By Chris Miller
Chris Miller Digital
SHAKER HEIGHTS – “Sorry, I quit paying attention!”
What attention span can we ask for these days to sell something? One of my clients created a 40-second video for an email project, and I was momentarily concerned it was too lengthy to keep people watching. Another client buys two :60 spots back-to-back on TV to show mini-documentaries.
And yet … we’re still offering to sell :60 spots, loaded up back-to-back, as if it’s 1990.
Good luck selling a lengthy ad online. When YouTube lets us skip the rest of an ad a few seconds in, and Facebook measures your ad in characters instead of columns or inches, don’t six-minute sets of :60s make you at least a little nervous? Roy Williams, the “Wizard of Ads,” says “Clarity is the new creativity.” Or, if I lost you during that last sentence, “Less is more.”
By Walter Sabo
1. HD radio is going to explode. The management of iBiquity has achieved remarkable acceptance for HD by the auto industry with over 16 million installs. HD is radio’s best real estate grab for the connected dash. The key, as always, is the show. (Sorry, the word “content” remains disgusting. It’s a show.) HD is not about fidelity or graphics – it’s a new stage for new, audience captivating shows.
LAS VEGAS — The consumer electronics industry was a conspicuous bright spot throughout The Great Recession, and CEA is forecasting a record high 2014 USA sales of of $208 billion, “driven by product categories that didn’t even exist in a meaningful way a few years ago,” CEO Gary Shapiro observes. “This year we will see $6 billion in sales of new categories such as 3D printers, wireless health and UltraHD. To give you context – $6 billion is larger than the entire U.S. machine tool industry.”
Because radio was the original electronic thing, broadcasters are, arguably, in the same business; although the two industries’ interests sometimes diverge. Broadcasting is legacy media, while CEA champions innovation. “It is too important to be choked by laws written long ago,” Shapiro preaches-out, praising disruptors like Aereo and Dish Network’s The Hopper (pronounced “HAW-puh”), both-of-which broadcasters are up-and-arms over. Another touchy issue?
By Jerry Del Colliano
Inside Music Media
EXCLUSIVE TO RADIOINFO AND TALKERS
Millennials have their own technology just as baby boomers had records, radio and TV.
Except technology has very little to do with the impact that “Generation Y” is making on media and just about everything else.
Sure there is Facebook that they went to college with, and Napster that helped disrupt the record business, iPads, apps, smartphones, Instagram and their latest devilish work – to unbundle cable and make Netflix the new standard for the on-demand content they, well – demand.
Radio consolidated about the time the first Millennials were in grade school and the industry just assumed that young listeners would always be there to like radio.
The music industry that consisted of old white men who were lawyers thought Napster needed to be sued out of existence – and they succeeded.
But the damage was already done.
BALTIMORE — When you hear Kenny G Christmas music wafting through a Maryland hotel lobby, you must be at the annual Arbitron Client Conference. But this year, a new “Nielsen Audio” logo welcomed curious attendees. And in just the first few hours, the logic behind this change became apparent.
The recent TALKERS Los Angeles conference (10/10/13) began with Sean Hannity voicing a concern echoed by other on-air talent: “Radio” content we’re creating is no longer just transmitter-based. Yet talent is evaluated, and advertising is priced, based upon consumption of transmitter-delivered work.
“You have to have a multi-platform strategy, and you need to tailor your content for each device.”
Nielsen Audio SVP of radio station services Gary Meo was among presenters detailing how consumers and technology and demographics are re-defining our medium, and how his company’s beyond-radio scope is aggregating consumption data beyond Arbitron’s AM/FM focus. “The smartphone is clearly the device of choice for Millennials.” Another speaker told us that, the night before, in Washington, NPR had sold – yep, sold – 300 tickets to the taping of a podcast.
Nancy Abramson Joins Clear Channel as Director of Digital Affiliates. Radio pro Nancy Abramson becomes part of the Clear Channel family in the newly created role of director, digital affiliates for national media groups. Abramson spent almost 18 years with The Wall Street Journal Radio Network before exiting last month. She will be based in New York and report to Julie Talbott, president of content and affiliate services for national media groups. The company says that in this new position, Abramson will be focused on the company’s digital partnerships with radio ownership groups and stations. She will provide a dedicated point of contact for communication and conducting business surrounding the company’s digital platforms including iHeartRadio as well as Clear Channel’s Premiere Networks programming, personality websites and audio streams. Prior to her work with The Wall Street Journal Radio Network, Abramson held the role of manager network programming for ABC Radio Networks. Talbott says of Abramson, “Nancy’s proven track record of successfully leading affiliate sales and marketing efforts in the news/talk format, as well as her amazing relationships with broadcasters, makes her a tremendous asset for us. Her passion and expertise are a winning combination, and we are very fortunate to have her join our team.”
