Bernadette Duncan’s Highly Anticipated Book About Talk Radio, Yappy Days, Released Today. The long-awaited book is provocatively titled, YAPPY DAYS: Behind the Scenes with Newsers, Schmoozers, Boozers and Losers (AuthorHouse/Talkers Books, 2016) and it is receiving rave reviews from readers inside and outside the industry. For example, Westwood One syndicated personality Jim Bohannon writes, “How good is a quarterback without the left tackle who has his back? For 26 years, producer Bernadette Duncan was left tackle for some of the biggest quarterbacks in talk radio. From the Super Bowl egos to bone-jarring clashes, Bernadette takes you inside the talk radio huddle. Yappy Days is an MVP – most valuable publication.” Written by the veteran talk show producer and wife of TALKERS publisher Michael Harrison, it chronicles her 26-year career in the trenches of big-time talk radio during its most dramatic decades (1983-2009) – set against the backdrop of America’s pre- and post-9/11 realities when in one fateful day, talk radio went from its post O.J. Simpson default of covering celebrity murder mysteries (Gary Condit, Jon-Benet Ramsey, etc.) to an obsession with the reality and ongoing threat of civilian mass murder at the hands of terrorists. She worked for some of the biggest names in the business during their glory days – Sally Jessy Raphael, Larry King, Tom Snyder, Lou Dobbs, Gil Gross, Charles Osgood and many more. She captures through anecdotes and gentle analysis her experiences being a news/talk producer at ABC, CBS, NBC, Fox and United Stations Radio Networks as well as local New York City radio landmarks, WMCA and WOR. In addition to dishing insights into “the character of characters,” including literally hundreds of industry and newsmaker names in this extremely candid account, Bernadette makes a compelling case on behalf of the importance of the position of radio producer – which she describes as being “the most under-rated, under-paid and under-appreciated job in commercial media.” Fox Radio and TV star Alan Colmes comments, “Yappy Days is a must read for anyone who ever produced or wants to produce media – and for anyone who ever consumes it. More than a producer’s manual, as you travel with Bernadette on her exciting journey, you realize it’s a life manual as well.” WPGG, Atlantic City morning host Harry Hurley adds, “I couldn’t put the book down. Rarely, if ever do you learn about the radio and television industry from the inside out versus the outside in. With integrity and a flair to properly tell a great story, Bernadette’s Yappy Days delivers the goods.” Although she never worked directly with or for Rush Limbaugh, she interviewed him early in his career for the New York Daily News and crossed paths with him at several key junctures in his career, presenting a compelling study of his evolution in the chapter, “Brushes with Rushes,” that media consultant Holland Cooke describes as “nothing short of poignant.” Bernadette kicks off a national radio/media tour this evening with a guest shot on the Jim Bohannon Show. Producers and hosts interested in booking Bernadette Duncan on their shows can do so by calling Barbara Kurland at 413-565-5413. To read a special review and feature story about the book by TALKERS/RadioInfo VP/executive editor Kevin Casey posted today (8/22), please click here. The book is available at Amazon.com.
Stigall Re-Ups with CBS RADIO’s WPHT, Philly. Signing a new, multi-year contract to continue hosting the morning drive show on CBS RADIO’s WPHT is Chris Stigall. Under the terms of the deal, Stigall will continue in his current role, as well as being the face of “Talk Radio 1210 WPHT” with charitable endeavors, events, and digital content creation. Stigall says, “In a blink, five-and-a-half years have come and gone since we launched our show at WPHT. In an ever-evolving industry, I can’t express how grateful I am to CBS RADIO Philadelphia’s leadership for their unflinching support and unwavering commitment.”
Armstrong & Getty Show Added to Four New Cumulus Stations. The KSTE, Sacramento-based “Armstrong & Getty” show adds four new Cumulus Media-owned stations to its growing roster of affiliates. iHeartMedia produces Jack Armstrong and Joe Getty’s program which landed its first Cumulus affiliate earlier this year when venerable KGO, San Francisco added the morning drive program. Now, KKAT, Salt Lake City; KTBL, Albuquerque; KMJ-AM/FM, Fresno; and KVEN, Ventura, California are picking up the program.
Cross Platform Media Files for Chapter 7 Bankruptcy. Former USA Radio Networks owner Cross Platform Media has filed for Chapter 7 bankruptcy protection. The Sam Hassell-owned Cross Platform sold USA Radio Networks to Liftable Media back in October of 2015. USA Radio Networks syndicates the growing “Trending Today with Rusty Humphries” program. Triangle Business Journal lists Cross Platform’s assets at $1,200 with near $1.5 million in liabilities.
