Cumulus Media’s 2021 First Quarter Net Revenue Down 11.5%; Net Loss $21.9 Million. Reporting its financial data for the first quarter of 2021, Cumulus Media reveals net revenue for the period was $201.7 million, a decrease of 11.5% from the same period in 2020. The company also is reporting a net loss of $21.9 million compared to the net loss of $7.3 million from the same period in 2020. Breaking down the company’s numbers by segment, broadcast radio spot sales was $92.9 million, a decline of 23.8% from the first quarter of 2020, while network radio (Westwood One) revenue was $62 million, a dip of 5.6% year-over-year. Cumulus Media’s digital segment was up 23.7% on revenue of $27.1 million. Cumulus Media president and CEO Mary Berner says, “Our first quarter results clearly reflect the benefits of our improved operating leverage in a recovering economy. Over the last three months, expanded vaccine distribution and greater economic activity have supported a significant pickup in advertising, leading to a positive revenue trajectory across all our businesses, with particularly strong results in podcasting which was up approximately 35% year-over-year. Additionally, the meaningful permanent cost reductions we initiated in 2020, more than $10 million of which were reflected in the first quarter, positively impacted Q1 2021 EBITDA. Looking ahead, with our strong competitive positioning, growing digital revenue streams, and substantial free cash flow generating potential, we believe we have multiple avenues along which to grow shareholder value.”
iHeartMedia Unveils Private Marketplace for Programmatic Ad Buying for Podcasts. The company says its new Private Marketplace will “provide advertisers with programmatic buying access to distribute their marketing to audiences across the most diverse and comprehensive library of shows in the world from the iHeartPodcast Network – the No. 1 podcast publisher globally – which has more than 30 million US monthly uniques and 257 million global downloads and streams.” iHeartMedia goes on to say that “this new technology allows brand advertisers to create their own unique, tailored marketplaces – composed of their specific audience targets and pricing, to dial up and down across each year as their marketing needs require – across iHeart’s mass reach podcast network, the largest in the world. With this new technology developed through iHeartMedia’s recently acquired Voxnest, advertisers will gain private access to target iHeartMedia’s unparalleled and diverse podcast library by content, geography and consumer psychographics.” iHeartMedia chief data officer and president of revenue strategies Brian Kaminsky adds, “We acquired Voxnest last Fall with the plan to be able to provide podcast advertisers with additional targetable inventory at scale by allowing the effective and efficient monetization across an entire range of podcast inventory. Voxnest connects all of the fragmented platforms that exist in podcasting – the launch of this Private Marketplace is a huge milestone in the podcast industry and advances these capabilities to buyers. Our podcasts attract some of the most engaged and passionate podcast listeners in the world and now advertisers will have massive scale and highly specific targeting at their fingertips, to reach these hundreds of millions of listeners who are now consuming podcasts.”
Audacy to Present at IAB NewFronts and Podcast Upfronts. At today’s IAB NewFronts and next week’s IAB Podcast Upfronts, Audacy – as the exclusive audio-only company represented this year – will showcase its scaled multi-platform audio content and entertainment offerings including a new digital experience, podcast influencer marketplace and new shows from Cadence13 and Pineapple Street Studios. Audacy chief marketing officer Paul Suchman says, “As the #1 creator of original, premium audio content, Audacy’s influential platform connects people to the news, sports, podcasts, and music that matter to them across every device, everywhere they are. At this year’s IAB events, we will demonstrate the unique ability of sound to connect, immerse, captivate and engage audiences like no other medium.” Today’s virtual presentation takes place at 3:15 pm ET and will be followed by virtual experiences from Cadence13, Pineapple Street Studios, and Podcorn companies at the IAB Podcast Upfronts on Thursday, May 13 at 12:50 pm ET.
TALKERS News Notes. Idaho Falls news/talk KLIX-AM adds an FM translator K241DD at 96.1 to its broadcast. The Townsquare Media outlet’s Bill Colley writes on the station’s website that the FM signal, although only 250 watts, travels very well through the river valley…..Cumulus Media’s Westwood One Podcast Network announces the debut of “My World with Jeff Jarrett,” the newest addition to the Conrad Thompson family of podcasts focused on professional wrestling. Westwood One monetizes, markets, and distributes all of Thompson’s podcasts. “My World with Jeff Jarrett” takes listeners on a journey through Jarrett’s illustrious Hall of Fame career from an in-the ring, main-event professional wrestler to a promoter and company owner.” Cumulus Media EVP of marketing and president of Westwood One Suzanne Grimes says, “Conrad Thompson does it again, delivering another unmissable show with a wrestling superstar. Jeff Jarrett is wrestling royalty and has lived a fascinating life – our listeners will devour the stories he shares on his new podcast.”…..Edison Research is presenting “The Infinite Dial 2021 Canada” with and Triton Digital during next Thursday’s webinar. Webinar attendees will “learn about the latest trends among Canadians regarding media usage and consumption habits for streaming audio, podcasting, radio, mobile media, smart speakers, social media behaviors, and more.”
