Imaging with Style and Class in a PPM World. Your imaging should not try to beat the listener over the head with your message, says voice-over and creative services pro Pete Gustin. Instead, “when done right, your radio imaging will give your listeners the overall impression that you are exactly what you tell them you are. It’s extremely powerful in fact.” What’s the difference? Gustin points out that “the local car dealerships scream about their deals and discounts. The car manufacturers, however, brand their vehicle lines with high-end music, breathtaking imagery, top-notch actors and subtle innuendo. Don’t be a local car dealer screaming at your listeners.” Read more of Gustin’s useful pointers for getting station imaging tuned up for connecting with modern consumers here.
Nielsen Releases Audio Study Charting Use of Radio. A new report from Nielsen titled “State of the Media: Audio Today 2014” is a graphics-intense, 15-page summary of the use of radio among the population based on data culled from the Nielsen RADAR 119 December 2013 and the Nielsen National Regional Database Spring 2013. The study illustrates what most industry insiders probably already know – that the majority of radio listening among all demographics is done outside the home, and that Millennials listen to less radio during a given week than their older fellow media consumers. But the report also notes that “overall, midday is the highest-rated daypart,” due most likely to high at-work listening, though the 7:00 am hour is still the one with the most people listening to radio. The comparison of the three generations – Boomers, Gen Xers and Millennials – shows the difference in the use of radio on a weekly basis. Some may quibble with the results. For example, the report states that 88.2% of Men 12-17 hear at least 5 minutes of radio during the week compared to 95% of Men 45-54 who hear at least 5 minutes of radio. There are industry observers who will claim the 88.2% figure is probably too high – that fewer are actually listening to radio – but the figure doesn’t pretend to show heavy users of radio, just those who’ve heard at least 5 minutes during the week. Regardless, the study does show the lower number of young consumers hearing AM/FM radio on a weekly basis compared to the rest of the population. Nielsen promises to update and expand on the study on a quarterly basis. See the entire study here.
Clear Channel and Horizon Media Enter into Cross-Platform Partnership. Media services agency Horizon Media and Clear Channel are announcing a partnership they call a “$100 million multi-year, cross-platform” relationship. In a statement, Clear Channel says this pact will create “first-to-market integrated marketing partnership opportunities for Horizon clients and exclusive access to select Clear Channel platforms including out-of-home, broadcast, mobile, events and digital.” Horizon’s clients include such ubiquitously marketed products as Corona beer, GEICO insurance, The History Channel and Silk. Clear Channel adds that the relationship will “provide Horizon Media with exclusive rights across key events and promotions, including select Artist Integration Programs, World Premieres, customized shows at Clear Channel’s iconic iHeartRadio Theaters in New York and Los Angeles, as well as special events created just for Horizon clients. In addition, the agency will have access to the full array of creative talent at Clear Channel Media and Entertainment for special content creation opportunities. The partnership will also allow for the co-creation of new psychographic targeting systems utilizing Horizon’s proprietary tools and insights fused with unique music and consumer research built on Clear Channel Media’s industry-leading national reach. The valuable research insights developed throughout the partnership will fuel further media mix model development.” Horizon founder and CEO Bill Koenigsberg states, “We’re excited about this ground-breaking partnership and the positive impact it will have for our clients’ business. I’ve been impressed with the transformation of Clear Channel into a multi-platform company that can provide national reach while activating locally and providing measurable ROI.”
Mike Kapel Named PD at WDAY, Fargo. At the Forum Communications-owned news/talker WDAY, Fargo, market pro Mike Kapel takes over the program director position. He’ll also host the mid-morning 9:00 am to 11:00 am program. According to the Fargo Forum, Kapel is a native who’s worked in music radio for the past 20 years. Operations manager Jim Manney says, “There is nobody that I trust more than Mike to take over the day-to-day operations of 970 WDAY.” Kapel comments, “I am excited to lead the charge into a new era. As someone who grew up here and as somebody who understands the importance of WDAY to the community, it’s an exciting place to be.”
