Imaging with Style and Class in a PPM World. Your imaging should not try to beat the listener over the head with your message, says voice-over and creative services pro Pete Gustin. Instead, “when done right, your radio imaging will give your listeners the overall impression that you are exactly what you tell them you are. It’s extremely powerful in fact.” What’s the difference? Gustin points out that “the local car dealerships scream about their deals and discounts. The car manufacturers, however, brand their vehicle lines with high-end music, breathtaking imagery, top-notch actors and subtle innuendo. Don’t be a local car dealer screaming at your listeners.” Read more of Gustin’s useful pointers for getting station imaging tuned up for connecting with modern consumers here.
Nielsen Releases Audio Study Charting Use of Radio. A new report from Nielsen titled “State of the Media: Audio Today 2014” is a graphics-intense, 15-page summary of the use of radio among the population based on data culled from the Nielsen RADAR 119 December 2013 and the Nielsen National Regional Database Spring 2013. The study illustrates what most industry insiders probably already know – that the majority of radio listening among all demographics is done outside the home, and that Millennials listen to less radio during a given week than their older fellow media consumers. But the report also notes that “overall, midday is the highest-rated daypart,” due most likely to high at-work listening, though the 7:00 am hour is still the one with the most people listening to radio. The comparison of the three generations – Boomers, Gen Xers and Millennials – shows the difference in the use of radio on a weekly basis. Some may quibble with the results. For example, the report states that 88.2% of Men 12-17 hear at least 5 minutes of radio during the week compared to 95% of Men 45-54 who hear at least 5 minutes of radio. There are industry observers who will claim the 88.2% figure is probably too high – that fewer are actually listening to radio – but the figure doesn’t pretend to show heavy users of radio, just those who’ve heard at least 5 minutes during the week. Regardless, the study does show the lower number of young consumers hearing AM/FM radio on a weekly basis compared to the rest of the population. Nielsen promises to update and expand on the study on a quarterly basis. See the entire study here.
Clear Channel and Horizon Media Enter into Cross-Platform Partnership. Media services agency Horizon Media and Clear Channel are announcing a partnership they call a “$100 million multi-year, cross-platform” relationship. In a statement, Clear Channel says this pact will create “first-to-market integrated marketing partnership opportunities for Horizon clients and exclusive access to select Clear Channel platforms including out-of-home, broadcast, mobile, events and digital.” Horizon’s clients include such ubiquitously marketed products as Corona beer, GEICO insurance, The History Channel and Silk. Clear Channel adds that the relationship will “provide Horizon Media with exclusive rights across key events and promotions, including select Artist Integration Programs, World Premieres, customized shows at Clear Channel’s iconic iHeartRadio Theaters in New York and Los Angeles, as well as special events created just for Horizon clients. In addition, the agency will have access to the full array of creative talent at Clear Channel Media and Entertainment for special content creation opportunities. The partnership will also allow for the co-creation of new psychographic targeting systems utilizing Horizon’s proprietary tools and insights fused with unique music and consumer research built on Clear Channel Media’s industry-leading national reach. The valuable research insights developed throughout the partnership will fuel further media mix model development.” Horizon founder and CEO Bill Koenigsberg states, “We’re excited about this ground-breaking partnership and the positive impact it will have for our clients’ business. I’ve been impressed with the transformation of Clear Channel into a multi-platform company that can provide national reach while activating locally and providing measurable ROI.”
Mike Kapel Named PD at WDAY, Fargo. At the Forum Communications-owned news/talker WDAY, Fargo, market pro Mike Kapel takes over the program director position. He’ll also host the mid-morning 9:00 am to 11:00 am program. According to the Fargo Forum, Kapel is a native who’s worked in music radio for the past 20 years. Operations manager Jim Manney says, “There is nobody that I trust more than Mike to take over the day-to-day operations of 970 WDAY.” Kapel comments, “I am excited to lead the charge into a new era. As someone who grew up here and as somebody who understands the importance of WDAY to the community, it’s an exciting place to be.”
