Tag: "weekend warriors"

How-To Two: More Tips for Talk Radio’s Weekend Warriors

By Holland Cooke
Talk Radio Consultant

BLOCK ISLAND, RI — Yesterday here, I outlined techniques for pumping-up call count to weekend specialty shows. If you missed it: How to Pump Up Your Weekend ‘How-To’ Show.

And here are four more tips for ask-the-experts hosts:

Stay (relentlessly) on-topic

Don’t, for instance, talk about a movie you recently saw, unless it relates directly to your topic of expertise. Why?

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