Tag: "Walter Sabo"
The Secret of Managing Controversy
By Walter Sabo
Sabo Media
Chairman

NEW YORK — Bob McAllan is the CEO of Press Broadcasting. He put on the two most successful FM Talk stations in the world: New Jersey 101.5 — going into its 22 year — and WTKS-FM Real Radio 104.1 Orlando, launched 1994. Bob and GM John Dziuba made a strategic decision that enabled the station’s hosts to present the most controversial, often outrageous opinions with minimal fallout.
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Their single decision gave management the freedom to sell advertising on the stations, defend the hosts and manage the talent in an environment void of fear. Bob and John decided that their STATIONS must never present an opinion or point of view. Simultaneously they realized that to have winning stations, the hosts must have well prepared, very strong points of view on every single topic.
After consulting and operating the largest talk stations in the world, I believe the paragraph you just read sums up the programming infrastructure for success.
Five Critical Steps to Success with
Online Video for Radio Websites
By Walter Sabo
Sabo Media
Chairman
NEW YORK — Since 2007 a company our team founded, HITVIEWS, has pioneered the monetization of online video. While giants such as Budweiser wasted $28M on little watched BudTV, we discovered an extremely efficient way to reach audiences with online video. The internet has inspired a new breed of stars: Online Video “webstars” and HITVIEWS was the first to identify them and link them with advertisers.
Very smart brands know they need to be in the online video space but ALL of their initiatives failed to garner a significant viewership. But “webstars” like Jenna Marbles, TheHIll88, Nalts, Whatthebuck, Sxephil, Tobuscus, Community Channel and a select group of other elite online performers are able to pull MILLIONS of viewers to each of their videos.
Controversy Proves the Power of Radio
By Walter Sabo
Chairman
Sabo Media
NEW YORK: Let’s review a show that promotes:
• Co-habitation without the benefit of marriage; Sexual stereotypes — girls throw themselves at football players just for a kiss.
• Racial stereotypes. For example, it promotes the need for more black friends in order to be appealing.
• The discussion of condoms.
• Living together and sex with strangers.
Then, it promotes even more living together and sex with strangers and the humor of meeting a possible mass murderer.
That show commands the highest spot rates of any comedy show this year. It is on Fox.
Five Impact Trends to Help You Reach the Future Safely
By Walter Sabo
Sabo Media
Chairman
NEW YORK – The challenge of working at most radio stations or broadcast companies is the staff is pre-occupied with job security. As a result, trends that should be noted and discussed are dismissed in order to prepare the weekend schedule and worry about corporate. As the CEO of an executive-on-demand company, Sabo Media, we are presented daily with new products, talent and ideas. Here are five that are interesting and may be helpful in growing your business:
If I Were the CEO of YouTube
A modest proposal by Walter Sabo
By Walter Sabo
Sabo Media
Chairman
NEW YORK — First, I will never be the CEO of YouTube because I could not pass the battery of Google employment tests. Math was not my strength. Also, based on a visit to their NY offices, their hallway labyrinth would keep me lost all day.
But here’s why I should be CEO:
Why do you look at YouTube? The primary reasons are to see cats, music videos, your kids and “web stars.” I am perfectly comfortable with these crowd pleasers. Why? Because they please the crowd.
About 18 months ago YouTube announced a multi-million dollar initiative to pay for premium video content created by “top producers” and Hollywood stars. At the time I explained to my annoyed relatives and friends that this was an insane waste of money and it wouldn’t work. It wouldn’t work because it violated a key axiom of show business:
Wednesday, October 31, 2012
TRN’s Jerry Doyle Says Consolidation is Stifling Objectivity. Speaking to legendary Southern California radio newsman and current PodJockey personality Brent Seltzer on Talkers TV at the recent New Media Seminar in Los Angeles, Talk Radio Network nationally syndicated host Jerry Doyle says he believes the vertical consolidation of the talk radio business is stifling objectivity much the same way consolidation stifled creativity in Hollywood in years prior. “It’s killed objectivity to a degree, where you become a cheerleader for whatever side it is that wants to see their side win. I would like to think of myself as — what we should be doing more of in the business – as a coach. A cheerleader will cheer for you when you drop the ball in the end zone but on a critical fourth down, they don’t ask the cheerleaders what they think, they ask the coach…I think we need to coach more and by people just cheering for their own side it allows those sides to be lazy and get away with mistakes…and I think healthier competition has a better outcome for all of us…I think that we have a responsibility in the bully pulpit that we have, to speak the truth.” See Brent Seltzer’s entire interview with Jerry Doyle in Talkers TV on the right side of this page.
Interim WGN, Chicago GM to Address Staff Today. A week after Tom Langmyer was ousted, interim GM Jeff Hill will meet with the entire staff of the station in Campbell Hall at Tribune Tower this morning. Hill spoke with Time Out Chicago’s Robert Feder and says his goal is to rally the troops, dispel some rumors and explain the bankruptcy
process and what it may mean for station staffers in the future. Hill tells Feder, “I am dedicated to the success of this radio station and to serving the needs of the listeners, the advertisers and the employees here. I’m a little exhausted by the kicking around that we’ve dealt with from a lot of outside sources, and think that we need to stay as positive and as focused as we can.” The news that afternoon host John Williams would give up his WGN gig to focus on his WCCO, Minneapolis show came on the heels of Langmyer’s departure and Hill must deal with the staff’s concern about the future of the station. Hill is combating chatter on message boards that Tribune Broadcasting president and CEO Nils Larsen will attend the meeting to begin preparing the staff for job cuts. Hill tells Feder, “I don’t know where the message boards come up with this, but that is by no means the case. I’m sure there are people out there that want to create havoc and confusion and distress amongst current staffers or want to create headlines that aren’t there. But the memo came from me to our staff. In my conversations with Nils he has said flatly that it’s my meeting and my agenda.” But Hill does say he’s not eager to have the “interim” removed from his title since a sale of WGN is possible and new owners would want to make those types of management decisions.
Chalk One Up for the CHR Station. Consultant and brilliant radio idea man Walter Sabo – a resident of Manhattan – tells TALKERS that from the perspective of a person who lives in New York City and whose life was seriously disrupted by Hurricane Sandy, he found the absolute best and most valuable coverage and information provided by any station of any format on either the AM or FM dial during the blackout and aftermath of the storm was – believe it or not – Clear Channel’s CHR outlet, Z100! Sabo says, “They did a much better job of conveying the real news and helpful information to the listener than any other station – some of which, of course, weren’t even on the air because they weren’t technically prepared for such an emergency. Z-100 provided blocks of about 20-25 minutes of really important information – the stuff people need to know – followed by a top five song. Then when the song was over, they went right back into providing the information I needed for me and my family…transportation updates, health concerns, school and road closings, and safety guidance for another 20 minutes or so. It wasn’t long-winded, superfluous filler, but rather vital facts and stuff people could use. And then they would play another top five song. This went on throughout the day.” Sabo states, “It was brilliant – a credit to good radio – and they are to be congratulated.”
Media Broker Says Opportunity is Knocking Right Now for First-Time Station Buyers. Sandi Bergman, whom TALKERS publisher Michael Harrison describes as “a dynamic rising star among today’s crop of media brokers,” has positive news for the many recently laid-off radio management figures looking to apply their seasoned skills in a new and productive direction in the industry. They should consider radio station ownership! Ownership is not just for the mega-corporations who are burdened with seemingly insurmountable debt. As a matter of speculation, it is indeed possible that many of them will be spinning off unwieldy properties in the months and years ahead creating new opportunities for fresh blood in the business. According to Bergman, who owns the innovative website www.RadioTVDeals.com and the New Mexico-based brokerage firm MyMediaBroker.com and is one of the relatively few major female brokers in the game, there are many incredible opportunities for first-time buyers. She states in an exclusive interview that will be carried in its entirety tomorrow (11/1) in both TALKERS and RadioInfo, “In the large markets, AMs can be purchased for a fraction of the price they sold for five years ago. I have listings for AMs in top 10 markets that are priced very reasonably, and, one of those sellers will carry some paper. There are some great groups in medium and small markets that can be purchased at a six-to-seven-times cash flow multiple, and many of those sellers may offer some portion of seller financing. In my opinion, a first-time buyer should consider looking into small markets where the station or group is the only show in town. Local businesses will support a local owner first and foremost, especially if the station group is enmeshing itself into the community and schools. It is a good situation where he operator does not have to deal with the competing stations going for the same local dollar.” Bergman points out, however, that sales is the key to making it: “The very most important factor in operating a station or group is sales. Without adequate sales, the owner can very easily miss the loan payment. Miss the loan payment, you lose the station. This must be kept in perspective at the very onset of ownership! A new owner/operator needs to keep operating costs in check and make the loan payment. It is also important to keep all bills current. It is not an ideal situation in any marketplace to have a reputation for being behind on bills. Not good for business. First-time owners/operators should become entirely involved in the communities they serve, and give on-air time to local clubs/organizations. Many operators sell sponsorships for public service announcements which is good business. Broadcasting local high school/university sports is most always a “ticket” to advertising and overall business success in radio. Combine these items with superb local news coverage, and you’ll have the local advertisers in your pocket.” Read the entire interview with Sandi Bergman here tomorrow.
Arbitron and Magic Broadcasting Settle Dispute. Magic Broadcasting, LLC and Magic Broadcasting Alabama Licensing, LLC owned stations in the Dothan, Alabama market before selling them in February of this year. Previously, Arbitron had taken legal action against Magic for copyright infringement and breach of license agreement. In a suit filed last November, Arbitron alleged that Magic Broadcasting improperly used proprietary or copyrighted Arbitron materials, information, and data after the expiration of its license agreement with Arbitron. The lawsuit was filed as part of ongoing Arbitron initiative to protect its intellectual property rights. Now, the two sides agree to settle the complaint for an undisclosed sum. Magic also agrees not to engage in any activities that would infringe, misappropriate, or breach Arbitron’s intellectual property rights in any of its reports, data or software. Magic acknowledges that its on-air personalities are not authorized to refer to Arbitron ratings data and agree to refrain from making any unauthorized use of Arbitron’s ratings data in the future. Arbitron agreed not to pursue legal action against Magic as long as Magic complies with the terms of the settlement agreement.
Hulk Hogan Settles Suit with Radio Host Bubba the Love Sponge. Pro wrestling legend Hulk Hogan and talk radio star Bubba the Love Sponge have reached a settlement over the release of a video of Hogan having sex with Bubba’s then-wife Heather Clem. TMZ reports that a settlement has been reached but does not publish the details. The story states that Hogan is still suing Heather Clem and the gossip sit Gawker for $100 million. The video is some six years old and shows images of Hogan and Clem having sex in Bubba the Love Sponge’s home. It was recorded with a security camera unbeknownst to Hogan – making it illegal under Florida law – and how Gawker got a hold of it remains unclear. However a lawyer for Bubba the Love Sponge says Bubba did not release the video and does not condone the release of it.
Home Improvement Hosts The Carey Brothers Offer Tips to Sandy Victims. Nationally syndicated home improvement talk hosts James and Morris Carey – hosts of “On the House” – are offering to give advice to radio listeners affected by Hurricane Sandy via stations in the East. Program general manager Bob Agnew says the Careys can address “the issue of survival without electricity, how deal with issues such as restarting pilot lights for furnaces when power returns, how to salvage areas affected by the flooding, safety tips when going back into their homes and more.” The Careys are available to stations via ISDN beginning at 8:00 am EST and interested parties should contact producer Kate Wolfson for requests at 877-612-8280 ext. 705 or by email at kate@onthehouse.com.
Industry Mourns the Death of Greg Jessen. Cumulus Media VP/market manager for Green Bay, WI, Greg Jessen has died after a courageous battle with cancer (10/28). Funeral services will be held in Green Bay on Friday (11/2) at Malcore West Funeral Home. A fund has been established by Greg’s radio family in Green Bay, the “Kyle and Andrew Jessen Fund” as a way to honor Greg’s memory and care for his sons. For information please contact Jeff.Schmidt@cumulus.com
Mike & Mike “Gangnam Style.” ESPN Radio and ESPN 2 morning drive stars Mike Greenberg and Mike Golic dressed up as versions of South Korean pop star Psy for today’s Halloween program. In addition to merely looking the part, they produced their own version of the internationally popular music video and posted it on ESPN.com. This screen shot captures Mike & Mike in all their pop video glory!
