Arbitron Client Conference: “Radio Retains 93% of Audience Through Spot Breaks.” That good news comes from the study, “What Happens When the Spots Come On?” from Arbitron, Coleman Insights and RCS/Media Monitors. But what it means is not that 93% of listeners stay through a whole stop set. Some go away and some new ones come in with the aggregate being that only 7% of the listenership disappears during a given spot break. The study analyzed 17.9 million spot breaks and 61.9 commercial minutes in the 48 markets using the Portable People Meter. But programmers and sales managers are being cautioned not to interpret the data as meaning that people aren’t bothered by too many spots and that 93% will sit through anything. One thing the study appears to confirm is that spoken-word radio such as sports, news/talk and all-news do a better job of keeping their audiences through stop sets.
KDKA, Pittsburgh Program Director Marshall Adams Exits. After six years with CBS Radio’s legendary KDKA, Pittsburgh, program director Marshall Adams announces his contract with the station is up and he is leaving for other opportunities. Adams states, “It has been a privilege working for this heritage station which, as a child, gave me my first impressions of radio. It was a dream come true every time I was able to crack the mic for a KDKA newscast. I am very grateful to CBS Pittsburgh market manager Michael Young for giving me this terrific opportunity. I am going to miss the staff very much. They’re an incredibly talented group of people and each one of them has enriched my life.” There’s no word from CBS Pittsburgh who will take over the PD position at KDKA.
Cox Media Group Adds Sports Content to WXKT-FM, Gainesville, Georgia. Cox Media Group removes much of the syndicated news/talk programming from WXKT-FM, Gainesville, Georgia and re-positions the station as “Bulldog 103.7 North Georgia’s News, Sports & Information Station.” Premiere Networks’ Jim Rome is added for middays and Yahoo! Sports programming fills in the evening and overnights. Martha Zoller’s news/talk program moves from the 7:00 am to 11:00 am slot to 9:00 am to 12:00 noon. The morning news program with Tim Bryant expands to 6:00 am to 9:00 am. America’s Radio News Network’s all-news block airs in the PM drive slot.
Clear Channel Names Two to Management Roles in Spokane. Clear Channel announces Dan Manella is the new market manager for the Spokane, Washington cluster and Michael LaCrosse takes on the operations manager for the cluster that includes news/talk KQNT. Manella most recently served with CBS Radio in Chicago as general sales manager at WXRT-FM and as senior AE at sports WSCR. LaCrosse most recently served as operations director at Cumulus’ WLS-FM, Chicago.
On the Set of Modern Family. Talk Radio Network and KFI, Los Angeles radio personality Phil Hendrie recently taped an episode of the hit TV show “Modern Family” in which he plays the character “Boots.” Hendrie is pictured here on the set of the program (from l-r) with actor Ed O’Neill, director Michael Spiller, Hendrie, and actor Jesse Tyler Ferguson. On appearing on the program, Hendrie says, “It’s not hard to figure out why ‘Modern Family’ is a hit show. Everyone, Ed O’Neill, Jesse Tyler Ferguson, all of the crew, they were kind, complimentary and helpful. Very, very positive people to be around. I’m so grateful for the experience. Thanks ‘Modern Family!’”
2012 Presidential Race, Payroll Tax Cut Issue, Jerry Sandusky Arrested on New Charges, Iran’s Nuclear Program and Blagojevich Sentenced Among Top News/Talk Stories Yesterday (12/7). The GOP field of candidates for president, the debate over the payroll tax cut extension, former Penn State coach Jerry Sandusky arrested on more sexual abuse charges, Iran’s nuclear weapon ambitions and the lost CIA drone and former Illinois Governor Rod Blagojevich’s 14-year sentence on corruption charges were some of the most-talked-about stories on news/talk radio yesterday.
KTRS, St. Louis Personality JC Corcoran Suspended for Twitter Activities. There’s no official word from CH Holdings’ news/talk KTRS, St. Louis but the reports from St. Louis-area media seem to confirm that afternoon host JC Corcoran has been suspended from the station for two weeks after engaging in a back-and-forth Twitter argument with listener-followers in which he used foul language. The incident started when Corcoran declared Cardinals star Albert Pujols would re-sign with the team by November 18. When that didn’t happen, Corcoran was taken to task for his prediction on Twitter and his responses including questionable language went out on the internet. This case illustrates that even though the “letter” of FCC rules applies specifically to over-the-air language on terrestrial radio, the “spirit” of the law can now extend to social media activities as well giving the morals clause found in most talent employment contracts expanded relevance. Talk show hosts beware – you are what you tweet!
