December 2023 PPM Ratings Takeaways – Part Four
December 2023 PPM Data – Information for the December 2023 survey period (November 9 – December 6) has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
The only requirement for a spoken-word station to be included here is that they be a Nielsen Audiosubscriber – there are no share or rank thresholds.
NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.
DNA – DNA = Did Not Appear – Does Not Appear
Comparisons are November 2023 – December 2023 (6+).
AUSTIN
News/Talk
KLBJ-AM 4.3 – 4.6, #6 – #5
KJCE .3 – .3, #28 – #29
News
None
Sports Talk
KVET-AM 1.0 – 1.4, #22 – #18
KTAE 1.0 – 1.0, #22 – #22
KBPA-HD2 .5 – .8, #27 – #24
Public Radio News/Talk
KUT 5.8 – 5.1, #4 – #4
KUT-HD2 DNA – .1, DNA – #33
RALEIGH
News/Talk
WTKK 6.9 – 6.0, #3 – #4
WPTF .8 – .8, #19 – #20
News
WRAL-HD3 .3 – .3, #24 – #24
Sports Talk
WCMC-FM 3.0 – 3.3, #12 – #12 (Carolina Hurricanes)
Public Radio News/Talk
WUNC 9.8 – 8.8, repeats at #1
INDIANAPOLIS
News/Talk
WIBC 7.3 – 5.3, #2 – #7
News
WOLT-HD2 DNA – .2, DNA – #25
Sports Talk
WIBC-HD2 4.0 – 3.5, #12 – #12 (Colts)
WNDE 1.0 – .9, #20 – #19
WXNT .1 –.2, #24 – #25
Public Radio News/Talk
WFYI 4.3 – 4.2, #11 – #10
Notes: News/talk WIBC’s -2.0 (7.3 – 5.3) represents Indianapolis’ largest November 2023 – December 2023 decrease.
Sports talk WFNI (DNA – DNA) is the flagship of the Pacers.
MILWAUKEE
News/Talk
WISN 10.7 – 9.6, third consecutive month at #1
WTMJ 7.7 – 7.6, #2 – #3
WLIP .2 – .2, #23 – #23
WRJN DNA – .1, DNA – #27
News
None
Sports Talk
WRNW 2.8 – 3.4, #14 – #13 (Green Bay Packers)
WKTI 1.2 – 1.3, #19 – #18
WSSP .2 – .2, #23 – #23
WOKY .3 – .1, #22 – #27
Public Radio News/Talk
WUWM 3.1 – 2.7, #12 – #14
WHAD 1.6 – .7, #17 – #21
WGKB .1 – .1, #27 – #27
WHAD Stream DNA – DNA, DNA – DNA
NASHVILLE
News/Talk
WWTN 5.7 – 4.3, #5 – #9
WLAC 1.5 – 1.5, #19 – #19
News
WNRQ-HD2 DNA – DNA, DNA – DNA
Sports Talk
WGFX 7.4 – 7.3, #3 – #3 (Tennessee Titans)
WPRT 2.0 – 1.6, #18 – #18 (Predators)
Public Radio News/Talk
WPLN 4.4 – 4.0, #10 – #11
WPLN-HD3 Stream .2 – .1, #23 – #23
Notes: News/talk WWTN’s -1.4 (5.7 – 4.3) represents Nashville’s largest November 2023 – December 2023 decrease.
PROVIDENCE
News/Talk
WPRO-AM 6.8 – 6.4, #5 – #5
WHJJ .5 – .8, #16 – #15
News
None
Sports Talk
WBZ-FM 3.4 – 3.2, #9 – #8
WVEI 2.0 – 2.3, #11 – #11
WPRV DNA – DNA, DNA – DNA
Public Radio News/Talk
WGBH 2.0 – 2.1, #11 – #12
WNPN 1.6 – 1.5, eighth straight month at #14
WCAI .1 – .1, #20 – #20
NORFOLK
News/Talk
WNIS 3.0 – 2.5, #13 – #11
WGH-FM HD2 .2 – .2, #23 – #23
News
WNOH .3 – .3, #20 – #20
Sports Talk
WVSP 2.4 – 1.7, #14 – #15
WTAR .3 – .3, #20 – #20
WGH-AM .2 – .2, #23 – #23
Public Radio News/Talk
None
JACKSONVILLE
News/Talk
WOKV-FM 8.3 – 6.8, #3 – #5
News
None
Sports Talk
WOKV-AM .3 – .4, #21 – #21
Public Radio News/Talk
WJCT 2.4 – 2.1, #13 – #13
Notes: News/talk WOKV-FM’s -1.5 (8.3 – 6.8) represents Jacksonville’s largest November 2023 – December 2023 decrease.