Doug Stephan Joins TalkersRadio in Development of New Show – “American Family Farmer” — to Launch This Weekend. One of the longest-running syndicated personalities in the business, “Good Day” host Doug Stephan, is launching a new program into development on TALKERS magazine’s online radio station, TalkersRadio, this Saturday morning (2/8). The one-hour program which will air Saturdays at 8:00 am ET with repeat broadcasts throughout the week is a significant departure from Stephan’s generalist weekday morning show, “Good Day” which is heard on hundreds of terrestrial stations and is one of the most-listened-to on-air talk shows in the country. The new program is titled “The American Family Farmer with Doug Stephan” and it taps into a side of the seasoned broadcaster not often displayed publicly in his career thus far as a broadcaster – and that is his alternate career as a farmer. Yes, Doug Stephan is an independent dairy farmer operating two family farms for a number of years in the Boston suburb of Framingham, Massachusetts. In this capacity, Stephan is on top of the numerous issues — many of crisis proportions — facing today’s small farmer in America. He tells TALKERS, “There is a pressing need for a no-nonsense talk show that serves as an advocate for the interests of the small, independent, family farmer in this great country of ours that is being squeezed on all ends by the combined interests of the mega-corporate agricultural giants – backed by the government – economically and otherwise.” Stephan continues, “This is an area close to my heart and because I am deeply entrenched in this business, as well as broadcasting, I know the issues first-hand and like the back of my hand.” The program will feature commentaries and observations by Stephan, the latest information of value to family farmers and interviews with experts from agriculture, academia and government. Stephan says, “We aim to make a big difference.” On making the announcement of this new program’s launch, TalkersRadio general manager David Bernstein states, “We are extremely focused on bringing this program to its fullest potential on the ‘experimental’ radio platform that is TalkersRadio. The on-air syndicated potential of this show is absolutely enormous with literally hundreds of rural and small market stations across the heartland of America ripe to carry such a powerful vehicle with so important a mission. Meantime, our job at TalkersRadio is to provide Doug Stephan with a ‘safe’ workout space to bring this project up to speed, as we are doing with the growing roster of hosts such as Alan Colmes, Lionel, Brent Seltzer, Meg McDonald, Robbie Student, the Gooches and their projects that are already incubating on this exciting stage. And we are only just getting started! Man, I am really loving this job!”
Not So Fast. Attorney and activist Sandra Fluke will not run for the seat being vacated by Congressman Henry Waxman (D-CA) after all. Fluke tells the Los Angeles Times that her filing papers in the state of California was a preliminary move and that she has decided that she can accomplish more of her goals in a “better way.” Fluke’s national profile skyrocketed after Rush Limbaugh called her a “slut” as part of a critique of the provision that Catholic organizations be forced to provide birth control to students and employees under the Affordable Care Act. The incident ignited a backlash against Limbaugh and talk radio in general by special interest groups such as Media Matters for America.
Cool Job Opportunity. Cumulus Media-owned news/talk WOW-FM, Des Moines is looking for a morning host/program director to lead the station to the next level of success. This person will play a huge role in shaping WOW’s sound by generating great local content and overseeing the presentation of the station’s syndicated programming, imaging and on-air promotion. The successful candidate will have the proven ability to host an information-intensive morning show along with a basic understanding of news/talk programming principles and a desire to develop professionally. Salary is commensurate with experience and ratings history. Resumes, ratings history, references and mp3 should be sent in confidence to email@example.com with the subject “Des Moines News/Talk PD.” Cumulus Media is an EOE.
ObamaCare Criticism, Sochi Horror Stories, Hillary in 2016, Financial Markets Activity, Marijuana Laws, and IRS Targeting Scandal Among Top News/Talk Stories Yesterday (2/5). Continuing scrutiny of the rollout of the Affordable Care Act; reports from the Winter Olympics site of widespread unpreparedness as the games get ready to open on Friday; the speculation that Hillary Clinton will run for president in 2016; the selling of stocks in financial markets around the world on weak factory reports in the U.S. and China; controversy over the implementation of the new marijuana laws in various states and the effects the changes may be having; and the House hearing investigating allegations of the IRS’ targeting of conservative groups were some of the most-talked-about stories on news/talk radio yesterday according to ongoing research from TALKERS.