Former WJBO, Baton Rouge Morning Host Kevin Meeks Dies in Motorcycle Accident. The accident that took the life of 60-year-old Kevin Meeks took place on Friday evening (8/19) in Baton Rouge. The Advocate reports that Meeks turned in front of an oncoming vehicle while riding his Harley Davidson. Meeks worked at WJBO from 1996 through 2015. He co-hosted the morning show on the station with partner Matt Kennedy for 14 of those years. Meeks was let go from the station in 2015.
The Presidential Race, Turkish Wedding Terror Attack, U.S. Race Relations/Milwaukee Cop Shooting Aftermath, Lochte Scandal/Rio Olympics, and MLB Action Among Top News/Talk Stories Over the Weekend. The activities of presidential candidates Donald Trump and Hillary Clinton; the deadly attack on a wedding party in Turkey that claimed 51 lives; the state of race relations in the U.S. and the aftermath of the shooting death of an armed black man in Milwaukee by police; the unfolding truth about U.S. swimmer Ryan Lochte’s “holdup” in Rio de Janeiro and the wrap-up of the Olympic Games; and the Major League Baseball action were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Odds & Sods. Nationally syndicated talk radio star Glenn Beck is taking part in the American Gospel Celebration taking place in Louisville September 1-3. The event is organized by Pastor John Hagee, founder of the San Antonio mega-church Cornerstone Church. The Premiere Networks talk host will speak on September 3. Hagee says, “Glenn Beck stands on the front lines of key issues facing America today and speaks boldly about the value of faith and freedom. I can think of no one more fitting to join us as we celebrate these two foundational pillars of our nation at the American Gospel Celebration and as we honor those who have sacrificed for us.”…..At CBS RADIO’s KXNT, Las Vegas, the Compass Media Networks-syndicated Todd Schnitt show is added to the program lineup for the 12:00 noon to 3:00 pm daypart…..KEIR, Idaho Falls host Mark Richardson is giving up the daily version of his “Probing America” show that airs from 3:00 pm to 4:00 pm for a teaching gig at a local high school. He’ll continue to host “Probing America” on the station Saturdays from 7:00 am to 9:00 am…..Southern Illinois Radio Group flips simulcast WINI, Murphysboro/W228DC, Carbondale, Illinois from news/talk to oldies as “COOL 93.5 and 1420.”…..KBET, Las Vegas talk show host Wayne Allyn Root is joining the Las Vegas Review-Journal as a columnist, appearing in the Nevada local section every Wednesday and Sunday, beginning September 7.
Profile: Multi-Media Industry Player Jennifer Horn. TALKERS magazine managing editor profiles industry pro Jennifer Horn, whose curricula vitae includes: vice president of affiliate sales & marketing for CRN Digital Talk Radio; cast member of “Good Day” with Doug Stephan; co-host of “The Jen & Don Show” (with Don Dix); and cast member on KRLA, Los Angeles’ “The Morning Answer” with Brian Whitman, Ben Shapiro, and Elisha Krauss. Horn, daughter of CRN founder Mike Horn, juggles all of these on-air gigs with her CRN position because she’s a radio lover going all the way back to her childhood, and because she enjoys being a woman on the radio able to express her opinions. She says, “With experience on the air, you own your opinions and explain them in an eloquent way. I feel as though I am just getting to that point in my career.” Read it all here.
Westwood One’s Pierre Bouvard on Perception of Radio’s Audience. In the final analysis, Westwood One chief marketing officer Pierre Bouvard says, “It’s on us.” He means the task of telling radio’s story is incumbent upon those working in the radio business. His latest blog piece asks four questions relative to the reach of radio and measures the perception against the data-supported reality. Bouvard writes that an Advertiser Perceptions study shows agencies and advertisers believe that AM/FM radio reaches 64% of Americans while Nielsen research shows that figure is actually 93%. He notes that when it comes to television versus radio in its ability to reach Millennials, radio outperforms 93% to 76%. He goes on to compare the perception of the reach of streaming media and finds that, again, agencies and advertisers have an over-inflated view of the reach of pure-plays such as Pandora and Spotify, especially relative to radio. Bouvard passes along a statement from Mark Kaline, former head of media at Ford Motor Company and Kimberly-Clark, who says, “As a marketer, I’ve always found radio to be a medium that effectively and efficiently delivers reach over an extended period of time, while driving ROI within the total communications plan. But radio has been too low profile with brands, especially in light of other advancements in technology. Radio needs to be more aggressively marketing their story as the leading mass reach media.” Read Bouvard’s piece here.
