A modest proposal by Walter Sabo
By Walter Sabo
NEW YORK — First, I will never be the CEO of YouTube because I could not pass the battery of Google employment tests. Math was not my strength. Also, based on a visit to their NY offices, their hallway labyrinth would keep me lost all day.
But here’s why I should be CEO:
Why do you look at YouTube? The primary reasons are to see cats, music videos, your kids and “web stars.” I am perfectly comfortable with these crowd pleasers. Why? Because they please the crowd.
About 18 months ago YouTube announced a multi-million dollar initiative to pay for premium video content created by “top producers” and Hollywood stars. At the time I explained to my annoyed relatives and friends that this was an insane waste of money and it wouldn’t work. It wouldn’t work because it violated a key axiom of show business:
News Corp. Splits Its Assets in Two. News Corporation officially announces it will chop its company into two separate, publicly traded companies, one consisting of its entertainment properties and the other its publishing assets. The issue was decided at yesterday’s board meeting. Under the plan, the entertainment division will include the TV and movie businesses – Twentieth Century Fox, the Fox broadcast network, Fox News Channel and the other cable networks. The publishing arm will consist of the newspapers – The Wall Street Journal, The Times of London and The Australian as well as the other publishing assets — including Harper Collins. This will presumably also include The Wall Street Journal Radio Network. SNL Kagan reports the two primary reasons for executing the split are to distance the more profitable entertainment assets from the phone hacking scandal — this reason has been denied by CEO Rupert Murdoch — and to encourage investors who are keen on the entertainment side but not the publishing business. The first nine months of News Corp.’s 2012 fiscal year saw the entertainment division bring in $18.66 billion in net operating revenue while the publishing division’s net operating revenue was $6.22 billion. However, analysts are not in agreement that the split will encourage that much investment and ultimately be as valuable to the entertainment side’s stock as it might appear at first blush.
Yahoo! and Clear Channel Agree to Content Sharing Deal. Clear Channel Media and Entertainment and Yahoo! partner on a distribution and cross-promotional deal in which Yahoo! will use the iHeartRadio digital platform as its official digital radio service while Yahoo! will be able to promote its content across CC’s 850 radio stations. Yahoo! recently entered into deals with ABC News and CNBC to distribute jointly produced content across websites and television. Interim Yahoo! CEO Ross Levinsohn – who is working to turn the struggling digital media company around and give it a focused direction – says of the pact, “This partnership will expand our ability to provide consumers and advertisers with the best premium content available and provide Clear Channel with unmatched digital reach.” Clear Channel CEO Bob Pittman says, “We were thrilled when Ross approached us about this partnership. We like the direction Yahoo! is going and by working together we can accelerate growth for the both of us.”
The NFL’s Buffalo Bills Sue Cumulus Over “Incentive Rights Fee.” Buffalo Bills play-by-play aired on Cumulus Media’s (and previously Citadel’s) WGRF-FM and WEDG-FM, Buffalo for the past 13 seasons through the 2011 season and now the team is suing Cumulus for what it says is the company’s failure to pay the “incentive rights fee” of about $1 million, according to the Buffalo News. The suit states the incentive rights fee equals half the broadcaster’s gross revenues from the sale of related programming or advertising in connection with any Bills game, after accounting for certain costs. The suit also contends, “For the 2011 NFL football season, the reasonable value of the exclusive radio broadcast rights and perquisites was believed to be at least $2.4 million, of which an amount believed to be at least $1 million remains due and owing.” Attorneys for the team say Cumulus was to provide an independent auditor’s report on gross revenue and net revenue for the 2011 season and that has yet to happen. The Buffalo News reports attempts to get a comment from Cumulus had not been successful.
Tom Leykis and Lionel on Strategies for Taking Talk Content to the Web. This video from the recent 2012 TALKERS New Media Seminar – New York features The New Normal chief and talk radio legend Tom Leykis and LionelMedia.com personality Lionel discussing from-the-trenches strategies for bringing talk content – live streaming shows and podcasts – to the web. The biggest challenge to this initiative is letting people know you are there and enticing them to listen. Hear Leykis and Lionel speak about their work in this medium on this exclusive panel discussion in the TALKERS TV box on this page. (Videography by Art Vuolo of Vuolo Video)
TuneIn Brings Major Broadcasters Cox Media Group, Emmis and Entercom Aboard. Digital audio service TuneIn continues to build its roster of content with the signing of three of America’s big broadcasting companies to deals to distribute their audio. Cox Media Group, Emmis Communications and Entercom radio stations will be heard on the TuneIn service that boasts 30 million monthly active listeners. In announcing the deal, the chiefs of the three companies tout the enhanced distribution this will give their content. Cox president Doug Franklin states, “As we transform into a digital media company, Cox Media Group is extending our great local brands to as many digital platforms as possible to seamlessly provide our audiences with the programming they want where and when they want it. TuneIn leads the industry with their listener-first approach to everything they do, and we are excited to offer our broadcasts to the growing and vastly important digital audience.” Emmis CEO Jeff Smulyan comments, “Emmis is excited by today’s announcement. We want to follow our listeners and deliver our content to the platforms they choose to use. The TuneIn platform will provide our listeners from coast to coast another connection point with their favorite radio brands.” And Entercom president and CEO David Field says, “This is a great deal for Entercom, for TuneIn and most importantly for our listeners. We are very pleased to align Entercom with such an innovative company as TuneIn, which will deliver our terrific local programming to a wider, digitally engaged audience. Together, Entercom and TuneIn will deliver existing and new fans the best listening experience possible.”
