Tag: "YouTube"
Short Ideas for a Short Week
By Chris Miller
Chris Miller Digital
Owner
SHAKER HEIGHTS – “Sorry, I quit paying attention!”
What attention span can we ask for these days to sell something? One of my clients created a 40-second video for an email project, and I was momentarily concerned it was too lengthy to keep people watching. Another client buys two :60 spots back-to-back on TV to show mini-documentaries.
And yet … we’re still offering to sell :60 spots, loaded up back-to-back, as if it’s 1990.
Good luck selling a lengthy ad online. When YouTube lets us skip the rest of an ad a few seconds in, and Facebook measures your ad in characters instead of columns or inches, don’t six-minute sets of :60s make you at least a little nervous? Roy Williams, the “Wizard of Ads,” says “Clarity is the new creativity.” Or, if I lost you during that last sentence, “Less is more.”
Eight Realities of 2014: Perspective and Predictions
By Walter Sabo
Sabo Media
CEO
NEW YORK – Here are some thoughts that I hope you find useful as we begin another pivotal year:
1. HD radio is going to explode. The management of iBiquity has achieved remarkable acceptance for HD by the auto industry with over 16 million installs. HD is radio’s best real estate grab for the connected dash. The key, as always, is the show. (Sorry, the word “content” remains disgusting. It’s a show.) HD is not about fidelity or graphics – it’s a new stage for new, audience captivating shows.
Friday, January 10, 2014
Will Nielsen’s Dominance in Online Measurement Hurt Radio Buys? According to some analysts – most notably J.P. Morgan’s Doug Anmuth – the answer is yes. In a piece published at MediaPost News by Joe Mandese, Anmuth asserts that Nielsen’s Online Campaign Ratings is growing in acceptance and may become the dominant “currency” for digital ratings and that it will drive ad budgets from TV and radio to digital. Mandese writes that though some marketers and agencies prefer comScore’s vCE ratings system used to plan, buy and validate online ad buys, Nielsen’s dominance in the ratings in other media will give it the ability to leverage that into cross-platform ratings. With YouTube’s recent adoption of Nielsen’s ORC system, it’s being predicted by Anmuth the move could “drive material change in TV buyer behavior.” Similarly, Nielsen’s imminent rollout of its streaming audio measurement will affect radio buys. Anmuth writes, “Just as we are seeing a shift in digital video measurement with YouTube, we expect streaming music providers including Pandora to gravitate towards partnerships with traditional measurement providers. Nielsen is deeply engaged in developing the technology to measure streaming radio and it is working to fully integrate Nielsen Audio.” Check out the story here.
Emmis Net Revenue Up 3.4% — on Strength of Publishing. The loss of political advertising that all broadcasting companies are dealing with – the fall of 2012 was a good year for that sector and Emmis’ fiscal Q3 measures September, October and November – affected the company’s 2013 Q3 to 2012 Q3 comparison and the result was a 0.4% increase in revenue for Emmis’ radio division. The publishing segment of the business carried the day with a 9.8% increase in net revenue. Emmis CEO Jeff
Smulyan says in a statement, “The government shutdown in October, coupled with non-recurring political revenues from the prior year, caused significant headwinds for us and the radio industry. However, Emmis’ ability to grow revenues despite these challenges is a testament to the talent, ingenuity and hustle of the Emmis team. Our radio revenues are rebounding in our fourth fiscal quarter as these challenges have abated and our publishing division continues to post impressive revenue gains. NextRadio, the Emmis-led industry initiative to make FM broadcast radio available on mobile phones via a pre-loaded app, continues to gain momentum and recently exceeded 100,000 activations. I’m excited about the progress we are making and the momentum we have heading into calendar 2014.”
TalkersRadio Hits the Ground Running for 2014 with New Hosts, Shows and Programming Directions. TalkersRadio, the “experimental” talk radio station launched last fall by TALKERS magazine to provide the industry with a “work out space” and “showcase for new talk programming concepts” has, according to its general manager David Bernstein, “hit the ground running” in 2014 with the announcement of several new hosts and shows scheduled to join its programming roster this month. Set for launch this weekend (1/12) is “Radio Lifeboat with DG & Mickey Gooch,” described by Bernstein as “a raw, emotion-packed ‘reality’ show that sure ain’t no cruise.” The one-hour-per-week program, emanating live on Sunday evenings at 7:00 pm ET from Malibu, California, is hosted by the mother/son team of Diane “DG” Gooch and her son Mickey Gooch. The show is basically a weekly therapy and educational support session helping people and families overcome the challenges of addiction. Also debuting this month (1/25) is a new program from Lionel – one of the most iconoclastic, impossible-to-peg, and intellectually stimulating talk show hosts of the modern era. A veteran of such major outlets as WABC and WOR, New York among others, as well as being a podcast pioneer at lionelmedia.com the quirky, satirical and extremely original observer of the human condition has been enjoying tremendous success conceiving, writing, producing and performing daily commentaries on the heritage WPIX-TV, Channel 11 for the past four years in New York City where the ex-prosecutor’s also added his insight and experience as its resident legal analyst. However, he has not forgotten his roots in and love for radio and promises that his 9:00 am to 10:00 am Saturday show will provide Lionel enthusiasts around the country with a version of his work that is “like nothing they have ever heard before. This will truly be Lionel unchained!” Another program getting readied for launch on TalkersRadio in either late-January or early-February is “The Hard Question with Blanquita Cullum.” Hosted by veteran talk show host, Washington-insider, and former member of the United States Broadcasting Board of Governors, Blanquita Cullum, the one-hour-per-week show will cover the hottest and most-pressing economic, environmental and political issues facing the country from a non-partisan, non-ideological perspective. Cullum tells TALKERS, “I’ve been in this business too long to mess around playing the old right versus left game that is quickly getting us nowhere. It is time to get serious – especially having this marvelous platform upon which to perform – and dust off the old journalism skills. Just as the name implies, I will be asking big shots and policy makers from the worlds of energy, finance and government the hard questions. None of that easy, puff-piece stuff. This show is going to get down, dirty and real!” These new shows will join the already-developing programs on TalkersRadio that include “The Brent & Meg Radio Show” hosted by the dynamic husband/wife duo Brent Seltzer and Meg McDonald, “Green Connections” hosted by Washington, DC-based energy and sustainability expert, journalist Joan Michelson, “Healed Planet” hosted by well-known talk media star Alan Colmes, “The Robbie Student Show” hosted by record producer and urban philosopher Robbie Student, and “The Talkers Show” hosted by TALKERS publisher Michael Harrison. To read more about TalkersRadio, check out a full feature story posted today by TALKERS VP/executive editor Kevin Casey by clicking here.
