By Walter Sabo
(Editor’s Note: In addition to radio stations and groups, Sabo Media has worked for decades with print media to produce successful, profitable radio in many forms. Clients have included Parade magazine, The Wall Street Journal, National Geographic, Cosmopolitan, Martha Stewart Living, and the Asbury Park Press.)
NEW YORK — A dynamic, future-oriented new stage has launched: RADIO STATIONS ON NEWSPAPER WEBSITES. The Boston Herald, as first reported here, will launch a radio station from their website on Monday August 5th. Boston Herald Radio will bring new, younger audience to the newspaper and hyper-local, live advertising capabilities unimaginable for newspapers until this moment.
Having participated in the success of many print-to-audio businesses, a list of essential ingredients have emerged that are required for longevity. Here are three: