life. You have responded with incredible ratings and support of our advertisers that stood behind me. In the process we have formed an unbreakable bond. In the end, the show was always about us. In a battle together. I also want to thank those of you who have written letters in support of me the last 3 weeks. I was so moved by the outcry demanding this beautiful thing we’ve forged together keep going at the place we made it happen. If you want the answers why it will not occur, that’s a question for Urban One. We have some amazing things coming soon! Our bond is so much bigger than any singular platform or frequency. You have proven that in recent weeks. I can’t wait to tell you all about our new opportunities together in the near future. In the meantime, thank you for all YOU have given to me the last 9 years. Your loyalty and dedication allowed me to live out my boyhood dream. I will never be able to thank you enough.” Kendall hasn’t publicized his plans for the future but appears to be leaning toward a digital platform as he’s continuing to post Indiana and Indianapolis news via social media.

Industry News

“105.7 The Fan” in Baltimore Promotes Joe LaCroix

Audacy’s Baltimore sports talk outlet WJZ-FM “105.7 The Fan” promotes Joe LaCroix to assistant brand manager. WJZ brand manager Scott Jameson says, “Joe has been an incredible resource and tremendousimg help to the entire team throughout the past year, stepping in without hesitation and taking on added responsibility. His work ethic, commitment to the station, and focus on fostering a collaborative environment have not gone unnoticed, making him the ideal candidate for this elevated role.” LaCroix, who’s been with the station since 2017 and has served as executive producer of the morning show since 2021, says, “I’m delighted to accept this role and grateful for the opportunity. I’m excited to continue working with this team and to help drive the continued growth and success of ‘The Fan.’”

Industry News

iHeartMedia and Bad Bunny Announce Partnership

iHeartMedia and Latin music sensation Bad Bunny announce a partnership for Bad Bunny’s sports management and brand alliance agency Rimas Sports that will result in the production of original podcastsimg and content for iHeart’s My Cultura podcast network. The first show from the collaboration will debut early 2026 featuring MLB’s 2025 Comeback Player of the Year and Rimas talent Ronald Acuña Jr. My Cultura Podcast Network head Leo Gomez states, “Sports aren’t just something the Latino community watches, it’s something we live. Sports are part of the culture, heritage and legacy that is woven into who we are. Partnering with Rimas Sports on amazing audio content curated by Bad Bunny and his team will allow us to bring sports and pop-culture icons like Ronald to listeners everywhere and share richer stories about how Latinos experience, elevate and redefine sports every day.”

Industry News

Yesterday’s Top News/Talk Media Stories (2/4)

The most discussed stories yesterday (2/4) on news/talk radio and related talk media according to TALKERS research:

  1. ICE Operations / Trump’s NBC Interview
  2. Epstein Files / Resignations
  3. Nike DEI Investigation
  4. WaPo Layoffs
  5. Super Bowl / Bad Bunny / TPUSA Halftime Show
Industry News

Nielsen Granted Stay Pending Appeal in Cumulus Anti-Trust Suit and Separately Files Countersuit Against Cumulus

Nielsen wins a round in its defense against Cumulus Media’s anti-trust claims as the Second Circuit Court of Appeals grants the stay pending appeal that it had sought as well as that Court granting its motion to sealimg its opposition. Regarding the stay pending appeal, this give Nielsen the ability to do its business as usual while the claim makes its way through the courts. Nielsen also filed an Answer and Counterclaim with the United States District Court for Southern New York. It that filing it rejects all of Cumulus claims against it and then makes counterclaims. Nielsen claims “Cumulus has engaged in imgan illicit pressure campaign to extract favorable contract terms from Nielsen and undermine Nielsen’s position in the radio ratings market. While Cumulus was stringing Nielsen along during negotiations for a new services agreement to begin in 2026, behind the scenes, Cumulus intentionally and in bad faith breached multiple provisions of its existing contract with Nielsen by secretly handing over Nielsen’s crown jewels—itsproprietary and confidential radio ratings data—to Nielsen’s direct competitor.” Other claims Nielsen is making include that Cumulus negotiated in bad faith by refusing to engage with or counter Nielsen’s offers during the negotiation period and that Cumulus “retained counsel and launched a lawfare campaign, threatening antitrust litigation unless Nielsen capitulated to its demands, even though Nielsen has no obligation to renew its contract with Cumulus.” Nielsen also says Cumulus “supplied Nielsen’s confidential and proprietary information” to competitor Eastlan Ratings. Nielsen is asking that Cumulus’ suit be thrown out and that it receives from Cumulus attorneys’ fees and damages as determined by the court.