COVID-19, GOP Purge, Barr’s Trump-Mueller Memo, Giuliani Investigation, Border Crisis, Trump’s Facebook Fate, Chauvin Seeks New Trial, and Gates’ Divorce Among Top News/Talk Stories Yesterday (5/4). Concerns about vaccine reluctance, President Joe Biden’s pledge to get 70% of Americans vaccinated by July 4, and India’s soaring death rate; Republicans move to purge U.S. Rep. Liz Cheney and other officeholders who don’t support the stolen election mantra; a judge rules that former U.S. Attorney General William Barr’s memo regarding Donald Trump and the Robert Mueller investigation be made public; the FBI’s investigation of Rudy Giuliani and the mainstream press’ failure to accurately report the story; the migrant crisis at the U.S.-Mexico border and the Biden administration’s immigration policy; Facebook to decide the fate of Donald Trump’s suspended account; Derek Chauvin’s lawyer files a motion for a new trial after photos of a juror at BLM protest surface; and the intrigue over the divorce of Bill and Melinda Gates were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERSmagazine.
The “Michael Harrison Wrap: An Overview of the National Conversation” Marks its Second Anniversary with This Weekend’s Show. The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS magazine, is now posted. This new episode titled, “Smokin’ a Joint Session,” looks back at this past week of April 26-30. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS magazine; Jim Bohannon, talk show host, Westwood One; Thom Hartmann, talk show host, WYD Media; Martha Zoller, talk show host, WDUN, Gainesville, GA; Dom Giordano, talk show host, WPHT, Philadelphia; and Victoria Jones, executive director, DC Radio Company. The show airs each week on its flagship, WONK-FM, Washington, DC, Friday evenings at 6:00 pm ET. It also airs throughout the weekend on WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; KBKW, Aberdeen, WA; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; the Virginia Talk Radio Network; CRN Digital Talk Radio Network; the iHeart Podcast Network; Pioneer Valley Radio, Springfield, MA; Podcast Radio, UK and many more. To listen to this week’s episode, please click here. To view the latest TALKERS magazine topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here
KFNS-AM, St. Louis Expands Charlie Marlow’s Role in Middays. Following the exit of former 1:00 pm to 3:00 pm host Steve Savard, who recently left the station for an out-of-market television gig, sports talk KFNS-AM, St. Louis is turning over hosting of the 1:00 pm to 2:00 pm hour to Charlie Marlow, who co-hosts the lead-in show with Cam Janssen. The St. Louis Post-Dispatch’s Dan Caesar reports that the station is airing a sports gambling show from 2:00 pm to 3:00 pm, currently hosted by station general manager John Hadley. Speaking about the changes, Hadley says, “The intent is to give Cam and Charlie an opportunity to grow and also give Charlie a chance to cut it on his own merits. It’s two guys, one concept, two shows. I’m a big Janssen fan, I’m a big Marlow fan. Charlie never has been the big dog. We have the time to give him to grow into the role. He’s naturally talented with a good sense of humor and wit. He can be a big factor in this (radio) market.” Marlow also serves as a sportscaster at KTVI-TV, St. Louis.
Vicki Thomas Exits Full-Time Role at WWJ-AM, Detroit After 30 Years. There’s a nice piece in the Detroit Free Press by Julie Hinds about WWJ-AM, Detroit city beat reporter Vicki Thomas, who left her full-time position with the station yesterday (4/29) after a 30-year run with the Audacy all-news outlet. Thomas will continue to host the weekly “Black Business Minute” segment for the station. During her career Thomas has been honored by such organizations as the Detroit Press Foundation, the Michigan Associated Press and the Michigan Association of Broadcasters. She was inducted into the Michigan Journalism Hall of Fame two years ago. Thomas is also a longtime member of the National Association of Black Journalists’ Detroit chapter and credits the organization for helping her get the gig at WWJ back in 1991.
