LOS ANGELES — Use the word “creative” in a radio context and the first thing generally summoned up is a programmer spinning a different take on a music format, or as an application to that extremely rare, exceptional on-air personality who is capable of generating substantial buzz.
Infrequently though is it linked in a word-association game to commercials, which is not only distressing, but highly unfortunate since creative commercial content can be a strong attribute.
By Mike Kinosian
Managing Editor/West Coast Bureau Chief
LOS ANGELES — American voters are conditioned every four years to believe that the presidential ballot they are about to cast will be the most crucial such decision they will make in their entire lifetimes.
That was certainly a dominant theme of the 2012 campaign, yet less than 10 days before Election Day, something else began percolating that had approximately 20% of the country hitting the “Pause” button to politics: “Sandy.”
Innocuous as the name sounds, “Sandy” unfortunately arrived as advertised and now, weeks later, harsh reality remains in its wake.