Sports talk WJXL-AM (DNA – DNA); sports talk WJXL-FM (DNA – DNA); and country WGNE are the flagships of the Jaguars.
WEST PALM BEACH
News/Talk
WFTL 2.7 – 2.5, #9 – #9
WZZR 2.0 – 1.2 #11 – #13
WJNO 1.2 – .7, #15 – #15
News
None
Sports Talk
WMEN .5 – .5, #16 – #16
WBZT .3 – .4, #18 – #18
Public Radio News/Talk
WLRN 2.9 – 2.0, #8 – #11
WLRN-HD2 Stream DNA – DNA, DNA – DNA
GREENSBORO
News/Talk
WPTI 4.4 – 3.5 #8 – #9
News
None
Sports Talk
None
Public Radio News/Talk
WFDD 3.6 – 4.0, #9 – #7
WUNC 1.5 – 1.7, #14 – #14
MEMPHIS
News/Talk
WREC 2.4 – 1.8, #9 – #10
KWAM .4 – .4, #13 – #13
News
None
Sports Talk
WMFS 2.8 – 2.6, #7 – #7 (Grizzlies)
WMFS Stream .2 – .2, #15 – #15 (Grizzlies)
Public Radio News/Talk
WKNO 2.0 – 1.8, #11 – #10
WKNO-HD2 DNA – .2, DNA – #15
HARTFORD
News/Talk
WTIC-AM 4.8 – 5.3, #6 – #5
WDRC-AM 1.9 – 1.6, #15 – #15
WTIC-AM Stream .6 – .4, after five consecutive months at #17, slips to #20
WPOP .2 – DNA, #23 – DNA
News
None
Sports Talk
WUCS 2.3 – 2.5, #13 – #12
Public Radio News/Talk
WNPR 4.0 – 4.3, #9 – #9
WFCR .6 – .6, #17 – #17
October 2023 PPM Data – Information for 
August 2023 PPM Data – Information for the August 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
June 2023 PPM Data – Information for the June 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
yesterday (TALKERS, Monday, 10/10) WCBS-AM news director/brand manager Tim Scheld indicated in a staff memo that he’d be exiting the all-news outlet before the end of the year. A new agreement with SAG-AFTRA will allow cross-utilization of anchors and reporters for WINS and WCBS-AM. Audacy New York market president Chris Oliviero comments, “At a time when quality journalism and local reporting is so critical, it was the ideal moment to make a strong investment in our news creation and distribution capabilities. Audacy New York’s news organization, anchored by both WINS and [WCBS-AM], is the premier audio news outlet in the city. Now more than ever, we remain committed to serving our audiences as we have done so for over the last 50 years.” Mevorach states, “We are standing at the edge of an exciting new era for news in New York for our team, advertisers, and – most importantly – our listeners. [WINS and WCBS-AM] will be in more places, covering more stories, creating more original content, expanding our digital footprint, and now offering listeners a crystal-clear FM audio experience. Both brands will retain their distinct identities but will now harness resources with the single mission of better serving our communities and reaching the next generation of news consumers.” Mevorach began his career in Boston as a magazine writer/editor for The Library Scene. Lee previously was operations manager at Talk America, which rebranded to Liberty Broadcasting; became WCBS-AM’s operations coordinator in 2004; WINS’ news editor in 2010; and was promoted to assistant news director in 2012. From November 1985 – December 2005, WXRK (now WNYL) was Howard Stern’s flagship station. The station flipped from CHR “Amp Radio” to alternative in February 2017. Recording its third consecutive down trend (1.6 – 1.5 – 1.3 – 1.2, 6+), WNYL ranks #21 in Nielsen Audio’s September 2022 sweep. WINS (3.0, 6+) and WCBS-AM (2.9, 6+) rank #11 and #13, respectively.