Regan Communications Group Names Kahn EVP/Sports Media. Former Entercom vice president and New England market manager Julie Kahn joins public relations firm Regan Communications Group as executive vice president of sports/media. Over and above that, she will be a special advisor to company president/founder George Regan, who comments, “Julie Kahn’s talents, skills, mind, and passion for this business are a grand slam for our company. This is a great start to our new year.” Kahn “had the pleasure” to work with Regan Communications for the nearly 14 years that she was with Entercom. ”I am excited to become part of the management team and help Regan continue its growth and success,” she remarks. Among Kahn’s new duties will be working with her former employer – Entercom, Boston – which is one of Regan’s clients. In addition to being a board member of the Boston Sports Museum, Kahn is on the Boston board of directors for the National Sports Management Network. The holder of a JD/MBA from Northwestern University, Kahn began her radio career in WGN, Chicago’s sales department; was general manager of KSAN, San Francisco; and vice president/director of sales for Susquehanna, San Francisco.
Baldwin/McCullough Show Auditions on WNYM, New York. With the move of talk personality Curtis Sliwa to crosstown WABC, Salem Communications news/talk WNYM “Am 970 The Answer” is putting the XtreMedia-produced Baldwin/McCullough program on this afternoon and next Friday as an audition. Actor Stephen Baldwin and media entrepreneur and talk host Kevin McCullough have been hosting the Baldwin/McCullough program as a weekend show for the past several years. Also, Iowa-based talk personality Steve Deace is set to audition in the afternoon drive slot on WNYM next Monday through Thursday.
Midday Changes at Entercom’s ’95.7 The Game’ in San Francisco. The late morning show featuring Sean O’Connell, Matt Steinmetz and producer Justin Kleisley is out and program director Jason Barrett announces “friends since high school” Guy Haberman and John Middlekauff are partnering up for the new 10:00 am to 12:00 noon program. Haberman serves as host of the station’s pre- and post-game shows for Oakland As broadcasts and was host of the evening show at KGMZ during 2013. Middlekauff was West Coast scout for the Philadelphia Eagles for the past two years and served as an NFL analyst for the station since the beginning of the 2013 NFL season. The new pair begin hosting the “Mid-Morning Show” on January 20. Matt Steinmetz had been working at KGMZ in the late morning daypart for the past 18 months. He was joined by O’Connell last February.
Julie Buehler and Geoff Bloom Re-Up with KXPS, Palm Springs. The “Buehler’s Day Off” afternoon drive show at CRC Media West-owned sports talker KXPS, Palm Springs “Team 1010 KXPS” will continue with the station through this year. Sports media pro Julie Buehler and co-host Geoff Bloom joined the station in June of 2012. Buehler comments, “I love the Coachella Valley! Love the vibrancy, the spectrum of sports fans and the rich culture and I’m honored to be a voice for such a passionate community. I know with the vision from CRC Media West and our team’s ability to execute such a thorough game plan, 2014 will be even more groundbreaking, history-making fun than the past 18 months.”
Dan Le Batard Has Baseball Hall of Fame Vote Taken Away. In November, WAXY, Miami and ESPN Radio personality Dan Le Batard – also a member of the Baseball Writers Association of America (which votes for Hall of Fame players) – gave his vote to Deadspin.com in a protest saying his vote has become pretty worthless in the “sanctimonious” atmosphere of the process. There’s a rule against that and the BBWAA board of directors voted to strip Le Batard of his vote this season and beyond. He also will not be able to cover any baseball event this season as a sanctioned BBWAA member.
New Morning Show at WRSO, Orlando. At sports talker WRSO, Orlando “810 CBS Sports Radio,” there’s a new morning team in the 7:00 am to 9:00 am slot. Former TV anchor Dave Baumann and local radio personality Big Joe are taking over the slot. The station is owned by Star Over Orlando and it says the program will soon also be heard on the 93.1 frequency as well.