Industry News

Buffalo Bills Take Audio In-House After 14 Years with Audacy’s Sports Talk WGR

The NFL’s Buffalo Bills are wrapping their 14year relationship with Audacy’s WGR, Buffalo as the flagship radio outlet for its games and other content and will take their audio content in-house. The team willimg produce and distribute radio broadcasts for preseason, regular season and playoff games starting in 2026. The Bills say, “The traditional radio broadcast, currently on WGR-AM 550 and Rochester affiliate 950-AM The Fan, will transition to streaming exclusively on BuffaloBills.com and THE BILLS APP from 1-3 p.m. every weekday. ‘One Bills Live’ will continue to be simulcast on MSG Western New York.” Bills president of business operations Pete Guelli says, “The delivery of media content has changed dramatically over the years. We believe the model of in-house production, distribution, and sales will better position the organization to provide access to our fans as well as allow us to further engage with the local business community.” The team notes that “One Bills Live” co-hosts Chris Brown and Steve Tasker will remain in their current roles.

Industry News

Chris Moore to Retire from KDKA, Pittsburgh

KDKA Radio personality Chris Moore is retiring from the Audacy news/talk station after his last show on February 15. Moore delivered the news to his audience on his 5:00 pm to 9:00 pm Sunday program. Heimg said, “Having our meaningful discussions about world and local issues, as well as more mundane issues with you has been one of the highlights of my career.” In a piece posted to KDKA’s website, the station says Moore’s health and mobility issues, combined with the recent winter weather forced him to consider his future. “‘The Moore of Pittsburgh’ has been a local weekend staple since 1994 and Chris has provided countless hours of entertaining radio that made listeners smile, think and participate.” Moore is also the founder and co-chairperson of the educational committee of the Frank Bolden Urban Journalism Workshop of the Pittsburgh Black Media Federation where a Chris Moore Internship was named in his honor in 2024.

Industry News

Harris Launches Vegas Crime Files Podcast

Las Vegas-based talk media personality Heidi Harris is debuting a new podcast in the true crime genre. She tells TALKERS, “My newest podcast is finally here! ‘Vegas Crime Files!’ I’ve been working so hard on this and I’m really excited about it. ‘Vegas Crime Files’ pulls back the curtain onimg infamous and fascinating lesser-known crimes through firsthand accounts from those who investigated, prosecuted, and survived them. No Googled stories or AI scripts. Details you will hear nowhere else, from the people who are free to discuss what really happened in Vegas.” Harris says her first episode asks, “Who’s the guy in the barrel that was found in Lake Mead? I speak to the cold case detective who worked the case, and a journalist who grew up with the guy who just might be in the barrel!”

Industry News

Tanner Named to Lead New York Public Radio

New York Public Radio names Christy Tanner its next president andimg CEO. NYPR says Tanner is “known for more than two decades of transformative media industry leadership in executive roles at CBS –  where she oversaw the global expansion of CBSN, helping redefine live news for digital audiences – TV Guide, and The Washington Post Company. She serves as chair of Swerve Sports, a streaming TV company, and on the board of directors of Audacy, one of the nation’s largest audio companies.”

Industry News

Yesterday’s Top News/Talk Media Stories (2/3)

The most discussed stories yesterday (2/3) on news/talk radio and related talk media according to TALKERS research:

  1. Government Shutdown Ends
  2. ICE Operations / Protests
  3. Epstein Files
  4. U.S.-Iran Nuclear Talks
  5. Russia-Ukraine War / Peace Talks
Industry News

