Part One: CBS Launches New Network
By Mike Kinosian
Managing Editor/West Coast Bureau Chief
LOS ANGELES — “Happy Sports Year!”
That could easily be the battle cry sentiment among ardent fans to welcome 2013, even if it means that many of them will require scorecards to track the whereabouts of some of their favorite sports radio personalities.
A perennial sports talk talent MVP tops the headlines by switching teams, while some new names get to crack opening-day lineups, as not one – but two – national sports networks are being introduced this year, each carrying instantly-recognizable name branding.
One of them in fact, is making its maiden voyage today (Wednesday, January 2) and, if all goes according to plan, many radio station managers and programmers will be echoing that “Happy Sports Year!” declaration in about 11 months as their way of assessing 2013.