CBS Radio’s WPHT, Philadelphia to Add Dick Morris for PM Drive. The station is making programming moves in anticipation of Michael Smerconish’s departure to SiriusXM Satellite Radio in April and announces political consultant, author and media personality Dick Morris will begin hosting the 2:00 pm to 6:00 pm shift. Currently, Smerconish is on from 12:00 noon to 3:00 pm followed by Rich Zeoli and Steve Martorano from 3:00 pm to 7:00 pm. WPHT does not say if Zeoli and Martorano will remain with the station and be moved to the 12:00 noon to 2:00 pm slot or if it has other plans yet to be announced. CBS Philadelphia SVP and market manager Marc Rayfield states, “Dick is a great addition to our lineup of live and local personalities, and provides a voice that will raise the audiences’ interest in what’s happening in politics today. As someone who isn’t afraid to express his opinions or make bold predictions, his show won’t just be a win for Philadelphia and WPHT, it’s a win for radio.”
MSNBC’s Ed Schultz to Move to Weekend Slot. News/talk personality Ed Schultz announced at the end of his Wednesday evening program that he will be vacating the 8:00 pm ET time slot on MSNBC to begin hosting a two-hour weekend program on both Saturday and Sunday – from 5:00 pm to 7:00 pm beginning in April. Saying it is “a big opportunity for ‘The Ed Show’ and my brand.” Schultz said on the air that the five-nights-per-week gig isn’t for him and he’s looking forward to more time to prepare stories. He told viewers, “I raised my hand for this assignment for a number of personal and professional reasons…My fight on ‘The Ed Show’ has been for the workers and the middle class. This new time slot will give me the opportunity to produce and focus on stories that I care about and are important to American families and American workers.” MSNBC offered a congratulatory statement from Phil Griffin but is not announcing just yet who will take over the slot leading into the channel’s prime time star, Rachel Maddow. Schultz’s program has performed well for the network. On Tuesday, March 12, for example, Schultz came in second to Fox News Channel’s Bill O’Reilly but beat CNN’s Anderson Cooper in most demographics (in Persons 25-54 Schultz grabbed 195,000 to Cooper’s 170,000, according to TVByTheNumbers.com). Schultz also fared better than his lead-in, Chris Matthews. Schultz continues to host his nationally syndicated talk radio program.
Bonneville Seattle Announces Programming Appointments. Vice president and market manager Carl Gardner promotes KIRO-FM news director Pete Gammell to program director for news/talk KIRO-FM; KIRO-FM assistant program director Jason Antebi to PD of sister news/talk KTTH and sports talk KIRO-AM “710 ESPN” program director Brian Long to senior director of programming for the Bonneville Seattle stations. Gardner says of Long, “Brian is a talented programmer and proven ratings winner. He brings experience, focus, and a leadership style that will be invaluable to our content teams on all three stations.” The programming positions opened up when programmer Larry Gifford announced he would be leaving the KIRO-FM and KTTH stations back in early February. On Gammell’s rise to PD, Gardner states, “Pete instinctively understands KIRO Radio. He was born and raised in Tacoma, educated in Seattle, came up through the KIRO Radio newsroom and has been a leader in shaping KIRO’s distinctive blend of news and conversation. More than anyone, Pete just gets the unique role this station plays in our community.” Gammell began his radio career at KIRO Radio in 2000 and moved to San Francisco to work as associate news director at KCBS, San Francisco from 2006 to 2008. Jason Antebi, who will run the day-to-day programming of KTTH and continue in his role as the architect of KIRO Radio Weekends, worked as a producer in Los Angeles at KLSX, KRLA and KFI (2006-08). He served as executive producer at Greenstone Media and as an executive producer of the TRN-syndicated Phil Hendrie show.
TALKERS magazine Unveils the 2013 Heavy Hundred. The editors of TALKERS magazine, with input from industry leaders, present the 100 Most Important Radio Talk Show Hosts in America –– a popular annual feature that has come to be known as the “Heavy Hundred.” This is one of the most challenging tasks that TALKERS undertakes each year considering that there are thousands of talk show hosts across the country, ranging from national icons to those laboring in relative obscurity. Aside from the hosts whose sheer numbers and fame demand their inclusion on this list, the selection process is subjective with the goal being to create a list reflective of the industry’s diversity and total flavor as well as giving credit where credit is due. The TALKERS magazine editors who painstakingly compile this super-list draw upon a combination of hard and soft factors when evaluating candidates. These include (in alphabetical order): courage, effort, impact, longevity, potential, ratings, recognition, revenue, service, talent and uniqueness. We acknowledge that it is as much art as science and that the results are arguable. There is one concrete qualification for inclusion. Hosts must be working at the time TALKERS magazine initially posts the list in order to be considered. They must have a regularly scheduled professional show on the air at a minimum of one terrestrial or satellite radio station at “press time.” The list remains intact from that point forward until the next year’s edition. In past years, TALKERS magazine has included sports talk hosts in the Heavy Hundred. Last year, due to the massive growth in the sports talk genre, sports talk radio has earned a Heavy Hundred of its own, the 2013 installment of which will be published by TALKERS in the coming months. TALKERS magazine salutes the fine broadcasters who made this year’s list. To view it, click here.
