Westwood One’s Pierre Bouvard on Perception of Radio’s Audience. In the final analysis, Westwood One chief marketing officer Pierre Bouvard says, “It’s on us.” He means the task of telling radio’s story is incumbent upon those working in the radio business. His latest blog piece asks four questions relative to the reach of radio and measures the perception against the data-supported reality. Bouvard writes that an Advertiser Perceptions study shows agencies and advertisers believe that AM/FM radio reaches 64% of Americans while Nielsen research shows that figure is actually 93%. He notes that when it comes to television versus radio in its ability to reach Millennials, radio outperforms 93% to 76%. He goes on to compare the perception of the reach of streaming media and finds that, again, agencies and advertisers have an over-inflated view of the reach of pure-plays such as Pandora and Spotify, especially relative to radio. Bouvard passes along a statement from Mark Kaline, former head of media at Ford Motor Company and Kimberly-Clark, who says, “As a marketer, I’ve always found radio to be a medium that effectively and efficiently delivers reach over an extended period of time, while driving ROI within the total communications plan. But radio has been too low profile with brands, especially in light of other advancements in technology. Radio needs to be more aggressively marketing their story as the leading mass reach media.” Read Bouvard’s piece here.
WJBO, Baton Rouge Morning Team Replaced by NOLA Personality. This is the second Louisiana news/talk morning show to be ousted in favor of WRNO, New Orleans-based talk host Gerry Vaillancourt. Yesterday (8/18), TALKERS reported that WBUV, Biloxi, Mississippi morning duo Steve Taylor and Mike Mankiewicz had been replaced by Vaillancourt. Now, we learn that Kevin Meeks and Karen Henderson are out as hosts of “Baton Rouge’s Morning News.” These are clearly budget-related moves as iHeartMedia New Orleans and Baton Rouge SVP of programming Bob Murphy tells the Greater Baton Rouge Business Report that the change at WJBO was not performance related, although he tells the paper that Vaillancourt’s call-in show is more in line with what they are seeking as opposed to the interview-oriented program Meeks and Henderson hosted.
Odds & Sods. Radio news pro Mark Remillard is joining ABC News Radio in a reporter role. He most recently was serving as a reporter for Bonneville’s KTAR-FM, Phoenix. Prior to that, Remillard worked at iHeartMedia’s KFI, Los Angeles…..Yahoo Sports Radio announces the 20th season its “Around the NFL” program that reignites on Sunday, September 13, hosted by former NFL quarterback Sean Salisbury and longtime sports talk host John Granato. The weekly show airs from 1:00 pm to 5:00 pm ET and covers the day’s games in pro football, including analysis, commentary, special guests and game-in-play updates…..ESPN Radio resumes presentation of NFL play-by-play for Sunday regular-season games, kicking off its third season on September 13 with the Colts-Jets game, followed by the Broncos-Ravens contest. This season, Marc Kestecher, Bill Rosinski and Ryan Ruocco will provide play-by-play. Herm Edwards, Shaun O’Hara and Bill Polian will serve as analysts…..WSCR, Chicago Mitch Rosen announces that Chicago Bears greats Olin Kreutz, and James “Big Cat” Williams are the new co-hosts of the station’s Bears post-game show. Kreutz and Williams will partner with The Score’s football expert, Hub Arkush.
Stars Turn Out for WEEI/NESN Jimmy Fund Radio-Telethon. Boston Red Sox second baseman Dustin Pedroia is pictured here appearing on Entercom’s WEEI-FM, Boston and regional sports cable channel NESN on Monday to encourage fans to donate to the annual radio-telethon that benefits the Dana Farber Cancer Institute. As of midnight on Tuesday, $1,065,873 had been raised to benefit the Jimmy Fund. The fundraiser continues through today.