Sandy Aftermath, Presidential Polls, Campaign Resumes, and Benghazi Attack Controversy Among Top News/Talk Stories Yesterday (10/30). The aftermath of Hurricane Sandy; the presidential polls and the resumption of the campaign; and the controversy over the attack on the U.S. consulate in Benghazi were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
Please Stop Copying
By Walter Sabo
Sabo Media
Chairman
NEW YORK — Each talk host has a unique set of life experiences, opinions and feelings. When a host is encouraged and allowed to express their unique world view, the result is compelling radio and the cume grows. Tragically, and it is tragic, at some point most hosts are told to “sound more like…” or “did you hear so and so today?”
The reason Howard Stern, Rush Limbaugh, Dr. Laura have been so successful is that they copy no one. You may be surprised to learn that Howard Stern has never listened to most of the other hosts he’s bashed.
When working with talent it is never wise to encourage them to listen to other hosts because it destroys their internal navigation system. Each host has stories they want to tell, ideas they want to present and blessed opinions that must be heard. When they are forced to monitor other hosts, their own instincts soften and ultimately crumble.
Tuesday, July 31, 2012
Glenn Beck Draws Crowd to Cowboys Stadium for Live Event. Estimates of the crowd of fans that attended the final part of Glenn Beck’s three-day “Restoring Love” week went as high as 65,000 for Saturday’s Cowboys Stadium gathering. The weeklong program consisted of the conservative conference FreePAC, an evening of religious speakers at Under God: Indivisible, and the Day of Service where attendees “went out into the Dallas- Ft. Worth area to serve their fellow man.” The Saturday event consisted of “music, history and inspiration that celebrated the service done over the week as well as what you can do to take these lessons back to your community in order to restore America,” according to Beck’s website. Beck is pictured here on the stage set up at mid-field. The event was not without its critics as the infamous Westboro Baptist Church protested outside the stadium brandishing signs that read, “God Hates America,” “God Hates Your Idols,” and “America Is Doomed.” (Image from KTVT-TV, Dallas)
NFL Club Prevents CBS Radio Station from Airing Redskins’ Robert Griffin III Press Conference. The Washington Post reports Daniel Snyder-owned Red Zebra Broadcasting – owner of sports WTEM, Washington, the radio flagship of Washington Redskins football (Snyder also owns the team) – nixed competitor WJFK, Washington’s plans to air the first live press conference of Redskins first round draft pick quarterback Robert Griffin III. The move does not violate NFL rules. As long as WJFK is allowed to cover the event, flagship stations can protect the live airing of such press conferences. The Post’s Dan Steinberg writes that numerous other NFL clubs he contacted for the story said the blackout on WJFK’s live coverage was not in keeping with what they’ve done over the years and noted that pre-season press is greatly desired by NFL clubs. Redskins senior VP of communications Tony Wyllie tells the Post he was protecting their broadcast partners and the fact that WTEM and the Redskins are owned by the same organization doesn’t come into play. WJFK program director Chris Kinard tells the paper, “I’ve never heard of it being done before, here or anywhere else. I don’t understand why they would want to do it. Well, actually, I understand exactly why — it’s because they own our competition. They own 980. I think listeners can make up their own minds about the relationship between the radio station and the team, if they’re going to make these kinds of decisions about news coverage. I think that calls into question the entire relationship.”
Premiere Networks Teams with Alpha Broadcasting to Bring Clyde Lewis into National Syndication. The Portland, Oregon-based evening talk host discusses “all matters of the paranormal, UFOs and conspiracies, and shares his passionate and knowledgeable approach to news, current events and politics” from Alpha Broadcasting’s FM News 101 KXL. “Ground Zero with Clyde Lewis” airs live from 10:00 pm to 1:00 am ET and goes into national syndication August 27. Lewis states, “I feel that coming on with Premiere Networks is like winning the lottery. I’m joining a company where some of my inspirations are employed, like Rush Limbaugh, Glenn Beck, Nikki Sixx, and several others. This opportunity allows the show to expand worldwide. I feel a responsibility to push ‘Ground Zero’ to a whole new level. If you think you’ve heard fireworks on the show before, just wait – with the help of Premiere, ‘Ground Zero’ is now ready to drop the atom bomb.”
Five Easy Fixes to Improve Your PPM Numbers. Sabo Media chairman Walter Sabo takes the position that Arbitron’s Portable People Meter is not a bad measurement system for talk-formatted stations. “You’ve heard the horror stories about talk stations losing a third of their audience when measured by PPM. There are talk stations that have gone up in PPM and other formats have benefitted from the new measurement technique.” Sabo provides some advice for easy-to-implement tweaks to talk radio programming to score better in the PPM markets. Read Walter’s piece here.
“Free Talk Live” Hosts Produce Online Film. Titled, “Derrick J’s Victimless Crime Spree,” the 88-minute film available on YouTube and Torrent features “Free Talk Live” co-host Derrick J in what FTL host and executive producer Ian Freeman calls “Derrick J Freeman’s exciting first year of activism in Keene, New Hampshire.” Ian Freeman states, “He was arrested multiple times for ‘crimes’ with no victim – including throwing a quiet dance party, attempting to smoke cannabis, going to court, and riding a bike. It was all caught on video and made for a very entertaining documentary!” Learn more about the film here.
Preventing Disaster. Cumulus Media’s WPRO-AM and 99.7 FM, Providence talk host Matt Allen hosted a roundtable discussion on Monday, July 30 with local officials designed to provide an understanding of the possible causes of the Aurora theater shootings with the goal of prevention. Taking a local angle, Allen and guests discussed various aspects of the tragedy including media influences, Rhode Island gun regulations, societal pressures and Rhode Island mental health policies. Pictured here are (from l-r): Colonel Steven O’ Donnell, superintendent of the Rhode Island State Police; Tom Martin, administrator of clinical service at the Rhode Island Department of Behavioral Health Care, Developmental Disabilities, and Hospitals; Matt Allen; and Cranston, Rhode Island Mayor Allan Fung.
It’s Primary Election Day for Talk Host Martha Zoller. The Georgia talk show host gave up her daily radio gig to enter the race for Congress in Georgia’s new 9th Congressional District. Today, Martha Zoller faces state legislator Doug Collins in the Republican primary election and she’s calling on the support of some of her talk radio friends in her effort. Zoller is portraying herself as more conservative than Collins and her campaign sent out an e-mail blast containing the following paragraph highlighting some of her talk radio colleagues: “Martha has earned the trust of Gov. Sarah Palin, Speaker Newt Gingrich, Herman Cain, Sean Hannity, Erick Erickson, Mark Levin and numerous conservative organizations like the Tea Party Express, Citizens United, FreedomWorks, Susan B. Anthony List, and Georgia Right to Life, who all know that Martha will work tirelessly to find conservative solutions to America’s most pressing issues.”
Stitcher Announces Next Step in Bringing Service to Connected Cars. The new API (application programming interface) called Stitcher Connect brings the aggregator’s news, entertainment sports and talk content directly into Chevrolet’s “connected cars” – specifically the new Sonic and Spark models. Stitcher CEO Noah Shanok states, “Over a third of our listeners are currently using Stitcher in the car. Generally over 70 million users are using mobile devices while on the road. As we continue to make advancements, the in-car audio experience is becoming more seamless. The connected car is poised to eclipse the traditional radio dial.” Stitcher reports its technology is able to be integrated across numerous auto manufacturers’ platforms and is currently available in Ford, GM, BMW and Mercedes vehicles.
Odds ‘n’ Sods. Sun Broadcast Group creates a spinoff of its “Got Game” radio feature that reports on the hottest and latest in video games with “Got Game Sport,” focusing on – you guessed it – sports video games and targeted to sports talk radio stations…..CBS Radio’s KNX, Los Angeles broadcasts live from the city of Irvine in Orange County for the next stop in its “KNX on Your Corner” series. Officials and community leaders will appear on the air as the staff broadcasts from Corner Bakery Café in Irvine Spectrum Center on August 24…..WTOP, Washington promotes digital news writer Meera Pal to afternoon digital editor at the news organization.
Legendary Radio Programmer Al Brady Law Dies. Respected Top 40 radio programmer Al Brady Law passed away at a nursing care facility in New Hampshire on Monday (7/30). Law programmed numerous major market stations during his career and famously programmed WABC, New York, coming to the station in 1979 and remaking the station during the end of its run as a Top 40 outlet.
Politics & A Pint. WMAL-AM/FM, Washington talk show host Chris Plante (r) engages some fans in a political discussion at The Pour House in Washington, DC last Thursday evening as part of the station promotion “Politics & A Pint.”
Presidential Campaign, London Olympics, Syria Violence, Russian Punk Group Trial, and NYC Breastfeeding Program Among Top News/Talk Stories Yesterday (7/30). The presidential race; the 2012 London Olympics; continuing violence in Syria; the trial of a Russian punk group for criticizing Vladimir Putin; and New York Mayor Michael Bloomberg’s campaign to promote breastfeeding were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
Five Easy Fixes to Improve Your PPM Numbers
By Walter Sabo
Chairman
Sabo Media
NEW YORK – You’ve heard the horror stories about talk stations losing a third of their audience when measured by PPM. There are talk stations that have gone up in PPM and other formats have benefitted from the new measurement technique.
After tracking the stations that have done better and formats that have improved while being surveyed by PPM, here are simple techniques for you to use today that will boost PPM-measured cume.
Monday, May 14, 2012
TALKERS TV: WTOP Reporter Does All Field Reports on iPhone or iPad. Things have changed, at least technologically, since WTOP, Washington reporter Neal Augenstein joined the heritage all-news outlet in 1999. The newsroom was still equipped with reel-to-reel tape recorders and the portable bag phones that weighed as much as 15 pounds. Since 2010, Neal has earned the distinction of being the first major market radio reporter who does all of his field production on an iPhone or iPad. This week TALKERS TV presents the final installment of an exclusive three-part feature on the inner workings of all-news giant WTOP with an interview with Neal Augenstein in which he explains the theory behind and the method of using Apple’s smart phone as an extremely innovative and convenient tool for gathering, producing and presenting news in a multimedia venue. See TALKERS TV at the top of the column on the upper right side of this page.
New Media Seminar New York Nears Sellout – Features Power-Packed Agenda. Thursday, June 7 promises to be an important and exciting day for talk radio and related talk media as the East Coast installment of the industry’s largest and longest-running convention nears a sellout. More than 60 industry leaders are scheduled to speak including (in alphabetical order): Nancy Abramson, executive director, Wall Street Journal Radio Network; Chuck Armstrong, APD, WABC, New York; Mike “Bax” Baxendale, co-host, “Bax and O’Brien” morning show, Rock 102, Springfield, MA; Rennie Bishop, PD WWRL, New York; Jim Bohannon, host, Dial Global Radio Networks; Phil Boyce, VP/director, spoken word format, Salem Communications; Dr. Joy Browne, host, WOR Radio; Laurie Cantillo, PD, WTOP, Washington, DC; Kevin Casey, VP/managing editor, TALKERS; Michael Castner, host, Wall Street Journal Radio Network; Heather Cohen, EVP, The Weiss Agency; Alan Colmes, Fox News Radio/Fox News Channel; Holland Cooke, consultant, McVay/Cook Media; Andy Dean, host Premiere Networks; Dave Elswick, PD, KARN, Little Rock; Boomer Esiason, host, WFAN, New York; Barry Farber, host, Talk Radio Network/CRN Digital Talk Radio; Jim Farley, VP news and programming, WTOP, Washington, DC; Terry Foxx, PD, KDKA-FM, Pittsburgh; Ian Freeman, co-host, Free Talk Live; Mike Gallagher, host, Salem Radio Network; Dom Giordano, host, WPHT, Philadelphia; Steve Goldstein, EVP, Saga Communications; Heidi Harris, host, KRLA, Los Angeles/KTIE, San Bernadino; Matthew B. Harrison, senior partner, Harrison Strategies; Michael Harrison, publisher, TALKERS; Ron Hartenbaum, president, WYD Media; Thom Hartmann, host, WYD Media; Bill Hess, PD, WMAL, Washington, DC; Gabe Hobbs, president, Gabe Hobbs Media; Jim Horn, PD, WSBA, York; Gov. Mike Huckabee, host, Cumulus Media/Fox News Channel; Rusty Humphries, host Talk Radio Network/WGST, Atlanta; Kraig Kitchin, CEO, Sound Mind, LLC; Tom Langmyer, VP/GM, WGN, Chicago; Tom Leykis, president, The New Normal; Lionel, president, LionelMedia.com; Mark Masters, CEO, Talk Radio Network; Mike McVay, SVP programming, Cumulus Media; Harvey Nagler, VP Radio, CBS News; Chris Oliviero, SVP programming, CBS Radio; Cary Pahigian, market manager, Saga Communications/Portland; John Parikhal, president, Joint Communications; Ellen Ratner, bureau chief, Talk Radio News Service; Mark Riley, host, WWRL, New York; Walter Sabo, president, Sabo Media; Todd Schnitt, host, Compass Media Networks; Ed Schultz, host, MSNBC/The Ed Schultz Show; Doug Stephan, president, Stephan Multimedia; Chris Stigall, host, WPHT, Philadelphia; Alan Stock, host, KDWN, Las Vegas; Peter Thiele, PD, WMCA/WNYM, New York; Joe Thomas, PD, WCHV, Charlottesville; Paul Vandenburg, president/GM, WGDJ, Albany; Steven J.J. Weisman, senior partner, Harrison Strategies; and Larry Young, host, WOLB, Baltimore; with more to be announced. A full agenda will be posted here tomorrow. Also, today is the final day that discount rooms for seminar attendees at the nearby Doubletree will be available. For registration and hotel information call 413-565-5413.
