By Holland Cooke
BLOCK ISLAND, RI — If you’re among radio’s remaining local news people, you can improve your chances of remaining even longer by story-telling as impactfully as possible.
Your work – relevant, plainspoken newscasts – can make the station more habit-forming. Promos that assure “WE’VE GOTCHA COVERED” only talk-the-talk. Walk-the-walk by reckoning what matters to your target listener, and sounding-newer every time they hear you. If you do, you’ll prompt what the lab coat crowd at Arbitron calls “additional occasions of listening,” the quickest way to grow Share.