SiriusXM Reports Positive Q1 with Revenue Up 12%; Company Involved in Digital Dashboard Technology Rollout. That 12% percent increase over the same period a year ago is on revenue of $897 million. New permanent CEO Jim Meyer had every reason to be bubbly during his first investor conference call as official chief executive officer of the satcaster. He reports the company grew its subscriber base to a new record high on new subscriptions of 453,000 during the quarter. From a financial perspective he stated, “We are proud to have achieved the highest suggested EBITDA margin in the history of the company in the first quarter. We expect to achieve a 30% adjusted EBITDA margin this year, up from 27% last year and we continue to target 40% plus margins over time. You will see us move over the next few years to become one of the highest margin businesses among major media companies in the United States. Our ability to convert the bulk of that EBITDA in the free cash flow is also unmatched in the subscription media world.” He said the company is riding the “tailwind in the new car market as it recovers.” Meyer told investors the company is committed to having the best content, spoke about new channel additions as well as new talent joining the company and mentioned talk host Michael Smerconish. Addressing the specific question about GM’s plans for its future “digital dashboard,” Meyer said he couldn’t talk about any one manufacturer’s plans but was able to state, “I believe GM is on a leadership strategy in terms of where I believe the auto industry will go in general. And that is, I believe, over a mid and long period of time — you can define how many years that is — you will see automakers move to what I will call embedded connectivity that will be LTE-based that will give them lots of options for what they want to do for their customers and their vehicles. I think it’s very important that Sirius XM participates in that rollout of technology as it occurs over the next three to seven years and that’s exactly what we’re all about when we referred to our connected-car strategy. This is something that…I want to reiterate again today, that we’re moving and reprioritizing a lot of our technical resources and frankly now our commercial programming resources towards making that goal happen as we go out over time.” Thanks to Seeking Alpha for the conference call transcript. You can read the whole shebang here.
Tom Wheeler Gets Nod from Obama for FCC Chief. On the political side of things, many Democrats wanted to see President Obama select a woman for the post being vacated by Julius Genachowski, but the president nominated a man with a telecommunications background who was very helpful in getting him elected. Politico reports that managing director of Core Capital Partners, Tom Wheeler, (along with his wife) worked Iowa for six weeks straight during the president’s first campaign. Although Wheeler will get some grief from those who are suspicious of his past tenure as a lobbyist with both the National Cable and Telecommunications Association and the CTIA (Cellular Telephone Industry Association), he has experience in the industry having founded numerous cable and communications services businesses. National Association of Broadcasters president and CEO Gordon Smith states, “NAB welcomes the nomination of Tom Wheeler as chairman of the FCC. He has the experience and temperament to serve the agency with distinction, and we look forward to working with him.”
Talkers New York 2013 Approaching Sellout Today. At the present rate of registration bookings, all available seats to the forthcoming Talkers New York 2013 will be sold out by the end of business today (5:00 pm ET). The 16th annual installment of the talk industry’s longest-running and most important annual convention has broken the record for reaching advance registration earlier than ever before. TALKERS VP/executive editor Kevin Casey states, “We are amazed and gratified that this conference has reached a sellout almost five weeks in advance of its actual date, which is a testimony to the vibrancy of the talk format and the enthusiasm of the industry that produces it.” The one-day, power-packed event takes place on Thursday, June 6 in New York City between 9:00 am and 6:00 pm. It features a speaker roster of more than 50 industry leaders from programming, sales, talent, management, technology and ownership. Registration ($199 for all events and food services) is open exclusively to members of the working media and can only be booked by phone with credit card. Call 413-565-5413. For complete registration and sponsorship information including an up-to-the-minute agenda, click here.
Walton & Johnson Take Over Mornings on KPRC, Houston. Just four months after the Walton & Johnson [John Walton (left) and Steve Johnson (right)] morning show was dropped from Clear Channel’s classic rock KKRW, Houston “97.3 The Arrow,” the program is brought back to the Houston airwaves as the new morning program on the company’s news/talk KPRC. The duo was replaced on “The Arrow” by longtime St. Louis radio personality J.C. Corcoran. Clear Channel Houston director of AM programming Bryan Erickson says, “We are thrilled to have Walton & Johnson back on KPRC. They have a proven track record of great ratings and we look forward to them continuing that success on KPRC.” Walton & Johnson made KPRC their flagship beginning in 2007 but moved to “The Arrow” in 2009. Off KPRC as a result of the move is Joe “Pags” Pagliarulo who is based at Clear Channel’s WOAI, San Antonio and is heard there and on other Clear Channel news/talk stations.