Sabo Sez: If Every Station Was a Talk Station… “Imagine if every radio station, except one, in every city was programmed fulltime as a talk station. How would those talk stations differentiate themselves to the listener? They couldn’t all take the same approach, they would have to appeal to different demos and psychographics,” says Sabo Media president Walter Sabo. In his latest column for TALKERS, Sabo says that’s why spoken-word radio must be differentiated and targeted just as music-based radio is and therein lays the key to making a profit from an FM talk station. Read Walter Sabo’s piece here.
Geraldo Rivera to Broadcast from WABC, New York-Sponsored Job Fair. Cumulus Media news/talk WABC, New York and sister Hot AC WPLJ-FM are sponsoring the “Putting
America Back to Work” job fair being held tomorrow (5/15) at the Jacob Javits Center and WABC and KABC, Los Angeles talk host Geraldo Rivera will broadcast his 10:00 am to 12:00 noon program live from the event. Part of the broadcast will feature a panel of experts and CEOs discussing practical advice and tips for job seekers. Cumulus New York states there will also be some 100 job recruiters from a wide range of industries with positions available on the scene.
KFWB, Los Angeles Re-Ups with NBA’s Clippers. The NBA’s Los Angeles Clippers and news/talk KFWB, Los Angeles sign a multi-year extension to keep the franchise’s games on the station. Details of the terms are not being disclosed per team and station policy. Station general manager Valerie K. Blackburn states, “We are so happy to forge forward with our relationship with the Clippers who have captured the hearts of Southern Californians and fans across the country. The Los Angeles Clippers have emerged as a fan favorite in this town and are an extremely important part of our ongoing commitment to provide quality programming to our listeners.” KFWB is operated by the KFWB Asset Trust and the KFWB License Trust, divestiture trusts under the management of Diane Sutter, president and CEO of ShootingStar Broadcasting.
Cumulus Media Signs With Triton Digital for Its Online Platform. The country’s second largest radio station operator (measured by station count) will move the online platform of its more than 530 radio stations to the Triton Digital platform, according to a story in Radio Ink. Cumulus Media CEO Lew Dickey states the company’s stations will be able to take advantage of the services provided by Triton Digital as well as providing a standard platform which will enable the transition to putting all of the company’s stations on iHeartRadio as announced several months ago. It is expected the Cumulus stations will be available on Clear Channel Media and Entertainment’s iHeartRadio within the next 45 to 60 days.
Greater Media Charlotte Names Billy Black Imaging Director. News/talk WBT-AM/FM, Charlotte and talk intensive sister Hot AC WLNK-FM have hired imaging pro Billy Black to serve as the imaging director for the stations. For the past 10 years Black has worked at Clear Channel’s rock WRXR-FM, Chattanooga where he served as morning show host, program director and imaging director. Greater Media Charlotte marketing administrator Jessica Reeves RoBards says, “He has imaged a ton of Clear Channel stations and made work parts and shells from scratch for companies like Frost Bytes. This is unique because most imaging guys use pre-made beds and work parts, he makes his own. He also had a stint at Media Base. He will image both stations. His ideas and creativity are something these stations have been craving.”
Odds ‘n’ Sods. Cumulus Media nabs market manager Kevin Waltman from Clear Channel’s Tallahassee operations that include news/talk WFLA-FM. Waltman heads up Cumulus’ Montgomery, Alabama cluster that includes news/talk WLWI and sports talk WMSP…..Forever Broadcasting is picking up a stronger signal for its “TJ Network” news/talk
format based at WTJS, Jackson Tennessee. It will swap with Grace Broadcasting Services giving Grace its WTJW-FM, Humboldt, Tennessee at 105.3 plus $525,000 and get WTGP-FM, Trenton, Tennessee at 97.7…..SiriusXM names National Soccer Hall of Famer John Harkes host of its daily soccer talk show “The Football Show” that airs from 7:00 am to 9:00 am. Harkes will be joined on the show by co-hosts Charlie Stillitano and Neil Barnett.
If Every Station Was a Talk Station
By Walter Sabo
President
Sabo Media
NEW YORK — Radio’s original programming slate was completely random. As a new, experimental medium, all radio stations aired a vast array of programming from operas to farm news to live music. Until 1940 there was an actual legal debate about whether or not recorded music could be aired on the radio. See it here.
Every Station is a Talk Station. Now What?
Imagine if every radio station, except one, in every city was programmed fulltime as a talk station. How would those talk stations differentiate themselves to the listener? They couldn’t all take the same approach. They would have to appeal to different demos and psychographics. There would be talk stations for teens, 18-24 men, 25-34 women and 35-54 year old professionals. You would hear talk stations just for parents, singles, sports fans, all news for people over 50 and for people under 25. In L.A., New York and San Francisco there are over 60 viable signals; the possible format iterations would match the scope of human interests.
Alan Cox Talk Show Rocks Cleveland on WMMS-FM
By Kevin Casey
TALKERS magazine
VP/Managing Editor
CLEVELAND — There’s still not a lot of talk on FM radio. Yes, there is a lot of sports talk and more and more news/talk finding a home on the FM band lately, but talk – or as consultant Walter Sabo calls it – targeted talk is not prevalent on radio in America. Certainly there is WTKS-FM, Orlando; New Jersey 101.5; and Cox has just stripped the music away from WHTP-FM, Tampa with Bubba the Love Sponge in AM drive and Cowhead in PM drive and newly developed shows in the other dayparts. But apart from those examples and many morning drive shows on music stations (more on that later), few operators have been inclined to develop talk targeted to young people – often called “hot talk.” Except at Cleveland’s legendary rock station – WMMS-FM – where the Alan Cox show gets big numbers in afternoon drive.
A quick glance at Cox’s resume: He began his performance career doing stand-up comedy in college; produced Jonathon Brandmeier at WLUP-FM, Chicago in the early 1990s; hosted mornings at a classic rock station in Kalamazoo; hosted PM drive at WXDX-FM, Pittsburgh where he replaced Howard Stern in AM drive when CC dropped Stern (Cox proudly states it was “one of the only Stern stations that didn’t completely tank” after that); was part of the ensemble cast that replaced Mancow on Q101 in Chicago; and he’s been at WMMS-FM, Cleveland for the past two-and-a-half years. Read More
Monday, April 30, 2012
Cumulus Makes it Official: WYAY-FM, Atlanta to Go All-News in May. The Atlanta Business Chronicle confirms what’s been rumored as Cumulus Media COO John Dickey announces the company’s classic hits WYAY-FM – licensed to Gainesville, Georgia – will flip to all-news in mid-May. Dickey tells the Chronicle, “As big a city as we’ve got and as diverse and cosmopolitan a community, not to have an all-news product creates a huge opportunity. It was an easy decision for us to take advantage of it…Pop culture, celebrity news and entertainment news have really become news today. That has intermixed with hard news to create a different product.” Atlanta had WCNN – now SportsRadio 680 the Fan – operating as an all-news outlet in the late 1990s but that was on AM and Cumulus believes now is the right time to put an all-news product on the FM band.
KTRS, St. Louis Cancels JC Corcoran PM Drive Show. Veteran St. Louis radio personality JC Corcoran exits CH Holdings’ KTRS, St. Louis after hosting the PM drive show for the past 18 months. St. Louis Today’s Deb Peterson reports management at the station was not returning calls seeking comment but that other sources indicate that KTVI-TV, St. Louis sports director and former KFNS, St. Louis talk host Martin Kilcoyne will take over the program. Corcoran’s sidekick Trish Gazall is reportedly remaining with the station. Other changes including a slight shift in programming as John Hadley moves his late-night show to the 6:00 pm to 9:00 pm slot allowing Chicago-based Steve Cochran to host just his 10:00 am to 12:00 noon program at the station (he had been doing a split shift with an early evening show as well).
Feature Series – Part 4: Innovation Sets You Free…to Make Money. Sabo Media president Walter Sabo concludes his four-part TALKERS series on FM talk. In this piece, Sabo discusses the importance of creating time and a place to innovate. Sabo notes that radio has no laboratory for experimentation. “If you come up with a new format or promotional idea, where and how do you test it? Success in a live medium depends on a specific dynamic with a live audience. As a rule you can’t ask people how they want to be entertained. You can present them with entertainment and see if they applaud.” Sabo offers several ways to test new programming, including your HD channel. “Finally, a good use for HD channels: Experimentation. If you want listeners to try a new medium, give them something new to listen to. It doesn’t cost more money to play different songs. The promise of HD radio is breathtaking. New programming attracts early adopters and that’s what new hardware demands.” Sabo says this article is a preview of 15 action-packed minutes that he will deliver at the New Media Seminar in New York on Thursday, June 7. This exciting industry-only event will be a certain sellout. For registration information call 413-565-5413. Read Walter Sabo’s entire piece here.
FCC Decision to Require Political Ad Info Posted Online for TV Stations Has Radio Execs Watching DC. For now, only television stations in the top 50 markets in the country are being required to post their public files – including their political ad rates – online. But some radio operators are nervous about this cascading to their medium. This decision is only popular with some political groups that believe too much money is spent on politics and is tarnishing the process. The NAB is not pleased and states, “NAB respectfully disagrees with today’s FCC decision and we’re disappointed that the Commission rejected compromise proposals proffered by broadcasters that would have brought greater transparency to political ad buying. By forcing broadcasters to be the only medium to disclose on the internet our political advertising rates, the FCC jeopardizes the competitive standing of stations that provide local news, entertainment, sports and life-saving weather information free of charge to tens of millions of Americans daily. We appreciate Commissioner McDowell‘s thoughtful and compelling dissent, and we will be seeking guidance from our Board of Directors regarding our options.” Some communications law observers believe there are problems with this new policy and we’re likely to see this end up in court.
Michigan Talk Host Michael Patrick Shiels to Host New TV and Radio Show Beginning in Early May. Michael Patrick Shiels previously hosted the morning show based at WJIM, Lansing and was heard on other markets via the Michigan Talk Network. His relationship with WJIM owner Cumulus ended and now he announces he’s struck a deal with WSYM-TV, Lansing to produce and distribute a new morning show that will be simulcast on WSYM-TV and on the radio in markets yet to be announced. WSYM-TV VP/GM Gary Baxter states. “FOX 47 is proud to continue its partnership with Michael Patrick Shiels and launch his new program. There is simply no one like him on radio or TV in the state of Michigan. Michael Patrick’s show allows us to have the biggest names in politics, business and Michigan sports on our air every morning. Our viewers might see Governor Snyder and Detroit Lions quarterback Matthew Stafford on the same show — what great television!”