Today Is Dave Lee Day in Minnesota. Governor Tim Walz issued a proclamation making today (4/30), Dave Lee Day in Minnesota, in honor of the WCCO-AM, Minneapolis morning host who is retiring from the station after today’s program. Lee served with WCCO for more than 30 years. Lee first joined WCCO-AM as a weekend and fill-in host and gradually became part of the Charlie Boone and Roger Erickson morning show. He took over sole hosting duties of the morning show in 1997. During his career he’s also done play-by-play for the Minnesota Gophers and he filled in as a Minnesota Twins announcer from 1991 to 1996. He continues to do play-by-play for the television broadcasts of the Minnesota State High School Boys and Girls basketball tournaments, while serving as the radio voice of the University of St. Thomas football on WCCO. He’s been named Minnesota’s Sportscaster of the Year six times and has won three Emmys for his television work.
Live365 Inks Deal to Place Content on iHeartRadio. A deal between Live365 and iHeartMedia will allow for select Live365 stations to be available on the iHeartRadio platform. Calling the agreement one of the first steps in Live365’s efforts to expand its listening network, Live365 general manager Jason Stoddard says, “As we focus on growing the Live365 listening network, we are excited to announce we now have an agreement in place to list select Live365 stations on iHeartRadio’s distribution network. Being able to showcase some of our standout stations on iHeart is a testament to the hard work our broadcasters put in to programming quality stations that are not traditionally represented on the radio dial. We will continue to work with world-class distribution companies to help listeners discover the top-notch content available on Live365.”
Beasley Names Patti Taylor Director of Sales in Detroit. Radio sales pro Patti Taylor is promoted from general sales manager for Beasley Media Group’s WCSX-FM and WRIF-FM in Detroit to director of sales for the entire Detroit station group. Beasley Media Group vice president of sales Tina Murley says, “We could not be more excited to have Patti leading our sales effort in Detroit. Patti is collaborative, strategic, and extremely well respected. She is exactly what we need to drive revenue for Beasley and for our valued clients.” Taylor adds, “I’m thrilled for this opportunity to lead the sales efforts for Beasley Media Detroit. We have an unmatched team of account executives, market-leading brands, and an impressive suite of products and tools to offer advertisers today. I am truly enthusiastic for what we’ll achieve in 2021 and beyond.”
TALKERS News Notes. A new weekend program is being added to the lineup on SiriusXM’s Volume channel. “Lunch on the Deck” is hosted by Bill Evans and Jessica Ambrose and will air live at 12:00 noon each Sunday, beginning May 1. The show was first launched on Sag Harbor, New York outlet WLNG-FM in 2019. SiriusXM says the program includes “unique and exclusive interviews with celebrity guests as [Evans and Ambrose] share their stories and play music that they love. This two-hour program takes listeners on a journey of candid conversations paired with hand-picked, favorite music selected by the show’s weekly guests.”…..The GCN nationally syndicated “Dr. Daliah Wachs” show picks up new affiliate WLDS-AM, Jacksonville, Illinois.
COVID-19 Top News/Talk Story for Week of April 26-30. The COVID-19 vaccines, variants, politics and the crush of cases in India combined as the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was President Joe Biden’s 100-day address before Congress tied with Washington party politics. Following at #3 was the economy, the Biden $1.8 trillion infrastructure package, and stimulus initiatives. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.
RTDNA/Newhouse School: 2020 A Dangerous Year for Journalists. The annual survey of broadcast newsrooms from the RTDNA and the Newhouse School of Public Communications at Syracuse University notes that during the past year, the job of seeking and reporting the truth became increasingly dangerous. “Journalists were threatened, assaulted and arrested at an alarming rate while on the job. We faced unprecedented levels of verbal and physical violence at the hands of civilians, police and the leaders we are meant to hold accountable.” This is the first year that the survey included a section on media safety. The survey’s research team says it wanted to understand how repeated, targeted acts of violence have impacted newsrooms across the country and learned that one in five television news directors reported attacks on employees. 86% of news directors changed newsroom procedures to protect employees. They purchased bullet-proof vests and gas masks and more often sent security teams with reporters. As far as radio is concerned, the study concludes, “Not surprisingly, the level of attacks at radio stations and on radio news people is much lower. Four percent of radio news directors and general managers reported attacks on newsroom employees. It was primarily a problem in major markets, with one million and more people, where 13.8% of news directors and general managers reported attacks on employees.” You can see the complete survey here. Commenting on the study, National Association of Broadcasters president and CEO Gordon Smith says, “Broadcast journalists play an essential role in documenting pivotal moments in American history from the front lines. That has never been more important than during the past year. NAB is gravely troubled by this study reporting the unprecedented level of harassment, intimidation and violence directed at journalists covering the historical events of 2020. These unacceptable attacks on our nation’s free press undermine our very democracy by preventing journalists’ ability to report the facts and keep the public informed. We are grateful to the dedicated broadcast journalists bringing the truth to Americans during these dangerous times.”