Odds & Sods. All-newser KNX, Los Angeles continues its “KNX on Your Corner” series on January 31 when it takes an in-depth look at the unique aspects of the Crescenta Valley communities lying between the San Gabriel Mountains and the Verdugo Mountains: La Crescenta-Montrose, La Cañada Flintridge, Sunland and Tujunga. The CBS RADIO station will broadcast live from the Black Cow Cafe in the heart of Old Town Montrose. News anchors 
Tom Haule and Vicky Moore will kick off the day from 5:00 am to 9:00 am, Frank Mottek will host the “KNX Business Hour” from 1:00 pm to 2:00 pm and Chris Sedens and Diane Thompson will be on hand from 2:00 pm to 7:00 pm…..KSCO, Santa Cruz talk host Ethan Bearman will host the KSFO Talk Show from 9:00 am to 12:00 noon on Cumulus Media’s KSFO on Monday and Tuesday January 13 and 14. The slot currently has no permanent host…..Talk show host Dr. Daliah Wachs – syndicated nationally via Genesis Communications Network – celebrated her 5th 
anniversary on the radio yesterday (1/9). She tells TALKERS magazine that she began her radio career five years ago on KLAV…..MSNBC shuffles its daily lineup after the departure of Martin Bashir. Alex Wagner moves into the 4:00 pm ET slot previously held by Bashir and the network will feature a rotating cast of hosts for Wagner’s 12:00 noon slot – including Joy Reid who’s been sitting in the 4:00 pm slot lately…..For the 3rd consecutive year, Entercom’s WEEI, Boston will serve as the official radio partner for the 2014 Pan-Mass Challenge August 2 and 3. The PMC – a 190-mile bike event starting in Sturbridge, Massachusetts and ending in Provincetown and the tip of Cape Cod – is the largest single athletic fundraising event in the country and, since 1980, has raised more than $414 million for the Jimmy Fund, which supports adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute in Boston.
TALKERS Weekly Affiliate Roundup. The “Savage Nation” show hosted by Michael Savage is added to the programming at the following stations: WCFO, Atlanta; WVGG, Lucedale, Mississippi; WLBY, Saline, Michigan; KBHS, Hot Springs, Arkansas; KVPI-AM, Ville Platte, Louisiana…..Business talk host Phil Grande’s “Phil’s Gang” show is added to the lineup at KDWN, Las Vegas…..Cumulus Media Networks’ Mark Levin is now heard on WFNC, Fayetteville, North Carolina; WVLK-FM, Lexington; WFNR, Blacksburg, Virginia; KFAY, Fayetteville, Arkansas; and WALG, Albany, Georgia…..Conservative/libertarian Genesis Communications Network-syndicated talk host Jason Lewis is added to the program schedule at KZRG, Joplin, Missouri…..From WYM Media, the Leslie Marshall show joins the programming at KABQ, Albuquerque and Phil Hendrie’s program is now heard on KNEW, San Francisco and KTNF, Chico/Redding, California…..“Freedom Feens” with Michael W. Dean and Neema Vedadi is added to the programming at WVFT-FM, Tallahassee; WYOO-FM, Panama City, Florida; and KENN-AM/FM, Farmington, New Mexico.
Chris Christie Scandal Top News/Talk Story for Week of January 6-10. The Fort Lee lane closure scandal that’s rocking New Jersey Governor Chris Christie’s administration was the most-talked-about story on news/talk radio this week making it the #1 story on the Talkers TenTM. At #2 this week was former Defense Secretary Robert Gates’ book Duty: Memoirs of a Secretary at War (Random House 2013), which criticizes President Obama and his administration. Following at #3 was the “polar vortex” chilling much of the nation tied with the companion topic of global warming and at #4 was Janet Yellen being confirmed chief of the Federal Reserve. The Talkers TenTM is a chart of the top stories and people discussed on news/talk radio during the week. It is the result of ongoing research from TALKERS and is published every Friday at Talkers.com. View this week’s entire chart here.
2014 CES: Innovate or…
Holland Cooke
TALKERS Contributor
Media Consultant
LAS VEGAS — The consumer electronics industry was a conspicuous bright spot throughout The Great Recession, and CEA is forecasting a record high 2014 USA sales of of $208 billion, “driven by product categories that didn’t even exist in a meaningful way a few years ago,” CEO Gary Shapiro observes. “This year we will see $6 billion in sales of new categories such as 3D printers, wireless health and UltraHD. To give you context – $6 billion is larger than the entire U.S. machine tool industry.”
Because radio was the original electronic thing, broadcasters are, arguably, in the same business; although the two industries’ interests sometimes diverge. Broadcasting is legacy media, while CEA champions innovation. “It is too important to be choked by laws written long ago,” Shapiro preaches-out, praising disruptors like Aereo and Dish Network’s The Hopper (pronounced “HAW-puh”), both-of-which broadcasters are up-and-arms over. Another touchy issue?
Millennials, Music and Radio
By Jerry Del Colliano
Inside Music Media
Publisher
EXCLUSIVE TO RADIOINFO AND TALKERS
SCOTTSDALE — There are over 80 million “Millennials” coming of age the oldest of whom are already 30-years-old – 12 years older than the youngest 18-49 money demo cherished by advertisers.
Millennials have their own technology just as baby boomers had records, radio and TV.
Except technology has very little to do with the impact that “Generation Y” is making on media and just about everything else.