News/Talk KFBK, Sacramento Gets FM Signal. As the historic AM station prepares to celebrate its 90th anniversary early next year, Clear Channel announces it is ending the Hot AC on KGBY-FM and begins simulcasting news/talk KFBK on the signal as FM NewsTalk 92.5 today (12/1). Vice president and market manager Jeff Holden states, “Today is a milestone for Sacramento broadcasting as KFBK expands to the 92.5 FM frequency to better serve the local community. The void for quality, local and full service news and talk on FM has now been filled. This will give a younger audience access to one of the most influential stations in, not only, Sacramento but all of Northern California. KFBK has demonstrated leadership over the past 90 years and it continues with the same dedication and progressive nature that makes it unique. KFBK will now reach the nearly 70 percent of the market that doesn’t tune into the AM band.”
WFLA, Tampa Adds Jock Corey Dylan to AM Drive Program. Former WPOI-FM, Tampa DJ Corey Dylan is now part of the morning show at Clear Channel’s WFLA, Tampa. The St. Petersburg Times reports Dylan joins Jack Harris and Tedd Webb as co-host on the “AM Tampa Bay” program and will serve as a lifestyle reporter for the station as well. Program director Steve Versnick tells the paper, “We wanted to change the co-host role and Corey seemed a perfect fit. She’s got a sterling reputation in the market and a broadcast journalism degree. So while it might seem like stretch to go from an ’80s station to news/talk, her background and interest seem perfect.”
Georgia Talk Host Martha Zoller Zeroes in on Congressional Seat. WXKT-FM, Gainesville, Georgia talk host Martha Zoller is preparing to take leave of her talk radio career to run for Congress in Georgia’s newly created 9th Congressional District. Zoller is still heard on Cox Media Group’s WXKT-FM but has exited the Georgia News Network from which she was syndicated across the state. Zoller says Cox attorneys say she can stay on the air until she’s officially qualified as a candidate in May but realistically expects to have to leave her program prior to that time. Zoller reports she has excellent name recognition in the district – 62% of likely primary voters in the conservative district have heard of her – as she will face a battle against State Representative Doug Collins and possibly others in the Republican primary election.
Dial Global’s Bill Press to Remain on San Francisco Affiliate. Yesterday we reported Clear Channel’s plans for its AM talk stations in San Francisco that include the end of progressive talk outlet Green 960 (KKGN). Dial Global notes that although much of the progressive talk that’s currently heard on that station will be relegated to the KKSF-FM HD-2 signal and online, the Bill Press show will be heard in the early morning daypart prior to Premiere’s Glenn Beck on KNEW 960 in the new year.
WGN, Chicago’s John Williams Organizes Holiday Food Drive. Upon learning that food banks and pantries across the country are reporting a shortage of peanut butter, WGN talk host John Williams is organizing the “Peanut Butter & Jolly” drive to rally his listeners to donate peanut butter to the Greater Chicago Food Depository. Peanut butter is sought after because of its protein content, appeal to children and long shelf life. All day today (12/1), Williams will encourage listeners to donate to one of the many participating locations around Chicagoland that will be delivered to the depository tomorrow. Williams says, “Everyone wants gifts at Christmas, but these people just need food. If you give to this campaign, we can all say Merry ‘Chrithmath!’”
2012 Presidential Race, European Debt Crisis, Occupy L.A. Ousted and Penn State Abuse Case Among Top News/Talk Stories Yesterday (11/30). The GOP candidates for president in 2012, the ongoing efforts to deal with Europe’s debt crisis, the clearing of the Occupy Los Angeles protesters and additional allegations in the Penn State sexual abuse case were some of the most-talked-about stories on news/talk radio yesterday. Pictured here is ABC Radio News correspondent Alex Stone covering the Los Angeles Police Department’s breakup of the Occupy L.A. camp.