Donald Trump’s Immigration Policy Plan, 2016 Presidential Candidates, Hillary Clinton Emails Case, Iran Nukes Deal, NATO Military Drills/Russia’s Ukraine Aggression, Black Lives Matter Movement/Race Relations, Latest ISIS Atrocity, the Western Wildfires, and Ex-Subway Spokesman Jared’s Child Porn Case Among Top News/Talk Stories Yesterday (8/18). The immigration plan being proposed by GOP presidential candidate Donald Trump; the activities of the candidates for president in 2016; the ongoing investigation into Democratic presidential candidate Hillary Clinton’s private email server and its alleged use for classified information while she served at Secretary of State; the status of the Iran nuclear program deal; military drills being conducted by the U.S. and other NATO nations in Europe combined with talk about Russian military aggression in Ukraine; race relations in the U.S. and the growing influence of the Black Lives Matter movement; the violence being perpetrated by ISIS in Syria and Iraq; the widespread wildfires affecting several Western states; and the report of former Subway spokesman Jared Fogle’s intent to plead guilty to child porn charges were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
Benz To Depart WEEI-FM. Revealing on Twitter that he “underestimated the difficulties that go along with working a job in one city while trying to maintain a home and marriage in another,” Entercom sports WEEI-FM, Boston mid-day “MFB” co-host Tim Benz will return to Pittsburgh early next month. Boston-born Benz joined WEEI-FM approximately 14 months ago from iHeartMedia Pittsburgh. In addition to being sports director of that company’s six-station “Steel City” cluster, Benz did morning drive on alternative WXDX “The X.” According to Benz, Boston was “every bit the city” he wanted to experience; however, he notes that it is best for him “personally and professionally” to be back in Pittsburgh with his wife Kate. No details were released about his new assignment in Pittsburgh, where the two sports outlets are iHeartMedia’s WBGG “970 ESPN” and KDKA-FM “The Fan,” owned by CBS Radio – the parent of WEEI-FM format rival WBZ-FM “The Sports Hub.” Benz – who angered many locals by remaining partial to the Pittsburgh Steelers – will do his final “MFB” show tomorrow (Thursday, 7/30). The other members of “MFB” are former Boston Red Sox super-sub Lou Merloni, and ex- New England Patriots tight end Christian Fauria. Benz’ father is Dr. Edward Benz Jr., the president and chief executive officer of Boston’s renowned Dana Farber Cancer Institute.
WW1’s Bouvard: What If Brand Advertising Were Based on ‘Cost Per Awareness?’ In the current edition of his regular blog post, Westwood One chief marketing officer Pierre Bouvard uses recent data from an Ipsos study of the media campaign for the July 15 Amazon Prime Day Sales event to illustrate the effectiveness of radio versus TV and online in this campaign. Bouvard notes (as TALKERS published last week) that Ipsos reports “radio advertising was the most effective at converting awareness into Prime Day purchases when compared to TV and online. Of those exposed to radio ads, 52% made a purchase versus TV (39%) and online (48%).” He goes on to say that, contrary to what one might expect, radio did a better job of targeting 18-34s than TV or online. But what Bouvard really gets at is how much was spent by Amazon on each medium and he posits that if brand advertising were sold on cost-per-awareness basis, radio would have come out on top in this case. Here’s why: Amazon spent $6 million on TV for a 34% ad recall (among 18-34s), resulting in a $177,000 cost-per-awareness point, while it spent $1.4 million on the radio campaign for a 14% ad recall that results in just $100,000 for each cost-per-awareness point. Read Bouvard’s entire piece here.
Odds & Sods. Radio consultant Kipper McGee’s new book, Brandwidth: How Big Broadcasting Missed the Mediamorphosis, is out and ready for shipment. McGee describes the book saying he “reveals the common traits of the biggest failures and offers powerful takeaways for ANY brand planning to thrive in the ever-changing digital world order.”…..Former North Carolina State tight end and NFL player Mark Thomas is leaving sports talk WCMC, Raleigh “99.9 FM The Fan” after almost eight years to join the marketing and ad firm Krash Creative. Thomas hosts the Mark and Mike show with Mike Maniscalco…..The NHL’s Florida Panthers radio play-by-play broadcasts will continue to be heard on flagship WQAM, Miami after CBS RADIO reached an agreement to extend their deal. “Red Deer” Randy Moller will continue to call the action from the booth. As part of the partnership, WQAM will air a 30-minute pregame show and a 15-minute postgame show. The station will also broadcast weekly updates, and exclusive interviews with Panthers head coach Gerard Gallant, Panthers players and other hockey personalities. A 60-minute “Panthers Insider” program hosted by Moller will air on Saturday mornings. The Panthers will also receive comprehensive promotion on CBS RADIO stations country WKIS and hip hop WPOW…..Greater Media sports talker WPEN-FM, Philadelphia “97.5 The Fanatic” will be the radio outlet for the Arena Football League’s 2015 East Division Champion Philadelphia Soul as it enters the playoff round of competition. The station’s Joe DeCamara and Soul general manager Tom Goodhines will provide color commentary…..Univision takes over Spanish-language broadcasts of Chicago Bears games from SBS as its WVIX and WVIV simulcast and WRTO-AM have acquired the rights in a new multi-year deal. Hector Lozano and Omar Ramos will be in the booth for play-by-play duties.
Former WWL and WRNO, New Orleans Host Andre Trevigne Dead at 66. Longtime New Orleans TV and radio personality Andre Trevigne got her start in radio in Chicago but rose to prominence after moving back to her hometown of New Orleans and shifting from radio to television. She worked at WWL-TV where she partnered with Eric Paulsen to co-host that station’s morning news program. She went back to radio as a talk show host at WWL-AM in 1999 and stayed there through 2004. She hosted a radio talk show on WRNO from 2006 through 2009. Trevigne died in hospice after a long illness.
