Benz To Depart WEEI-FM. Revealing on Twitter that he “underestimated the difficulties that go along with working a job in one city while trying to maintain a home and marriage in another,” Entercom sports WEEI-FM, Boston mid-day “MFB” co-host Tim Benz will return to Pittsburgh early next month. Boston-born Benz joined WEEI-FM approximately 14 months ago from iHeartMedia Pittsburgh. In addition to being sports director of that company’s six-station “Steel City” cluster, Benz did morning drive on alternative WXDX “The X.” According to Benz, Boston was “every bit the city” he wanted to experience; however, he notes that it is best for him “personally and professionally” to be back in Pittsburgh with his wife Kate. No details were released about his new assignment in Pittsburgh, where the two sports outlets are iHeartMedia’s WBGG “970 ESPN” and KDKA-FM “The Fan,” owned by CBS Radio – the parent of WEEI-FM format rival WBZ-FM “The Sports Hub.” Benz – who angered many locals by remaining partial to the Pittsburgh Steelers – will do his final “MFB” show tomorrow (Thursday, 7/30). The other members of “MFB” are former Boston Red Sox super-sub Lou Merloni, and ex- New England Patriots tight end Christian Fauria. Benz’ father is Dr. Edward Benz Jr., the president and chief executive officer of Boston’s renowned Dana Farber Cancer Institute.
WW1’s Bouvard: What If Brand Advertising Were Based on ‘Cost Per Awareness?’ In the current edition of his regular blog post, Westwood One chief marketing officer Pierre Bouvard uses recent data from an Ipsos study of the media campaign for the July 15 Amazon Prime Day Sales event to illustrate the effectiveness of radio versus TV and online in this campaign. Bouvard notes (as TALKERS published last week) that Ipsos reports “radio advertising was the most effective at converting awareness into Prime Day purchases when compared to TV and online. Of those exposed to radio ads, 52% made a purchase versus TV (39%) and online (48%).” He goes on to say that, contrary to what one might expect, radio did a better job of targeting 18-34s than TV or online. But what Bouvard really gets at is how much was spent by Amazon on each medium and he posits that if brand advertising were sold on cost-per-awareness basis, radio would have come out on top in this case. Here’s why: Amazon spent $6 million on TV for a 34% ad recall (among 18-34s), resulting in a $177,000 cost-per-awareness point, while it spent $1.4 million on the radio campaign for a 14% ad recall that results in just $100,000 for each cost-per-awareness point. Read Bouvard’s entire piece here.
Odds & Sods. Radio consultant Kipper McGee’s new book, Brandwidth: How Big Broadcasting Missed the Mediamorphosis, is out and ready for shipment. McGee describes the book saying he “reveals the common traits of the biggest failures and offers powerful takeaways for ANY brand planning to thrive in the ever-changing digital world order.”…..Former North Carolina State tight end and NFL player Mark Thomas is leaving sports talk WCMC, Raleigh “99.9 FM The Fan” after almost eight years to join the marketing and ad firm Krash Creative. Thomas hosts the Mark and Mike show with Mike Maniscalco…..The NHL’s Florida Panthers radio play-by-play broadcasts will continue to be heard on flagship WQAM, Miami after CBS RADIO reached an agreement to extend their deal. “Red Deer” Randy Moller will continue to call the action from the booth. As part of the partnership, WQAM will air a 30-minute pregame show and a 15-minute postgame show. The station will also broadcast weekly updates, and exclusive interviews with Panthers head coach Gerard Gallant, Panthers players and other hockey personalities. A 60-minute “Panthers Insider” program hosted by Moller will air on Saturday mornings. The Panthers will also receive comprehensive promotion on CBS RADIO stations country WKIS and hip hop WPOW…..Greater Media sports talker WPEN-FM, Philadelphia “97.5 The Fanatic” will be the radio outlet for the Arena Football League’s 2015 East Division Champion Philadelphia Soul as it enters the playoff round of competition. The station’s Joe DeCamara and Soul general manager Tom Goodhines will provide color commentary…..Univision takes over Spanish-language broadcasts of Chicago Bears games from SBS as its WVIX and WVIV simulcast and WRTO-AM have acquired the rights in a new multi-year deal. Hector Lozano and Omar Ramos will be in the booth for play-by-play duties.