Tom Joyner Vows to Stay Connected with Tri-State Fans Via Digital Media. The Emmis-ESPN deal and consequent merger of the Kiss FM format with WBLS-FM, New York leaves his nationally syndicated urban morning show in the lurch. But Tom Joyner believes very strongly in the power of Black radio and the need for shows like his in the Black community. In a memo to Kiss FM listeners, he writes, “I am saddened that an important Black voice is going silent in New York City, especially during this important election year. Along with the Tom Joyner “Morning Show,” the Michael Baisden show and Rev. Al Sharpton’s Sunday program will also be off the air in NYC in this transition. Black radio has been and always will be an extremely important motivational force in the community. Although social media currently gets a lot of credit and rightfully so, nothing can replace the role Black radio plays in empowering, informing and entertaining Black people. You can’t believe everything you read on social media but studies do show that most people believe what they hear on black radio. That makes me feel proud and reminds me of my responsibility to be there for them each morning.” Joyner encourages his audience in the Tri-State area to listen via his smartphone app or via BlackAmericaWeb.com.
Compass Media Networks’ “At Home with Bob Vila” Debuts Today. The new daily feature hosted by home improvement icon Bob Vila and produced and distributed by Compass Media Networks hits the air today at affiliates including KOGO, San Diego; WTKK-FM, Boston; KMJ, Fresno; KFNN, Phoenix; KVON, Napa, California and more. Compass Media Networks VP affiliate sales Adam Wilbur states, “Stations in all formats – sports, news/talk, all-news, country, AC and classic hits have signed up for Vila. In another week, we will announce additional stations in New York, Los Angeles, Dallas, and Washington, DC. With over 90% name recognition with Americans, program directors appreciate the power of Bob’s brand – and sales managers love the ability to sell the feature locally.”
Actor Stephen Baldwin, TV-Radio Host Dani Johnson and Talk Host Kevin McCullough Announce Effort to Aid Starving Orphans. The 2012 in 2012 charity effort is named that because, as XtreMedia CEO and principal Kevin McCullough states, the goal is to rescue 2,012 orphans from starvation during the year 2012. McCullough’s weekend radio show partner Stephen Baldwin and television and radio host Dani Johnson are partnering to spearhead this program. Baldwin says a child can be fed for a mere 25 cents per day. “When I toured the places these children sleep and live in, I couldn’t help but be moved to do something about it. My whole family saw with our own eyes children who were dying or would die soon, simply because they had no food. It is imperative to me, my media company, my family, my business partners, and every one I come into contact with to let them know how vital 25 cents can be. It can literally feed a meal to a child who literally will die without it.” Kevin McCullough says, “Our partners are delivering life-healing food for the rate of feeding an orphan for an entire year, for just $92 – this is how simple it is to save a life? How can we get more people involved? How can we rescue more children? These questions haunt me each night…” McCullough and company are teaming up with two charities experienced in feeding children – Food for Orphans and King’s Ransom Foundation and they are seeking other media partners for this quest. “If you are a television, radio or new media personality who has a passion to help hungry kids, we would love for you to join us in this amazing quest. We will link arm in arm with anyone and everyone who is moved to do this, to be part of it, and to see orphans fed.”
Nationally Syndicated Radio Feature Host Akos Jankura Develops New Weekend Show; Seeks Products or Inventions from Public to Feature. Inventor and international presenter Akos Jankura – who writes and produces the nationally syndicated radio feature “Akos the Solutionist” – teams up with John Cremeans to create a weekend radio show based at WFLA, Tampa on which they will make it possible for one inventor to pitch their product or invention. The show will premiere Saturday, May 5 at 4:00 pm on WFLA and people with products or inventions are asked to visit MyCoolInventions.com to submit their entry. Jankura says, “Many people don’t know that one of our most successful TV shopping channels actually began on radio. I’ve teamed up with John Cremeans also known as ‘The Doctor of Shopolgy,’ John has logged over 25,000 hours of live television shopping and is a pioneer in our industry. He is skilled at getting arm-chair inventors to make their best pitch for their product which is so important in the early development process.” Jankura says together the two have more than $2 billion in sales. The team is poised to identify products and inventions that can become the next great hit. Their hands-on process invites everyday inventors or people with great ideas to join the inventive group at MyCoolInventions.com and sign up to receive information and tips that will guide them through the process of taking a product to market.
In Memory of a Radio Pioneer: Pete Fornatale. TALKERS sports editor Richard Neer worked closely with rock radio legend Pete Fornatale who passed away last week at age 66. Although, as Neer writes, Fornatale was not a talk host as we traditionally define it in radio, “When he did crack the mic, you couldn’t find a more intelligent voice observing pop culture than the late Pete Fornatale.” Neer notes that Fornatale became synonymous with the genre of radio hosts who did more than quickly intro or backsell a record – something that many argue is missing in music radio these days. “He was probably the first real musicologist on commercial radio who presented rock and folk music as an intellectual as well as emotional experience.” Read Richard Neer’s memorial to Pete Fornatale here.
Friday, April 27, 2012
New York Sports and Urban Worlds Reeling from Emmis-ESPN Deal. Yesterday’s announcement from ESPN that it has signed an LMA deal with Emmis Communications to air sports talk WEPN’s programming on 98.7 – the home of urban Kiss FM – sent shockwaves through the sports and urban radio
communities. The drive to get sports talk on FM – by either CBS Radio or ESPN…or both – has been closely watched for the past several years. Many thought CBS Radio would make a move to put WFAN on FM before ESPN but that was not the case. On the urban side, the melding of Kiss FM and WBLS-FM as Emmis will sell the intellectual property of Kiss FM to YMF Media so it can create a Kiss FM at 107.5 has some in the urban music community crying foul. As for the financials, Radio-Info’s Tom Taylor reports that Emmis gets $8.4 million for the first year of a 12-year LMA with an increase of 3.5% annually. It expects to realize $10 million for the intellectual property of Kiss FM and, all told, the deal means $96 million for Emmis. Now, industry watchers will be intent on CBS Radio to see how fast the company moves to get an FM signal for the venerable sports giant WFAN.
Greater Media’s WPEN-AM/FM, Philadelphia Inks Deal with NBA’s 76ers. Philadelphia sports talk duo WPEN-AM/FM – 97.5 The Fanatic and 950 ESPN Radio – agree to a multi-year deal to air 76ers basketball on the stations beginning with the first round of this season’s playoffs. All of the games this year and through the course of the contract will air on 97.5 and many will be simulcast on 950 AM. 76ers broadcast voice Tom McGinnis will continue to serve as the play-by-play announcer for the games. Greater Media market manager John Fullam says, “We know the future of the Sixers is bright, and we look forward to being a central part of the fan experience on Sixers game nights. Adding NBA play-by-play to 97.5 The Fanatic and 950 ESPN Radio is yet another significant step forward in fulfilling our commitment to offer Philadelphians the finest in sports programming. We are especially gratified that we will not have to wait until next fall for Sixers games to start broadcasting on our air.” Prior to this deal, 76ers basketball had aired on CBS Radio’s crosstown sports talker WIP.
WJIM, Lansing and Michigan Talk Network Name Steve Gruber and Jo Ann Paul AM Drive Hosts. Former WILX-TV, Lansing news anchor Steve Gruber and WLNS-TV, Lansing personality Jo Ann Paul are the new co-hosts of the WJIM, Lansing-based morning drive show that’s also heard across Michigan on via the Michigan Talk Network. Gruber and Paul will work with current producer Amanda Wall and news anchor Gary Austin. They take over the role held previously by Michael Patrick Shiels who left the Cumulus Media operation in February. Cumulus tested a number of potential hosts before going with Gruber and Paul.
WLQR-AM/FM, Toledo Adds New PM Drive Show. Cumulus Media sports talk outlet WLQR-AM/FM, Toledo announces the debut of “Drive Time with Miller and Bellino” hosted by Mike Miller and Anthony Bellino. The duo’s program will air in the 5:00 pm to 7:00 pm slot beginning Monday, April 30. In order to make room for the new program, WLQR cuts an hour from Norm Wamer’s “The Front Row” program which will air from 3:00 pm to 5:00 pm. The show will emanate from local car dealership The Monroe Superstore. In a statement, Anthony Bellino says, “We want our listeners to be able to interact with us, and have the opportunity to interact with our guests.”
United Stations Radio Networks Renews with Bloomberg. New York-based United Stations Radio Networks announces a deal that will continue to have it sell, market and distribute various financial news and business programs created and produced by Bloomberg Radio. USRN’s Jim Higgins states, “Bloomberg is at the very top of the financial industry when it comes to the delivery of news, data and analysis, and in turn, they recognize that we’ve been solid partners for them. Our affiliates, advertisers and sponsors are all proud to be associated with the Bloomberg brand, and so are we.”
2012 Presidential Race Tops Talkers TenTM for Fourth Straight Week. The 2012 presidential race was the most-talked-about topic on news/talk radio for the fourth straight week, landing atop the Talkers TenTM chart for the week of April 23-27. Coming in at #2 was the Supreme Court hearing of the Arizona illegal immigration law case. Following at # 3 was the euro zone economic jitters tied with weak U.S. jobs growth and at #4 was the Environmental Protection Agency’s attack on the gas and oil industries. The Talkers TenTM is the result of ongoing research into the top stories and people discussed on news/talk radio in America and is published every Friday at Talkers.com. View the entire chart here.
TALKERS Weekly Affiliate Roundup. WYD Media’s Michael Smerconish is added to Fisher’s KVI, Seattle…..“The Handyman Show” with Glenn Haege picks up new affiliates WBCK-FM, Battle Creek, Michigan; WMMI, Mt. Pleasant, Michigan; WBCO, Bucyrus, Ohio; KATX-FM, Eastland, Texas; and WRHL, Rochelle, Illinois.
Innovation Sets You Free…to Make Money
By Walter Sabo
President
Sabo Media
NEW YORK — What a great idea! The Commercial Broadcasters of Australia give out awards for: Best New Manager. Best New Program Director. Best New Station. Best New Format. They celebrate the “new.” They encourage it, reward it and showcase it with a black tie dinner. I had the privilege to attend that dinner in Melbourne and you would not believe the passion and pride in the ballroom.
Sadly, in American radio, we tend to find ways to mock the new and celebrate contempt prior to investigation. As a business we have set ourselves up for a tough, very risky and vulnerable existence. No laboratory. If you come up with a new format or promotional idea, where and how do you test it? Success in a live medium depends on a specific dynamic with a live audience. As a rule you can’t ask people how they want to be entertained. You can present them with entertainment and see if they applaud. Television tests pilot shows, not show concepts. (How would the Kardashians have tested as a concept?)
When presented with new ideas, most programmers ask, “Where else is it being done? Who else is doing it?” They will ask that question while proclaiming, “Our market is different.” Different than where? A town that doesn’t have McDonald’s?
Thursday, April 26, 2012
ESPN to Take Over Emmis’ Kiss FM in New York Beginning Sunday Afternoon. The rumors of an FM signal for ESPN’s New York sports talker WEPN were true as ESPN is announcing it will begin simulcasting WEPN, New York on Emmis-owned WRKS-FM (98.7) on Sunday afternoon (4/29). Rumored talent changes are also taking effect. Stephen A. Smith is being paired up with Ryan Ruocco for the 1:00 pm to 3:00 pm shift and Mike Lupica moves to a 12:00 noon start for his program. In making the announcement, WEPN VP/GM Dave Roberts states, “This move to the FM dial is in keeping with the trend of sports radio shifting and offers an even broader reach for our content.” The two stations will simulcast through the summer and in September WEPN 1050 AM will become a Spanish-language sports outlet airing ESPN Deportes content. A press conference is scheduled for 1:00 pm this afternoon where details will be fleshed out. As for the urban format of Kiss FM, Emmis is selling the intellectual property of the format to YMF Media and the station will move to WBLS-FM at 107.5.