KMOX, St. Louis’ Charlie Brennan Spearheads Ferguson Clean-Up. As the one-year anniversary of the death of Michael Brown in Ferguson, Missouri approaches, KMOX, St. Louis mid-morning personality Charlie Brennan came up with the idea of a community clean-up to help the community bounce back. Almost 400 volunteers turned out for a massive clean-up of West Florissant, the street that became ground zero for the protests, looting and fighting that would occupy the area for weeks. Pictured here is Brennan (standing) broadcasting from the station’s remote base during the clean-up.
2016 Presidential Candidates-Trump Criticisms, Obama’s ‘Could Win Third Term’ Comment, Planned Parenthood Videos Scandal, Bill Cosby Rape Allegations, Minnesota Dentist Lion Hunt Controversy, Iran Nuclear Deal, Immigration Policy-Syrian Refugee Influx, Tom Brady Suspension Upheld Among Top News/Talk Stories Yesterday (7/28). The activities of the candidates for president in 2016 and the intense scrutiny of Donald Trump; President Obama’s statement that if he could run again, he’d win; the ongoing controversy over the videos showing Planned Parenthood doctors haggling over the price for body parts from aborted fetuses; the ballooning allegations of rape against Bill Cosby; the case of a Minnesota dentist who paid to kill and African lion; the uncertain state of the nuclear deal with Iran; ongoing debate over America’s immigration policy and concerns over an influx of Syrian refugees; and the upholding of the four-game suspension of New England Patriots quarterback Tom Brady were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
Michael Berry Show Now Heard in PM Drive on WRNO, New Orleans. Houston-based talk show host Michael Berry – the “Czar of Talk Radio” – adds another affiliate to his growing affiliate base this week as his show begins airing on iHeartMedia’s New Orleans news/talker WRNO. Berry’s program – emanating from flagship KTRH, Houston – replaces the show hosted by John Osterlind, who exits the company. Other stations around the country airing Berry’s program include: KEX, Portland; WGY, Albany; WGST, Atlanta; WJBO, Baton Rouge; and KFXR, Dallas.
KKOB, Albuquerque Again Rises to the Top. Program director Pat Frisch checks in to report that after having the station’s 55-book streak of #1 Nielsen Audio ratings finishes (persons 12+) ended in the spring and summer surveys in which it finished #2, Cumulus Media’s news/talk KKOB, Albuquerque returns to #1 in the Fall 2014 survey. Frisch reports that morning host Bob Clark is #1 in the market (12+), beating the next closest morning show by more than three full shares, while Rush Limbaugh and Michael Savage finished in first place in the 12+, persons 25-54, and men 25-54 demos. The station finished #6 in the market in the persons 25-54 demo with a 3.6 share.
Mitch ‘Thunder’ Nelles Joins Sports WOKY, Milwaukee. The iHeartMedia sports talker announces that Mitch “Thunder” Nelles becomes part of sports talk WOKY “The Big 920” to serve as sports account executive and serve as an on-air contributor. Nelles most recently was with crosstown sports talk WAUK in the sales department. Until last spring, Nelles also worked on air with Steve “The Homer” True on WAUK’s “Homer & Thunder” program before he exited his on-air duties to focus on sales. Nelles joins WOKY on Monday, January 12. Program director Tim Scott states, “We are VERY excited that Mitch is joining our team. The addition of ‘Thunder’ just deepens our local commitment to Milwaukee sports fans.” Nelles will also contribute a blog and podcasts.
Sound Bites from CES 2015. Radio consultant Holland Cooke files another report from Las Vegas as he covers the International Consumer Electronics Show for TALKERS magazine. Today’s report delivers the takeaways from the numerous sessions Cooke has attended during the week that have something relevant for radio practitioners. Issues such as the importance of understanding the ways different platforms are used, the challenges of being creative in different media spaces, and effective use of YouTube are all covered in Holland Cooke’s report which you can read here.
Emmis Q3 Radio Revenue Rises 29%. Actual comparative figures are $34.8 million to $44.9 million. This includes reported revenue from New York City urban AC WBLS and gospel cluster-mate WLIB; Emmis started operating those two facilities under a Local Marketing Agreement about 10 months ago. In crediting his company’s employees, Emmis president/chief executive officer/chair Jeff Smulyan states that, owing to them, “Emmis’ stations again dramatically outperformed our markets, marking the 12th consecutive month of share gains.” Smulyan points out that Los Angeles rhythmic CHR KPWR “Power 106” is “up 18% in a flat market. Our New York cluster was up for the quarter and is now significantly outperforming the market. With an improving labor market and lower energy prices helping to put more money into the hands of consumers, we are excited about the economic backdrop as we head into 2015.” In October, Emmis-led industry initiative NextRadio launched a new version with “LiveGuide” and Smulyan explains, “NextRadio is pre-loaded in 33 Smartphone models and we’ve had more than 1.4 million activations. All major radio companies support the effort. I couldn’t be more pleased with the effort and the momentum we have.” Emmis’ Q3 operating income increases from $8.7 million to $13.1 million, while station operating income advances year-to-year by $4 million to $18.1 million.