Round Four of August PPMs Released. The fourth round of ratings data from Nielsen Audio’s September 2022 PPM survey has been released for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; and Providence. Nielsen Audio’s September 2022 sweep covered August 18 – September 14. TALKERS magazine managing editor Mike Kinosian presents his “Ratings Takeaways” from this group of markets. News/talk is again #1 and #2 in Milwaukee – but – with a +1.1 from August (8.9 – 10.0, 6+), Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” advances from second to first, while iHeartMedia’s WISN “News Talk 1130” drops seven-tenths (10.3 – 9.6, 6+) and shifts from first to second. In Raleigh, iHeartMedia’s WTKK “106.1 FM Talk” notches a +1.5 (7.3 – 8.8, 6+), progressing from third to first. Simultaneously with Cumulus Media Providence’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” gaining seven-tenths (4.8 – 5.5, seventh to sixth, 6+), cross-town iHeartMedia-owned WHJJ “News Radio 920” dips eight-tenths (1.2 – .4, #15 to #16, 6+). Not only does Cumulus Media Nashville sports talk WGFX vault from #13 to #5, “104.5 The Zone” ties Columbus’ similarly-formatted WBNS-FM for the largest (6+) August 2022 – September 2022 increase of any station from the 42 PPM-markets analyzed thus far (3.5 – 6.1, +2.6). In Austin, Genuine Austin Radio sports talk KTXX “The Horn” posts a +1.1 from August (1.4 – 2.5, 6+), inching up from #19 to #16. See Mike Kinosian’s complete “Ratings Takeaways” from this group of markets (as well as the first three groups) 
Hockey League’s Florida Panthers is effective through the 2024 – 2025 season. As part of the deal, Florida Panthers games will be aired on sports gambling-formatted WBZT “Sports Radio 1230 The Gambler.” iHeartMedia market president Mark McCauley states, “We’re excited to partner with the Florida Panthers and provide listeners great play-by-play action on ‘1230 The Gambler.’” Meanwhile, Panthers chief revenue officer Shawn Thornton adds, “We’re excited for iHeartMedia West Palm Beach to join the Florida Panthers radio network. With the refresh of their sports radio station ‘1230 The Gambler’ this past summer, we look forward to working with the leading audio media company in America to broadcast Panthers games to our fans in Palm Beach County.” In addition to Panthers play-by-play coverage, WBZT will air a one-hour Florida Panthers weekend show. The eight-station iHeartMedia West Palm Beach cluster includes WBZT, news/talk WJNO “News Radio 1290,” and news/talk WZZR “92.1 Real Radio.”
Year” Joe Maddon and three-time “Sportswriter of the Year” Tom Verducci provide insight, commentary and discussion on the MLB postseason. According to Maddon, “We are here to tell you what we think, not what we’ve heard. No regurgitation and original thoughts are valued.” Maddon managed in the big leagues for 19 years. He famously led the Chicago Cubs to their first World Series title in 108 years and the Tampa Bay Rays to their first-ever World Series. Five-time Emmy Award winner Verducci is the lead baseball writer for Sports Illustrated; lead analyst/reporter for MLB Network and Fox Sports; and a member of the National Sports Media Association Hall of Fame. He comments, “Like its namesake [forthcoming] book, the podcast will be full of surprises and insight. From game strategy to baseball history to leadership lessons – and maybe to some rock & roll and classic cars – we’ll cover more ground than a gold glove shortstop on the most illuminating and interesting podcast in baseball.” The podcast launched yesterday (Monday, 10/10) and will air through the World Series.