Nick Craig to Host Mornings on WAAV-AM, Cape Fear. Beginning May 3, Nick Craig begins hosting “Wilmington’s Morning News with Nick Craig” on Cumulus Media’s news/talk/sports WAAV-AM, Cape Fear, North Carolina “980 The WAAV.” The station says the show is “a live and local morning show hosted by fresh conservative talk personality Nick Craig. The show focuses on the day’s biggest stories including Wilmington and the Cape Fear region. The show will feature a wide variety of topics, guests, and listener interaction.” Cumulus Wilmington VP and market manager Eric McCart comments, “We’re excited to have Nick join our 980 WAAV Cumulus family! He brings a fresh new energy and excitement to weekday mornings that our listeners will really enjoy. If it’s happening in Wilmington and the Cape Fear region, it’s happening on Wilmington’s Morning News with Nick Craig!” Craig adds, “Traveling on the road paved by the likes of Rush Limbaugh, I’m excited to bring the next generation of conservative talk to the Wilmington region and beyond. To be part of a legacy talk station like WAAV and Cumulus Media is quite the opportunity at my age. Looking forward to using these platforms to engage and interact with traditional talk listeners and the next generation.”
Ron Slay Joins WGFX-FM, Nashville’s Afternoon Drive Show. Nashville sports talker WGFX-FM “104.5 The Zone” announces that former University of Tennessee basketball star Ron Slay is joining the “3HL” afternoon drive program alongside current hosts Brent Dougherty and Dawn Davenport. Paul Mason is program director for the Cumulus Media station, and he says, “Our listeners have made it clear that they want us to hire Ron Slay. I am happy to say we listened, and we are thrilled Ron Slay will be joining Brent Dougherty and Dawn Davenport on ‘3HL.’ ‘3HL’ is already a great show and I look forward to seeing it go to even higher levels.” Slay comments, “I am both delighted and eager to join the ‘104.5 The Zone’ and ‘3HL’ families. I hope to bring joy, energy, and insight to Nashville sports enthusiasts each day.”
SiriusXM Reports 2021 Q1 Financials; Revenue Up 5%. Satellite radio and digital audio broadcaster SiriusXM releases its financial data for the first quarter of 2021 and reports total revenue of $2.06 billion, a 5% increase from the $1.95 billion reported during the same period a year ago. However, net income for the quarter was $219 million, a decline of 29% from the $293 million reported in Q1 of 2020. SiriusXM added 126,000 self-pay subscribers to hit its all-time high of 31 million self-pay subscribers. New chief executive officer Jennifer Witz comments, “I am pleased to announce SiriusXM has started the year impressively – we added 126,000 self-pay net subscribers, an 83% increase as compared to the period a year ago, saw a first quarter record-low churn rate of 1.6%, and are reporting a new record-high quarterly adjusted EBITDA figure. These strong results reflect the value we bring to our listeners through the breadth and depth of our content. Our advertising revenue grew 24%, driven by robust monetization of both on- and off-platform opportunities, as well as the growing podcast market. While we are benefiting from the broader reopening of the economy and the acceleration of consumers’ digital adoption, the meaningful long-term investments we’ve been making are also paying off. This includes creating and delivering compelling content, strengthening our digital product experiences, and scaling a full suite of end-to-end distribution and monetization solutions for content creators and publishers. We are extremely focused on achieving our 2021 goals and reinforcing our long-term position as North America’s premier audio entertainment company. Across SiriusXM, Pandora and Stitcher, we have added new channels, shows, hosts, and podcasts, enhancing the expertly curated audio entertainment experience across all formats from music to sports… We are working with highly regarded creators on new podcasts; earlier this week we announced the acquisition of 99% Invisible, the acclaimed and popular podcast from Roman Mars and his creator team. This was our first year as the exclusive audio broadcaster of the Masters Tournament, and we have expanded our streaming rights with both the NBA and MLB. We also created special music and talk programming that honored both Black History and Women’s History months back-to-back.”
