Tag: "web hits"

Social Media is “The New PR” for Radio

TALKERS | December 10, 2012

By Chris Miller
Chris Miller Digital

SHAKER HEIGHTS — It may not cost you a dime when your radio station is Tweeting and Facebooking and YouTubing. However, I’ll bet social media is a major ongoing project for some people at your station. It’s probably costing you plenty of hours from your programming or promotions department. Seems to me you’d want return on that investment.

Is there a possible return on investment from your social media efforts? Maybe not the way you’re doing it right now. The way to change that is to think of it as “The New PR.”

Not All Web Hits Are Created Equal

TALKERS | October 22, 2012

By Chris Miller
Chris Miller Digital

SHAKER HEIGHTS — I can tell that we radio folks are more stressed out than ever, because I’ve been in on a few conversations recently where the subject was how people out there don’t understand the value of radio anymore. That’s a change from the previous sentiment, which was that we just needed to get more compelling content on our websites and in our social media. The feeling seems to be now that we have to make potential fans and clients understand what we’re all about, and what we offer.

Then, I see here in TALKERS (10/17) last Wednesday that Bonneville in Seattle is putting one of their key on-air people “in the driver’s seat for bringing unique, local content to both KIRO-FM and the company’s digital space, MyNorthwest.com.” So wrap your head around this. Linda Thomas, who’s been part of KIRO-FM’s morning drive news block … that’s morning drive in the 13^th largest market … is moving online. That’s a real commitment on Bonneville’s part.