Pending Business: You Only Know What You Know. Radio sales pro Steve Lapa writes in today’s column that sellers and managers who’ve worked at just one station or in one market their entire careers can find their knowledge of innovation in the industry limited, and causes him to ask, “How do you learn new sales concepts and grow past what you know?” Read more here.
Monday Memo: Repeat After Me. “Who ARE you, for listeners’ purpose?” consultant Holland Cooke asks in this week’s column, which reminds that “we need to remind, remind, remind.” Read his column here.
iHeartMedia’s BIN Partners with CareerBuilder for Jobs Initiative. A new relationship between iHeartMedia’s BIN: Black Information Network and , the first and only 24/7 national and local all-news audio service with a Black voice and perspective, and global talent acquisition and job marketplace platform CareerBuilder, are joining forces to launch “100,000 Careers,” a career initiative platform that aims to connect employers who are seeking a highly qualified and diverse workforce with Black American job seekers who are looking to advance to higher levels or start a career. A press release states that the mission of the “100,000 Careers” initiative is to help people in the Black community find a job and build the career of their dreams. The platform includes tools to help candidates get started, such as job listings, easy resume building, and custom content designed to help Black listeners identify their transferrable skills and discover new careers. The 100,000 Careers platform will be a one-stop-shop for connecting employers with Black American career-seekers looking to advance. Tony Coles, division president for iHeartMedia Multiplatform Group and president for BIN: Black Information Network, says, “One of our highest priorities has been to call attention to the disproportionate income and unemployment gaps the Black community faces. That’s why we are thrilled that our partners at CareerBuilder have joined us in this effort to help 100,000 listeners not only find work, but to help them leverage their transferrable skills to build careers.”
Buffalo Mass Shooting/Houston & SoCal Shootings/Gun Control, Abortion Rights, the Economy, Midterms/Trump & the GOP, Russia-Ukraine War, COVID-19, and Elon Musk & Twitter Among Top News/Talk Stories Over the Weekend. Deadly shootings that took the lives of 10 in Buffalo, one in California, and two in Houston; reactions to the leaked draft of the Supreme Court’s expected ruling that would overturn Roe v Wade; the high price of gas & food, supply chain issues, and fears of a recession; the primary races for the November midterm elections and Donald Trump’s influence over the GOP; the ongoing Russia-Ukraine war; the Omicron variants keeping COVID-19 present in the U.S. and China’s zero-COVID actions; and Elon Musk’s bid to acquire Twitter is put on hold among top news/talk stories over the weekend, according to ongoing research from TALKERS magazine.
Michele Tafoya Joins Salem Podcast Network. National sports media figure Michele Tafoya is joining Salem Media Group’s Salem Podcast Network to host a new podcast titled, “Sideline Sanity.” The former NBC Sports sideline reporter’s new show – focusing “life, politics, and world news” will be produced four times per week, beginning on May 23. Tafoya’s broadcasting career includes a lot of radio in addition to her TV work. She served with iHeartMedia’s sports talk “KFAN,” hosted afternoon drive on Audacy’s WCCO-AM, and worked alongside morning star Tom Barnard at Cumulus Media’s KQRS-FM. She says, “I’m thrilled to launch my first podcast with the Salem Podcast Network. It’s exciting to join the chorus of talented Salem voices discussing the historic issues facing America and the world.” Salem Twin Cities general manager Nic Anderson comments, “I cannot wait for the rest of the country to get to know Minnesota’s own Michele Tafoya beyond her successful years of reporting from the sidelines. She’s full of insight, passionate about her platform, and she’s ready to speak her mind. And Salem Media-Twin Cities is eager to help as we produce her podcast for a national audience and look forward to working with her locally as opportunities arise.” Tafoya announced her retirement from NBC Sports in February of this year and has joined the campaign of Republican Minnesota gubernatorial candidate Kendall Qualls as campaign co-chair.
David ‘Mad Dog’ DeMarco to Exit ‘The Game’ in Lansing After 26 Years. Sports talk personality David “Mad Dog” DeMarco is leaving his role as afternoon drive host on Townsquare Media’s WVFN, Lansing, Michigan after tomorrow’s program, capping a 26-year sports talk career in the market. According to a story in the Lansing State Journal, DeMarco began his sports talk gig in 1996 as part of “The Sports Guys” on WVFN. For four years in the early aughts, the “Mad Dog & Company” show aired on crosstown WQTX-FM, returning to WVFN in 2007. For the past 12 years, DeMarco has been selling for the station, as well. He says, “I had to be like Clark Kent and then go into sales mode and hit the streets as a salesman. That’s what a lot of people don’t understand. They just think that I did the show for three hours and I go home and smoke cigarettes and get high and stuff. I had to really buckle down and be disciplined that I was going to do this. And I did. It’s not even ratings anymore. It’s how much money that you can bring in. It’s like the mafia — you’re an earner is what you are. And if you can’t earn, you’re not going to be around.”