Feature Series – Part 3: Walter Sabo on Targeted Topics Vital to FM Talk Success. In the third of a four-part series for TALKERS on building a successful FM talk station, Sabo Media president Walter Sabo discusses the importance of targeting topics to appeal to the desired demographic. Sabo says that, unlike AM news/talk, politics is too narrow a subject to bring in the audience necessary to build cume and be successful. “Common sense suggests that very few of the people you know spend much of their day talking about politics. That’s why cable channels focused on politics have astonishingly low ratings. Lower than any radio station in your city.” Sabo maintains that talk on FM will be successful (gaining younger-demo ratings and revenue beyond what AM news/talkers typically do) only when the topics are carefully chosen to reflect what large numbers of the target demo are talking about. “Your FM talk station is trying to reach an audience that is drawn to popular water cooler topics because that’s what they hear on all FM music personality shows. Political talk is what repulses most 18-49 year olds from the AM band. They are, instead, attracted to the topics heard on CHR, Hot AC and country personality morning shows. Hit shows. Those shows are your FM talk competition, not AM talk radio. Read Walter Sabo’s entire column here.
Cumulus All-News Rumors Heat Up. There have been rumblings about Cumulus Media preparing to flip underperforming music outlets to all-news in several markets. Some of this has been based on the registration of domain names with frequencies tied to the phrase “all news.” But the biggie is in Cumulus Media’s home base of Atlanta where there’s more fuel to add to the fire. Radio-Info’s Tom Taylor reports hearing a news staff is quietly (but apparently not too quietly) being assembled and some of them include former Atlanta-based CNN Radio staffers and some current and former WGST, Atlanta news people. Which station will it be? A leading candidate is classic hits WYAY-FM, Gainesville (at 106.7) according to some intense chatter in the market.
Keith Larson May Be Done at WBT-AM/FM, Charlotte. The late-morning host at Greater Media’s news/talk WBT-AM/FM, Charlotte told listeners to his program yesterday (4/25) that he expects to leave the station as he’s been notified his contract – set to expire May 24 – will not be renewed. The Charlotte Observer reports Keith Larson was told his deal would not be renewed but the station would like him to stay on as an at-will employee. It sounds as though Larson will likely not accept that offer. WBT general manager Rick Feinblatt tells the Observer he’s disappointed Larson took to the air with talk of the contract since nothing is set in stone yet but Larson told his audience he couldn’t go on the air and not talk about it. Last year, Larson started the independent advertising and marketing firm Larson Advertising and Media Associates. He tells the paper that may be where he concentrates his efforts for now.
Syndicated Talk Star Mike Gallagher Says Today’s Talent Must Understand Radio from Business Perspective. In addition to being one of talk radio’s most consistently successful air personalities, Salem Radio Network‘s Mike Gallagher tells TALKERS that it has never been more important for on-air talent to be fully connected to the business processes that make the industry tick. He says, “In today’s climate of technological change and financial challenge, you can’t just see yourself as a ‘talent’ who is somehow separate from all the other systems that make a radio station or syndication firm function. You must have a complete understanding of your company’s P&L as well as maintain relationships with advertisers. A talent needs to be in constant communication with the sales department and understand their problems.” Gallagher, who left day-to-day major market radio as a station employee at WABC, New York years ago to launch the groundbreaking syndication firm Dame-Gallagher (with former WGY, Albany owner John Dame) which was later acquired by Salem, will be a featured speaker at the forthcoming New Media Seminar on Thursday, June 7. The panel: Making Money in Talk Radio. Registration, nearing sellout, is open to working media only. For information call 413-565-5413.
Compass Media Networks to Offer 25 Anaheim Angels Games. Compass Media Networks makes Anaheim Angels play-by-play an MLB game of the week and will air 25 home and away contests beginning May 29 when the New York Yankees play at the Angels. As with its other sports programming, Compass will hire a broadcast crew and produce its own gamecasts that will be available nationwide. Dial Global will manage advertising sales for this multi-year contract. The company notes that with this deal, it will broadcast well over 160 major sporting events in 2012 including college basketball, college football and NFL football (which includes Dallas Cowboys, Oakland Raiders, and Sunday afternoon doubleheaders). Compass Media Networks CEO Peter Kosann says, “The Angels have a tremendous brand, fan base and momentum. We are honored and thankful for this opportunity.”
Odds ‘n’ Sods. The 2012 NFL Draft begins tonight from Radio City Music Hall in New York and the big event is being covered by the sports media including Fox Sports Radio Network. The network notes that for the 12th straight year
it will cover the event with Fox NFL Insider Jay Glazer leading the coverage. He’ll be joined by Fox Sports Radio college football draft expert Chris Landry, former USC Trojan and Fox Sports Radio host Petros Papadakis, and former NFL great Lincoln Kennedy…..SiriusXM is also on hand for the NFL Draft. Chris Russo and Dino Costa of Mad Dog Radio and Gil Brandt, Tim Ryan, Pat Kirwan and Adam Schein of SiriusXM NFL Radio will all be broadcasting from Radio City for the first round on Thursday. Bill Polian, the former
Colts Vice Chairman and personnel guru who joined SiriusXM NFL Radio in January, will also be contributing to the satcaster’s draft coverage…..Syndicated talk host and actress Janine Turner – whose two-hour program is heard on KLIF, Dallas Saturday evenings at 9:00 pm – joins the Roger L. Simon-founded PJ Media as a regular columnist…..Clear Channel Media and Entertainment names Jon Phillips the market manager for its Tulsa cluster that includes sports talk simulcast KTBZ/KAKC.
2012 Presidential Race, SCOTUS AZ Illegal Immigration Case, Euro Zone Economic Jitters, and New U.S. Spy Agency Among Top News/Talk Topics Yesterday (4/25). The 2012 presidential race; the Supreme Court’s hearing of arguments in the Arizona Illegal Immigration law; continued concerns over economic jitters in euro zone countries; and the announcement of the creation of a new U.S. spy agency were some of the most-talked-about stories on news/talk radio yesterday according to ongoing research from TALKERS.
Fox Sports Radio’s Loose Cannons Live from New Orleans. Fox Sports Radio Network’s “Loose Cannons” broadcast from New Orleans – the site of the Zurich Classic golf tournament – and hosted special guest Sean Payton. The suspended head coach of the NFL’s New Orleans Saints spoke about the recent story alleging Saints GM Mickey Loomis eavesdropped on opposing teams’ conversations from his luxury suite and called the allegations “garbage.” Pictured here are (from l-r): Vic “The Brick” Jacobs, Payton, Steve Hartman and Pat O’Brien.
Targeted Topics Are Vital to FM Talk Success
By Walter Sabo
President
Sabo Media
NEW YORK – Many FM talk stations starting this year are taking the tragic approach of moving AM talk shows to FM. Those shows are very good at appealing to an audience hard-wired to the AM band. The AM audience is attracted to shows featuring two topics: Democrat or Republican. Common sense suggests that very few of the people you know spend much of their day talking about politics. That’s why cable channels focused on politics have astonishingly low ratings. Lower than any radio station in your city.
What do you talk about with your friends? Your job, family, weekend plans, money, health. Fascinating fact: From the dawn of radio until about 1985, no successful talk shows talked politics, they talked about life. Their hosts were keenly aware of what two best friends would talk about on any given day and that’s what they’d talk about. That’s what Howard Stern talks about. To reach the crowd coveted by advertisers, working adults under 50, it is critical to mirror their interests.
All of our successful FM talk clients have been high cumers, drawing significant 18-49 shares, often #1 and they didn’t talk politics. They talked the food court, lunch room, social network topics. Not only has this proven to be a successful model for winning audience share, it earns significant advertising dollars. KLSX-FM as a talk station in L.A. was often the # 1 local biller. It won’t achieve that as a music station. Talk sells better than music because the retail response rate is higher and there are more elements to sell.
Walter Sabo: FM Talk — Finding and Inspiring Great Hosts, Part 2
By Walter Sabo
President
Sabo Media
NEW YORK – “Talk” is not a format. It’s a means of communicating. Talk radio could reach any target demographic that management thinks it can sell. Your station could be #1 in your city with talk targeted for teens. Your station could reach the GOLDEN DEMO — Women 25-44 — all day with talk aimed to serve them. It’s up to you. My colleagues and clients have been successful in reaching any demo with talk. Pick your demo. Design your format, then select the hosts.
Every day I am asked for host recommendations for talk radio. It’s flattering that we have earned a reputation for finding good hosts. Direct recommendations are usually reserved for clients because the talent pool is limited and the process of selecting the right host is profound.
Overall, here are some of the steps we take in finding a good host, regardless of their background. The brilliant Mickey Luckoff, lifetime general manager of KGO, said, “I like DJs to become talk show hosts because I can teach them how to do talk but I can’t teach them how to do radio.”
Walter Sabo: The Gold is FM Talk, Part 1
By Walter Sabo
President
Sabo Media
NEW YORK – Right now there are a significant number of stations switching to FM talk. There are many good reasons to do this. The top line is:
• The #1 biller in America two years in a row is an FM all-news station, Jim Farley’s WTOP FM.
• The #1 biller in many top 50 markets is a talk station.
• High-listener engagement with talk programming means greater response for advertisers.
• The drain of early-adopter music listeners from FM to SiriusXM and online music services such as Pandora and iTunes.
Through trial, error and success, our company has lead many FM talk conversions in cities such as Los Angeles and Orlando. This four-part series will reveal vital facts about the relationship between talk programming and the audience on the FM band.
Monday, April 23, 2012
Tom Leykis’ Return to Talk Draws Loyal Audience to Web-Based Content. Off the radio for more than three years after CBS Radio blew up KLSX-FM, Los Angeles and his contract kept him from working for anyone other than CBS, Tom Leykis returned to the microphone on April 2 for an internet-delivered talk show. The show is broadcast live at www.blowmeuptom.com at 3:00 pm PT and on a 24/7 streamed replay via major media players – Tune In, Windows Media Player, iTunes, iPhone, Shoutcast and Winamp. Leykis says the numbers for the first week of the show were impressive: The total number of listeners from April 2 to Monday, April 9 was 401,180. The average number of show listeners for that week in any 15 minute period totaled 1,575 and the average time spent listening by each listener was a half hour each day in the seven-day week. “These numbers are way higher than what we’d anticipated. We’re way farther along in our progress than I ever could have imagined. Kind of makes you wonder what competing alternative content like this will ultimately mean for radio.” Leykis, who will be speaking at the New Media Seminar in New York City on June 7, tells TALKERS that the combination of doing a daily show and running his own business has made him “more focused than ever” stating, “Now is the time for talk talent to think of themselves as more than employees…they must think entrepreneurially for their own survival. The way to start is by developing a healthy relationship with your advertisers.”
Act Quickly! Word just in from Bob Dane, event manager for this year’s annual “Hold Their Feet to the Fire” radio row is that due to larger than expected demand, they expanded the number of broadcast booths. As of 10:00 am ET this morning (Monday, April 23), Dane reports there is now one remaining, fully equipped booth in morning, midday and afternoon drive left. And it’s first come, first serve. This event is a must-attend-and-no-reason-not-to given that everything is turnkey and at no cost for the convenience of the participating broadcasters…and if you act fast, possibly a hotel room can be part of the package – but availability is extremely limited. Hold Their Feet to the Fire 2012 is staged annually by the Federation for American Immigration Reform, this year, May 8-9 in Washington, DC focusing on immigration issues facing the candidates in this heated election year. Contact Bob Dane at 202-328-7004.
Sean Hannity and Bill O’Reilly Close to Re-signing with Fox News Channel. The New York Times reports it has confirmed through anonymous sources that Fox News Channel superstars Sean Hannity and Bill O’Reilly are ready – as early as next week – to sign contract extensions with News Corp.’s cable
news/talk network that would keep them in the fold through the 2016 elections. FNC is declining to comment on the story but the sources seem to indicate that the deals to keep the two most-watched personalities on the network in place for four more years are being cemented quickly and should be announced within the next week or so. Sean Hannity’s national talk radio show is syndicated by Premiere Networks and Bill O’Reilly’s daily commentary is syndicated to talk radio stations across the country via Courtside Entertainment Group.