RAB Announces ‘Radio Works for Automotive’ Presentations. As part of RAB’s Business Accelerated initiative, it is presenting a two-part live series for May’s featured automotive category, one of radio’s most important advertising categories. The first presentation titled, “What’s Driving the Auto Industry?” takes place at 1:00 pm ET on May 19. As Americans return to school and work, the demand for vehicles grows. Parts shortages, as well as chip scarcity, are hindering inventory on lots and yet, auto sales remain high despite the supply-demand imbalance. In this presentation, hear from experts in both automotive and auto dealership industries including Tyson Jominy, vice president, data and analytics, J.D. Power, and Dick Parrish, dealership management consultant, NADA, who will share insights into the auto industry’s growth and challenges. The second live presentation will feature broadcasters discussing automotive client success stories to help sellers prospect and support their clients. The session, titled “Radio Works for Automotive Part 2,” takes place at 1:00 pm ET on May 26. The presentation will also be available for on-demand viewing. Both presentations are free for RAB members. You can register here.
TALKERS News Notes. The Media Sales Institute announces its strategic alliance with Media Staffing Network that will bring MSN’s media recruiter’s expertise to the MSI curriculum at the 2021 NABOB MSI, being held at the Atlanta University Center and hosted by Morehouse College from October 25 to November 4, 2021. Media Staffing Network founder and CEO Laurie Kahn comments, “With our tutelage, we can better prepare the MSI graduates to address the position for which they are applying. Sadly, many colleges and universities are not as up to date on what a recent graduate should include on their resumes. Nor do they teach their students how to best stand out and showcase their value when they have little to no work experience.”…..iHeartMedia and media personality Chelsea Handler have entered into a deal for a new podcast called “Dear Chelsea” to be produced as a new iHeartRadio Original Podcast. The comedian, best-selling author, and television host will give listeners the opportunity to submit questions about life and get candid answers on the podcast. “Dear Chelsea” – also featuring Handler’s co-host and longtime assistant Brandon Marlo – debuts on May 6. Handler says, “iHeartRadio has been a great place for me to share all of my wild, unvarnished thoughts. I’m excited to start this journey with ‘Dear Chelsea’ to help people figure out what they need in life – I’m more than happy to be that kick in the pants or shove that will give someone a new perspective on a situation and help them to make a decision.”…..SiriusXM announces it is again offering listeners nationwide comprehensive coverage of the Kentucky Derby this Saturday (5/1). SiriusXM, through its broadcasting agreement with Horse Racing Radio Network, airs all Triple Crown races – the Kentucky Derby, Preakness Stakes and Belmont Stakes – as well as the Breeders’ Cup World Championships. The wire-to-wire race broadcast of the Kentucky Derby is provided by NBC Sports Audio Network and produced in collaboration with HRRN.
Biden Addresses Congress, COVID-19, Police Violence, Fed Search Giuliani’s Home and Office, John Kerry Iran Allegation, Feds Investigate Direct Energy Attack, and Boris Johnson Scandal Among Top News/Talk Stories Yesterday (4/28). President Joe Biden’s address to Congress and his wide-ranging $1.8 trillion “American Families Plan”; the rate of COVID cases in the U.S., the rollout of vaccines, and the exploding cases in India; the spate of high-profile cases of deadly police violence against citizens; the FBI’s search of former NYC mayor and former Donald Trump attorney Rudy Giuliani’s home and office in an investigation of his ties to Ukraine; the allegation that then-Secretary of State John Kerry shared Israeli military intelligence with Iran; the Pentagon’s investigation into a mysterious “direct energy attack” near the White House; and the scandal over Boris Johnson’s refurbishing of 10 Downing St. were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Shari Gonzalez Promoted to Market President for iHeartMedia Miami. Radio sales pro Shari Gonzalez is promoted to market president for iHeartMedia’s Miami/Fort Lauderdale station group that includes news/talk WIOD, sports talk WINZ, WXBN “Black Information Network,” and eight music brands. She was most recently regional SVP of sales for the cluster. iHeartMedia division president Linda Byrd says, “I am thrilled to have the opportunity to promote Shari into her first market president role. In the short time that we have worked together, I have seen her competitiveness, work ethic and ability to move her team in the direction we need to go. Shari has the experience and smarts to make a great market president of iHeartMedia Miami/Fort Lauderdale. She will be a great leader in one of our most important markets.” Gonzalez comments, “I am honored and thrilled for this opportunity. To continue to work with and now lead this incredible portfolio of brands and this ‘best-in-class’ team of talented, passionate colleagues is a dream come true. Miami/Fort Lauderdale is experiencing a boom like no other market in the country and the South Florida market is filled with a culture and uniqueness that is second to none. As our market continues to grow as a multi-cultural, global economic and entertainment destination, we at iHeartMedia Miami/Fort Lauderdale remain committed to being the largest and most meaningful connection to millions in South Florida.”