Former WWL and WRNO, New Orleans Host Andre Trevigne Dead at 66. Longtime New Orleans TV and radio personality Andre Trevigne got her start in radio in Chicago but rose to prominence after moving back to her hometown of New Orleans and shifting from radio to television. She worked at WWL-TV where she partnered with Eric Paulsen to co-host that station’s morning news program. She went back to radio as a talk show host at WWL-AM in 1999 and stayed there through 2004. She hosted a radio talk show on WRNO from 2006 through 2009. Trevigne died in hospice after a long illness.
KMOX, St. Louis’ Charlie Brennan Spearheads Ferguson Clean-Up. As the one-year anniversary of the death of Michael Brown in Ferguson, Missouri approaches, KMOX, St. Louis mid-morning personality Charlie Brennan came up with the idea of a community clean-up to help the community bounce back. Almost 400 volunteers turned out for a massive clean-up of West Florissant, the street that became ground zero for the protests, looting and fighting that would occupy the area for weeks. Pictured here is Brennan (standing) broadcasting from the station’s remote base during the clean-up.
2016 Presidential Candidates-Trump Criticisms, Obama’s ‘Could Win Third Term’ Comment, Planned Parenthood Videos Scandal, Bill Cosby Rape Allegations, Minnesota Dentist Lion Hunt Controversy, Iran Nuclear Deal, Immigration Policy-Syrian Refugee Influx, Tom Brady Suspension Upheld Among Top News/Talk Stories Yesterday (7/28). The activities of the candidates for president in 2016 and the intense scrutiny of Donald Trump; President Obama’s statement that if he could run again, he’d win; the ongoing controversy over the videos showing Planned Parenthood doctors haggling over the price for body parts from aborted fetuses; the ballooning allegations of rape against Bill Cosby; the case of a Minnesota dentist who paid to kill and African lion; the uncertain state of the nuclear deal with Iran; ongoing debate over America’s immigration policy and concerns over an influx of Syrian refugees; and the upholding of the four-game suspension of New England Patriots quarterback Tom Brady were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
Tim Benz Promoted to Sports Director at CC Pittsburgh. Programmer and air personality Tim Benz exits his role as morning show host at alternative WXDX, Pittsburgh “105.9 The X” to take the sports director role at Clear Channel’s Pittsburgh cluster. With the move, WXDX evening host Abby Krizner moves to mornings. According to Pittsburgh’s Timesonline.com, Benz’s move means he’ll host a show on sister sports talker WBGG but will also continue to contribute to WXDX’s sports content (the station is the Penguins flagship). In a related move, Benz’s co-host Bob McLaughlin stays with the station as producer of the sports-heavy PM drive Mark Madden program on WXDX. About his promotion and the expansion of sports programming which will see his commentary used on cluster stations including rock WDVE, CHR WKST “96.1 KISS,” news/talk WPGB “FM News Talk 104.7,” and classic hits WWSW “94.5 3WS,” Benz tells Timesonline.com, “This opportunity to extend sports programming is something we have been discussing for some time and will enhance our platforms.” He’ll host the daily 2:00 pm to 3:00 pm show on WBGG.
James Crystal Radio Files for Chapter 11 Bankruptcy Protection. After reports surfaced in the radio trades (including TALKERS) that James Crystal Radio had missed payroll in January, questions began to arise about the state of the company’s affairs and, sure enough, it’s now public information that the company has filed for Chapter 11 bankruptcy protection in the Southern District of Florida. In the filing, James Crystal Radio lists assets of between $1 million and $10 million with between $10 million and $50 million in liabilities. Some of the 20 creditors with the largest claims include: more than $220,000 owned to BMI, more than $1.5 million to various attorneys for fees, plus some $861,000 owed to the IRS in payroll taxes and more than $200,000 in property and local taxes. This is a particularly unfortunate situation since the company has operated in a very locally focused manner giving opportunities to Florida personalities at news/talk WFTL and sports talk WMEN, both serving the West Palm Beach and South Florida markets. The company also owns foreign-language WFLL, Fort Lauderdale and gospel KBXD, Dallas.
Dave Ramsey Crosses Town to KEIB, Los Angeles. Nationally syndicated financial talk superstar Dave Ramsey moves from news/talk KFWB, Los Angeles to Clear Channel’s new conservative talk KEIB “The Patriot 1150” where the show will air from 3:00 pm to 5:00 pm beginning February 24. KEIB program director Robin Bertolucci says, “We are delighted and excited to have Dave as part of our lineup. With his proven track record in LA, he’ll be an excellent addition to our station.” Currently, local personality Carlos Amezcua airs in the 3:00 pm to 6:00 pm slot on KEIB.