Salem’s Hewitt and Prager Appear on FNC’s New Time “Hannity” Program. As Fox News Channel shuffles its primetime lineup and Sean Hannity’s program moves to the 10:00 pm ET time slot, Salem Radio Network personalities Hugh Hewitt and Dennis Prager joined Hannity on his “Great American” panel last night (10/7). FNC introduced the new addition to the primetime slate: Megyn Kelly’s “The Kelly File.” Kelly’s show appears at 9:00 pm ET leading into “Hannity.” Greta Van Susteren’s “On the Record” kicks off primetime at 7:00 pm with “The O’Reilly Factor” following at 8:00 pm ET.
Don Geronimo Exits Sports Talk KHTK, Sacramento. Although his photo and references to his 12:00 noon to 3:00 pm show are still on the KHTK website, reports are that radio pro Don Geronimo has exited the CBS Radio station. Geronimo’s presence on the station has been replaced by Jason Ross and Dave “Deuce” Mason. Geronimo had been with the Sacramento sports talker for several years, both in morning drive and during the afternoons daypart. Geronimo and former partner Mike O’Meara had a long and successful run at WJFK, Washington when the station was a hot talk outlet in the 1990s.
Sara Lee Kessler On Air at WOR. New York news pro Sara Lee Kessler is handling news anchor duties for Clear Channel’s news/talk WOR, New York as well as the company’s 24/7 News programming. Kessler is well known to New Yorkers for her 18-year stint at WOR-TV. She also worked at Merlin Media’s New York all-news venture WEMP.
The Radio Broadcaster’s Guide to Getting the Most from Posting Video to YouTube. It goes without saying you probably have a YouTube Channel for your show or station. And yes, there’s a lot of talk around what makes a video good – but how can you get the most out of the video you’ve posted on YouTube? In a new column posted today (10/8), Bonneville Seattle creative director Chris Pendl looks at how to make money from your videos, how to get users who find your video on YouTube to tune-in to your show, and other tips to make the most of your online video efforts. To read this valuable article in its entirety, please click here.
MEDIA BROKER SPOTLIGHT: Harold Bausemer – RadioStationsForSale.Net. In this week’s installment of Media Broker Spotlight, Sandi Bergman of RadioTVDeals.com interviews media broker Harold Bausemer of RadioStationsForSale.Net located in Braintree, Massachusetts. Bausemer has a background in radio having worked in just about every position in the business including AE, SM, GSM, GM, COO of a small group and as an owner operator. But he also has a background as a real estate broker and as such he brings a bit of a different background to his media broker strategies. He says, “Being in real estate, I am a believer in multiple listings and have co-brokered many deals which is not common in media brokering. Most brokers in this business have self-interest to the point of detriment to their listing clients. Usually (not always) I don’t ask who a listing of mine will be presented to by a co-broker. If they have a relationship with or inquiry from someone and can bring in an offer, my client wins and even at half commission, I win.” He offers up several opportunities he has among his listings that would be of interest to displaced radio station personnel and first-time entrants. To read the entire installment of Media Broker Spotlight, please click here.
‘FM News 101’ in Portland Wins Seven OAB Awards. Alpha Broadcasting news/talk KXL, Portland “FM News 101” takes home seven Oregon Association of Broadcasters Awards, including Station of the Year for the 3rd consecutive year. Other awards garnered by the station include: Best On Air Personality for Clyde Lewis, host of “Ground Zero with Clyde Lewis”; Best Newscast from Dan Mitchinson and Lacey Evans covering the Clackamas Town Center Shooting; Best Investigative Reporting from Rosemary Reynolds; and Best Single News Story from Dan Mitchinson. Alpha Broadcasting director of programming Scott Mahalick states, “These awards honor the talent of a truly live and local team that is passionate about what they do. I’m proud to be working with world class broadcasters.” News director Rebecca Marshall adds, “I am so thrilled to see FM News 101 KXL receive this award again. We have such a hard working team both out in the field and inside the station. They’re real pros. I feel lucky to be working with them.”
Thom Hartmann Program Joins Lineup at Two Non-Coms. The Thom Hartmann show is now part of the program schedule at public radio stations WBAI, New York and KBOO, Portland, Oregon. As TALKERS reported last week, Hartmann’s show will also air on a new FM signal set to debut in Portland, KXRY “X-RAY FM.” Thom Hartmann’s program has been serving public radio stations for several years now, providing commercial-free feeds of the show.
Danny Lipford Show Reaches 100-Affiliate Mark. The independently syndicated, weekly two-hour “Today’s Homeowner with Danny Lipford” radio show hits the 100 affiliate milestone. Mobile, Alabama-based Lipford says, “By using the same successful formula as our Emmy-nominated ‘Today’s Homeowner’ TV show, now in our 16th season on 221 stations, our radio program gives homeowners the most relevant and current home improvement information every week of the year. Our listeners love the fun, fast-paced style of the show and our ability to make them laugh while giving them the information they crave.”
