Tag: "WCBS-FM"

Social Media: Like Your Friends

| October 11, 2016

By Holland Cooke
Media Consultant


cookewriterBLOCK ISLAND — Social media tools can be extremely valuable to broadcasters who don’t just use them to…broadcast.  At the recent NAB/RAB Radio Show in Nashville, Cumulus/Westwood One VP/social Lori Lewis crystallized the opportunity: “The essence of social media is reminding people that they matter.”

For Gordon Deal, host of the nationally-syndicated “This Morning – America’s First News,” it’s a useful feedback loop: “I’m not above getting an occasional kick in the pants from a listener if he or she feels a story sounded too biased.”  And he is as flattered that someone would take the time to speak up as they seem to be when he acknowledges them: “Even the angriest and most biased of listeners sometimes just want to be heard.  99% of the time, a polite Tweet back that acknowledges their feelings is all they’re looking for.”

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Eyes and Ears on the Storm

| November 21, 2012

By Mike Kinosian
Managing Editor/West Coast Bureau Chief

LOS ANGELESAmerican voters are conditioned every four years to believe that the presidential ballot they are about to cast will be the most crucial such decision they will make in their entire lifetimes.

That was certainly a dominant theme of the 2012 campaign, yet less than 10 days before Election Day, something else began percolating that had approximately 20% of the country hitting the “Pause” button to politics: “Sandy.”

Innocuous as the name sounds, “Sandy” unfortunately arrived as advertised and now, weeks later, harsh reality remains in its wake.

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