KFWB Expands ‘Money 101’ with Bob McCormick. With the departure of Dave Ramsey, CBS RADIO operated KFWB, Los Angeles grows Bob McCormick’s “Money 101” program and places it in the 10:00 am to 2:00 pm slot on the program schedule. As a result, “LA’s Morning News with Penny Griego and Phil Hulett” adds another hour, wrapping at 10:00 am. The station notes that McCormick “is a recognized authority on personal finance issues in Southern California…his fast-paced show features compelling content that goes beyond the headlines and focuses on how these issues influence our lives in Southern California.” Program director Andy Ludlum says of the changes, “We have enjoyed a great relationship with Dave Ramsey and his team. They are consummate professionals and Dave did a great job for us. It was a good partnership, but the opportunity to add more local programming to super-serve our listeners prevailed.”
Envision Networks Announces New Brand. The new name and branding for Envision Radio Networks is Envision Networks. The 11-year-old media network, which provides content and services to more than 1,500 radio stations across the country, says it has grown beyond the scope of a radio-only syndication company and that the new name Envision Networks encompasses its heritage radio business as well as its growing digital networks, streaming networks and on-demand listening. President and CEO Danno Wolkoff states, “Envision Networks is a more accurate representation of our current evolution and growth in radio, digital, streaming and product placement. The Envision Networks name and branding now reflects everything we supply to radio stations and other media while creating a desirable audience for our advertisers and partners.”
Broadcasting Pro Todd Feinburg Launches Boston Traffic Service. It’s called J4traffic and the Boston-based broadcasting pro tells TALKERS magazine it is a “crowd sourced, all-traffic radio station for Boston, the first radio format being launched by Speaks Mobile, Inc.” The app is available for free download from the Apple and Android stores. Todd Feinburg (who co-hosted morning drive on WRKO, Boston for the past five years and currently is doing part-time and fill-in work for WBZ-AM) explains the concept behind this initiative. “Rush hour is expanding to encompass much of the day in major American cities, and not just on weekdays. Radio traffic reports lack the frequency, substance and reliability to be effective at easing this pain, and traffic maps don’t go together well with the legal and practical responsibilities of operating a motor vehicle. Furthermore, traffic data delivered to mobile apps lacks the nuance that drivers need to make effective decisions regarding comparative routes – and it’s generally not much fun. We will correct these problems with The Jay – on-demand traffic talk radio that is informed by the crowd.” Feinburg says the programming will consist of a traffic report every five minutes. In between, they’ll broadcast updates reported to them by commuters. Drivers will share what they see on the road via 15 second mp3s they record on the J4traffic app, or they’ll call in with live reports. He says they are in “beta” mode right now but once they’re up to speed, they’ll use “Facebook mobile ads and Google keyword ads to push new users to the app in order to speed growth. In addition, we are optimistic that local media outlets will respond well to a PR campaign emphasizing a new format – all traffic radio – on a platform that has not been used to offer unique, local, radio content – but has been proven successful by companies such as Pandora, Spotify and Apple.” Feinburg says their positioning will be “as a humble, bootstrap operation looking to solve a problem, because that’s what we are. We see this as the beginning of a trend – ‘local’ is the power of radio, and local radio has been abandoned by broadcasters. Now that the threshold to entry has been lowered and anyone can have a radio station, we expect thousands of niche broadcast outlets to appear on the mobile platform.” Along with Feinburg, the two other principals are Jonathan Roy, an attorney who has left his practice in order to join the startup world. He gained experience in tech and startups before attending law school 15 years ago. Aaron Sawyer is a 20-year veteran of Total Traffic and its predecessor, Metro Traffic. Aaron worked as a manager and announcer for Total Traffic, setting up and rolling out new markets.