Doug Stephan Joins TalkersRadio in Development of New Show – “American Family Farmer” — to Launch This Weekend. One of the longest-running syndicated personalities in the business, “Good Day” host Doug Stephan, is launching a new program into development on TALKERS magazine’s online radio station, TalkersRadio, this Saturday morning (2/8). The one-hour program which will air Saturdays at 8:00 am ET with repeat broadcasts throughout the week is a significant departure from Stephan’s generalist weekday morning show, “Good Day” which is heard on hundreds of terrestrial stations and is one of the most-listened-to on-air talk shows in the country. The new program is titled “The American Family Farmer with Doug Stephan” and it taps into a side of the seasoned broadcaster not often displayed publicly in his career thus far as a broadcaster – and that is his alternate career as a farmer. Yes, Doug Stephan is an independent dairy farmer operating two family farms for a number of years in the Boston suburb of Framingham, Massachusetts. In this capacity, Stephan is on top of the numerous issues — many of crisis proportions — facing today’s small farmer in America. He tells TALKERS, “There is a pressing need for a no-nonsense talk show that serves as an advocate for the interests of the small, independent, family farmer in this great country of ours that is being squeezed on all ends by the combined interests of the mega-corporate agricultural giants – backed by the government – economically and otherwise.” Stephan continues, “This is an area close to my heart and because I am deeply entrenched in this business, as well as broadcasting, I know the issues first-hand and like the back of my hand.” The program will feature commentaries and observations by Stephan, the latest information of value to family farmers and interviews with experts from agriculture, academia and government. Stephan says, “We aim to make a big difference.” On making the announcement of this new program’s launch, TalkersRadio general manager David Bernstein states, “We are extremely focused on bringing this program to its fullest potential on the ‘experimental’ radio platform that is TalkersRadio. The on-air syndicated potential of this show is absolutely enormous with literally hundreds of rural and small market stations across the heartland of America ripe to carry such a powerful vehicle with so important a mission. Meantime, our job at TalkersRadio is to provide Doug Stephan with a ‘safe’ workout space to bring this project up to speed, as we are doing with the growing roster of hosts such as Alan Colmes, Lionel, Brent Seltzer, Meg McDonald, Robbie Student, the Gooches and their projects that are already incubating on this exciting stage. And we are only just getting started! Man, I am really loving this job!”
Not So Fast. Attorney and activist Sandra Fluke will not run for the seat being vacated by Congressman Henry Waxman (D-CA) after all. Fluke tells the Los Angeles Times that her filing papers in the state of California was a preliminary move and that she has decided that she can accomplish more of her goals in a “better way.” Fluke’s national profile skyrocketed after Rush Limbaugh called her a “slut” as part of a critique of the provision that Catholic organizations be forced to provide birth control to students and employees under the Affordable Care Act. The incident ignited a backlash against Limbaugh and talk radio in general by special interest groups such as Media Matters for America.
Cool Job Opportunity. Cumulus Media-owned news/talk WOW-FM, Des Moines is looking for a morning host/program director to lead the station to the next level of success. This person will play a huge role in shaping WOW’s sound by generating great local content and overseeing the presentation of the station’s syndicated programming, imaging and on-air promotion. The successful candidate will have the proven ability to host an information-intensive morning show along with a basic understanding of news/talk programming principles and a desire to develop professionally. Salary is commensurate with experience and ratings history. Resumes, ratings history, references and mp3 should be sent in confidence to email@example.com with the subject “Des Moines News/Talk PD.” Cumulus Media is an EOE.
ObamaCare Criticism, Sochi Horror Stories, Hillary in 2016, Financial Markets Activity, Marijuana Laws, and IRS Targeting Scandal Among Top News/Talk Stories Yesterday (2/5). Continuing scrutiny of the rollout of the Affordable Care Act; reports from the Winter Olympics site of widespread unpreparedness as the games get ready to open on Friday; the speculation that Hillary Clinton will run for president in 2016; the selling of stocks in financial markets around the world on weak factory reports in the U.S. and China; controversy over the implementation of the new marijuana laws in various states and the effects the changes may be having; and the House hearing investigating allegations of the IRS’ targeting of conservative groups were some of the most-talked-about stories on news/talk radio yesterday according to ongoing research from TALKERS.