Sure there is Facebook that they went to college with, and Napster that helped disrupt the record business, iPads, apps, smartphones, Instagram and their latest devilish work – to unbundle cable and make Netflix the new standard for the on-demand content they, well – demand.
Radio consolidated about the time the first Millennials were in grade school and the industry just assumed that young listeners would always be there to like radio.
The music industry that consisted of old white men who were lawyers thought Napster needed to be sued out of existence – and they succeeded.
But the damage was already done.
Life After Arbitron: Day One
Holland Cooke
Talkers/RadioInfo Contributor
Media Consultant
BALTIMORE — When you hear Kenny G Christmas music wafting through a Maryland hotel lobby, you must be at the annual Arbitron Client Conference. But this year, a new “Nielsen Audio” logo welcomed curious attendees. And in just the first few hours, the logic behind this change became apparent.
The recent TALKERS Los Angeles conference (10/10/13) began with Sean Hannity voicing a concern echoed by other on-air talent: “Radio” content we’re creating is no longer just transmitter-based. Yet talent is evaluated, and advertising is priced, based upon consumption of transmitter-delivered work.
“You have to have a multi-platform strategy, and you need to tailor your content for each device.”
Nielsen Audio SVP of radio station services Gary Meo was among presenters detailing how consumers and technology and demographics are re-defining our medium, and how his company’s beyond-radio scope is aggregating consumption data beyond Arbitron’s AM/FM focus. “The smartphone is clearly the device of choice for Millennials.” Another speaker told us that, the night before, in Washington, NPR had sold – yep, sold – 300 tickets to the taping of a podcast.
Tuesday, October 8, 2013
Nancy Abramson Joins Clear Channel as Director of Digital Affiliates. Radio pro Nancy Abramson becomes part of the Clear Channel family in the newly created role of director, digital affiliates for national media groups. Abramson spent almost 18 years with The Wall Street Journal Radio Network before exiting last month. She will be based in New York and report to Julie Talbott, president of content and affiliate services for national media groups. The company says that in this new position, Abramson will be focused on the company’s digital partnerships with radio ownership groups and stations. She will provide a dedicated point of contact for communication and conducting business surrounding the company’s digital platforms including iHeartRadio as well as Clear Channel’s Premiere Networks programming, personality websites and audio streams. Prior to her work with The Wall Street Journal Radio Network, Abramson held the role of manager network programming for ABC Radio Networks. Talbott says of Abramson, “Nancy’s proven track record of successfully leading affiliate sales and marketing efforts in the news/talk format, as well as her amazing relationships with broadcasters, makes her a tremendous asset for us. Her passion and expertise are a winning combination, and we are very fortunate to have her join our team.”
Salem’s Hewitt and Prager Appear on FNC’s New Time “Hannity” Program. As Fox News Channel shuffles its primetime lineup and Sean Hannity’s program moves to the 10:00 pm ET time slot, Salem Radio Network personalities Hugh Hewitt and Dennis Prager joined Hannity on his “Great American” panel last night (10/7). FNC introduced the new addition to the primetime slate: Megyn Kelly’s “The Kelly File.” Kelly’s show appears at 9:00 pm ET leading into “Hannity.” Greta Van Susteren’s “On the Record” kicks off primetime at 7:00 pm with “The O’Reilly Factor” following at 8:00 pm ET.
Don Geronimo Exits Sports Talk KHTK, Sacramento. Although his photo and references to his 12:00 noon to 3:00 pm show are still on the KHTK website, reports are that radio pro Don Geronimo has exited the CBS Radio station. Geronimo’s presence on the station has been replaced by Jason Ross and Dave “Deuce” Mason. Geronimo had been with the Sacramento sports talker for several years, both in morning drive and during the afternoons daypart. Geronimo and former partner Mike O’Meara had a long and successful run at WJFK, Washington when the station was a hot talk outlet in the 1990s.
Sara Lee Kessler On Air at WOR. New York news pro Sara Lee Kessler is handling news anchor duties for Clear Channel’s news/talk WOR, New York as well as the company’s 24/7 News programming. Kessler is well known to New Yorkers for her 18-year stint at WOR-TV. She also worked at Merlin Media’s New York all-news venture WEMP.
The Radio Broadcaster’s Guide to Getting the Most from Posting Video to YouTube. It goes without saying you probably have a YouTube Channel for your show or station. And yes, there’s a lot of talk around what makes a video good – but how can you get the most out of the video you’ve posted on YouTube? In a new column posted today (10/8), Bonneville Seattle creative director Chris Pendl looks at how to make money from your videos, how to get users who find your video on YouTube to tune-in to your show, and other tips to make the most of your online video efforts. To read this valuable article in its entirety, please click here.
MEDIA BROKER SPOTLIGHT: Harold Bausemer – RadioStationsForSale.Net. In this week’s installment of Media Broker Spotlight, Sandi Bergman of RadioTVDeals.com interviews media broker Harold Bausemer of RadioStationsForSale.Net located in Braintree, Massachusetts. Bausemer has a background in radio having worked in just about every position in the business including AE, SM, GSM, GM, COO of a small group and as an owner operator. But he also has a background as a real estate broker and as such he brings a bit of a different background to his media broker strategies. He says, “Being in real estate, I am a believer in multiple listings and have co-brokered many deals which is not common in media brokering. Most brokers in this business have self-interest to the point of detriment to their listing clients. Usually (not always) I don’t ask who a listing of mine will be presented to by a co-broker. If they have a relationship with or inquiry from someone and can bring in an offer, my client wins and even at half commission, I win.” He offers up several opportunities he has among his listings that would be of interest to displaced radio station personnel and first-time entrants. To read the entire installment of Media Broker Spotlight, please click here.