WBAL president/general manager Dan Joerres comments, “The production and broadcast of this debate on both WBAL ‘News Radio’ and WBAL-TV is an important part of our ‘Commitment 2022’ political coverage. Putting all of our broadcast and digital sources to work to bring voters across the state this gubernatorial debate is a major part of our continuing effort to help them make informed decisions on election day. The debate will be moderated by WBAL-TV anchor Jason Newton. … The first episode of ESPN’s “The CJ McCollum Show” was posted last Thursday (10/6). The guard of the NBA’s New Orleans Pelicans had teammate Brandon Ingram as the inaugural guest on the podcast, which will post episodes each Thursday. McCollum formerly hosted Cadence 13’s “Pull Up With CJ McCollum.” … Elsewhere in NBA-themed podcasts, Jam Street Media introduces 15-year-old Sloane Weinstein hosting the bi-weekly “Sloane Knows.” She’ll interview some of the NBA’s biggest names, including the Boston Celtics’ newly-signed Blake Griffin; free agent Dwight Howard; and former NBA players Richard Jefferson and Baron Davis.
by San Francisco public radio news/talk KQED that paved the way for the release of videotapes from the 2009 – 2010 Prop 8 trial, leading to legalization of same-sex marriage in California. Proposition 8 passed in 2008 and banned same-sex marriage in the state. The subsequent trial, Perry v. Schwarzenegger, questioned whether Prop. 8 violated the U.S. Constitution. Judge Vaughn Walker ruled in favor of the right to same-sex marriage, but said at the time that videotapes of the trial would remain sealed for 10 years. KQED “Political Breakdown” podcast co-host Scott Shafer spearheaded the effort to make the tapes public. Shafer states, “As someone who sat through the entire Prop. 8 trial, I witnessed some very dramatic and moving testimony, as well as riveting cross-examinations. I’m glad others will now get to view this important part of the historical record.” KQED chief content officer Holly Kernan notes, “If our systems work behind closed doors, with no press or public access, we have no idea how decisions are made, nor what arguments are leading to these decisions. KQED wants more sunlight on our legal system, and we will fight on behalf of the public to get that access.”
WFAN And Yankees Extend Their Partnership. A multi-year extension is announced between Audacy New York sports talk WFAN-FM & WFAN-AM and MLB’s American League East New York Yankees. English-language broadcasts will continue to be heard on WFAN and streamed digitally on the Audacy app for those within the team’s 
broadcast territory. WFAN will also continue to produce the Spanish-language broadcasts for local radio affiliates, as well as for the Audacy app. Audacy New York market president Chris Oliviero declares, “The New York Yankees are the city’s premier sports franchise and WFAN is the city’s premier sports platform. Together, we form a potent combination for fans and client partners. [This – 2022] is our 21st consecutive season of broadcasting the ‘Bronx Bombers.’ We look forward to continuing to have the honor of being the soundtrack to more memorable and historic pinstripe moments.” New York Yankees chief operating officer Lonn Trost notes, “The Yankees are excited to extend our longstanding relationship with WFAN and Audacy. WFAN has been our flagship station for over two decades, and we look forward to fans continuing to enjoy Yankees baseball over its airways and on the Audacy app.” From 2002 to 2014, Yankees games were heard on WFAN’s sister station, all-news WCBS-AM (currently the flagship of the New York Mets); WFAN has served as the Yankees flagship since 2014. John Sterling, (class of 2022 Radio Hall of Fame inductee) Suzyn Waldman and Sweeny Murti are the English-language broadcasters, while Spanish-language broadcasts will be handled by Rickie Ricardo, Francisco Rivera and Rene Luna. As part of Audacy’s MLB partnership, WFAN and the Yankees will produce co-branded podcasts.
Newsmax, Verizon Sign Multi-Year Carriage Agreement. The deal between Newsmax and Verizon extends distribution of news channel in HD on Verizon Fios. Newsmax Media chief executive officer Christopher Ruddy remarks, “Verizon has carried Newsmax for many years. We are delighted to be extending our distribution through the Fios platform. We have found them to be outstanding partners who have demonstrated a strong commitment to the presentation of diverse, independent voices through their programming. We’re glad that we are continuing with this new agreement.” Newsmax will retain its broad distribution on the Verizon platform, which reaches approximately 3.5 million subscribers in the northeast and mid-Atlantic regions.