Odds & Sods. Seattle sports talker KIRO-AM programming is being aired on Mapleton-owned KGA, Spokane. A deal between KIRO-AM owner Bonneville and Mapleton has KIRO-AM’s 7:00 am to 4:00 pm programming – including Brock & Salk, Michael Gray, and Bob & Groz – airing on the station. KIRO-AM also recently struck a deal to air the same programming on Ingstad Radio’s KJOX in the Tri-Cities, Washington market…..Noted broadcaster Pat O’Brien is debuting a new radio program to go into national syndication. Beginning early this year, O’Brien will host KLEAN Radio, a new, weekend mental health radio show broadcasting out of KABC, Los Angeles. A companion TV show – Klean Daily – is launching as well…..KXNO, Des Moines personality Ken Miller exits the station to pursue a yet-to-be-announced gig with former partner Marty Tirrell in the market. The two first worked together in Des Moines doing sports talk back in 1996.
Bubba’s Army Turns Up for ‘Bury the Bone’ Stunt. The image you see here is of a long line of what Bubba the Love Sponge estimates was the 650-plus cars (with some 1,000 loyal listeners) who showed up for his “Bury the Bone” stunt. Bubba and his staff – Manson, Ned, and 25 Cent – promised “Bury the Bone” tee-shirts to all who drove through the GoodFellas Pizza parking lot that sits just a few hundred yards from his old flagship station, Cox Media Group’s WHPT, Tampa “102.5 The Bone.” WHPT dropped Bubba’s show from its lineup in September and filled the morning daypart with former Bubba intern and then-afternoon drive host Mike Calta. Bubba’s show began airing on Beasley Broadcast Group’s crosstown WHFS-FM earlier this week and Bubba has begun a “radio war” vowing to “bury” Calta in the ratings. Bubba and staff ran out of tee-shirts and bumper stickers so they took the names of those who didn’t get any and promised to print more and ship them to the listeners. Commenting on the stunt, Bubba says, “This is one of the proudest days of my broadcasting career. I am humbled; it’s more than we expected.”
TALKERS Weekly Affiliate Update. The Dr. Joy Browne program – distributed by Genesis Communications Network – is added to the program lineup at WNRI, Woonsocket, Rhode Island to air in the midday slot…..“Gun Talk” with host Tom Gresham joins the programming at Glenn Beck’s TheBlaze Radio Network as well as on KWSW, Eureka, California…..The GCN-distributed “Freedom Feens” show is added to the program schedule at WSLA, Slidell, Louisiana (New Orleans market) and current weekend affiliate WPBQ, Jackson, Mississippi begins airing the show daily…..The wine-centric radio show “Grape Encounters Radio” becomes part of the lineup at KTSA, San Antonio.
Charlie Hebdo Massacre/Radical Islam Top News/Talk Story for the Week of January 5-9. The deadly assault on the Parisian satire paper Charlie Hebdo and the larger topic of radical Islam were the most-talked-about stories on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was the new GOP-controlled Congress. Coming in at #3 was sinking oil prices and their effect on the world financial markets followed by the 2016 presidential prospects at #4. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. View this week’s entire chart here.
Former Connecticut Governor and WTIC, Hartford Talk Host Found Guilty of Campaign Law Violations. He’d already served 10 months in prison for a 2004 conviction on corruption charges when CBS RADIO’s news/talk WTIC, Hartford hired John Rowland to host a daily afternoon drive radio talk show. Now, after Friday’s conviction on seven counts of campaign finance law violations, it appears that Rowland is likely headed back to prison. Sentencing is scheduled for December 12 but his attorneys plan to appeal. According to the Hartford Courant’s account, Rowland, who resigned from WTIC in April just before being indicted on the charges, chose not to take a plea deal for 18 months jail time and tested his luck with the jury. It didn’t work as the jury found him guilty of all charges related to his scheme to consult a Republican political candidate in 2012 and hide the fact that he was accepting the cash for those purposes. Read Edmund Mahony’s Courant story here.
Local On-Air Talent CAN Become Indispensable. Media consultant Holland Cooke revisits (and expands upon!) the point he made the “pages” of TALKERS four years ago that “if you’re in RADIO, you’re in SALES” in a column published today (9/22). It’s easy to pick apart the effectiveness of another medium’s advertising components but radio must look in the mirror for, as Cooke writes, criticism of a lot of radio’s not-so-great spots is justified because “at many stations, including some in major markets, there’s no creative department. Reps write their own copy, a task that’s not sellers’ core competency.” Effectiveness is directly related to quality, so how to up the quality? Cooke offers some suggestions and you can check them out here.
