Tag: "web hits"
By Chris Miller
Chris Miller Digital
SHAKER HEIGHTS — I can tell that we radio folks are more stressed out than ever, because I’ve been in on a few conversations recently where the subject was how people out there don’t understand the value of radio anymore. That’s a change from the previous sentiment, which was that we just needed to get more compelling content on our websites and in our social media. The feeling seems to be now that we have to make potential fans and clients understand what we’re all about, and what we offer.
Then, I see here in TALKERS (10/17) last Wednesday that Bonneville in Seattle is putting one of their key on-air people “in the driver’s seat for bringing unique, local content to both KIRO-FM and the company’s digital space, MyNorthwest.com.” So wrap your head around this. Linda Thomas, who’s been part of KIRO-FM’s morning drive news block … that’s morning drive in the 13th largest market … is moving online. That’s a real commitment on Bonneville’s part.