NOW Attempts to Inject Life into Anti-Rush Limbaugh Campaign. The National Organization for Women is firing up a campaign called “Enough Rush” aimed at getting the Premiere Networks talk superstar’s show cancelled. As these things usually do, the blowback suffered by Rush Limbaugh from his Sandra Fluke comments has all but disappeared. But NOW – working in conjunction with the anti-conservative organization Media Matters for America – is reigniting its efforts to end Limbaugh’s program. NOW president Terry O’Neill states, “For more than two decades, Rush Limbaugh has degraded women, people of color and anyone who doesn’t look or think like him. Like bullies everywhere, Limbaugh uses the age-old tactic of savaging one woman for the purpose of intimidating all women away from the public square. Rush’s hostile, hateful speech is destructive to our public discourse, our communities and our democracy.” NOW is organizing rallies in a number of cities designed to build momentum for the campaign. Meanwhile, PPM ratings for the month of March indicate publicity generated by the campaign against Limbaugh has actually increased his ratings in many markets.
Arbitron Drops Diary-Based Ratings in Seven Markets. Lack of enough subscribers to make it profitable can be credited for Arbitron Inc.’s decision to eliminate the diary-based ratings in Saginaw-Bay City-Midlands, Michigan (market #139); Ann Arbor, Michigan (#155); Wilmington, North Carolina (#162); Dubuque, Iowa (#237); Columbus-Starkville-West Point, Mississippi (#261); Sebring, Florida (#276); and Mason City, Iowa (#283).
WPRO, Providence Talk Host and Former Mayor Buddy Cianci’s Daughter Dies. The colorful two-time former mayor of Providence – and PM drive talk host at Cumulus Media’s WPRO/WEAN-FM, Providence – Buddy Cianci has lost his daughter to an apparent drug overdose. Nicole Cianci’s death at her home in the city was reported Friday and Cianci issued the following statement, “This is a tragic and emotional time for Nicole’s mother and I. Our entire family appreciates your thoughts, prayers and sentiments. We ask that our family’s privacy be respected during this difficult time.” Nicole Cianci was Buddy Cianci’s only child and the mother of his three grandchildren.
TALKERS to Publish Four-Part Series by Walter Sabo on FM Talk this Week. Sabo Media president Walter Sabo, one of the earliest and most accomplished proponents of FM talk, has written a powerful and informative four-part series on the hot topic that will run exclusively in TALKERS this week. In the series, one of radio programming’s most prolific visionaries delves into such areas as mistakes to avoid, finding and inspiring great hosts, methods to develop cume, topic management, the differences between AM and FM “share” and much more. The series begins tomorrow (Tuesday, April 24) and will run every day this week through Friday. Sabo will be a featured speaker at the forthcoming New Media Seminar in NYC on June 7.
WFLA-FM, Tallahassee AM Drive Show’s Eggers Exits to Join Think Tank. Eric Eggers is producer and on-air co-host of the WFLA-FM, Tallahassee’s morning drive show hosted by Preston Scott. He announces he’s leaving the Clear Channel Media and Entertainment station and the program he’s been producing for the past seven-plus years to join the Government Accountability Institute – a non-profit think tank based in Tallahassee and founded by conservative author Peter Schweizer. Eggers tells Tallahassee.com, “Peter wrote his last book about insider trading in Congress. And so it’s going to be more projects along the same vein in terms of focusing on corruption, cronyism, looking at some of the ways the current federal government system is broken and failing us — not looking out for the little guy.”
Ed Tyll Begins Regular Web-Based Talk Show Tonight. Longtime talk radio host Ed Tyll begins a new regular talk program broadcast via the internet at TalkRadioX (http://talkradiox.com/) at 8:00 pm ET. TalkRadioX was co-founded by Dan Delgado and Antubert Johnson – two personalities who’ve made the TALKERS “Frontier Fifty” list of internet talk show hosts blazing a trail in the world of web-based programming since the list began being published three years ago. (The 2012 “Frontier Fifty” list will be published at Talkers.com in September.) Tyll says TalkRadioX is “a 24-hour streaming talk station that boasts an original line up of enthusiastic talkers, reminiscent of when talk radio was both fun and informative.” Dan Delgado tells TALKERS, “Getting someone of Ed Tyll’s caliber and stature in the industry is something we at TalkRadioX had been looking to do for some time. We’re thrilled to be getting someone with his experience on the station. What he brings in terms of talent and energy is something that will bring all of us to the next level.” Tyll states, “TalkRadioX represents a key moment in the history of a format that I love hosting. It’s the perfect place for what I do on the air. I’m convinced that my success with the Casey Anthony trial in Orlando will be eclipsed by the enormous potential of this network’s unique combination of terrestrial radio and world wide web radio listenership.” During his career, Ed Tyll has worked at numerous major market talk stations as well has having been nationally syndicated.
The Fight for Freedom in Afghanistan. WNDB, Daytona Beach talk show host Marc Bernier (l) is pictured here interviewing author and former Army Ranger Captain Sean Parnell (r) as the two discuss his new book Outlaw Platoon: Heroes, Renegades, Infidels and the Brotherhood of War in Afghanistan (William Morrow 2012). The interview was conducted before a live audience at Embry-Riddle Aeronautical University and is the 78th such event – broadcast live on WNDB – in Bernier’s live interview series.
Thursday, February 16, 2012
Deborah Norville to Host Broadcasters Foundation of America “Golden Mike Awards”; Fox’s Roger Ailes to Present. The annual “Golden Mike Awards” to benefit the Broadcasters Foundation of America takes place in New York City on Monday, February 27 at the Plaza Hotel. Emmy-winning host of “Inside Edition” Deborah Norville returns as host of the gala event at which Fox Television Stations president of station operations Dennis Swanson will be honored with the Golden Mike Award. Fox News chairman and CEO Roger Ailes will also be part of the program as a presenter. The Broadcasters Foundation of America provides assistance to broadcasters in need. The charity describes its mission as “improving the quality of life and maintaining the personal dignity of men and women in the radio and television broadcast profession who find themselves in acute need. The Foundation reaches out across the country to identify and provide an anonymous safety net in cases of critical illness, advanced age, death of a spouse, accident, and other serious misfortune.” There has been a notable outreach to talk radio by the Broadcasters Foundation in recent months and an accompanying surge of interest in its work by hosts and programmers around the country. According to TALKERS publisher Michael Harrison, “I have witnessed firsthand just how wonderful this organization is as it clearly makes a difference in the lives of broadcasters who have fallen on hard times and even tragic circumstances. These are tough times and each and every one of us is vulnerable to crisis and disaster due to health issues or any other threats facing the simple condition of being human. I strongly encourage everyone in talk radio and beyond to join this organization or at least send a donation. It truly is a matter of broadcasters helping broadcasters – in other words, giving back to the people of an industry that has given us such marvelous opportunities.” For more information on the Broadcasters Foundation of America, to make a donation, or learn how to apply for a grant, please contact them at 212-373-8250, info@thebfoa.org or visit www.broadcastersfoundation.org.
CBS Corporation Revenue Down 3%; Radio Division Down 5%. The lack of political advertising during 2011 compared to the year prior and the NBA lockout are being blamed for the drop in revenue CBS experienced last year. In a conference call with analysts, CBS CEO Les Moonves reports improvement in auto advertising along with higher retransmission revenues helped ameliorate some of the negative effects of the loss of political and the NBA lockout. Moonves did take some time to praise radio during the conference. He cited both the growth at CBS Radio’s sports talk-formatted stations and the success of its all-news stations in major markets. He also predicted this year’s political season would be a boon for broadcasters with radio getting a bigger share of that business than in previous years.
KIRO-FM, Seattle’s Ron & Don Help Raise Funds to Prevent Josh Powell from Being Buried Next to Children. KIRO-FM, Seattle afternoon drive talk hosts Ron & Don helped raise the money necessary – more than $20,000 – to buy the cemetery plots adjacent to the two boys killed by their father in Graham, Washington. The story of Josh Powell killing his sons Charlie and Brandon in a horrific explosion of the house during a supervised visit gained national attention. When Crime Stoppers Tacoma-Pierce County learned the family of Powell was looking for a cemetery plot near the ones in which the boys would be buried, they intervened to buy the adjacent plots. KIRO-FM’s Ron & Don hit the airwaves to help pay for the purchase. Don O’Neill says, “When we heard this story at 3:00 pm today, we felt compelled to stop this tragedy from happening. So, we asked our KIRO listeners to help us raise the funds to reimburse ‘Crime Stoppers of Tacoma-Pierce County.’” KIRO-FM program director Larry Gifford states, “When the news and conversation on 97.3 KIRO FM impacts the hearts and minds of listeners like the tragic and shocking crimes involving the Powell family, the ‘Ron & Don Nation’ is always quick to answer the call and today was no different. I’m continually amazed at the kind-heartedness and generosity of the people who make up our community. They inspire, empower, and engage each other to help make a positive impact and I’m proud we were able to play a role in that today.”
Dave Ramsey and Daughter Rachel Cruze to Headline Live Los Angeles Benefit Appearance for Affiliate KFWB. Nationally syndicated financial talk sensation Dave Ramsey makes a return to Los Angeles for a live appearance with his daughter Rachel Cruze for “An Evening on Family and Money” ” at the Redondo Beach Performing Arts Center on Tuesday, April 3 at 8:00 pm in conjunction with Los Angeles affiliate KFWB. A portion of all ticket sales will be donated to Habitat for Humanity of Greater Los Angeles. KFWB reports the evening’s program will include Ramsey sharing his key principles on handling money, navigating family relationships, communicating with family members more effectively and preparing children to be financially responsible adults. Cruze will discuss how to teach your kids life lessons like the dangers of debt and the value of saving and giving. The program will also include audience Q&A. This will be Ramsey’s fourth live appearance in the L.A. area for KFWB. He previously sold out the Long Beach Arena in September 2011 as well as prior appearances at the Cerritos Center for the Performing Arts and the Alex Theatre in Glendale.
Talk Host Steve Cochran Returns to Air at WIND, Chicago and KTRS, St. Louis After Health Scare. Chicago-based talk show host Steve Cochran returned to the air at Salem Communications’ WIND, Chicago and CH Holdings’ KTRS, St. Louis after being forced off by what turned out to be a blood clot in an artery leading to his heart –the artery doctors call “the widow maker.” Cochran shared his story with listeners after returning to the air. On January 31, in the middle of his KTRS show (which he does from his home in Chicago), he told his producer he thought he was having a heart attack. He drove himself to the hospital (something he doesn’t recommend) and eventually found out he had not had a heart attack but suffered from the clot doctors said they could treat with medication. But it took him off the air for almost two weeks. Cochran is relishing his second chance after the serious health scare. On the WIND website Cochran writes, “You may recognize a bit of you in my story. If you do I want you to know you don’t always have tomorrow. You need to change today. I had spent almost all of my adult life working too much, sleeping too little. Oh and I was also eating too much of all the wrong things, and working out…but not nearly enough.”
Ron Jaworski Re-Signs with ESPN but Exits “MNF” TV Role. Former Philadelphia Eagles star Ron Jaworski will continue to work for ESPN – he’ll be seen on “Monday NFL Countdown,” “NFL Matchup” and be heard on the radio regularly on “Mike and Mike in the Morning” – but ESPN removes him from the cable TV broadcast of “Monday Night Football.” The network is electing to go with a two-man booth with John Gruden and Mike Tirico for the 2012 season. Jaworski says in a statement, “I am grateful for having the once-in-a-lifetime opportunity of working on ‘Monday Night Football’ the past five seasons with Mike Tirico, Jon Gruden and so many other talented people behind the scenes who make the show so great, and I look forward to bringing my passion and knowledge of the game to more fans in more places than ever before on any and all football topics.”
Tribune Succeeds in Removing Bogus Jonathon Brandmeier Tweeter. Time Out Chicago’s Robert Feder reports that, although it took a little time, Tribune Company’s WGN, Chicago was able to have Twitter shut down the account of a “rabid Johnny B. fan” who had many fans believing they were reading tweets from Jonathon Brandmeier via the @JBonWGN Twitter account. Peter Hayman is described as an “occasional contributor to the show.” Feder reports that WGN director of marketing and digital innovation Jackie Paulus responded to criticism the station took too long to act on the matter, “As opposed to us finally getting around to it, there were two complaints filed immediately – one by Johnny’s producer and one by the station. Unfortunately, due to the volume of these incidences, it took Twitter that long to validate and process the request.”