‘FM News 101’ in Portland Wins Seven OAB Awards. Alpha Broadcasting news/talk KXL, Portland “FM News 101” takes home seven Oregon Association of Broadcasters Awards, including Station of the Year for the 3rd consecutive year. Other awards garnered by the station include: Best On Air Personality for Clyde Lewis, host of “Ground Zero with Clyde Lewis”; Best Newscast from Dan Mitchinson and Lacey Evans covering the Clackamas Town Center Shooting; Best Investigative Reporting from Rosemary Reynolds; and Best Single News Story from Dan Mitchinson. Alpha Broadcasting director of programming Scott Mahalick states, “These awards honor the talent of a truly live and local team that is passionate about what they do. I’m proud to be working with world class broadcasters.” News director Rebecca Marshall adds, “I am so thrilled to see FM News 101 KXL receive this award again. We have such a hard working team both out in the field and inside the station. They’re real pros. I feel lucky to be working with them.”
Thom Hartmann Program Joins Lineup at Two Non-Coms. The Thom Hartmann show is now part of the program schedule at public radio stations WBAI, New York and KBOO, Portland, Oregon. As TALKERS reported last week, Hartmann’s show will also air on a new FM signal set to debut in Portland, KXRY “X-RAY FM.” Thom Hartmann’s program has been serving public radio stations for several years now, providing commercial-free feeds of the show.
Danny Lipford Show Reaches 100-Affiliate Mark. The independently syndicated, weekly two-hour “Today’s Homeowner with Danny Lipford” radio show hits the 100 affiliate milestone. Mobile, Alabama-based Lipford says, “By using the same successful formula as our Emmy-nominated ‘Today’s Homeowner’ TV show, now in our 16th season on 221 stations, our radio program gives homeowners the most relevant and current home improvement information every week of the year. Our listeners love the fun, fast-paced style of the show and our ability to make them laugh while giving them the information they crave.”
WWRL, New York Adds ‘Karel Show’ to Thursday Lineup. Long Beach, California-based Karel has his syndicated radio program added to the Thursday evening lineup at WWRL, New York as part of a special block of programming dedicated to LGBT programming. His program airs at 8:00 pm ET. He says, “Any time you can clear a market like New York in any way, for 10 minutes, an hour or 15 is a good thing.” WWRL general manager Adriane Gaines states, “I’m really looking forward to hearing Karel on the radio station. General sales manager Mike Hill has been a great ‘Karel Show’ champion here, and his support for the show is paying off.”
Fox Sports Radio’s Rob Dibble Makes TV Cameo. Rob Dibble, former MLB pitching star and co-host of Fox Sports Radio’s “Fox Sports Tonight” (alongside Amy Van Dyken), is pictured here in a cameo role for ABC’s new primetime series “Back in the Game” that stars James Caan. Dibble, who was a two-time National League All-Star and relief pitcher on the 1990 World Series champion Cincinnati Reds, played a prison inmate named “Senseless Paul” who was part of a group recruited to teach a little league team how to bat.
Brown and Rice Visit NBC Sports Radio Network. In New York City to promote their Golf Channel show “Big Break NFL Puerto Rico,” NFL Hall of Famer Jerry Rice (right) and College Football Hall of Famer and Heisman Trophy winner Tim Brown stopped by the NBC Sports Radio studios. Rice talked golf and football with late morning host Brian Kenny and Brown joined early afternoon host Newy Scruggs.
Government Shutdown, Debt Debate, U.S. Terror Raids, and ObamaCare Among Top News/Talk Stories Yesterday (10/7). The ongoing battle on Washington over ending the government shutdown; the debate over the debt ceiling; United States terror raids in North Africa; and the implementation of the Affordable Care Act were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
The Radio Broadcaster’s Guide to Getting the Most from Posting Video to YouTube
By Chris Pendl
Bonneville Seattle
Creative Director
SEATTLE — It goes without saying you probably have a YouTube Channel for your show or station. And yes, there’s a lot of talk around what makes a video good – but how can you get the most out of the video you’ve posted on YouTube? In this column, we’ll look at how to make money from your videos, how to get users who find your video on YouTube to tune-in to your show, and other tips to make the most of your online video efforts.
Monday, June 17, 2013
The State of Radio Advertising and Sales. See it now on TalkersTV! It was one of the most important panels at the recent Talkers New York 2013 convention (6/6) receiving coverage in numerous newspapers and blogs across the country and sparking a major industry buzz. Moderated by RAB CEO /president Erica Farber (pictured at left), the panel of heavy hitters includes Jana Cosgrove, president, CBS Radio Sales/Entercom Radio Sales; Jerry Crowley, VP/GM, Salem‘s WNYM, New York; Dan Metter, SVP, sales, Premiere Networks; John Murphy, EVP, sales, Dial Global; and Jeff Smulyan, CEO, Emmis Broadcasting. The discussion tackles a variety of key issues affecting the industry including comments about the resilience of advertising on the Rush Limbaugh show in the aftermath of the campaign to influence a sponsor boycott of the program (and news/talk radio in general) resulting from the Sandra Fluke incident. See the entire panel discussion by clicking the TalkersTV box on the top of the column on the right side of this page.