Consultant Fred Jacobs Encourages Radio Talent to Learn and Exploit Expanded Array of Available Media Tools. Reaction and commentary continues to buzz throughout the industry on the topic of the role of the aural media arts (non-visual radio and music) in the increasingly multi-media/visual environment of the digital era – instigated largely last week by comments made by TALKERS and RadioInfo publisher Michael Harrison in the aftermath of the Clear Channel name/branding change to iHEARTMEDIA. According to Harrison, “I am delighted by the enormous number of responses – mostly overwhelmingly positive – that my comments sparked. Of course, there were those who immediately jumped to the conclusion that I am against the word ‘media’ or that I do not believe radio should be involved in internet, satellite or visual media at all. This is, of course, preposterous! The name of our company that owns TALKERS is Talk Media, Inc.; the name of our convention was the New Media Seminar way back in 1998; TALKERS magazine’s slogan is The Bible of Talk Radio and the New Talk Media; I have championed a concept known as “The Media Station” for more than a decade and the list goes on. All I am saying is we should remain sensitive and respectful to the idea that there is a very important place in this emerging mix for pure audio-only radio and music in terms of the fundamentals of these processes – and that by doing so, we will be serving the best interests of our industry, the people who work in it and the consumers who love radio and music on their basic terms.” Harrison continues, “My friend, noted radio consultant/researcher Fred Jacobs, CEO of Jacobs Media, — also an industry voice who is outspoken on this most compelling issue — has written and posted a blog today (9/22) that I believe adds an important dimension to the subject that warrants attention. Jacobs makes a case, somewhat counterpoint (but not contradictory) to mine, that I find inspirational.” In the blog, Jacobs writes, “I started thinking about this notion that the proliferation of screens will narrow the field for talkers, DJs, and hosts who are great with words, but not so wonderful visually. As he [Michael Harrison] notes, screens of all sizes are becoming dominant parts of how people consume media. Thankfully, radio has been able to participate on most of those screens, whether on smartphones or tablets. Over time as autonomous driving becomes more common, those who ride in these cars will gravitate to entertainment that is visual in origin – at least at a higher percentage than they are able to consume now while dangerously texting and driving. So is this the beginning of the end for radio, or is it simply the beginning of the beginning? Because as we have explored in this blog during the past few years, disruption forces old stars to adapt while bringing new ones to the center stage. Notably, two of the “Best Motion Picture” Oscars in just the past few years have focused on this topic. The King’s Speech starring Colin Firth was a story about changing technology, as the King of England was forced to learn how to communicate on the radio. Of course, he struggled, but in the end he was able to adapt. And in The Artist, the film’s silent film star refused to adapt to ‘talkies’ and is eventually displaced by a new brand of movie icons. Change is uncomfortable and it can be bitter, as depicted in this amazing film. The ending eventually become a happy one, but the road was arduous and difficult because of the tech disruption caused by the advent of movie sound. Change is hard, especially for those who have enjoyed the status quo. It tests everyone in all strata of the organization and the industry. Accepting, adapting, and adjusting is hard work. It can be quite uncomfortable in workplaces that were once always fun and even kind of easy. But these are the necessary skills that radio people need to exude in order to make the transition. We see signs of this every day in broadcast radio. Those who have the ability to connect with audiences – in person and in social spaces – have a unique edge. The old paradigm of the DJ hermit, locked down the hall in the air studio, is breaking apart. Today’s air talent need to be able to mix it up with listeners, clients, and community leaders. Not every film star is handsome. The public appreciates an interesting face, whether it’s Peter Dinklage on Game of Thrones or Linda Hunt on NCIS. They may be exceptions, but they stand out because they’re different, captivating, and worthy of our attention. They’re also immensely talented actors. And the same will be the case on the radios of the future. While good-looking DJs like Ryan Seacrest or Bobby Bones may have inherent advantages, Howard Stern proves that must-hear content trumps a pretty face. And he’s not alone. Words matter, and they will continue to in a media ecosphere that is now dominated by visuals. Screens or not, it’s the thought that counts. These are changes that radio need to roll with. Let’s open up new visual doors, new avenues, and new paths for our content. And let’s embrace them because it’s truly a media world.” To read Fred Jacobs’ entire blog, please click here.
Radio Management Pro Warren Named VP/MM for Cumulus Nashville. Jumping from the Austin cluster of Entercom where she was director of sales and taking on the vice president and market manager role at Cumulus Media Nashville is Allison Warren. Cumulus SVP Jeff Brown comments, “Allison was a key part of my team in Denver some years back. She did great work there and has since built a portfolio of successes in vibrant radio markets including Austin, Madison and Milwaukee. Her results-driven, collaborative leadership style will infuse our Nashville operations with the energy and focus needed at this pivotal point in the cluster’s growth. Allison will be an incredible asset to Cumulus’ leadership team.” Warren also served with Entercom at its Madison and Milwaukee clusters as well as with CBS RADIO in Denver. Cumulus operates six stations in the market including news/talk WWTN-FM “SuperTalk 99.7,” sports talker WGFX “104.5 The Zone,” as well as the Tennessee Titans Radio Network.
