Tag: "WWE"

Leave It To Leykis To Blow It Up

| March 19, 2013

By Mike Kinosian
TALKERS
Managing Editor/West Coast Bureau Chief

mcmahonfieldmarshallLOS ANGELES — Master marketer Vince McMahon continues to build a vast “Sports Entertainment” empire largely owing to his uncanny knack of giving the “universe” of WWE fans the product they crave, a philosophy congruous with that of Massachusetts-born entrepreneur Marshall Field, who stressed that his Chicago-based department stores should, “Give the lady what she wants.”

Simon & GarfunkelThose taking heed of Messrs. McMahon and Field will – as Paul Simon & Art Garfunkel intoned in 1970 – “Keep the Customer Satisfied” (the “B” side of “Bridge over Troubled Water”).

Not only is the same applicable to an intensely entertaining and astute talk radio personality, it is his program’s cornerstone mantra.

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