GOP Primary Race, Syria Violence Issues, Iran-Israel Tensions, Obama Budget, Payroll Tax Cut Legislation, and Rising Gas Prices Among Top News/Talk Stories Yesterday (2/15). The GOP Primary race, steps to curb the continuing violence in Syria, tensions between Iran and Israel, President Obama’s 2013 budget proposal, Congressional legislation to cut the payroll tax and concern of rising gas prices were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
Welcome Samantha Sabo! Noted talk media consultant Walter Sabo – president of Sabo Media and Hitviews – and wife Katie welcomed Samantha Gloria Sabo (all 8 lbs. 7 ozs. and 21 inches of her!) into the world on February 14. Walter reports that mother and daughter are doing very well and Samantha’s sisters Dorothy and Meredith are thrilled at the new addition to their family.
Overnight: The Underexploited Daypart
By Walter Sabo
President
Sabo Media
NEW YORK — Overnights is the default win for talk radio. Every format has a default time period when its format is used for entertainment and functionality. For example, Lite ACs excel in middays because they provide ambient sound for businesses. Oldies are strong on weekends when people have parties and want to escape from weekday troubles.
The Media Audit reports that 8.2 million people regularly listen to the radio between the hours of 12:00 midnight and 5:00 am. Talk radio has the biggest overnight audience — reaching 2.7 million people — followed by news/talk with 1.7 million. CHR is the leading music format (and third overall) with 1.5 million overnight listeners, followed by sports (1.1 million).
Nearly one-third of 12:00 midnight to 5:00 am listeners (31.8%) are between the ages of 18 and 34 and nearly half are between the ages of 18 and 44. The survey of 104,127 respondents finds more than one-third of night owls are single, which gives them more free time for leisure activities and a higher disposable income.
These listeners are students, third-shift workers like doctors and nurses, and people walking babies. They are alone. It’s quiet and they seek the companionship of a voice on the radio.
A live, local talk show will always be the #1 show in the city — often having more actual listeners than the same station has in morning drive. 30- and 40-shares have not been unusual.
Talk Radio’s “Big Game”
Live, local talk radio is largely a victim of the illusion of economies and cost cutting. The statistics released this week by Media Audit are not new. An Arbitron Run at any point in history would show the enormous appeal of local, all-night shows. But the worthless, slimy idiots who are supposed to study numbers for companies and make objective recommendations imagine that since overnight brings in little revenue, all costs could be cut. They fail to factor in the cross-promotion value for audience building and the introductory pricing that is appealing to new advertising. Cutting local, all-night shows is cutting out the “Super Bowl” of talk radio — the audience and revenue feeder to the rest of the station.
Since all-night local, live talk has a default audience of people of all ages who need companionship, it brings in discreet cume to the stations. That cume can be drawn to other dayparts. All-night listeners represent an attentive, engaged cume that moves product off the shelf.
The keys to making money with all-night talk radio are a host who loves to read live copy and a sales person who believes in the daypart. All nights — 1/4 of the broadcast day — will deliver results for any retailer because 100% of the audience is listening without distraction. The voice and the listener, one-on-one; the most powerful communications dynamic in media. Radio under the pillow. Earplugs in the silent dormitory. Glowing dial in the dash as the neon goes by. The best medium.
Read responses to Walter’s piece from readers in our Letters section.
Walter Sabo can be reached at Walter@sabomedia.com or 646-456-1000.
Return to the Main News page here.
Straight from The Lip
By Mona Lipschitz
TALKERS MAGAZINE
Columnist
Happy New Year everyone…..Finally after 21 years of gathering and writing “NewsNotes” for the print version of TALKERS magazine, the powers here finally recognized that I am intimately aware of what’s happening in this industry and know how it works. So, they gave me my own column here at Talkers.com (in lieu of a raise) and said, “Knock yourself out, Mona.” I plan to take them up on it and promise to make the most of this opportunity. Look out Talkers Nation! The Lip is loose! Okay, enough with the posturing crap. Let’s go…..There are huge lessons to be learned from the “Walter Sabo Exits Merlin” saga. An idea guy like Walter should not be “operating” anything. His job title at Merlin was COO — chief OPERATING officer. Wrong role! Walter should be giving ideas, advice, encouragement and inspiration to people who do the operating and the executing. As a consultant, he’s done that quite well for more than two decades. I am glad he’s back where he belongs and where the industry needs him. I’ve never met Randy Michaels but my impression from tons of first-hand sources is he isn’t that much better suited to be an operator than Walter. Look at his track record. Seems to me Randy is kind of an idea guy himself. Maybe the best idea he had was to hire Walter and tap into some of his ideas. But I question if Randy and Walter were the right guys to pull it off with the people in the programming trenches — the PDs, anchors, producers, writers — and actually produce an on-air product worthy of the concept. Before Randy capitulated to the instantaneous naysayers and nervous investors (blowing Walter out of the loop in the process) and turned Merlin’s New York and Chicago properties into half-baked versions of their CBS all-news competition, he and Walter were on the right path regardless of the ridicule and poor numbers faced in the early going. Some of the greatest human success stories begin by facing these obstacles. The ridicule was deserved because they rushed the format onto the air before it was ready. The poor numbers followed because the product wasn’t quite right and it takes time to get good numbers even when the product is good in spoken word. Heck – this ain’t disco in the late eighties! The idea of targeting an all-news station to women 25-54 on FM is brilliant and extremely do-able if done properly. The FM dial is a great place to pick up women! They are already there listening to many of the music stations (as well as public radio) and of course today’s working woman is interested in the “news.” You just can’t cater to the stereotypes of what women want – obvious superficial stuff like shopping, fashion, parenting and gossip. True, these are things of interest to women. But you must go much deeper to actually get them to change their habits and flock to a new address on the radio dial — especially within the space of one or two rating periods. Women want to feel emotionally connected to like-minded souls. They want to feel that they are not alone. They want to feel that they are part of a community and enjoy the comfort and camaraderie of other women who are sharing the same experiences, joys and fears. THAT’S how you get women to listen to talk on the radio. With all due respect to Randy and Walter, they don’t strike me as the kind of guys whose minds work in that direction. Forgive the cliché, but we seem to throw the baby out with the bathwater way too much in this business when great ideas fail to be executed properly…..Speaking of poor execution; someone should jump in – let’s call it intervention — and help CNN “personality” Anderson Cooper avoid destroying his career by trying to wear too many hats in an effort to boost ratings and be a media star. He should stick to one thing and do it well instead of becoming CNN’s in-house clown. I found his situation co-hosting New Year’s Eve from Times Square with goofball Kathy Griffin to be a painfully poor pairing and I had to turn it off and switch over to Ryan Seacrest who seemed like Walter Cronkite compared to Anderson if you can imagine that…..Congratulations to JD Hayworth and Melanie Morgan for being put on the air full time at KSFO, San Francisco. It is a relief to finally see Cumulus putting good people on the air instead of just throwing them off…..Our condolences goe out to the family of one of the smartest and nicest people in talk radio programming, David Bernstein of Bernstein Talent, who lost his dad Charlie Bernstein to cancer over the holidays. David described his dad as his “hero.”…..Hey, if you hear of anything interesting, let me know. Send your tips to mona@talkers.com To go to the main news page, click here.
Tuesday, January 3, 2012
Walter Sabo Leaves COO Position at Merlin Media. Noted radio consultant Walter Sabo has parted ways with Randy Michaels’ Merlin Media, the heavily venture capital-backed firm that acquired a majority share of three radio stations this past summer from Jeff Smulyan’sEmmis Broadcasting including WEMP-FM, New York and WWWN-FM, Chicago and is in the process of picking up a fourth from Harold Camping’s Family Broadcasting – WKDN-FM, in the Philadelphia market. Merlin launched a relatively experimental all-news format at these stations targeted to what Sabo described as “working families” with an emphasis on the 25-54 female demographic.
The stations (FM News 101.9 in New York and FM News 101.1 in Chicago) received a tremendous amount of attention (and intense scrutiny) in the media before, during and after their launch prompted by former Tribune Company CEO Michaels’ negatively colorful and controversial profile, in addition to the fact that they were taking a startlingly innovative and youthful approach to delivering the all-news format. Sabo was recruited to serve as architect of this approach due to his impeccable reputation as a longtime champion of the concept of targeting female listeners on FM and proven track record for success with spoken word on FM
as a longtime consultant for WKXW-FM, Trenton (New Jersey 101.5). When a notable rise in ratings failed to materialize in immediately subsequent survey periods coupled with widespread criticism by radio industry observers of the stations’ formats and execution – further exacerbated by Michaels receiving negative publicity in the midst of all this for being arrested on DUI charges – the heat was on and Michaels began facing enormous internal and external pressure to modify the programming approach. He succumbed and the Merlin stations began moving in a more traditional all-news direction putting them in head-to-head competition with CBS’s long-established, traditional and wildly successful all-news outlets in New York and Chicago (WINS, WCBS and WBBM). With this repositioning, the challenge of competing against successful, established news outlets has not produced increased ratings and the Merlin all-news initiative has become prematurely tagged throughout the industry as a monumental failure. Sabo’s withdrawal from day-to-day operational and programming decisions, including his subsequent departure from Merlin, has been quietly happening below the radar for some time now. Up until this article’s publication (1/2), there has been no official press release, acknowledgement or statement from either Merlin or Sabo confirming or commenting on his exit. However,TALKERS sources inside Merlin and close to Sabo confirm that it is indeed true with Sabo telling TALKERS,“At this time my work with Merlin is complete. The primary job was to build the most competitive team on and off the air – Merlin has the best. Our initiatives gave investors the confidence to buy a station in a third market and grow the company. GTCR deserves enormous credit for investing in the radio medium. FM spoken-word is so hot that the demand for Sabo Media services has never been greater. Our clients find that our decades of experience in the FM talk format protects their investment and shortens the profit horizon. More importantly my beautiful wife Katie is seven months pregnant during the holidays. That’s the news.” Sabo will continue to serve as CEO of his consulting firm Sabo Media and internet branding and marketing company, HitViews.
Fox Sports Radio Network Debuts New Morning Program Featuring Andy Furman and Artrell Hawkins. Today is the debut of Fox Sports Radio Network’s new morning show – “Fox Sports Daybreak” – heard from 6:00 am to 9:00 am ET and featuring former Cincinnati sports talk host Andy Furman and retired NFL defensive back Artrell Hawkins. Furman’s resume includes an 18-year run hosting “Sports Talk” at
WLW, Cincinnati and, recently, the PM drive show at WQRT, Cincinnati. Hawkins is a contributor to the Cincinnati Bengals Radio Network. Furman has been hosting a weekend show with former NFL star Lincoln
Kennedy for more than a year and that Sunday evening program with Furman and Kennedy will continue. Fox Sports Radio VP/GM Don Martin states, “We couldn’t be happier to have Andy and Artrell hosting our new morning drive program. The combination of a sports talk pro like Andy and a former professional football player like Artrell will be a great addition to our weekday lineup.” Fox Sports Daybreak replaces the Zakk and Jack program on the FSRN schedule.
Cumulus Media Flips WMTI-FM, New Orleans from Oldies to Sports Talk. The Big Easy gets a new sports talk outlet as Cumulus Media drops the oldies on WMTI-FM and goes sports talk with programming from Fox Sports Radio Network, Premiere Networks’ Jim Rome and a PM drive show hosted by New Orleans Hornets broadcaster Gerry Vaillancourt.
New FM Talk Outlet for Little Rock. Crain Media Group drops the active rock on KKSP-FM, Bryant, Arkansas (located to the Northwest of Little Rock) and debuts a talk format it’s calling “Fresh Talk 93.3.” The lineup includes market news personality Neal Gladner in morning drive, Talk Radio Network’s Laura Ingraham, Dial Global’s Clark Howard, Premiere Networks’ “Coast to Coast AM” and more.
Progressive Talk Appears on WVKO, Columbus. The station at 1580 AM is owned by Bernard Ohio LLC and its website indicates it’s doing business as Clear Conscience Communications. The progressive talk lineup that debuted on January 2 includes Dial Global’s Stephanie Miller, Ed Schultz, Thom Hartmann and Bill Press plus Mike Malloy and Leslie Marshall.