net income declined from $433 million to $292 million (11 to 7 cents/basic share, 10 to 7 cents/diluted share). Adjusted EBITDA was off 3% to $679 million. SiriusXM chief executive officer Jennifer Witz notes, “We are pleased with our results in the second quarter, and while we continue to navigate an uncertain economic environment, we delivered strong financial performance and continued to make strategic investments in our business that will set us up for an exciting new era. We remain committed to creating compelling experiences for our listeners by investing in innovative technologies to deliver best-in-class, curated, comprehensive audio entertainment. Most recently, [we expanded] our relationship with the NFL to deliver the most extensive sports lineup in audio entertainment; we will continue to enhance our platform to ensure broad appeal.” Executive vice president/chief financial officer Sean Sullivan adds, “[Our] churn was steady at approximately 1.5% in the quarter, underscoring the strength of our business, products, and loyalty of our customers. In the second quarter, we delivered focused expansion in key streaming offerings and maintained a strong balance sheet. This quarter, we returned over $300 million in capital to stockholders, comprising $217 million in common stock repurchases and $86 million in dividends, and ended the quarter with net debt to adjusted EBITDA of 3.6 times.” Self-pay subscribers increased by 23,000 and paid promotional subscribers increased by 54,000. Satellite and streaming division totaled 34 million subscribers at the end of the quarter; self-pay churn was flat at 1.5%. The division’s revenue rose 5% to $1.7 billion, and gross profit rose 6% to $1.1 billion.
Marketron Releases Political Advertising Toolbox. Per BIA Advisory Services, political advertising will raise $8.6 billion for local media companies. Marketron’s collection of online resources combines all the political advertising content the company has developed at a single location for companies interested in increasing their share of political advertising. Marketron senior vice president/client success Christian Kligora opines that, “Political advertising is an important category for local media. It’s much different than any other and that requires a unique approach. We’ve been developing content on the topic all year long with a focus on how to support media sellers. Bringing it together in one spot makes it easier to learn from and access.” Each resource will reportedly provide media salespeople with tips, strategies, and insights for political advertising. Included are specialized considerations such as the “overall trends in the advertising ecosystem; the need to reach different demographics; the objective of persuading people to vote; and the regulatory compliance requirements” for how media companies price/offer inventory to candidates.
Inquirer columnist Mike Sielski co-hosting weekend shows with Glenn Macnow. McDonald will partner with Macnow on Sundays (10:00 am – 1:00 pm), while Sielski joins Macnow in the same time slot each Saturday. According to Macnow, “I have a comfort level with Jody. He’s the guy I broke in with [and] the guy our listeners heard me with from 28 years ago. Working with Jody is like an old pair of shoes – it’s easy and I like it. The Saturday show will now be me and the best damn sports columnist in town, Mike Sielski.” … Former Baltimore Ravens defensive back Rod Woodson will join play-
by-play voice Gerry Sandusky this season on the NFL team’s broadcasts on Hearst Baltimore news/talk WBAL “News Radio 1090 AM & 101.5 FM.” According to Sandusky, “Rod brings the unique perspective of someone who has both played and coached at the highest level of the game. He does it in a down-to-earth way that is approachable, likable and just plain fun. It’s a privilege to work with a broadcast partner like Rod.” Woodson states that, “Being a part of the Ravens’ gameday broadcast team is a blessing. To be back with the team that I won my only Super Bowl with will be fun.” … After eleven years with Nashville’s WPRT-FM, midday co-host Darren McFarland departs the Cromwell Radio Group sports 
talk outlet. Program director Chase McCabe confirms to The Tennessean that “Sports Radio 102.5 The Game” decided to part ways with McFarland, who formerly worked at Cumulus Media’s cross-town/similarly-formatted WGFX “104.5 The Zone.” McCabe, Willy Daunic, and Derrick Mason continue in middays on “The Game.” … Effective August 22,
Cheddar News Washington bureau chief Megan Pratz will join NPR as political editor. In addition, NPR promotes congressional correspondent Sue Davis to political correspondent and interim congressional correspondent Dierdre Walsh gets to remove “interim” from the title. … Skyview Networks’ sports talk program “OutKick 360” picks up three Withers Broadcasting-owned affiliates: KYRK, Marble Hill, Missouri; WGKY, Wickliffe, Kentucky; and WFRX, West Frankfort, Illinois. Skyview Networks is the exclusive distributor, affiliate sales representative and network sales partner of Jonathan Hutton, Chad Withrow & Paul Kuharsky-hosted “OutKick 360.”