WWRL, New York Adds ‘Karel Show’ to Thursday Lineup. Long Beach, California-based Karel has his syndicated radio program added to the Thursday evening lineup at WWRL, New York as part of a special block of programming dedicated to LGBT programming. His program airs at 8:00 pm ET. He says, “Any time you can clear a market like New York in any way, for 10 minutes, an hour or 15 is a good thing.” WWRL general manager Adriane Gaines states, “I’m really looking forward to hearing Karel on the radio station. General sales manager Mike Hill has been a great ‘Karel Show’ champion here, and his support for the show is paying off.”
Fox Sports Radio’s Rob Dibble Makes TV Cameo. Rob Dibble, former MLB pitching star and co-host of Fox Sports Radio’s “Fox Sports Tonight” (alongside Amy Van Dyken), is pictured here in a cameo role for ABC’s new primetime series “Back in the Game” that stars James Caan. Dibble, who was a two-time National League All-Star and relief pitcher on the 1990 World Series champion Cincinnati Reds, played a prison inmate named “Senseless Paul” who was part of a group recruited to teach a little league team how to bat.
Brown and Rice Visit NBC Sports Radio Network. In New York City to promote their Golf Channel show “Big Break NFL Puerto Rico,” NFL Hall of Famer Jerry Rice (right) and College Football Hall of Famer and Heisman Trophy winner Tim Brown stopped by the NBC Sports Radio studios. Rice talked golf and football with late morning host Brian Kenny and Brown joined early afternoon host Newy Scruggs.
Government Shutdown, Debt Debate, U.S. Terror Raids, and ObamaCare Among Top News/Talk Stories Yesterday (10/7). The ongoing battle on Washington over ending the government shutdown; the debate over the debt ceiling; United States terror raids in North Africa; and the implementation of the Affordable Care Act were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
By Chris Pendl
SEATTLE — It goes without saying you probably have a YouTube Channel for your show or station. And yes, there’s a lot of talk around what makes a video good – but how can you get the most out of the video you’ve posted on YouTube? In this column, we’ll look at how to make money from your videos, how to get users who find your video on YouTube to tune-in to your show, and other tips to make the most of your online video efforts.
By Chris Miller
Chris Miller Digital
SHAKER HEIGHTS — Even though it’s still spring, Memorial Day weekend is about to roll around. For a lot of us, that can feel like the start of summer. So I’m giving you the summer to do a little upgrading! Here’s a punch list of items you can work on each week between now and Labor Day to get your website and social media fixed up, and ready to totally support your on-air product this fall!
Write Down Your Goals
Your performance is being judged on some set of numbers. How can your digital platforms contribute to those numbers? Think about those goals, write them down, and share them with your co-workers. Whether it’s content on your site, your social media, email, texting, whatever … bring it into focus.
By Holland Cooke RadioConsultant BLOCK ISLAND – Remember Seinfeld-in-reverse? It was a special episode that was entirely backwards. It began with closing credits and ended with the opening theme. The plot started-at-the-end…then ended at-the-very-beginning. We saw Jerry and Kramer meet for the first time. In the final scene — the earliest chronological moment, a flashback, to a time before the Internet — Jerry’s date was telling him about the advent of Email. “Email,” Jerry asked, puzzled, “Why would I want to send someone an Email?” Read More
A modest proposal by Walter Sabo
By Walter Sabo
NEW YORK — First, I will never be the CEO of YouTube because I could not pass the battery of Google employment tests. Math was not my strength. Also, based on a visit to their NY offices, their hallway labyrinth would keep me lost all day.
But here’s why I should be CEO:
Why do you look at YouTube? The primary reasons are to see cats, music videos, your kids and “web stars.” I am perfectly comfortable with these crowd pleasers. Why? Because they please the crowd.
About 18 months ago YouTube announced a multi-million dollar initiative to pay for premium video content created by “top producers” and Hollywood stars. At the time I explained to my annoyed relatives and friends that this was an insane waste of money and it wouldn’t work. It wouldn’t work because it violated a key axiom of show business:
By Holland Cooke
LAS VEGAS — Remember how iPod changed the way we collect and consume music? Decades earlier, Walkman had already rendered songs portable and empowered the listener-as-DJ. Then Apple obsoleted its own game-changer. As lines snaked around the block, again, for 2012′s iPhone 5 debut, sales of iPod and other mp3 players were plummeting 22%. We now tote our tunes on smartphones…which have also disrupted cameras, GPS, etc., etc., etc.
And again this week, 150,000 attendees here oooh’d-and-ahhh’d at 20,000 new products, many seeking to obsolete last year’s 20,000 shiny objects. That alone makes this a useful trek for radio folk. The CES conversation about what’s-new/what’s-next is a real pump-up compared to the “What’s left?” that haunts too much of radio’s shop talk.