Executive Changes at NextMedia in Chicago as Sale to Digity Expected to Close on Monday. The sale of NextMedia’s nine suburban Chicago radio stations to Dean Goodman-led Digity, LLC is expected to close on Monday, February 10 and Chicagoland Radio and Media reports that two executives are being told they will not be retained when the deal is consummated. General managers Patrick Pendergast and Scott Kosak will reportedly exit the company and NextMedia360 vice president Brian Foster will serve as manager for the entire group. The Chicago stations are part of a larger deal that encompasses 33 stations becoming assets in Digity, LLC. The Chicago-area stations include: classic hits WERV-FM, Aurora; country WCCQ-FM, Crest Hill; news/talk WJOL-AM, Joliet; AC WSSR-FM, Joliet; rock WRXQ-FM, Coal City; sports WKRS-AM, Waukegan; hot AC WXLC-FM, Waukegan; rock WIIL-FM, Union Grove, Wisconsin and news/talk WLIP-AM, Kenosha, Wisconsin.
Dave Ramsey Brings Live Events to Boise. Nationally syndicated superstar Dave Ramsey is pictured here with (from left to right) Idaho First Lady Lori Otter, Townsquare Media regional vice president Kevin Godwin, and Idaho Governor Butch Otter during a visit to the market this week. Ramsey presented his “Legacy Journey LIVE!” event to a sold-out crowd in on Thursday (2/6) at the Morrison Center for the Performing Arts. The production presents Ramsey’s philosophy about how to win with money, strengthen marriages and lead your children with confidence. His daughter, Rachel Cruze, joined him on stage. Local affiliate KIDO helped promote the event and Kevin Godwin states, “KIDO’s enthusiasm for the unique opportunity to host Dave Ramsey in Boise is brimming. It couldn’t have come at a more perfect time, as KIDO is celebrating its 85th anniversary of broadcasting this year. It’s very special to have one of our most popular talk show hosts here to share this with us and our community.” On Wednesday, Ramsey hosted his “EntreLeadership 1 Day Event” along with Cruze and speaker Chris Hogan, about how to run a business using the same common sense principles that Ramsey practices in his own company of more than 350 employees.
TALKERS Weekly Affiliate Roundup. In the Riverside-San Bernardino market, Premiere Networks’ Rush Limbaugh is added to the lineup at KTIE, San Bernardino…..“Free Talk Live” featuring Ian Freeman and Mark Edge joins the program lineup at WVFT-FM, Tallahassee; WYOO-FM, Panama Beach, Florida and KGUM-AM, Agana, Guam…..The XtreMedia produced and syndicated Kevin McCullough show is added to the programming at WHEP, Mobile/Pensacola; WTXY, Wilmington, North Carolina; and WROM, Rome, Georgia…..The WYM Media-produced Leslie Marshall show is added to the Indiana Talk Radio Network airing from 7:00 pm to 9:00 pm…..Salem Radio Network’s Michael Medved show is added to the lineup at WFBL, Syracuse; WMCR, Oneida, New York; and KVOC, Casper, Wyoming and the company’s Mike Gallagher show joins the programming at KMAX, Colfax, Washington…..“The Graveyard Shift” show announces affiliates for its March launch. KONR, Anchorage and KDOL, Livingston, Texas will carry the program.
Bennett Keynotes at Reagan Event. Nationally syndicated morning drive host Bill Bennett is pictured here speaking at the Ronald Reagan Presidential Library in Simi Valley, California yesterday (2/6). The Salem Radio Network personality, who served as Education Secretary under Reagan, was keynote speaker at the event commemorating the 103rd anniversary of Reagan’s birth. Yesterday’s ceremony included a color guard, chaplain, a brass quintet, a 21-gun salute, a flyover, the placing of an official White House wreath on President Reagan’s gravesite and remarks by Bennett. Prior to the ceremony, Bennett signed copies of his new book, Is College Worth It?
Sean Hannity to Keynote and Host Special Breakfast at Talkers New York 2014 Set for Friday, June 20. Nationally syndicated Premiere Networks and Fox News Channel talk media superstar Sean Hannity will again serve as the morning keynote and breakfast host at this year’s installment of TALKERS magazine’s annual New York City-based convention. The TALKERS magazine annual national talk media industry conference enters its 17th consecutive year as the date and site have been set for the next installment of the industry’s largest, longest-running and most important gathering. Upon the announcement of Hannity’s participation, TALKERS VP/executive editor Kevin Casey states, “Sean’s valuable contributions to this event have become a tradition over the course of its colorful history. He transcends politics and even the competition factor at this event and is by far one of the brightest and most popular individuals in a behind-the-scenes sense in the talk industry. His grasp of ratings issues, sales challenges, the local/national balance equation and changes in the syndication sector is extremely ‘black belt’ in quality and greatly appreciated by his colleagues in the business.” According to TALKERS publisher Michael Harrison, “This will be the most important installment of this can’t-miss conference ever because it will deal with some of the most sensitive and existential issues facing not only the talk side of the business, but all of what we still call ‘radio.’ It should not be missed, plain and simple, by anyone or any company serious about their future in this industry.” Registrations for the event are limited only to people who are members of the working media (meaning actively or recently employed in the industry or associated industries) and can only be booked by telephone with credit card. Individual registrations for the entire event including all sessions, presentations, breakfast, lunch, refreshments and receptions are $249. As usual, because of space limitations and the quality of this long-established event, an early sellout is expected. Stand by for ongoing information about speakers, agenda and hotel suggestions in the days ahead. For further registration and sponsorship information, please call 413-565-5413.