‘The Rich Eisen Show’ Joins Audacy for Live Streaming and On-Demand Service. Sports media personality Rich Eisen enters into a content distribution partnership with Audacy to add his “The Rich Eisen Show” to the Audacy digital platform. “The Rich Eisen Show” streams live daily from 12:00 noon to 3:00 pm. The show, as well as his new podcast, “Just Getting Started,” are available on-demand on the Audacy digital platform. “The Rich Eisen Show” emanates from Los Angeles and is simulcast on NBC Sports on Peacock. Audacy EVP of programming Jeff Sottolano states, “Rich’s show is a terrific addition to our Audacy platform and reinforces our position as the unrivaled leader in local and national sports audio content. We’re thrilled to bring Rich’s mix of sports and culture to our audience, just in time for this week’s NFL Draft.”
Tricia Gallenback to Lead Cumulus Media’s Eugene Stations. Sales and management pro Tricia Gallenback is named the new vice president and market manager for Cumulus Media’s Eugene, Oregon station group that includes news/talk KUGN-AM, sports talk KUJZ-FM, and three music brands. She most recently held the same position at Reno Media Group’s stations in Reno, Nevada. Prior to that she was director of sales for Beasley Media Group’s Fayetteville, North Carolina operations. Gallenback says, “It’s an exciting time to work in radio! Cumulus is a dynamic and innovative company and I’m honored that [Cumulus RVP] Don Morin invited me to join the talented team in Eugene. The Cumulus stations in Eugene are iconic brands and have a history of commitment to community and partnership success. I’m looking forward to discovering how much more we can accomplish together.”
Ernest Fears III Rises to Director of Sales at Radio One Washington, DC. Radio sales pro Ernest Fears III is promoted to director of sales for Radio One’s Washington, DC station group that includes sports talk WTEM-AM “The Team 980” and news/talk WOL-AM/W240DJ. Fears was most recently general sales manager for the station group. Fears says, “During my 40 years in the business in the DC market, I’ve had the chance to work with so many professionals that I have learned from. If not for them, I would not stand where I am today. I look forward to paying forward the help and guidance that I received to my team and their clients.” Radio One senior regional vice president Jeff Wilson adds, “For decades, Ernie has been one of the most respected leaders in Washington, DC media. But today, we celebrate his leadership and innovation moving forward as we blaze new trails while creating unprecedented solutions for our business partners.”
WWO Blog: What Changes in TV Viewing Mean for Radio. In this week’s Westwood One blog, chief insights officer Pierre Bouvard addresses the changes taking place in the television industry as viewers shift from linear TV to ad-free streaming options. This is a massive challenge for advertisers who’ve made TV a big part of their media plans. The piece is peppered with ominous stats, including: Nielsen’s just-released Total Audience Report reveals linear television’s weekly reach among persons 25-54 has dropped from 85% in Q3 2018 to only 77% in Q3 2020; pay TV lost 5.5 million subscribers in 2020; MoffettNathanson reports that residential penetration of traditional pay TV is down to 61% of occupied households. This is sharply reduced from pay TV’s peak 89% penetration in 2009; and according to MoffettNathanson, in Q4 2020, 67% of all broadcast network viewership was from the 50+ audience. So how does radio advertising play into this? Bouvard says that putting AM/FM radio in the plan generates triple the reach of connected TV – for example, adding 50 points of AM/FM radio to 250 points of TV (225 linear TV GRPs and 50 connected TV GRPs) generates a +24% increase in reach, triple the incremental reach lift that connected TV can add alone.
TALKERS News Notes. A deal between direct mail firm We Mail America.com and the Independent Broadcasters Association to “bring the We Mail America.com business model to independently owned radio markets of all sizes.” A press release says, “We Mail America.com is reinventing the traditional direct mail model by coupling it with a full suite of digital advertising services that works precisely and in conjunction with each radio ad campaign and mail deployment. This comprehensive view of advertising fortifies audio marketing strategies across all mediums, screens, and devices.” IBA president (and Adams Media CEO) Ron Stone says, “Independent radio has never had so many competitors, and direct mail is certainly one of them. We Mail America.com brings a no-nonsense approach to direct mail and provides radio operators a new tool for their clients. The model that [We Mail America.com founder] Gary [Pizzati] has created enables independent stations to add a new source of revenue to their cluster that does not just move money from one pocket to the other.”…..Audacy’s C13Originals is expanding its longtime partnership with Pulitzer Prize-winning historian and #1 New York Times bestselling author Jon Meacham to launch Shining City Audio, a podcast studio co-venture focused on creating a wide-ranging slate of audio documentaries and series centered around history with some of the most well-respected historians and voices joining at launch. The Shining City Audio initial 2021 slate features two new series written and narrated by Meacham: “Fate of Fact,” a limited-run series examining the question of how and why so many conservative Americans have become prone to disinformation and anti-democratic narratives, and a daily podcast focused on this day in history…..SiriusXM today announced that it has acquired 99% Invisible Inc., the company owned by Roman Mars, the creator, host, and executive producer of the “99% Invisible” podcast. The acquisition brings the podcast host and his team to SiriusXM, where they will continue to operate 99% Invisible, the podcast “What Trump Can Teach Us About Con Law,” and develop new podcast projects…..Observing the reaction to the “Saturday Night Live” cast’s befuddlement at the news that Elon Musk will host an upcoming episode of the sketch comedy show, KZRG, Joplin, Missouri program director Peter Thiele is inviting Musk to appear as guest host on “KZRG Morning News Watch.” He says, “Elon Musk is one of the world’s greatest entrepreneurs! We are proud to invite him to be the guest host of the ‘KZRG Morning News Watch!’ Joplin, Missouri’s convenient location on two major freeways with a fantastic airport makes this offer even more tantalizing.”