WLS, Chicago Receives $44k Notice of Apparent Liability for Improper Ad Content. The Cumulus Media news/talk station admitted to airing content during the spring of 2009 paid for by Workers Independent News in the form of 90-second spots, 15-second promotional announcements and several long-form programs. The issue was whether the content was properly identified as sponsored content. (The violation took place while WLS was still owned and operated by Citadel Broadcasting, which does not alleviate Cumulus of responsibility.) The text cited here by the commission illustrates the issue. In this newsy-sounding segment listeners heard: “Workers Independent News, I’m Doug Cunningham. As Federal Economic Stimulus dollars flow to Chicago, State Representative Joe Lyons says it’s more critical than ever that the State put together a capital bill to take maximum advantage of the stimulus to put Chicago back to work.” Cumulus argued the “Workers Independent News” phrase was sufficient to identify the content as paid for. The FCC disagreed saying, “Since the subject matter of the 11 announcements at issue related to a state legislative issue impacting the local economy of Chicago, it would not have been apparent to listeners from the announcements themselves that they were sponsored programming, even if commercial programming preceded and succeeded the 11spots. In addition, the name ‘Workers Independent News,’ content, format and duration of the announcements were not consistent with typical commercial matter.” The FCC levied a $4,000 fine for each of the 11 instances for a grand total of $44,000.
Beasley Broadcast Group Announces Net Income Gain. The news for Beasley was a mixed bag. During the fourth quarter of 2011 revenue was down by $1.8 million compared to the same quarter one year ago but a drop in interest expense allowed the company to realize a 1.7% gain in net income. In a statement, chairman and CEO George Beasley said, “Radio advertising remained relatively stable despite widespread economic concerns and volatility in the capital markets throughout the year. Importantly, during the fourth quarter and throughout 2011, we continued to make progress across the organization in enhancing operating efficiencies and maintaining a disciplined approach to spending. Overall, the industry recorded seven consecutive quarters of growth through the third quarter of 2011 which underscores our belief that radio remains both resilient and highly relevant in a digital world.” For Beasley, and most other radio operators for that matter, national business was the problem with a drop of almost 24%.
Talk Host Doc Thompson Out at WRVA, Richmond. The talk host who, until very recently was doing PM drive at Clear Channel’s WRVA, Richmond and the late morning show at the company’s WLW, Cincinnati, is not working at either after announcing Friday evening on his Facebook page he’s off WRVA. Thompson was let go from WLW – while on his honeymoon – as that station made changes to its lineup and now, eight days later, he loses his Richmond gig. Thompson is positive, though, writing: “I am no longer hosting my Richmond show. In the world of radio broadcasting… sometimes these things just happen. As I said earlier in the week it will all work out for the best and I am blessed.” Thompson and his new bride – WHIO-TV, Dayton reporter Yuna Lee – recently relocated to Ohio. They met while both working in Richmond and Lee found a reporter’s job in Ohio so the two could make the move to be closer to WLW.
Jason Jackson New Midday Host at WAXY, Miami. The Lincoln Financial Media sports talk station announces longtime Miami sports personality Jason Jackson hosts the new 1:00 pm to 3:00 pm daily program on WAXY, Miami. Jackson is known in the market for his work at WSVN-TV and on Sun Sports coverage of the NBA’s Miami Heat in which he hosts pre-game, halftime and post-game shows as well as provides courtside analysis. Prior to his work with the Heat he worked for ESPN. WAXY program director Marc Hochman says, “Adding Jason Jackson to the lineup solidifies 790 The Ticket’s standing as the destination for outstanding sports talk radio in South Florida. Jason adds more strength to our existing lineup and bolsters our commitment to the highest quality of sports talk radio in South Florida.” Jackson takes over for “The Sports Brothers” – Ed Freeman and Jeff Fox.
Controversial Memphis Host Thaddeus Matthews Returns to Air After Battle with Licensee. Talk host and local political lightning rod Thaddeus Matthews leases WPLX, Memphis from owner Bill Pollack and Matthews’ recent, news-making on-air spat with Republican congressional candidate Charlotte Bergman was the incident that caused Pollack to shut off the transmitter on the afternoon of February 1. Matthews returned to the air Friday, February 2 after getting a judge to issue a temporary restraining order to force Pollack to turn the transmitter back on. The back story went viral via YouTube but here it is in a nutshell: Matthews was interviewing African-American Republican candidate Bergman on his show. When she didn’t answer questions to his liking, he lashed out at her in a raw, epithet-filled tirade and finally refused to shake her hand for fear her “whiteness might rub off” on him. WPLX is positioned as a blues station but Matthews’ talk show airs every afternoon. Matthews tells WHBQ-TV, Memphis his LMA includes and option to buy the station which he intends to do.