Cross Platform Media Acquires IRN/USA Radio Network. The president and CEO of Cross Platform Media, Sam Hassell, says the acquisition of IRN/USA Radio Network “rounds out the services of Cross Platform that is already deeply embedded in the national media space.” Hassell continues, “We are very excited to make this announcement. We look forward to fulfilling the original vision of USA Radio Network by providing audience-engaging news and content to the independent and group station owners around the country.” Christian and conservative broadcast pioneer Marlin Maddoux launched the USA Radio Network in 1985 and Hassell adds, “We are very respectful of the Maddoux legacy and proud to continue syndicating ‘Point of View,’ ‘Daybreak USA,’ IRN/USA News and so many other significant programs.” IRN/USA Radio Network currently produces and/or distributes more than 20 nationally syndicated radio programs with audience-targeted formatting primarily for news/talk and Christian radio (both commercial and non-commercial).
BIA/Kelsey Forecast for 2015 Local Media Revenue: Up 1.6%. But, of course, the increase comes as beneficial for those in the online/digital media realm (+13.1%) and, not surprisingly, traditional media is expected to see another dip (-1.7%). BIA/Kelsey is presenting these results and more at its Leading in Local: SMB Digital Marketing conference in New Orleans this week. The company predicts that in 2015, online/digital will account for more than one-quarter (25.2%) of total local media revenues in 2015. Revenues for online/digital are expected to grow from $31 billion in 2014 to $35 billion in 2015, representing a 13.1% growth rate. Other forecasts include: Mobile local ad revenues will grow from $4.3 billion in 2014 to $6.6 billion in 2015; Local social media revenues will grow from $2.5 billion in 2014 to $3.6 billion in 2015; Local search revenues will grow from $7.1 billion in 2014 to $7.2 billion in 2015; Local display revenues will grow from $4.3 billion in 2014 to $4.9 billion in 2015; and Local online video revenues will grow from $2.3 billion in 2014 to $3.0 billion in 2015.
Dolans and Seaview Radio Hit Home Run with Live Event in South Florida. Proving there is life after WOR, New York, the legendary husband/wife money media team of Ken & Daria Dolan (pictured here, Daria at left, Ken at right) joined forces with WSVU (960 AM/95.9 FM/ 106.9 FM), North Palm Beach “Seaview Radio” this past Saturday (9/20) presenting a successful, day-long listener/sponsor event titled, “South Florida Wealth & Health Expo 2014,” at the prestigious Jupiter Maltz Theatre in Jupiter, Florida. The event brought local businesses and services from the fields of health, finance and better living together highlighted with on-stage financial advice presentations by the Dolans. Seaview Radio general manager Chet Tart tells TALKERS, “The event gave us a wonderful opportunity to establish new and heightened relationships with sponsors from one of the most dynamic business sectors in the market. We immediately received positive response with attendees and vendors already asking about next year’s event. I think we might have to find a larger venue, next time around.” The Dolans, now based in Jupiter, are best remembered for their stunning run of success at WOR, New York and the WOR Radio Network in the 90s and early-2000s – supplemented by their hosting hot shows on CNN, MSNBC and other cable news/talk networks as well as penning best-selling books on the topic of personal finance. Known for their entertaining banter and solid advice both on air and on stage, the Dolans went into semi-retirement several years ago – but have had difficulty steering clear of offers that keep coming their way for live appearances and their broadcast sales consulting services. The result has been the birth of the increasingly active firm Dolan Media. CEO Ken Dolan tells TALKERS, “There are huge revenue and promotional opportunities for local radio stations in live events – especially in the areas that strike home to most people – health and money. The two go together beautifully as we have just proven at this event in Florida. Daria and I are strongly considering taking this show on the road and helping stations around the country create a very exciting form of financial and PR synergy so dearly needed by small and middle-sized operators at this time.” Perennial members of the TALKERS Heavy Hundred during their run at WOR, the Dolans have been ranked #75 on the prestigious Heaviest Hundred list of the “100 Most important Radio Talk Show Hosts of All Time.” WSVU, North Palm Beach was recently sold by North Palm Beach Broadcasters to JVC Media. GM Chet Tart – one of the most connected broadcast executives in the market – will stay on as GM of the new expanded operation planned by the acquiring owners, telling TALKERS, “With this transition to JVC, I find myself even more focused than ever… offering leadership, encouragement and inspiration to the staff. That’s my focus!” Chet Tart can be reached by email at firstname.lastname@example.org. Ken Dolan can be contacted at email@example.com.
Odds & Sods. At the iHeartMedia Des Moines cluster, alternative KXDA PD Mike Killabrew takes on the programming responsibilities for sister sports talker KXNO, leaving WHO programmer Van Harden to focus on his duties with the heritage news/talker…..Radio personality Denny Schaffer – most recently with iHeartMedia news/talker WRNO, New Orleans and former host at the company’s WSPD, Toledo – is back in Toledo as morning jock on Cumulus Media’s hot AC WWWM “Star 105.”…..Dallas news pro Jim Ryan joins ABC News Radio full time. Ryan — a current staffer at WBAP, Dallas and part-time contributor to ABC News Radio, makes the switch starting November 1.