Edison: Comedy Top Podcast Genre for First Quarter of 2022. According to data from Edison Research’s Edison Podcast Metrics, the top podcast genre in the U.S. during the first quarter of 2022 was comedy. This list of podcast genres is based on weekly audience size. (Nineteen genres are identified as having at least one percent reach among those in the U.S. age 18+.) The list of the Top 10 Genres for Q1 2022 is: 1) Comedy, 2) News, 3) Society and Culture, 4) True Crime, 5) Sports, 6) TV and Film, 7) Business, 8) Arts, 9) Religion and Spirituality, and 10) Education. Edison Research SVP Melissa Kiesche comments, “As advertisers increasingly seek to target podcast listeners, it becomes more important to understand the appeal of various genres in the space.”
TALKERS News Notes. There’s special programming available from ABC Audio for the coming Memorial Day weekend. ABC News Radio will present, “Honor, Hope and Healing,” hosted by correspondents Aaron Katersky and Alex Stone. The program reports on America’s heroes, including those who lost their lives serving their country and individuals performing good deeds at home. It features Katersky’s interviews with Gold Star families who lost loved ones last summer in Afghanistan as the U.S. withdrew its troops. The special also shines a light on COVID-19’s toll on the country as well as the resilience of Americans trying to emerge from the pandemic and recover from the past two years…..WNYC Studios announces that Kenya Young is appointed to the newly created position of SVP, WNYC Studios – part of New York Public Radio. In this position, Young will oversee a portfolio that includes “The New Yorker Radio Hour,” “The Takeaway with Melissa Harris-Perry,” “The United States of Anxiety with Kai Wright,” “Death, Sex and Money with Anna Sale,” “La Brega: Stories of the Puerto Rican Experience,” and the “Blindspot” series co-produced with HISTORY. Young was most recently managing editor for collaborative journalism at NPR. Young will be responsible for setting the strategic direction for WNYC Studios’ portfolio of podcasts, and leading and supporting the teams developing and producing shows. In partnership with Emily Botein, VP, original programming, she will manage and grow current Studios productions and build out WNYC Studios new documentary unit devoted to producing longform nonfiction audio works…..Stephanie Miller’s Sexy Liberal “Save Democracy” Tour 2022 will make a Los Angeles appearance at The Saban Theatre in Beverly Hills. Joining Miller will be Hal Sparks, Frangela, and John Fugelsang on Saturday, October 22 at 8:00 pm for an evening of standup comedy and special guests. Miller says, “We have a lot of work ahead of us supporting the Democratic agenda that moves all of America forward by delivering an even bigger majority to Capitol Hill.”…..“The Regular Joe Show,” hosted by Joe Giganti and syndicated by Genesis Communications Network, adds two new stations to its roster of affiliates. Pan American Broadcasting’s KDAZ-AM/K245CD, Albuquerque adds the program to air from 7:00 am to 10:00 am and WPA Radio LLC’s KTLR-AM/K279CR, Oklahoma City is now airing two hours of the program daily. Giganti says, “These are exciting opportunities to bring our upbeat, witty take on some of the most pressing and challenging issues of the day. I think it’s so important to maintain your ability to laugh and have a little fun, especially when tackling some of the heavier hot topics – perhaps now, more than ever.”
The Economy, Russia-Ukraine War, Midterms/Trump & the GOP, Roe v Wade, COVID-19, Elon Musk & Twitter, and Western Drought/Wildfires Among Top News/Talk Stories Yesterday (5/11). The high cost of food and gasoline, the roiling stock market & plunging value of cryptocurrency, and concerns about a recession; Russia’s invasion of Ukraine, rumors of Vladimir Putin’s poor health, and Putin’s warning to Finland over plans to joins NATO; the Trump-approved primary candidates for the November midterms and Trump’s influence over the GOP; the protests over the leaked draft of a Supreme Court decision to overturn Roe v Wade; the rate of COVID-19 cases in the U.S., concerns about new variants, and the Chinese zero-COVID policy; the controversial attempt by Elon Musk to acquire Twitter; and the drought and wildfires affecting the U.S. West were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.