Beasley Exercises Grace Period for Interest Payments on Exchange Notes

Beasley Broadcast Group, via subsidiary Beasley Mezzanine Holdings, LLC is electing to use the 30-day grace period for the interest payments due February 1, 2026 in the amount of approximately $8.5 million under the 9.200% senior secured second lien notes due 2028 and in theimg amount of approximately $1.7 million under the 11.000% senior secured first lien notes due August 1, 2028. In its filing with the Securities and Exchange Commission states, “The decision to utilize the grace period will not trigger an Event of Default under the indentures governing the Notes and the Company retains the right to make the interest payment to the holders of the Notes through the end of the grace period. The decision to utilize the grace period does not impact any of the Company’s business operations or obligations to advertisers, employees, suppliers or other stakeholders.” Beasley says it is “actively engaged in discussions with various stakeholders with respect to a number of potential alternatives regarding a restructuring of the Company’s outstanding indebtedness and strengthening its overall financial flexibility. At this time, no agreement has been reached regarding the Company’s indebtedness, and no assurances can be given as to the timing or outcome of this process.”

Industry News

NRG to Sell Omaha Stations to Usher Media

NRG Media is getting out of the radio business in the Omaha market as it files to sell news/talk KOIL-AM, sports talk KOZN-AM, along with music formatted stations KQKQ-FM, KZOT-AM, and KOPW-FM to Usher Mediaimg LLC. Separately it is filing to sell KOOO-FM to Nebraska Public Media. This is NRG Media’s second deal with Usher Media. In November of last year, it agreed to sell its Tri-Cities, Nebraska station group to Usher for $3.75 million. Company officer Alan Usher comments, “This acquisition is a statement of belief in Omaha and in Nebraska. Local radio matters. Local leadership matters. We are committed to building a broadcast presence that reflects the strength of this community and delivers real value to the businesses and people who call it home.” Kalil & Co. was the exclusive broker for this deal.

Industry News

WIBC-FM, Indy Host Rob Kendall Off the Air and Doesn’t Know Why

WIBC-FM, Indianapolis late morning personality Rob Kendall has been off of the “Casey and Kendall” show – co-hosted with Casey Daniels – since January 15. Kendall tells the Indianapolis Star he thinks it’s aimg contract dispute Urban One management but he’s not exactly sure why. Kendall’s contract expired in October and his attorney Jay Kanzler says the problem is not about money. He tells the Star, “It’s not like he walked in there and demanded more money. People are scratching their heads.” Kendall began speaking with management prior to his October contract date asking “to discuss new marketing ideas and flexibility in his role in a challenging radio industry.” When those efforts failed, he hired Kanzler who reached out to management. But, Kendall and Kanzler say neither of them have heard back from the company. Read the Indy Star piece here.

Industry News

Connoisseur Names Frisk Palm Springs Market Manager

Connoisseur Media names Sommer Frisk market manager for its Palm Springs cluster that includes “K-NEWS” (KNWZ-AM, KNWQ-AM, K284CR), sports talk KKUU-HD2 “ESPN 103.9,” and six music brands.img  Frisk is also serving the company as regional manager for Alaska and Salt Lake City. She was most recently with Cumulus Media as VP and market manager for the Oxnard-Ventura, California market. Connoisseur Western Region SVP Tina Murley says, “Sommer’s leadership, passion for local media, and her ability to connect with communities make her an ideal addition to the Connoisseur family. As we deepen presence in Palm Springs, Alaska, and Salt Lake City, Sommer’s strategic vision, commitment to local communities, and operational expertise will be invaluable.”

Industry News

Carolin Retires from Salem; Mosher and Murphy Promoted

Salem Media is promoting two executives as Atlanta-based regional vice president and general manager Val Carolin retired from the company on January 30. Salem president of broadcast media Allen Power says, “Valimg has become a valued partner for me in his years with Salem. He has led with trust, affirmation, and high standards – a leadership style worth emulating.” In the wake of Carolin’s retirement, Jason Mosher is promoted from regional director of sales to regional general manager, overseeing the Atlanta and Pittsburgh markets. Also, Mike Murphy is promoted to regional general manager, adding Cleveland to his existing oversight of the Twin Cities market. Power says, “These moves ensure strong continuity of leadership while positioning Salem for continued growth in these key markets. We’re extremely proud of Jason and Mike for their well-earned promotions, and we extend our deepest appreciation to Val for his decades of service and the impact he’s had across our company.”