Nathan Daschle Joins Clear Channel as EVP of Political Strategy. Political strategist, attorney and Ruck.us founder Nathan Daschle is recruited by Clear Channel to take the newly created position executive vice president for political strategy. The company states that Daschle “will develop and oversee a Washington, D.C.-based team that will focus on working with political and issue advertisers and advertising agencies to develop custom strategies and campaigns that leverage the unique reach and power of Clear Channel Media and Entertainment. He will lead efforts to fully utilize Clear Channel’s unmatched national reach and local activation through its radio, digital, mobile and outdoor assets, as well as its event capabilities, to provide political and issue advertisers targeted, effective, affordable and powerful ways to deliver their messages.” Daschle reports directly to CEO John Hogan who says, “Having Nathan Daschle on board sends a clear message that we intend to seriously invest in this arena and to continue to provide more and better options for political and issue advertisers through our multiplatform offerings. His extensive political background makes him the perfect person to grow the Clear Channel political strategy team as well as lead our ‘class of one’ offerings to political and issue advertisers.” About joining Clear Channel, Daschle comments, “Political and issue advertising, marketing and events is a $7-billion business, and I’m looking forward to making Clear Channel front-and-center with politically focused advertisers and agencies. The future of effective campaign advertising lies in the smart integration of traditional and digital media, and no company does this better than Clear Channel Media and Entertainment. Clear Channel is reinventing the way organizations – and campaigns – communicate with their audiences, and I look forward to building a strong, bipartisan team at Clear Channel that will effectively market its extraordinary assets.”
Clear Channel Flips Sports Talk KJR’s FM Signal to Hot AC. Clear Channel sports talk outlet KJR-AM, Seattle enjoyed an FM simulcast for the past year and half on sister signal KNBQ at 102.9 but the simulcast ended on Friday as the company made KNBQ a hot AC branded “The New 102.9 NOW.” Sports talk remains on KJR-AM.
Beasley Broadcasting Goes FM Sports in Fort Myers. Beginning Thursday, June 20, Beasley Broadcasting’s rock WJBX, Fort Myers “99X” flips to a simulcast of the company’s AM sports talk station WWCN as “99.3 ESPN.” The company is directing rock fans to its other rock outlet WRXK “96 K-Rock.”
Kansas City Website Raises Issues Regarding Radio Ratings and the Law. By now you’ve probably heard about the reportedly independent website www.listenlonger.com operating in Kansas City that had been seeking out PPM holders in an effort to save its “favorite Kansas City radio station through education about the ratings system.” The site reports it has been in contact with Arbitron – in fact the ratings company sent a cease and desist letter to the operators and they’ve tweaked their strategy but are not shutting down the site. Now the site operators say they will no longer ask to be contacted by PPM holders but will continue to keep the site going and it appears the operation is not violating any laws. For its part, Arbitron has sent a letter to Kansas City subscribers to assure them the May 2013 PPM data has not been tainted that reads, in part: “During the May report period, a third-party website encouraged Kansas City radio listeners to support an unnamed local station, posted general information about ratings methodology and ratings data, and solicited information on PPM panelists. We want to assure subscribers that the website is not affiliated or endorsed by Arbitron and that Arbitron has taken substantial steps to ensure the integrity of the Kansas City PPM panel and all Arbitron audience estimates for the market…Arbitron monitors social media sites daily, interacts with panelists on a regular basis, and has confidential processes in place to help identify panelists who may have disclosed their participation. We have also taken special measures in light of the Kansas City website to protect the integrity of in-tab panelists included in the recently-released May 2013 Kansas City data.” After being contacted by Arbitron, the following (an excerpt) was posted on the site: “Arbitron has demanded we provide the name of anyone who contacted us regarding this issue, and the names of anyone to whom we passed that information along. ListenLonger.com would like to use this update as written notice to Arbitron that no one has ever contacted us saying they had a PPM except a reporter who posed as a PPM holder in an attempt to surreptitiously gather information…In short, please whatever you do, don’t tell us if you have a PPM. Really. We don’t want to know.” The site operators are fans of an Entercom station in the market as they encourage people to sign up for the “Get My Perks” program Entercom employs and although the site operators say Wilks Broadcasting had questioned the integrity of the May 2013 PPM data as a result, Arbitron ensures subscribers the data was not affected.
“How Many Social Media Followers Should I Have?” That question is one of the more commonly asked of digital radio consultant and TALKERS columnist Chris Miller. In a column posted today (6/17) Miller answers that question, as well as some of the most frequently asked, including: “We’re on Facebook, Twitter, Tumblr, Instagram, YouTube, Google+ and Pinterest. What other hot new sites should we be on?” “How often should we post? I’m not sure we’re posting enough.” “I have many times more listeners than followers. Why should I waste time with social media?” “I can sell ads on my own air and on my website. There’s no way to monetize Facebook and Twitter. I don’t want to get too involved in it for that reason.” Check out Chris Miller’s answers to these questions and concerns by clicking here.