Armstrong & Getty to Join KFMB, San Diego in June. Morning show duo Jack Armstrong and Joe Getty will be heard in the San Diego market beginning June 3 as their program bumps current morning host Mike Slater to the 9:00 am to 12:00 noon slot. Armstrong & Getty are based at Clear Channel’s KSTE, Sacramento and heard in other markets in Northern California including San Francisco on KKSF. This is a big move for the duo as they are added to a non-Clear Channel station – Midwest TV’s KFMB. Program director Dave Sniff states, “Like any great radio morning show, Armstrong and Getty have that unique ability to not only connect with the listener but to become their companions. They fit in amazingly well among the great storytellers that are part of 760 KFMB’s character and lineage. They’re not so much a ‘talk show’ as a ‘mock show.’”
Cox Media’s WOKV, Jacksonville Adds 104.5 FM Signal. Market news/talk powerhouse WOKV got a little more powerful as Cox Media Group gives the 104.5 FM signal long-occupied by now-defunct rock station WFYV to the station to boost its coverage of the region. WOKV program director Mike Dorwart says, “Our listeners told us loud and clear that we needed more power. Moving to 104.5 FM means that, for the first time, our listeners can hear us crystal clear, everywhere in northeast Florida, both day and night. The most noticeable improvement will be heard by listeners in Baker, Clay, St. Johns, and Nassau counties. They now have full coverage from WOKV, 24/7, on 104.5 FM. Duval residents will also hear a big difference, especially those who listen at work. Our new signal also gives reliable coverage to listeners in Flagler, Putnam, Bradford, Union and Columbia counties in Florida, as well as Camden and Charlton counties in Georgia.” The station has been simulcast on the 106.5 FM frequency but that class A FM is much smaller. WOKV will continue to be heard on 106.5 as the company directs listeners to the new 104.5 frequency.
Five Critical Steps for Radio to Achieve Success with Online Video. Noted media consultant and TALKERS columnist Walter Sabo outlines five crucial pointers that radio broadcasters should keep in mind when utilizing video in their digital initiatives. In a column posted today (5/1) he suggests: 1) bad equipment is usually the best; 2) online video is NOT television (TV); 3) 80% of all videos are watched within 72 hours of posting; 4) most of the biggest stars of the internet (“webstars”) are self-cast; and 5) late evening is the best time to post. To read the entirety of this timely and informative article, click here.
The End of an Era for Knoxville News/Talk; Country to Take Over 100.3 Frequency. With Journal Broadcast Group’s acquisition of Oak Ridge FM’s news/talk WNOX, Knoxville about to close, the company is preparing to move the country format currently heard on its WCYQ to the much stronger 100.3 signal currently occupied by news/talk on WNOX. A country simulcast will begin tomorrow on the two FMs (5/2) and the news/talk programming now on WNOX will move to Blount Broadcasting’s WKVL, a daytime AM at 850.
KTRS, St. Louis Newest Affiliate for Envision’s ‘America Weekend.’ The weekend news/talk radio program being nationally syndicated by Envision Radio Networks announces CH Holdings’ KTRS, St. Louis is the latest station to add the programming to its weekend offerings. Envision calls “America Weekend” “the winning antidote to bad brokered programming and tiresome ‘Best-of’ shows. Hosted by Paul Harris, Rick Roberts, and Turi Ryder, ‘America Weekend’ is designed to increase ratings while providing an innovative system for maintaining or even increasing revenue from brokered programs. The flexible ‘America Weekend’ system provides the perfect platform to break away for sports and other special programming as needed. Since ‘America Weekend’ is broadcast live via satellite, it is able to stay current by addressing breaking and developing stories of national interest as they happen. The program airs live each Saturday and Sunday from 9:00 am to 12:00 noon ET.”