Industry News

Bucky & BK Show to Air on Austin’s “1300 The Zone”

iHeartMedia brings Bucky Godbolt and Brad Kellner – “Bucky & BK” – to KVET-AM, Austin’s “1300 The Zone” to air in the 5:00 pm to 7:00 pmimg slot. The station notes that Godbolt is a former University of Texas running backs coach and the station is the radio flagship of Longhorns football. Station PD Bryan Erickson states, “‘Bucky & BK’ is already a proven, fan-favorite show and we’re thrilled to add it to The Zone’s afternoon lineup. Bucky & BK’s credibility, insight and strong UT sports connection further strengthens our unrivaled coverage of UT athletics.”

Industry News

Audacy’s Format Captains Formalized

On the heels of last week’s realignment of its corporate managementimg structure, Audacy formally announces its programming and regional leadership structure. The spoken-word format vice presidents are as follows: all-news, Jennifer Seelig; news/talk, Drew Anderssen; and sports talk, Chris Kinard and Mitch Rosen.

Industry News

Federal News Network Contracts with Leadership Connect

Hubbard Radio’s Federal News Network (including WFED-AM, Washington, DC) announces a strategic partnership with Leadership Connect, a provider of government, policy, and contracting intelligence.img Hubbard says the collaboration brings together Federal News Network’s trusted reporting with Leadership Connect’s proprietary data and analysis to deliver deeper context and insight across the federal marketplace. Federal News Network publisher Jeffrey Wolinsky states, “Our mission has always been to support federal executives with the insights they need to lead effectively. This partnership with Leadership Connect allows us to enrich our reporting with deeper data, ensuring our audience receives more impactful content than ever before. We are thrilled to integrate these resources to better serve the federal community.”

Industry News

Liebre to Receive BFoA’s Philip J. Lombardo Spirit Award

The Broadcasters Foundation of America announces that Ernest A. Liebre, SVP and institutional financial advisor at CAPTRUST, is namedimg the recipient of the Philip J. Lombardo Spirit Award. BFoA Chair Scott Herman says, “Ernest exemplifies the values at the heart of the Broadcasters Foundation — generosity, leadership, and an unwavering commitment to helping others. His dedication to our mission and his longstanding support of the broadcasting community make him an exceptionally deserving recipient of the Philip J. Lombardo Spirit Award.”

Industry News

Yesterday’s Top News/Talk Media Stories (2/2)

The most discussed stories yesterday (2/2) on news/talk radio and related talk media according to TALKERS research:

  1. Partial Government Shutdown
  2. ICE Operations / Protests
  3. Epstein Files / Clintons to Testify
  4. Trump Calls for “Nationalizing” Elections
  5. Savannah Guthrie’s Missing Mother
Industry News

Beasley Names LeGrett Chief Business Officer

Beasley Media Group appoints Kevin LeGrett chief business officer, effective today. LeGrett, who most recently served as president of iHeartSports, will “work closely with chief operating officer Brian Beasley to help unify the company’s business operations, aligning revenueimg strategy, cross-platform partnerships, and digital growth to strengthen the company’s competitive position to ensure long-term success.” Beasley Media Group CEO Caroline Beasley comments, “Kevin’s deep experience across broadcast, digital, experiential, podcasting, and sports makes him uniquely qualified to lead our revenue strategy. His proven ability to scale platforms, grow teams, and deliver results on both a national and local level will be instrumental as we continue to evolve and innovate for our clients and communities.” LeGrett says, “I’m excited to join Beasley Media Group at such an exciting time. Beasley’s commitment to local communities, strong culture, and forward-thinking approach to media – especially its transformation across digital, streaming, and multiplatform platforms – aligns perfectly with my passion for building innovative, integrated solutions that drive real impact for advertisers and listeners alike. I’m excited to help lead the next chapter of growth.”

Industry News

Manhattan Borough President Attempting to Censor Newsmax

News outlet Newsmax is fighting an attempt by New York City Manhattan borough president Brad Hoylman-Sigal who is petitioning New York City Mayor Zohran Mamdani to remove Newsmax content from the city’s taxi TV screens. New York’s taxis are private entities that operate via a city license known as a medallion. Last year, Newsmax signed with Curb aimg deal to provide a one-minute news update hosted by one of the network’s anchors to over 15,000 taxis across the country, including in New York City. In a January 21 letter to Mamdani and Taxi and Limousine Commissioner Midori Valdivia, Hoylman-Sigal stated the cabs should not carry Newsmax because of its “politically charged content.” The letter went further, stating Newsmax “is not a credible news source for New Yorkers. I urge you to summarily suspend the NYC Taxi and Limousine Commission’s partnership with Curb… and demand that Curb cease its collaboration with Newsmax as a condition of licensure given the platform’s history of misinformation and disingenuous reporting.” Newsmax says, “This is a pure act of censorship targeting a news organization reaching over 50 million Americans regularly. Newsmax plays it straight and that drives the far left crazy.” See the Newsmax story here.