Carl Wolfson Back in the Talk Media Business. The former KPOJ, Portland morning drive host returns to the talk media game on Inauguration Day via the internet after raising $52,000 and counting via Kickstarter. Carl Wolfson was the morning host on Clear Channel’s former progressive talk outlet KPOJ, Portland before it flipped to sports talk in the New Year. Wolfson decided to use Kickstarter to fund a new avenue to get his brand of talk to the public and the “Elect ‘Carl in the Morning’ to a Second Term” campaign raised more than $52,000. So, beginning on January 21, Wolfson will stream live from 7:00 am to 8:30 am and make his show available via podcast. Wolfson says the money will go to buy office space, utilities, equipment, server costs and more. KPOJ was one of the country’s longest-running and more successful progressive talk stations and the news of its flip to sports talk that broke in November was disappointing to progressive talk fans in the market. As morning drive anchor and the local host, Wolfson attracted a loyal following on KPOJ. Now, he’ll get the chance to make a go of it in the digital realm.
WLS-AM, Chicago’s Jake Hartford Dead at 63. Chicago talk radio personality Jake Hartford (Jim Edwards) passed away after suffering a heart attack. Hartford was a longtime weekender and fill-in host on WLS, beginning his career there in 1989. Most recently he had been co-hosting the late morning show with John Kass from 9:00 am to 11:00 am. His family, via the WLS-AM website, gives the following statement: “We’re currently mourning the loss of Jake Hartford, a husband, father, and friend. This is devastating news for everyone in our family, and we greatly appreciate all of the kind words that have been offered to us during our struggle. It’s truly incredible how many people he has affected positively through pursuing the work that he loved so dearly. Thank you for keeping us in your thoughts as we do our best to ‘spring forward.’”
The Todd Schnitt-Bubba the Love Sponge Case Goes to Trial Today. Actually the jury selection process begins today in Hillsborough County, Florida. The real interesting part will follow and is expected to last about three weeks. Todd Schnitt – who then battled Bubba the Love Sponge in morning drive in Tampa – filed suit against Todd Clem (BTLS) in 2008 claiming “false, highly offensive and defamatory statements” made by Clem about Schnitt and his wife Michelle. Specifically, Schnitt’s suit claims that Clem’s attacks on him and his wife – an assistant state attorney – went beyond name calling between public figures. He alleges Clem accused him of illegal activities including rigging the Arbitron ratings and taking “plugola.” Schnitt also claims Clem encouraged his listeners to physically attack him and his wife and that led to four encounters with Bubba listeners including being forced off the road by another car, being harassed at dinner and having their house egged. Schnitt’s claims are going to be hard to prove. First, he’ll have to show actual malice on the part of Clem plus he’ll have to prove some real harm came to himself and his wife. But the cast of witnesses should prove interesting in and of itself. The Tampa Bay Times reports Randy Michaels, Hulk Hogan, Cowhead, and other local media personalities are listed as possible witnesses.
Platform Plays Huge Influence on Public’s Perception of Content. According to noted radio consultant and TALKERS columnist Holland Cooke, the stage upon which a production is delivered plays a significant role in shaping the potential audience’s expectation of its content and value. Keeping this important piece of media theory in mind, FM and AM radio still have a tremendous advantage over podcasting and internet radio in giving its content instant gravitas simply because it is “on the radio.” Of course, as time goes by, this psychological advantage will dissipate unless radio continues to deliver product worthy of high expectations. Cooke illustrates this point by citing the fascinating story of the world-class concert violinist, Joshua Bell who performed as a non-descript street musician playing a $3.5 million Stradivarius in the Washington, DC subway system. If you don’t know the story, you should — especially if you are a podcaster. To read Holland Cooke’s piece, click here.
Truth is More Effective than Hype in the Online Space. According to noted radio digital consultant and TALKERS columnist Chris Miller, broadcasters should be mindful that the kind of hyperbole that marks the tone of on-air promotion doesn’t translate well on the internet. Radio broadcasters should tone down the sizzle and hype when translating on- air messages to their websites. In an exclusive article for TALKERS, Miller writes, “For anyone old enough to tell truth from fiction when the internet first really got hot, there is still a stigma about online information. It’s automatically suspect. What you say online (especially on your site) needs not only be true; you also need to present it in a way that convinces your fans that you are telling the truth. On the air, we like to add sizzle and excitement to what we promote, so we write promos and liners in call-to-action language and we gloss over important detail points. That’s fine on the air. When I was a PD, I would not have accepted a promo that was just a laundry list of rules for a particular promotion. When you go online with that info, your tone needs to change.” To read Chris Miller’s entire piece click here.