SABO SEZ: It Would be Good for Radio if Arbitron Ratings Were More Openly Available to the Industry and the Public. In an article posted today (6/17) media consultant and TALKERS columnist Walter Sabo compares how TV ratings are an open book while radio ratings are secretive and inaccessible – a difference that he thinks significantly works to the disadvantage of radio as both a business and an institution. To read Walter Sabo’s column, click here.
Clear Channel Moves John Hogan to New York City. Most of the company’s high-level executives are already stationed in the Big Apple and not the company’s legal headquarters in San Antonio. Now, Clear Channel Media and Entertainment CEO John Hogan is moving to New York as well. In a filing with the SEC, the company notes that Hogan is also getting a pay increase to make his base salary $1,125,000 in addition to moving expenses and a housing allowance for the next year and a half.
WRKO, Boston’s Howie Carr Schedules Weekly Remotes for Whitey Bulger Trial. Entercom Boston talk show host Howie Carr – heard daily in PM drive on WRKO – has reported on the activities of New England mobsters for most of his career. He’s written several books about Boston gangland characters, including James Whitey Bulger titled The Brothers Bulger: How They Terrorized and Corrupted Boston for a Quarter Century, and now as Bulger goes to trial in a South Boston courthouse, Carr will do a weekly live remote from The Barking Crab restaurant and pub next door to the courthouse.
Magna Global Releases International Ad Revenue Forecasts for the Rest of ’13 and for 2014; United States Radio to Be Flat. Looking at the really big picture first, Magna Global predicts global ad spending to be up 3% in 2013 and rise to 6.1% in 2014. That said, in the United States, those figures are up just 0.4% for ’13 due to the missing Olympics and political ad spending that occurs in even-numbered years. For 2014 the figure is expected to rise. As for radio, Magna Global predicts 2013 will be flat but for those radio companies also selling digital, there is a ton of opportunity as that category is expected to rise 11.5% and is boosted by the mobile aspect of the category, predicted to go up 61.7%.
Odds & Sods. WMAL, Washington “Mornings on the Mall” co-host Larry O’Connor (and Breitbart.tv editor-in-chief) is sitting in for Cumulus Media Networks’ nationally syndicated Geraldo Rivera this week…..Dave Graveline’s “Into Tomorrow” nationally syndicated program is taking two lucky listeners to this year’s IFA Consumer Electronics and Appliance Show in Berlin Germany in celebration of the program’s 10th anniversary covering the event. Graveline is providing airfare, four nights lodging and other perks to the two winners…..Talk media personality Ernest Istook is filling in for KTOK, Oklahoma City’s Lee Matthews in afternoon drive four days this week.
Cleaning Up for Summer: Big Moves in Small Chunks
By Chris Miller
Chris Miller Digital
SHAKER HEIGHTS — Even though it’s still spring, Memorial Day weekend is about to roll around. For a lot of us, that can feel like the start of summer. So I’m giving you the summer to do a little upgrading! Here’s a punch list of items you can work on each week between now and Labor Day to get your website and social media fixed up, and ready to totally support your on-air product this fall!
Write Down Your Goals
Your performance is being judged on some set of numbers. How can your digital platforms contribute to those numbers? Think about those goals, write them down, and share them with your co-workers. Whether it’s content on your site, your social media, email, texting, whatever … bring it into focus.
Have You Hugged Twitter Today?
By Holland Cooke RadioConsultant 
BLOCK ISLAND – Remember Seinfeld-in-reverse? It was a special episode that was entirely backwards. It began with closing credits and ended with the opening theme. The plot started-at-the-end…then ended at-the-very-beginning. We saw Jerry and Kramer meet for the first time. In the final scene — the earliest chronological moment, a flashback, to a time before the Internet — Jerry’s date was telling him about the advent of Email. “Email,” Jerry asked, puzzled, “Why would I want to send someone an Email?” Read More
If I Were the CEO of YouTube
A modest proposal by Walter Sabo
By Walter Sabo
Sabo Media
Chairman
NEW YORK — First, I will never be the CEO of YouTube because I could not pass the battery of Google employment tests. Math was not my strength. Also, based on a visit to their NY offices, their hallway labyrinth would keep me lost all day.
But here’s why I should be CEO:
Why do you look at YouTube? The primary reasons are to see cats, music videos, your kids and “web stars.” I am perfectly comfortable with these crowd pleasers. Why? Because they please the crowd.
About 18 months ago YouTube announced a multi-million dollar initiative to pay for premium video content created by “top producers” and Hollywood stars. At the time I explained to my annoyed relatives and friends that this was an insane waste of money and it wouldn’t work. It wouldn’t work because it violated a key axiom of show business:
Big 2013 Consumer Electronics Show: Big Implications for Radio
By Holland Cooke
News/Talk/Sports Consultant
LAS VEGAS — Remember how iPod changed the way we collect and consume music? Decades earlier, Walkman had already rendered songs portable and empowered the listener-as-DJ. Then Apple obsoleted its own game-changer. As lines snaked around the block, again, for 2012′s iPhone 5 debut, sales of iPod and other mp3 players were plummeting 22%. We now tote our tunes on smartphones…which have also disrupted cameras, GPS, etc., etc., etc.
And again this week, 150,000 attendees here oooh’d-and-ahhh’d at 20,000 new products, many seeking to obsolete last year’s 20,000 shiny objects. That alone makes this a useful trek for radio folk. The CES conversation about what’s-new/what’s-next is a real pump-up compared to the “What’s left?” that haunts too much of radio’s shop talk.