Mike Francesa to Deliver Sports Keynote Address at Talkers New York 2014 – Set for June 20. WFAN, New York sports talk superstar Mike Francesa will reprise his “grand slam home run” contribution from last year and again deliver this year’s sports keynote address at Talkers New York 2014 on Friday, June 20. Upon making the announcement, TALKERS publisher Michael Harrison states, “Mike Francesa’s speech last year was one of the most memorable highlights of the conference. He brings the same no-nonsense, unapologetic, common-sense approach to the issues of the industry that he brings to his legion of fans on the radio about their passion – sports — and quite frankly, it is quite refreshing and inspirational to those of us for whom radio is the ‘game’ of our lives. Francesa is the quintessential local sports talker – the most important in the business – and is a voice that needs to be heard because so much has happened in the sports talk sector since last summer. He’s the perfect guy to deliver the updated message within the context of continuity.” Francesa’s address will directly follow the conference’s general morning keynote address delivered by Premiere Radio/Fox News Channel heavyweight Sean Hannity. More than 60 speakers from the leadership ranks of the industry’s talent, programming, management and sales arenas are being signed up to fill out the power-packed, one-day agenda. The TALKERS magazine annual national talk media industry conference (known for years as the “New Media Seminar”) enters its 17th consecutive year as the talk radio industry’s largest, longest-running and most important gathering. Harrison continues, “This will be the most important installment of this must-attend conference ever because it will deal with some of the most sensitive and even existential issues facing not only the talk side of the business, but all of what we still call ‘radio.’ It should not be missed by anyone or any company serious about their future in this industry.” Registrations for the event are limited only to people who are members of the media industry (meaning actively or recently employed in the radio, television, and press industries or associated industries) and can only be booked by telephone with credit card. Individual registrations for the entire event including all sessions, presentations, breakfast, lunch, refreshments and receptions are $249. As usual, because of space limitations and the quality of this long-established event, a very early sellout is expected. Stand by for ongoing information about speakers, agenda and hotel suggestions in the days ahead. For further registration and sponsorship information, please call 413-565-5413.
ObamaCare Criticism Returns to #1 on Talkers TenTM. The most-talked-about story on news/talk radio during the week of January 3-7 was scrutiny of the rollout and effects of the Affordable Care Act. The issue held the top spot on the Talkers TenTM for eight straight weeks last fall and now returns to #1. At #2 this week was the pending immigration legislation and the amnesty component expected to be included in the bill. Following at #3 was talk of Hillary Clinton running for president in 2016 with the nation’s and several states’ marijuana laws coming in at #4. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS. It is published every Friday at Talkers.com. To view this week’s entire chart, click here.
Picking the right topics when working in multiple markets
By Joe “Pags” Pagliarulo
Radio Talk Show Host
(EDITOR’S NOTE: Joe “Pags” Pagliarulo – a member of the TALKERS Heavy Hundred – is the host of mornings on KPRC, Houston; late afternoons on WOAI, San Antonio; weekends locally on KOA, Denver and weekends nationally on The Weekend show. He is also a major “go to” fill-in host for such hosts as Glenn Beck, Todd Schnitt and many others.)
HOUSTON/SAN ANTONIO/DENVER/EVERYWHERE — “Good morning, Houston.” “Good afternoon, San Antonio.” “Happy Saturday, Denver.” “Good Weekend, America.” These are all things I’m lucky enough to say either every day or every week. It’s a supreme compliment to have the support of the stations in these markets and from Clear Channel and Premiere and quite a challenge. Each show has its own feel, flow and audience make up and reaction. So, over the last 11 years, I’ve learned what works everywhere and what is market specific.