Tag: "WTAD"

Country Music Radio and News/Talk Radio : “Universal Donor” Formats

| May 8, 2013

By Jeff McKay
Talkers
Special Features Correspondent

mckayjeffNEW YORK – Two different radio formats: One plays music by artists such as Johnny Cash, Carrie Underwood and Florida-Georgia Line.  The other has voices such as Rush Limbaugh, Sean Hannity and Stephanie Miller.  Ironically, both the country music format that does not talk politics and the news/talk format that plays no music each have something in common – they cater largely to the same audience! 

albrightjayeWhen it comes to country music listeners and news/talk radio listeners, especially those who lean conservative, similarities between listeners really depend on their age.  Jaye Albright, a consulting partner for Albright & O’Malley & Brenner/RadioIQ, Inc. interestingly calls both “universal donor” formats.

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