Glenn Hall Named Managing Editor at TheBlaze. Glenn Beck’s Mercury Radio Arts announces former editor in chief at TheStreet joins TheBlaze as managing editor. The company states Glenn Hall will “oversee the day-to-day management and long-term editorial planning of TheBlaze.com’s editors and writers.” Hall served as editor in chief at TheStreet until this past March and, according to comScore audience rankings, helped grow TheStreet into the 10th largest online financial media group, surpassing CNBC.com. TheBlaze president and chief strategy officer Betsy Morgan says, “In under two years, we have attracted a growing team of over 25 reporters with a diverse range of experience ranging from a former CIA officer to CNN contributors. We are excited to take our team to the next level with Glenn Hall who brings a strong track record of leading and overseeing high-quality coverage and award-winning journalism to TheBlaze.” Hall comments, “TheBlaze is an amazing web phenomenon that shows media can thrive in the new digital age provided the focus and mission are aligned with the needs of the audience. I am excited about the opportunity to help grow this brand and raise the bar for digital journalism.”
CNN Suffers Worst Primetime Ratings Quarter in 21 Years; Cable News/Talk Network Makes Programming Changes. TVNewser reports CNN’s 2012 second quarter primetime ratings were at their worst in 21 years with 446,000 total viewers and 129,000 in the adults 25-54 demo. Compared to the second quarter of 2011, CNN is down 35% in total viewers in Total Day. The numbers are similar in primetime with the network down 35% in total viewers and 41% in the adults 25-54 demo. For individual shows, it’s hard to compare since the schedule has shifted and the same shows didn’t air at the same times last year. But “Piers Morgan Tonight” (which hasn’t moved) is down 29% in total viewers and 33% in adults 25-54. There is a bit of good news for the network as TVNewser reports June Nielsen numbers show younger viewers are increasing boosting Piers Morgan 9% in June, Anderson Cooper 5% and Erin Burnett 24%. Meanwhile, the Time Warner cable news/talk network makes some programming changes: The seven-month-old “Early Start” show sees co-host Ashleigh Banfield move to the 11:00 am ET slot and newcomer John Berman becomes co-host of the program with Zoraida Sambolin. Also, Kyra Phillips leaves CNN for duties at sister channel HLN.
KOZN, Omaha’s Kevin Kugler Transitions to National Correspondent Duties. Sports talk host Kevin Kugler, currently co-host of the “Unsportsmanlike Conduct” afternoon show at NRG Media’s KOZN, Omaha – 1620 AM The Zone – will become a national sports correspondent for the station as he moves to a full-time position with the Big Ten Network – the conference’s TV network. Kugler also serves as a play-by-play announcer for NFL football and NCAA basketball on the Dial Global Radio Networks and he will remain in that capacity. KOZN program director Neil Nelkin states, “Kevin now gets a chance to cut his teeth as a play-by-play host for the Big 10 and still stay on The Zone. It has been a joy and a privilege to watch Kevin as he evolved into a national sports correspondent.” Kugler’s duties with The Zone will be as analyst, interviewer and guest anchor. On his career transition, Kugler says, “This opportunity affords me the chance to remain on The Zone and stay in Omaha. Although this is a new chapter for my career, I am still staying on my ‘home’ at 1620 The Zone but I will have even more insight to offer as a result of the various exclusive interviews and event coverage I will be able to do on BTN.”
KXL, Portland Names Dan Mitchinson PM Drive Co-Anchor. Dan Mitchinson has been evening news anchor at Bonneville’s KIRO-FM, Seattle. On July 9 he begins his new position with Alpha Broadcasting’s KXL, Portland where he’ll co-host the station’s “Portland’s Afternoon News” with Lacey Evans. In a statement, Mitchinson says, “KXL is certainly one of the best-known news/talk stations in the country and one of the things that excites me the most it’s not just telling stories, but the way we’re able to start conversations with our listeners. Anyone can read the news or check their Twitter account. What KXL does best is tell passionate stories that make you feel even more involved with the city I now get to call home.”
The Anticipated ObamaCare Ruling, the Aftermath of the Arizona Illegal Immigration Law Decision, the 2012 Presidential Campaign, the Colorado Wildfires, and Eric Holder Contempt Vote Among Top News/Talk Stories Yesterday (6/27). The anticipation of the Supreme Court’s ruling on President Obama’s Affordable Care Act; the aftermath of the Court’s decision on the Arizona illegal immigration law; the ongoing 2012 presidential campaign; the wildfires raging through Colorado and the attempt by House Republicans to hold Attorney General Eric Holder in contempt in connection with the ‘Fast and Furious’ program were some of the most-talked-about stories on news/talk radio yesterday according to ongoing research from TALKERS.