Fargo Stations Sales Close: Fargo-Moorhead Radio Cluster to Midwest Communications; Triad Broadcasting Group to Larry Wilson’s L&L. The sales of both of these Fargo market station groups were announced last year and were approved by the FCC months ago. Now the transactions close with Wausau, Wisconsin-based Midwest Communications taking ownership of the former Fargo-Moorhead Radio cluster that includes: news/talk KFGO, sports KVOX, CHR WDAY “Y-94,” country KBVB “Bob FM,” talk KRWK “101.9 Talk FM,” and adult hits KMJO “Popster FM.” Midwest Communications vice president of programming Jeff McCarthy tells the Forum of Fargo Moorhead he doesn’t anticipate any immediate programming changes. Larry Wilson, whose Alpha Broadcasting operates stations in Portland, Oregon, also is a principal in L&L Broadcasting and his company is closing on Triad Broadcasting’s stations that include: oldies KQWB “True Oldies,” classic rock KPFX “The Fox,” hot AC KLTA, country KVOX “Froggy 99.9,” full service KBMW, and rock KQWB “Q98.” Triad vice president and market manager Michael Brooks also tells the paper he does not anticipate any immediate changes.
WEEI Names John Ryder to Red Sox Broadcast Team; Grande and Merloni to Handle Fill-In Role. In announcing John Ryder’s ascension to a permanent role on Red Sox broadcasts as host of pre- and post-game coverage, the company says, “Ryder has been with WEEI since 1998 and is a regular contributor to the ‘Planet Mikey’ show, in addition to hosting ‘Red Sox Review’ and ‘Celtics Rewind’ after Sox and Celtics games.” The company is also announcing that Sean Grande and Lou Merloni will join the broadcasts filling in for Dave O’Brien, who will miss Monday night games during the season due to his responsibilities for ESPN. Grande has been the voice of the Boston Celtics since 2001, after having served as the TV voice of the Minnesota Timberwolves for three years. Merloni is currently co-host of the “Mut and Merloni” show on WEEI 93.7 FM. Merloni also enjoyed a nine-year professional career in Major League Baseball, the first five with the Red Sox. Entercom Boston vice president of programming Jason Wolfe says, “John has done a stellar job in every role we’ve had for him and has absolutely earned this promotion. He’s hosted the pre- and post-game shows for the Sox many times before and was a natural choice for us to fill this important job. Sean’s play-by-play experience speaks for itself. He’s one of the greats in the industry right now, and Lou’s expertise is second to none. There’s no baseball man in Boston who knows the Sox better than Lou.”
Odds & Sods. Result Radio’s Christian contemporary KJJK, Fargo will flip to sports talk on Monday, May 6 using programming from Fox Sports Radio Network including Dan Patrick, Jay Mohr and the “Loose Cannons” with Pat O’Brien and Steve Hartman. The station will continue to serve as a Minnesota Twins affiliate…..Personality J.D. Hayworth – co-host of the “Hacksaw & Hayworth” show on sports talk XEPRS, San Diego – does some news/talk fill-in work this week when he sits in for Cumulus Media Networks host Michael Savage tonight through Friday from 9:00 pm to 12:00 midnight ET. He’ll also sit in for the company’s Mike Huckabee tomorrow from 12:00 noon to 3:00 pm ET…..Bouyed by coverage of the Boston Marathon bombing and the Texas fertilizer warehouse explosion, cable news/talk channel CNN has improved in the ratings compared to the same period a year ago. Based on April Nielsen numbers as reported in Deadline.com, CNN saw its total day viewers number rise 79% compared to April 2012. CNN was also up in prime time, achieving an 81% increase in total viewers over the same period a year ago. The network was able to climb over MSNBC into second place behind Fox News Channel in both ratings categories.
Benghazi Cover-up Investigation, ObamaCare Effects, Boston Marathon Bombing Aftermath, Slow Job Growth Reports, and Immigration Legislation Among Top News/Talk Stories Yesterday (4/30). New inquiries into the Benghazi attack; the effects of the Affordable Care Act; the aftermath of the Boston Marathon bombing and the search for possible co-conspirators; newly released reports indicating slow job growth in the United States; and debate over immigration legislation were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.