Martha Zoller’s Gettin’ Busy. Georgia talk show host Martha Zoller recently returned to the radio after an unsuccessful run for Congress last year. She’s heard on Cox Media Group’s WGAU, Athens in AM drive with co-host Tim Bryant and – she tells TALKERS – now on about 10 affiliate stations across the state.
KMOX, St. Louis Brings Chris Hrabe in from Memphis for Evening Sports Show. The 9:00 pm to 12:00 midnight “Dave Sinclair Sports Hub” has a new host as KMOX brings Chris Hrabe in from Flinn Broadcasting’s WHBQ, Memphis, beginning April 4. Hrabe (pronounced RAY-bee) will host Cardinals and Blues post-game shows in addition to the aforementioned shift. He’ll also be responsible for contributing content to KMOX.com. Director of programming and operations Steve Moore states, “Chris is a terrific addition to our sports team. He’s a talented and accomplished broadcaster, with roots in the Midwest. He’s well versed in Major League Baseball, the National Hockey League and his recent career experience has provided him tremendous insight into the Southeastern Conference. Sports fans in St. Louis will be pleased to hear his fresh insights and we are confident he’ll make an immediate impact on our programming.”
Savvy Texas Broadcaster Brings Pontiff Selection to Local Audience. Radio consultant Holland Cooke reports to TALKERS about KTBB, Tyler, Texas owner Paul Gleiser’s taking ownership of the new Pope selection story. He writes: Station managers across the US were already coping with ownership demands for digital and social media revenue as two news items this week complicated such planning: Arbitron issued a “Social Media Do’s & Don’ts” memo and the Federal Trade Commission issued guidelines for sponsored social media content. Meanwhile, KTBB, Tyler owner/GM/pundit Paul Gleiser (pictured at left in Vatican City) spent a week in Rome…making money with internet content…in market #142. Full disclosure: Paul is my longtime, long-suffering client; and, admittedly, his coverage of this week’s papal transition hit the ground running because he covered the same story eight years ago. In both cases, he sold the sponsorship to – you guessed it – the local Catholic hospital. And he’s a Methodist! Other local advertisers fund his on-site coverage of the national political conventions every four years, and the full week he and his sports guy spend at the Super Bowl run-up, and other special stuff. Those sponsors get extra bang for their buck when the local TV station Paul also filed for let him plug them on the tube. Win-win-win. All accomplished with equipment in checked luggage, and an assist from ABC News Radio, of which KTBB is an affiliate. See/hear/read what Paul filed from Rome here, and ask yourself “Why not?” What can you craft for advertisers that delivers them, and your listeners, something special?
KINB, Oklahoma City Flips to Sports Talk. The Kingfisher, Oklahoma-licensed FM station had been airing a standards format for the past two years (it was an alternative outlet before that). The station is part of the Last Bastion Trust including other stations Citadel had to jettison in order to complete the 2007 ABC Radio deal. A proposed sale to Ferris O’Brien in 2010 never was consummated and the station’s remained in the trust ever since. The flip from “105.3 The Martini” to “105.3 The Pro” using CBS Sports Radio Network’s programming happened on March 12.
Odds & Sods. Keith Olbermann settles with Current TV over his firing. According to numerous media reports – including The Hollywood Reporter and Deadline.com – though the details are confidential, Olbermann and Current TV have settled his $50 million suit against the Al Gore-owned cable network that’s in the process of being sold to Al Jazeera…..Clear Channel’s sports KTKR, San Antonio agrees to renew its deal with the Houston Astros to carry the team’s games during the 2013 season…..Mark Evans moves from adult contemporary WIKY, Evansville, Indiana to sunny San Diego to become the news man on the “Mornings with Chip and LaDona” AM drive show at Clear Channel’s KOGO.
Washington Sequester/Deficit Battle, New Pope Named, North Korea Threats, Upstate New York Shootings, and Gun Legislation Among Top News/Talk Stories Yesterday (3/13). The debate in Washington over the sequester and moves to reduce the budget deficit; Catholic Church names new Pope; ongoing threats by North Korea; fatal shooting rampage in Upstate New York; and gun legislation proposals were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.