COVID-19, Biden 100 Days Address, Deadly Police Shootings/Race Relations, Iran-Israel Tensions/John Kerry Allegation, Southern Border Crisis, Newsom Recall, and Oscars Show Among Top News/Talk Stories Yesterday (4/26). The rates of positive COVID cases in U.S. states, the rollout of and concerns about vaccines, and the overwhelming cases and deaths in India; President Joe Biden’s Wednesday address before Congress marking his first 100 days; protests over recent deadly police shootings of Black citizens and the call for a complete release of body camera video in the death of Andrew Brown Jr.; the military tensions between Iran and Israel and the allegation former Secretary of State John Kerry discussed Israeli air strikes with Iran’s foreign minister; the mass of unaccompanied children at the U.S.-Mexico border and the Biden administration’s immigration policy; petitioners gather enough signatures to put the recall of California Governor Gavin Newsom on the ballot; and Sunday night’s Oscars ceremony were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Monday Memo: Help Wanted, Local Host. “Radio’s best years were between network programming that ended at the end of the 1950s and syndicated longform that now dominates talk programming and robotic music formats that displaced local DJs.” And, in this week’s column, consultant Holland Cooke suggests how that same business model can restore the local programming “which will always be broadcasters’ silver bullet against digital competitors.” Read it here.
Pending Business: Pack Your Bags. Sales and marketing pro Steve Lapa says the demand for summer travel is very high and this category of advertiser is still adjusting to new protocols. “Consider the total packaging concept you can deliver. Many marketers in the travel industry look for strong inquiry and booking accountability. Be prepared with multiple options always considering easy access for your audience to respond. As categories regroup from pandemic business paralysis new opportunities will emerge. Adjust your thinking, planning and preparation now.” Read his column here.
KVI, Seattle Names Ari Hoffman Afternoon Drive Host. After joining Sinclair Broadcast Group’s news/talk KVI, Seattle earlier this year to fill in after Kirby Wilbur’s retirement, Ari Hoffman is officially named the permanent afternoon drive host, effective today (4/26). The station says Hoffman is a local businessman and civic activist who ran for Seattle city council in 2020 who has also appeared on FOX News, Newsmax, “The Dr. Drew Show,” “60 Minutes,” and the KOMO News documentary “Seattle is Dying.” He also reports regularly on Northwest issues in The Post Millennial. He says, “I am thrilled to be joining the amazing team at KVI. If I had known how much fun this gig would be, I would have started 20 years ago. I look forward to bringing common sense ideas and a fresh take on news, politics, and the culture wars to our listeners.” KVI program director Rick Van Cise says, “Our new afternoon host was right under our nose. What’s important to you is important to Ari. He has an engaging and entertaining perspective on local and world issues that’s enlightening and fun to hear!”
Rhode Island News/Talk Pro Ron St. Pierre Launches New Podcast. A story at RINewstoday.com highlights the new podcast being launched by Rhode Island talk radio pro Ron St. Pierre (right). The new program, “Ron and Jen’s Great Escape” – co-starring Jen Brien (left) – launches on May 3. St. Pierre was most recently hosting the morning drive show on iHeartMedia’s news/talk WHJJ, Providence until the company declined to renew his contract back in December and, in an effort to save money, put the WTAG-AM, Worcester, Massachusetts-based Jim Polito show in WHJJ’s morning drive slot. During his career, St. Pierre has also served with crosstown WPRO-AM and WABC, New York, among other media outlets. Of his new podcast, St. Pierre says, “Our goal is to provide an escape from the negativity that can overtake conversation about the day’s hot topics…an escape from the banal repetition all too often associated with talk radio. Our goal is a positive approach to news and lifestyle topics with an infusion of humor across the board.”
