Tag: "website visits"

Your Social Media Strategy

| July 1, 2013

By Chris Miller
Chris Miller Digital

SHAKER HEIGHTS — “What’s the return on investment?”  That’s one of the questions that’s regularly asked by businesses of all types, while trying to make sense of their place in social media.  The more honest statement I hear is, “I know I need to be doing more with social media, but I don’t know what I should do.”

I see social media and content marketing make the needle move for businesses, but there’s one thing you have to do before you’ll see results with it: do it correctly.

The first step in doing it correctly is to come up with a plan. So, here are four steps to your new, effective social media strategy, especially designed for radio stations.

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Prune Now to Grow Later

| April 1, 2013

By Chris Miller
Chris Miller Digital

SHAKER HEIGHTS — Here’s a way to clean up your website to get more repeat visits from your heaviest listeners.

Where to Start

Someone knows how to run your web analytics so you can see which pages get the most hits.  Do that.  Generally speaking, a small number of pages will, when combined, deliver more than half of your web hits.  These are the important ones.  Sometimes, you’ll see a clear difference between the pages that are performing and those that aren’t.

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