Can Terrestrial Radio Thrive in the Digital Era?
By Michael Harrison
TALKERS Magazine
Publisher
SPRINGFIELD, Mass. — Survival is not enough.
Survival is already happening and it isn’t as much fun as it’s cracked up to be as a spectator sport on the Discovery Channel. In the reality show called terrestrial radio, sooner than later, survival will run out of gas. For terrestrial radio, “survival” is simply a slower form of imminent death.
It should be the goal of terrestrial radio to thrive in the digital era.
Thrive? Is that even possible?
Monday, February 6, 2012
WLS, Chicago Receives $44k Notice of Apparent Liability for Improper Ad Content. The Cumulus Media news/talk station admitted to airing content during the spring of 2009 paid for by Workers Independent News in the form of 90-second spots, 15-second promotional announcements and several long-form programs. The issue was whether the content was properly identified as sponsored content. (The violation took place while WLS was still owned and operated by Citadel Broadcasting, which does not alleviate Cumulus of responsibility.) The text cited here by the commission illustrates the issue. In this newsy-sounding segment listeners heard: “Workers Independent News, I’m Doug Cunningham. As Federal Economic Stimulus dollars flow to Chicago, State Representative Joe Lyons says it’s more critical than ever that the State put together a capital bill to take maximum advantage of the stimulus to put Chicago back to work.” Cumulus argued the “Workers Independent News” phrase was sufficient to identify the content as paid for. The FCC disagreed saying, “Since the subject matter of the 11 announcements at issue related to a state legislative issue impacting the local economy of Chicago, it would not have been apparent to listeners from the announcements themselves that they were sponsored programming, even if commercial programming preceded and succeeded the 11spots. In addition, the name ‘Workers Independent News,’ content, format and duration of the announcements were not consistent with typical commercial matter.” The FCC levied a $4,000 fine for each of the 11 instances for a grand total of $44,000.
Beasley Broadcast Group Announces Net Income Gain. The news for Beasley was a mixed bag. During the fourth quarter of 2011 revenue was down by $1.8 million compared to the same 
quarter one year ago but a drop in interest expense allowed the company to realize a 1.7% gain in net income. In a statement, chairman and CEO George Beasley said, “Radio advertising remained relatively stable despite widespread economic concerns and volatility in the capital markets throughout the year. Importantly, during the fourth quarter and throughout 2011, we continued to make progress across the organization in enhancing operating efficiencies and maintaining a disciplined approach to spending. Overall, the industry recorded seven consecutive quarters of growth through the third quarter of 2011 which underscores our belief that radio remains both resilient and highly relevant in a digital world.” For Beasley, and most other radio operators for that matter, national business was the problem with a drop of almost 24%.
Talk Host Doc Thompson Out at WRVA, Richmond. The talk host who, until very recently was doing PM drive at Clear Channel’s WRVA, Richmond and the late morning show at the company’s WLW, Cincinnati, is not working at either after announcing Friday evening on his Facebook page he’s off WRVA. Thompson was let go from WLW – while on his honeymoon – as that station made changes to its lineup and now, eight days later, he loses his Richmond gig. Thompson is positive, though, writing: “I am no longer hosting my Richmond show. In the world of radio broadcasting… sometimes these things just happen. As I said earlier in the week it will all work out for the best and I am blessed.” Thompson and his new bride – WHIO-TV, Dayton reporter Yuna Lee – recently relocated to Ohio. They met while both working in Richmond and Lee found a reporter’s job in Ohio so the two could make the move to be closer to WLW.
Jason Jackson New Midday Host at WAXY, Miami. The Lincoln Financial Media sports talk station announces longtime Miami sports personality Jason Jackson hosts the new 1:00 pm to 3:00 pm daily program on WAXY, Miami. Jackson is known in the market for his work at WSVN-TV and on Sun Sports coverage of the NBA’s Miami Heat in which he hosts pre-game, halftime and post-game shows as well as provides courtside analysis. Prior to his work with the Heat he worked for ESPN. WAXY program director Marc Hochman says, “Adding Jason Jackson to the lineup solidifies 790 The Ticket’s standing as the destination for outstanding sports talk radio in South Florida. Jason adds more strength to our existing lineup and bolsters our commitment to the highest quality of sports talk radio in South Florida.” Jackson takes over for “The Sports Brothers” – Ed Freeman and Jeff Fox.
Controversial Memphis Host Thaddeus Matthews Returns to Air After Battle with Licensee. Talk host and local political lightning rod Thaddeus Matthews leases WPLX, Memphis from owner Bill Pollack and Matthews’ recent, news-making on-air spat with Republican congressional candidate Charlotte Bergman was the incident that caused Pollack to shut off the transmitter on the afternoon of February 1. Matthews returned to the air Friday, February 2 after getting a judge to issue a temporary restraining order to force Pollack to turn the transmitter back on. The back story went viral via YouTube but here it is in a nutshell: Matthews was interviewing African-American Republican candidate Bergman on his show. When she didn’t answer questions to his liking, he lashed out at her in a raw, epithet-filled tirade and finally refused to shake her hand for fear her “whiteness might rub off” on him. WPLX is positioned as a blues station but Matthews’ talk show airs every afternoon. Matthews tells WHBQ-TV, Memphis his LMA includes and option to buy the station which he intends to do.