Industry News

KRMG, Tulsa Promotes Cooper to Morning Host and APD

Zoellner Media Group promotes Skyler Cooper to morning drive host and assistant program director. Cooper moves from host of the “KRMG Afternoon News.” KRMG says Cooper is a previous winner of theimg Oklahoma Association of Broadcasters Personality of the Year and has recently been recognized as a National Association of Broadcasters Marconi Award nominee for Medium Market Personality of the Year. He also played a key role in KRMG’s Marconi Award win for Medium Market Station of the Year. Zoellner Media Group owner Dr. Robert H. Zoellner says, “Skyler understands what local radio should be – trusted, engaged, and community focused. Promoting him into a morning and leadership role is an investment in KRMG’s future.” Cooper comments, “I couldn’t be more excited to hop in the driver’s seat of the KRMG Morning News and wake up with Tulsa each weekday morning, 5-9 am. I started my radio career here as a Sunday morning board op, and to be taking the reins of such a legacy morning broadcast is beyond what I could have ever imagined all those years ago.”

Industry Views

Monday Memo: TV Wants In – Welcome Them

By Holland Cooke
Consultant

imgLinear broadcast media have never been more challenged. Internet video now commands far more viewing time than over-the-air TV. And their own networks are hijacking viewers! Your local NBC station tells you to watch Peacock. ABC points you to Disney+. CBS pushes Paramount+. Affiliates are effectively forced to promote their own competition.

Music radio is – at best – holding the line against streaming. News/talk radio’s information staples are more-available on smartphones and smart speakers, and its monologue‑heavy style feels less inviting than social media dialogue. 

Radio has what TV envies. We’re in-car, and still #1 there.  

TV has what radio needs. With more local news HR, they’re in more places. 

Both need more promotion than they can afford.

  • Radio still delivers the most cost-efficient reach and frequency in the local market. When I programmed WTOP, Washington, we and what’s now WUSA9 (the former WTOP-TV) had a handshake deal to grab whatever we wanted from each other, with on-air credit. True story: The news director from NBC4 offered that “you can use OUR stuff and not even SAY it’s ours. Just STOP saying that so-and-so ‘told Channel 9…’”
  • And radio-using-local-TV-meteorologists is a win-win. Weather is the #1 reason people watch local news, so TV stations promote it heavily. Radio using their weather people underlines – and stands on the broad shoulders of – the TV station’s weather image and delivers radio habit-forming content with a pedigree.

Local TV and radio are the last two mass-reach media in town, with neither medium losing to the other. Resourceful collaboration makes all the sense in the world. Brainstorm.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Andrew Cuomo to Host Weekly Show on WABC, New York

Former New York Governor Andrew Cuomo was a guest on 77WABC Radio owner John Catsimatidis’ “Cats Roundtable” show last month and during that appearance Catsimatidis told Cuomo, “I hear you may beimg talking a little bit more on WABC radio in the near future.” That has become reality as Red Apple Media announces the launch of “The Pulse of the People,” starring Cuomo. The one-hour show premiered yesterday (2/1) at 5:00 pm. Catsimatidis states, “Today on WABC Radio we are introducing a new program, ‘The Pulse of the People,’ hosted by former Governor Andrew Cuomo. The show will focus on listener calls and open discussion about the issues, concerns, and views of New Yorkers. WABC Radio believes in bipartisan conversation and thoughtful discussion of solutions, and we invite listeners to tune in and be part of the discussion.” Cuomo comments, “This is a moment when our country has rarely felt more divided, politics more polarizing, and public discourse more toxic. ‘The Pulse of the People’ is about cutting through the noise and the rancor to have real, substantive, fact-based conversations about the issues that actually affect people’s lives. I’ve spent my career focused on making government work and getting results, and that’s the same straightforward, problem-solving approach I’ll bring to this program.”