Tag: "WKO"
AM Radio: Stop the Doomsday Machine!
By Walter Sabo
Sabo Media
CEO
NEW YORK — It is hard to overstate how much I love radio and believe in its future. This article suggests a necessary, urgent corrective action that must be taken to give AM talk radio a viable future.
First, my credentials for making this case: Starting in 1990, I launched a large number of major market FM talk stations such as “New Jersey 101.5,” KLSX-FM in Los Angeles and “Real Radio 104” in Orlando. Simultaneously I consulted WOR, WIOD, WRKO, WISN and many others. For eight years, from pre-launch, I was the on-site consultant that built out all Sirius Satellite radio channels, music and talk. Prior to that I was the VP/GM of the ABC Radio Networks. EVP in charge of the NBC FM stations where adult contemporary was created and perfected. History shows that most successful media companies are product-driven. The wrong product results in failure.
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