Stephanie Miller Riding High on Radio, Live Show and Comedy Record Success. WYD Media Management and Dial Global syndicated progressive talk radio host Stephanie Miller rolls into 2012 surfing the wave of success she began in 2011 using her popular radio show – and social media – to help promote her “Sexy Liberal Comedy Tour” and the recently released comedy album of the same name that’s topping the charts. With the help of comedian pals John Fugelsang and Hal Sparks – both of whom make weekly appearances on Miller’s Los Angeles-based radio show – the “Sexy Liberal Comedy Tour” has been selling out shows across the country and grossed more than $1.4 million over the last 12 months. Miller is astounded by the success of the tour and the album. “Last spring when we performed in Madison, Wisconsin to support the recall efforts of Governor Scott Walker we had no expectations that the show would be as well received as it was, let alone set upon a nationwide tour raising money for locally focused progressive causes,” Miller says. The resulting comedy album, released digitally, has been hugely successful. Miller tells TALKERS, “The ‘Stephanie Miller’s Sexy Liberal Comedy Tour’ has become the first political comedy album to reach # 1 on the comedy charts for iTunes, Amazon and Billboard, and has remained on the Billboard Comedy Album charts for six weeks since its release in late-December, 2011. The idea of progressive comedy making such a connection to people across America must be causing some serious Republican angina…at least I hope so!” Miller, Fugelsang and Sparks continue to hit the road with the live show stopping at the Orpheum Theatre on Phoenix on February 25 and the Chicago Theatre in Chicago on March 3.
WQAM, Miami’s Sid Rosenberg Back in the News with Alleged Gambling Debt. The Miami Herald is reporting that WQAM, Miami PM drive sports talk host Sid Rosenberg has a gambling debt of more than $44,000 he owes to an offshore gambling operation called www.1betvegas.com. Gossip Extra columnist Jose Lambiet quotes a man named Frank Soviero who says he works for the gambling site – based in Costa Rica – and says he’s been in Miami for two months now trying to collect the debt. Soviero tells Lambiet, “We can’t sue Sid since what we do is illegal in the United States. I’ve tried everything. He comes up with 100 bucks here and there, and he gives me a big hug. It ticks me off because I talked my boss into giving Sid a few chances. And I’ve seen [my boss] do things when he gets mad.” Neither Rosenberg nor WQAM have commented to the paper. Rosenberg was off the air for six weeks prior to the holidays and there was speculation then that he was being punished by the station for trying to repay a gambling debt via plugola – something Rosenberg vehemently denied to TALKERS. Station management also did not confirm the story to local media but only said that Rosenberg was off and would return on January 2, which he did. When asked by TALKERS to specifically clarify why he was off the air during that time, Rosenberg did not reply. Read the Miami Herald story here.
WLW, Cincinnati’s Bill Cunningham Gets Big Network Pickup for TV Show. Tribune Company launched “The Bill Cunningham Show” last September on a number of its O&O TV stations. Now, Tribune announces the show is being picked up by the CW Network and will air in the 3:00 pm ET slot beginning in September. Tribune Broadcasting president of programming and entertainment Sean Compton – one of the few remaining former Clear Channel execs brought to Tribune by Randy Michaels – tells the Cincinnati Enquirer’s John Kiesewetter, “Since the launch of ‘The Bill Cunningham Show’ six months ago, the show has exceeded expectations and found a strong voice in the daytime talk landscape…The renewal and expansion of the show to a national platform are a testament to Bill’s staying power.” Kiesewetter reports that Cunnigham’s TV show is more popular in New York, Chicago, Miami and Dallas than it is in his hometown of Cincinnati. While taping the show, Cunningham does his WLW program from studios in Manhattan.
Lou Sipolt and Heather Burnside Exit WOW-FM, Des Moines After Five Weeks. The duo moved over to the news/talk sister station from Cumulus Media Group’s classic rock KGGO-FM in January after 13 years as a duo in morning drive there. But after just five weeks hosting the AM drive show on 98.3 WOW (KWQW-FM), Sipolt and Burnside surprised their listeners with an 8:40 am announcement on Friday, February 10 that they were leaving local radio to pursue other interests. Sipolt does a motorsports talk show on Fox Sports Channel. Burnside isn’t saying what she’ll do next.
Fox Business Network Drops Three Prime Time Shows; Will Replay Early Evening Programs. The four- and a half-year-old Fox Business Network cancels the three prime time shows airing between 8:00 pm and 11:00 pm ET – “Freedom Watch,” hosted by Andrew Napolitano; “Power & Money” with host David Asman; and “Follow the Money” with Eric Bolling – and will re-air its 5:00 pm to 8:00 pm programming. The move puts what Fox execs consider their top personalities on in prime time: “The Willis Report” with Gerri Willis; “Cavuto” with Neil Cavuto; and “Lou Dobbs Tonight” hosted by Lou Dobbs. David Asman co-hosts the 4:00 pm “After the Bell” program and will continue in that role while Eric Bolling remains in his role on Fox News Channel co-hosting “The Five.” Fox executive vice president Kevin Magee states, “Neil Cavuto, Lou Dobbs and Gerri Willis are the most trusted names in business news, and this new lineup affords Fox Business viewers additional access to their no-nonsense take on the day’s financial events.”
