Tag: "weekend warriors"
By Holland Cooke
Talk Radio Consultant
BLOCK ISLAND, RI — Yesterday here, I outlined techniques for pumping-up call count to weekend specialty shows. If you missed it: How to Pump Up Your Weekend ‘How-To’ Show.
And here are four more tips for ask-the-experts hosts:
Stay (relentlessly) on-topic
Don’t, for instance, talk about a movie you recently saw, unless it relates directly to your topic of expertise. Why?