WJBO, Baton Rouge Morning Team Replaced by NOLA Personality. This is the second Louisiana news/talk morning show to be ousted in favor of WRNO, New Orleans-based talk host Gerry Vaillancourt. Yesterday (8/18), TALKERS reported that WBUV, Biloxi, Mississippi morning duo Steve Taylor and Mike Mankiewicz had been replaced by Vaillancourt. Now, we learn that Kevin Meeks and Karen Henderson are out as hosts of “Baton Rouge’s Morning News.” These are clearly budget-related moves as iHeartMedia New Orleans and Baton Rouge SVP of programming Bob Murphy tells the Greater Baton Rouge Business Report that the change at WJBO was not performance related, although he tells the paper that Vaillancourt’s call-in show is more in line with what they are seeking as opposed to the interview-oriented program Meeks and Henderson hosted.
Odds & Sods. Radio news pro Mark Remillard is joining ABC News Radio in a reporter role. He most recently was serving as a reporter for Bonneville’s KTAR-FM, Phoenix. Prior to that, Remillard worked at iHeartMedia’s KFI, Los Angeles…..Yahoo Sports Radio announces the 20th season its “Around the NFL” program that reignites on Sunday, September 13, hosted by former NFL quarterback Sean Salisbury and longtime sports talk host John Granato. The weekly show airs from 1:00 pm to 5:00 pm ET and covers the day’s games in pro football, including analysis, commentary, special guests and game-in-play updates…..ESPN Radio resumes presentation of NFL play-by-play for Sunday regular-season games, kicking off its third season on September 13 with the Colts-Jets game, followed by the Broncos-Ravens contest. This season, Marc Kestecher, Bill Rosinski and Ryan Ruocco will provide play-by-play. Herm Edwards, Shaun O’Hara and Bill Polian will serve as analysts…..WSCR, Chicago Mitch Rosen announces that Chicago Bears greats Olin Kreutz, and James “Big Cat” Williams are the new co-hosts of the station’s Bears post-game show. Kreutz and Williams will partner with The Score’s football expert, Hub Arkush.
Stars Turn Out for WEEI/NESN Jimmy Fund Radio-Telethon. Boston Red Sox second baseman Dustin Pedroia is pictured here appearing on Entercom’s WEEI-FM, Boston and regional sports cable channel NESN on Monday to encourage fans to donate to the annual radio-telethon that benefits the Dana Farber Cancer Institute. As of midnight on Tuesday, $1,065,873 had been raised to benefit the Jimmy Fund. The fundraiser continues through today.
Donald Trump’s Immigration Policy Plan, 2016 Presidential Candidates, Hillary Clinton Emails Case, Iran Nukes Deal, NATO Military Drills/Russia’s Ukraine Aggression, Black Lives Matter Movement/Race Relations, Latest ISIS Atrocity, the Western Wildfires, and Ex-Subway Spokesman Jared’s Child Porn Case Among Top News/Talk Stories Yesterday (8/18). The immigration plan being proposed by GOP presidential candidate Donald Trump; the activities of the candidates for president in 2016; the ongoing investigation into Democratic presidential candidate Hillary Clinton’s private email server and its alleged use for classified information while she served at Secretary of State; the status of the Iran nuclear program deal; military drills being conducted by the U.S. and other NATO nations in Europe combined with talk about Russian military aggression in Ukraine; race relations in the U.S. and the growing influence of the Black Lives Matter movement; the violence being perpetrated by ISIS in Syria and Iraq; the widespread wildfires affecting several Western states; and the report of former Subway spokesman Jared Fogle’s intent to plead guilty to child porn charges were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
By Michael Berry
The Michael Berry Show
HOUSTON — All I ever hear radio industry execs talk about is ratings and revenues, as if the two go hand in hand. With music stations, that may be true. But talk radio’s future will be determined by our ability to get results for our advertisers. That includes, but is not limited to, ratings, and it probably has more to do with ratings in categories currently seen as less, or altogether un-, important; namely, 55 and up, or 35-64.
Ratings are not an end in themselves, but rather a pricing mechanism by which advertisers determine the rates they will pay. In an industry which measures itself primarily, indeed almost exclusively, on the 25-54 demo, it’s good to remember how many people are active consumers who don’t fit into those niches. Twenty-five-year-olds don’t buy houses, or improve them. Their bodies aren’t breaking down, so they don’t need all the medical advancements of companies willing to advertise those services. They are not investing, banking, exercising, losing weight, restoring vision, or maintaining a house that needs everything from new pipes to electrical to roofing to driveway pavers to a pool. In short, radio can still be very profitable as our society ages by appealing to direct-buy advertisers. But only if radio can yield results for the client. Think about it: listeners tune to music radio to zone out to music, and when someone talks it’s a distraction. Listeners tune to talk radio to be engaged, and the talk by the host is what they sought. If the host’s endorsement of a product could be as compelling as his discussion of Obama’s hypocrisy, imagine the boon to advertisers. Winning the ratings war for most listeners under 54 does not necessarily yield financial returns to the people who pay for advertising. It is not the size of the audience, but rather the size of the response for the advertiser, that will build loyalty in clients. So how do we get results for clients, especially live, direct clients? Read More