Westwood One’s Hoops Coverage Generates 19.2 Million Listeners. Citing an IPSOS national audience study conducted April 9-11, Cumulus Media’s Westwood One says its exclusive live coverage of the 2021 NCAA Division I Men’s Basketball Championship generated 19.2 million listeners to the play-by-play action from all 66 men’s basketball games, including eight first-round and second-round games, plus regional semifinals and finals. WWO president Suzanne Grimes comments, “We are thrilled that audio audiences for our NCAA March Madness audio coverage returned so strongly. College basketball fans were excited to experience NCAA Men’s basketball and listened across our streaming, smart speaker, and broadcast platforms.” The IPSOS study also found that listening audiences were equally distributed across demographics with 31% of listeners aged 18-34, 41% 35-64 and 27% over the age of 65. Additionally, the coverage attracted a highly educated audience that was 6% more likely than average to be college graduates and 46% more likely to have an advanced degree. 56% of the audience was employed and nearly half (47%) had household incomes of $75,000 or more.
TALKERS News Notes. On Wednesday, President Joe Biden will deliver his first speech to a Joint Session of Congress marking his 100th day in office. Salem Radio Network News is covering the speech for affiliate stations. SRN coverage will be anchored by SRN News U.S. Senate correspondent Bob Agnew and he’ll be joined by TOWNHALL News Capitol Hill correspondent Bernie Bennett…..Coverage of this year’s NFL Draft begins this week and ESPN“SportsCenter” anchors Elle Duncan and Kevin Negandhi are kicking off the network’s coverage on their “Get Up” morning show on April 29 and 30. They will also lead ESPN Radio’s NFL Draft broadcasts alongside NFL Front Office Insider Mike Tannenbaum, ESPN Radio’s Bart Scott and reporter Ian Fitzsimmons. ESPN Radio’s coverage will continue Saturday, May 1, with host Jason Fitz, NFL Draft analyst and Senior Bowl Executive Director Jim Nagy, Tannenbaum and Fitzsimmons…..C13Originals, a division of Audacy’s Cadence13, has signed on critically acclaimed bestselling author Shawn Levy for “Glitter and Might,” a documentary podcast franchise about power and influence originating from Hollywood. Season One will explore the relationship between legendary Hollywood mogul Lew Wasserman, a young actor named Ronald Reagan, and notorious labor lawyer Sidney Korshak, and the story of how they came together, and rose to become, respectively, the most powerful executive in Hollywood, the most powerful man in the world, and the most powerful lawyer in the country, forever changing the entertainment industry and the country itself.….The Independent Broadcasters Association is supporting COVID Remembrance Day on May 25 as a day of honor and reflection for those who have been lost to the pandemic. A special IBA members-only webinar is set for 2:00 pm ET on Thursday, April 29 to provide how-to instructions and outline the tools and resources that will be available to participating radio stations. COVID Remembrance Day is being produced by Paige Nienaber and CPR Promotions, in conjunction with partners MannGroup Radio, Benztown and P1 Media Group. Nienaber, who will host the webinar, says, “On COVID Remembrance Day participating stations and their listeners can reflect on the events of the past year, honor and give tribute to the victims, heroes, and people in their communities who have stepped up and been a part of the response effort. We hope every radio station in America will join us.”
Free-Form Radio Pioneer Bob Fass Dies at 87. The New York Times has the obit for legendary free-form radio personality Bob Fass, who died on April 24 at his home in Monroe, North Carolina. Fass hosted the “Radio Unnameable” overnight program on WBAI, New York for more than 50 years. Fass’s program could include any program element – avant-garde music, political talk, calls from listeners, and drop-in guests. He would have guests such as Abbie Hoffman or a young, still-largely unknown Bob Dylan. He once told an interviewer, “I’d put anyone on, because the idea was if you didn’t like what I was doing, three minutes later I’d be doing something else.”
COVID-19, Biden’s First 100 Days, Chauvin Verdict Aftermath, Border Crisis, and Oscars Among Top News/Talk Stories Over the Weekend. The number of COVID cases in the U.S., the rollout of vaccines, and the severe outbreak in India; President Joe Biden’s administration approaches its 100-day mark; the aftermath of the Derek Chauvin guilty verdict and the larger issue of race relations in the U.S.; the crush of unaccompanied children at the U.S.-Mexico border and the Biden administration’s immigration policy; and Sunday night’s Oscars ceremony were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.