The Wall Street Journal Radio Network to End “The Daily Wrap” Program. Launched in the spring of 2011, the early evening program hosted by Michael Castner will end in 90 days as The Wall Street Journal Radio Network has decided to pull the plug on “The Daily Wrap.” WSJRN brought Castner to the show from Clear Channel’s WRNO, New Orleans where he’d been hosting the morning drive program. “The Daily Wrap” is a newsy look at the top stories of the day airing from 6:00 pm to 9:00 pm ET. Whether the end of the program is the result of intense competition in the syndicated talk radio marketplace or the inability to have it make financial sense at a time when ad sales in the news and talk radio realm are extremely challenging, either way the show’s departure from the landscape will leave one less well-produced, newsy product on the air.
The DirecTV-Produced “Nick & Artie Show” Becomes “The Artie Lange Show.” Affiliates of the “Nick & Artie Show” – featuring comedians Nick DiPaolo and Artie Lange – will hear just Artie Lange when the DirecTV-produced late night talk show returns this evening. On the show’s Facebook page, it simply states that Nick DiPaolo is pursuing “some great opportunities” and the show becomes the Artie Lange show immediately. The program airs on DirecTV’s Audience Network channel and is distributed to radio affiliates via Premiere Networks. The program has a handful of radio affiliates including Cox Media’s WHPT, Tampa “102.5 The Bone,” Beasley’s hot talk WRXK, Ft. Myers and Americom’s sports talk KBZZ, Reno “The Buzz.”
Americom Flips KBZZ, Reno to Sports. The former hot talk outlet adopts the sports talk format using CBS Sports Radio Network. It will continue to air the Don Geronimo morning program (imported from CBS Radio’s KHTK, Sacramento) and the local Panama show in middays.
Hubbard Broadcasting Brings Jeff Dubay Back on KSTP, Minneapolis. Twin Cities sports talk personality Jeff Dubay returns to the radio after an absence of more than four years due to a high profile drug bust and his rehabilitation. Dubay worked at Clear Channel’s crosstown “KFAN” for 14 years before his dismissal in 2008. Now, Dubay joins Judd Zulgad for the 9:00 am to 12:00 noon program beginning today. Dubay had been very open about his arrest and subsequent rehab for substance abuse. He appeared on numerous Twin Cities media outlets over the past year or so to talk about his rise and fall. KSTP makes other lineup changes set to take effect in February: Patrick Reusse and Phil Mackey move to 4:00 pm to 6:00 pm and Joe Soucheray’s “Garage Logic” slides to the 1:00 pm to 3:00 pm slot. Soucheray and Reusse continue to host the 3:00 pm hour together.
WPHT, Philadelphia’s Dom Giordano Featured in Philly Magazine Piece. Late morning WPHT, Philadelphia talk host Dom Giordano is the subject of a full-length feature piece by Sandy Hingston in Philly Magazine this month. The piece is written with the November election as its backdrop and with a hint of admiration for Giordano by the writer who is clearly far to the left of Giordano on the political spectrum, but who finds his success and his story fascinating. Read the piece here.
WGN, Chicago and Northwestern Agree to Three-Year Sports Extension. Wildcats football and Men’s basketball will continue to air on Tribune’s WGN, Chicago through the 2015-16 season the two sides announce. The Big Ten school’s football and Men’s basketball play-by-play have been heard on WGN since 1996. The school’s vice president for athletics and recreation Jim Phillips states, “The Northwestern athletics brand has experienced substantial growth over the past several years due in part to the massive reach and presence of WGN radio. We’ve been extremely proud to call the station home for 17 years, and to have a wonderful partner in telling the stories of our world-class student-athletes.”
Dave Ross to Host One Hour with Luke Burbank on KIRO-FM, Seattle. In TALKERS magazine’s report about Seattle radio personality Dave Ross moving to the news-intensive morning drive daypart (1/11/13), we stated that Ross is giving up his talk show with midday host Luke Burbank on Bonneville’s KIRO-FM, Seattle. That’s not exactly true. Ross and Burbank will work on the air together for the 9:00 am to 10:00 am hour before Burbank goes solo from 10:00 am to 12:00 noon.
On a Blustery Seaside California Day. TALKERS publisher Michael Harrison paid a visit last week to the Monterey Bay area of California and the good folks at Zwerling Broadcasting’s AM talk siblings KSCO/KOMY, Santa Cruz as part of a fact finding tour on the effectiveness, importance and future of local radio in America. According to Harrison, “KSCO and KOMY are exceptional examples of the magic and special place that the good old-fashioned local radio station maintains in our culture. I came away from my visit there invigorated and optimistic about the future of this industry.” Pictured seated on what is affectionately referred to as the “corporate bench” overlooking Monterey Bay and the blue Pacific are (l-r) Michael Zwerling, owner and CEO, Zwerling Broadcasting; Harrison; and Rosemary Chalmers, PD of KSCO/KOMY and morning host of KSCO.