Talk Show Hosts Wow 275 at American Jewish University Panel. Approximately 275 avid talk radio fans showed up for a two-hour panel discussion held Sunday (2/12) afternoon at American Jewish University in Bel-Air, California. Moderated by veteran Los Angeles broadcaster Bill Moran, the panel featured Bill Handel and Bill Carroll of KFI, Los Angeles; Patt Morrison of KPCC, Los Angeles and Southern California Public Broadcasting; and TALKERS publisher Michael Harrison. The fast-paced discussion blended a spectrum of hot topics in the news – everything from health care to Israel/Iran tensions to social media to Whitney Houston – plus behind-the-scenes radio shop talk and ended with a spirited question and answer session with the audience. This was the fifth annual installment of this panel, one of AJU’s most popular events in its outstanding speakers series.
Salem Radio Network and Radio America Reach News Service Deal. A pact between Dallas-based Salem Radio Network and Washington-based Radio America is being struck that will make SRN News the exclusive top- and bottom-of-the-hour news service distributed by Radio America. This move adds some 400 Radio America affiliates as potential carriers of SRN’s news product. SRN president Greg Anderson states, “The potential of adding up to 400 Radio America affiliates to our roster of almost 1,300 current SRN News affiliates is very exciting for us. We look forward to a great partnership with Radio America and their affiliates in the days ahead.” Radio America COO Mike Paradiso comments, “SRN News is a great fit in our lineup of talk programs and will serve our 400-plus stations well in this election year. We’re excited to be partnering with SRN on this venture.”
Blue Star Media Promotes Jon Patch to VP of Affiliate Sales. Jon Patch has been with Blue Star Media Group’s Business TalkRadio Network and Lifestyle TalkRadio Network for the past 15 years serving in numerous capacities, most recently working in affiliate sales and hosting the 21 year-old talk radio show “Talkin’ Pets.” Now, Blue Star ups Patch to vice president of affiliate sales for the organization. Patch says, “I believe in working with our stations as partners and offering the best service possible since, by keeping them happy, it in turn keeps the hosts, listeners and all others involved satisfied and happy as well.”
Bonneville’s Arizona Sports Enters into Marketing Agreement with University of Phoenix. Bonneville International’s Phoenix-based sports media initiative – Arizona Sports – agrees to a broadening of its relationship with University of Phoenix that includes the naming rights to the Arizona Sports studios. Bonneville describes Arizona Sports as “a first-of-its-kind sports marketing and media super brand encompassing all of Bonneville Phoenix sports media properties including: Arizona Sports 620 KTAR-AM, Arizona Sports.com, Arizona Diamondbacks baseball, Arizona Cardinals football, Phoenix Suns basketball, Arizona State football and men’s basketball, ESPN radio, AIA and the Fiesta Bowl.” Bonneville Phoenix VP of news and sports content Ryan Hatch says, “Bill Pepicello (University of Phoenix president) and his entire team have been a great partner of ours for many years. We’re excited that – from “Mike and Mike in the Morning” to “Doug and Wolf” on the drive home – all of our shows will now be broadcast from the University of Phoenix Studios.”
CBS Radio’s KNX, Los Angeles Continues “On Your Corner” Series in Culver City. The CBS Radio Los Angeles all-news outlet will broadcast live from the Culver Hotel in Culver City on Friday, March 9 as part of its series that provides an “in-depth look at Southern California’s diverse communities.” The day’s broadcasts will include civic and business leaders, along with colorful personalities connected to Culver City’s rich history and revitalization who will be featured guests as the city marks its 95th anniversary. Additionally, a business mixer open to the public beginning at 5:00 pm will culminate the day’s events. A special luncheon for invited business leaders will be hosted by Frank Mottek prior to his KNX Business Hour broadcast.
KMOX, St. Louis Holds Spring Training Correspondent Contest. In conjunction with sponsor Lindenwood University, CBS Radio’s KMOX, St. Louis is conducting a contest to give one lucky winner a spring training correspondent position alongside sports director Tom Ackerman in Jupiter, Florida. The winner gets an all-expenses-paid trip and will perform on-air and online Spring Training reports. The station has been holding open auditions for the past month. Nearly 200 people auditioned and 10 finalists have been announced. Listeners to KMOX can vote on their favorite through February 21.