Chris Schoenewald Exits Virginia-Based “Daily Constitutional” Program. The regionally syndicated “Daily Constitutional” – based out of WCHV-AM/FM, Charlottesville, Virginia and co-hosted by Joe Thomas and Chris Schoenewald – is undergoing changes as Schoenewald is leaving the program to run for office. He plans to announce which office he’ll seek soon. Thomas tells TALKERS the program will continue. “Adam Forster of Virginia Living Television and private investigator/TV anchor Nikki Lewis will be purchasing Schoenewald’s share and we’re hopeful to continue to grow and help stations in this area program locally oriented talk while freeing up their resources for news and marketing efforts.” The “Daily Constitutional” airs live from 3:00 pm to 6:00 pm ET. In addition, Thomas hosts the morning drive program on WCHV-AM/FM.
Sam Malone in Israel. KSEV, Houston morning host Sam Malone is pictured here inspecting the cockpit of an Israeli F-16 during a tour of the Hatzor Air Force Base while on a trip to Israel. Malone broadcast his program live back to his Houston audience (via the very capable technology of the Comrex ACCESS) during which he interviewed numerous Houstonians serving in the IDF, important Israeli media figures and Jerusalem Mayor Nir Barkat. Malone tells TALKERS magazine his audience loved the content and his marketing department was able to get the broadcast event sponsored.
Iowa Caucuses, Iran’s Nuclear Ambitions, Holiday Sports Action and New Year Retrospectives Among Top News/Talk Stories Yesterday (1/2). Today’s Iowa Caucuses for GOP candidates, the nuclear ambitions of the Iranian leadership, college and pro holiday sports action and 2011 retrospectives were some of the most-talked-about stories on news/talk radio yesterday according to ongoing research from TALKERS.
Tuesday, October 11, 2011
WWWN-FM, Chicago Midday Anchor Dave Williams Exits Merlin Station. The first high-profile firing at Merlin Media’s Chicago all-newser claims veteran news and talk radio pro Dave Williams. Numerous reports indicate Williams was let go after a station visit from Merlin Media management that included CEO Randy Michaels but not COO Walter Sabo. Industry watchers note that there’s been near constant tweaking of the on-air sound at Merlin’s WWWN-FM, Chicago and WEMP-FM, New York but the departure of Williams has triggered a change that appears to be taking the stations away from the “lifestylish” approach to news and toward a much more traditional all-news direction. This, according to widespread street buzz, could put Walter Sabo’s future with Merlin in doubt as he is generally recognized as the architect of the innovative
direction that has marked the company’s questionable starts in both Chicago and New York. As pointed out
here last week, although industry conventional wisdom indicates that it takes time – as much as a year or more – for spoken-word upstarts to gain ratings traction (especially groundbreaking ones), today’s economically stressed environment and “ADD/PPM world” pressure for instantaneous results would likely contribute to nervous investors and the knee jerk response to make changes…especially at an extremely high-profile operation as Randy Michaels’ Merlin Media. Thus, the “big tweak” might be morphing into a significant format change. Meanwhile, Williams, who spent most of his career working in news and talk radio in California at such stations as KNX, KABC and KFWB in Los Angeles and KFBK in Sacramento, is looking for his next opportunity after moving from California three months ago to become part of the new Merlin station.
Westwood One’s Dennis Miller and Fox News Channel’s Bill O’Reilly Partner for Live Shows. The last time Bill O’Reilly did a series of live events, then-FNC employed Glenn Beck was his partner. This time Dennis Miller – a man who is no stranger to the live stage – joins O’Reilly for the “Bolder and Fresher” tour
with stops at the Mohegan Sun Casino in Uncasville, Connecticut; the Landmark Theatre in Richmond, Virginia; Borgata Hotel and Casino in Atlantic City; and the Segerstrom Center for the Arts in Costa Mesa, California. It’s billed as “Bill O’Reilly, godfather of ‘no spin’ and in-your-face television, and Dennis Miller, the king of references and rants, are teaming up to take the country by storm!” Tickets are not cheap for this event. The cheap seats are $95 and the VIP tix are $500 but include a meet-and-greet, photos with O’Reilly and Miller and autographs.
Premiere Networks’ George Noory Publishes New Book Talking to the Dead. The host of Premiere’s “Coast to Coast AM” joins forces with paranormal experts and co-author Rosemary Ellen Guiley to author Talking to the Dead (Forge Books 2011) – the third book for George Noory. According
to Noory, the book “explores the colorful history and personalities behind spirit communications, weaving together spirituality, metaphysics, science and technology.” Billed as a high-tech guide to spiritual communications, “Noory and Guiley use historical research to explore the science behind radio wave production and how radios carry supernatural voices; examples of successful spiritual communication around the globe; the possible existence of parallel universes from which we hear voices; the history of electromagnetic communication methods, including work by scientific giants like Thomas Edison and Nikola Tesla; and much more.”
Peak Broadcasting Goes Sports Full Time on KFXD, Boise. KFXD has been positioned as KIDO 630 in the past as a sister sports and talk outlet to news/talk KIDO 580. Dan Patrick’s DirecTV-produced show has been part of the lineup for years. Now, Peak Broadcasting gives the station a separate identity and takes it sports full time as SportsRadio 630 The Fan. The station keeps Dan Patrick in AM drive and uses content from Fox Sports Radio throughout the day except for the local Riley Corcoran show from 4:00 pm to 5:00 pm and the Tester and Riley show (in which Dave Tester joins Corcoran) from 5:00 pm to 6:00 pm.
TRN’s Michael Savage Gains Clearance in Phoenix. Talk Radio Network star Michael Savage is back in the Phoenix market on Francis Battaglia-owned KFNX in the afternoon drive slot airing from 5:00 pm to 7:00 pm. Savage’s program was last cleared in the market on Clear Channel’s KFYI.
Obama Jobs Bill, ‘Occupy Wall Street,’ 2012 GOP Candidates and Euro Zone Instability Among Top News/Talk Stories Yesterday (10/10). The fate of President Obama’s jobs bill, the ongoing ‘Occupy Wall Street’ movement, the battle for the Republican nomination for president and the policies to stabilize the Euro Zone’s economy were some of the most-talked-about stories on news/talk radio yesterday.
Tuesday, August 30, 2011
Walter Sabo Says Merlin’s FM News Operations in New York and Chicago off to Good Start. In an exclusive interview for TALKERS TV conducted this past Friday in New York City (right before Hurricane Irene made its way up the coast to the Big Apple), Merlin Media COO Walter Sabo praises his company’s talent roster, sales staff, and CEO Randy Michaels for creating and marketing all-news FM products in New York and Chicago strategically targeted for 25-54 year old working families. These are WEMP-FM, New York (FM News 101.9) and WWWN-FM, Chicago (FM News 101.1). When asked to further define the term “working families,” Sabo responds, “Families in which mom and dad go to work.” He says compared to the audiences of today’s traditional all-news stations, 25-54 represents the younger demographic. “They need the same information as everyone else but the key to reaching them is to understand they are extremely busy.” He explains, “They are busy running to their jobs, going to day care, picking up the kids. Their day is a series of high-pressure points regarding the clock. They don’t have time to listen to any information that isn’t right to the point.” He credits the impressive list of advertisers already signed up for these relatively brand new stations to the competence of their sales department and the fact that advertisers “immediately embrace” the concept of all news targeted to a young working audience. TALKERS monitors on the ground in New York City report that FM News 101.9 delivered “superb coverage” of Hurricane Irene throughout all phases of its assault on the region. View this must-see interview, “Lunch with Walter Sabo,” on TALKERS TV on this page.
CBS Aggressively Leads Sports Talk Invasion of FM. The FM band is quickly being populated by sports talk radio and it’s not a stretch to say CBS is leading the charge. TALKERS special features correspondent Mike Kinosian writes that when the company launched WXYT-FM, Detroit four years ago, it wasn’t planning beyond that station. But as CBS Radio SVP of programming Chris Oliviero tells TALKERS, “We realized this is a road we should go down from a programming, as well as a general radio business standpoint. We love the format and think we are good at doing it.” With the simulcast of WIP, Philadelphia beginning on September 6, CBS will have nine sports outlets on FM in the top 30 markets. Read Mike Kinosian’s in-depth look at CBS Radio’s FM sports initiative here.
Josefa Salinas of Hot 92.3 to Speak at Los Angeles Regional Talkers Forum 2011. Well-known Los Angeles radio personality Josefa Salinas who hosts a widely-heard weekend community affairs talk program on Clear Channel’s urban oldies “Hot 92.3” (WHHT-FM) will join the growing all-star roster of speakers at the forthcoming Los Angeles Regional Talkers Forum. Salinas will participate on the panel titled “The Issues Facing Southern California: Challenges and Solutions.” Moderated by TALKERS publisher Michael Harrison it will be the only panel at the event which focuses entirely on public issues outside the industry. (The rest of the event will address inner-industry issues.) Panelists include Charles Feldman of KNX, Los Angeles; Roger Hedgecock of KOGO, San Diego and Radio
America; Stephanie Miller of KTLK, Los Angeles and Dial Global; Doug McIntyre of KABC, Los Angeles and Citadel Media; Patt Morrison of KPCC, FM Los Angeles and Southern California Public Radio; and John Phillips of KABC, Los Angeles. TALKERS managing editor Kevin Casey states, “We have an amazingly well balanced panel of stars coming together here and the addition of such a community-involved radio broadcaster as Josefa Salinas really rounds it out beautifully. Considering the intensely controversial issues facing the region and the firepower that’ll be sitting up there on that stage, we should be in for an explosive session in the tradition of our most exciting Talk Rumbles.” The Los Angeles Regional Talkers Forum 2011, presented by TALKERS in association with the Los Angeles Press Club, will take place on Thursday, October 20 between 9:00 am and 3:00 pm. It features a lineup of more than 30 leading talk broadcasters including keynote speaker Bill Handel of KFI, Los Angeles and most of the top program directors from the major talk stations in Southern California. For the complete up-to-the-minute agenda and registration information, please click here.
WQXI, Atlanta Adds Dave Archer to PM Drive Show. Former Atlanta Falcons quarterback and current Falcons Radio Network analyst Dave Archer is named co-host of the Lincoln Financial Media station’s PM drive show alongside Mike Bell. Archer replaces David Pollack who becomes co-host of the new Palmer and Pollack show on the station. WQXI general manager Andrew Saltzman states, “There is no question that Dave Archer is the perfect guy to co-host our afternoon drive show. As an eight-year veteran of the Atlanta Falcons Radio Network, along with his six-year career as a NFL quarterback, Dave truly understands the intricacies of collegiate and professional sports. Most important is his tremendous chemistry with Bell. These guys have a lot of fun together and so will our listeners.”
Changes in PM Drive at KTSA, San Antonio? Nothing confirmed by owner Border Media Partners yet but TALKERS hears PM drive host Kevin Wall is out at KTSA, San Antonio and Sean Rima takes over his show. Rima worked for BMP in Austin at KXBT-FM before the company flipped it from talk to oldies. There was a report Rima was going to host a program at an online talk venture BMP was developing but the status of that is unclear.
Stephan Multi-Media Producing “Different” 9/11 Special. Doug Stephan, host of the nationally syndicated morning show, “Good Day,” is producing a September 11 anniversary special available for broadcast the weekend of September, 9-11. Media Management Group’s Craig Whetstine says, “We think it is different from most of the specials. It is a three-hour special, entitled, “Stronger Than Ever: Ten Years Past September 11.” Doug isn’t going to be looking back at the events of 9/11/01; he’ll be focused on where we are today and looking forward.” The program is being made available to non-affiliates of “Good Day” providing the program is not already heard in the market. Contact Whetstine at 212-545-8383.
Clear Channel Changes Market Managers in Seattle. Michele Grosenick is suddenly out as market manager of Clear Channel’s Seattle-Tacoma stations that include sports KJR. In is former CBS Radio manager Lisa Decker who left that company earlier this year. CC EVP of operations for the Western Region Susan Karis says of Decker, “Lisa is an amazing addition to the Clear Channel team. She has proven success with an impressive track record in delivering results in a highly competitive field.”
WDFN, Detroit Personality Tom Kowalski Dies Unexpectedly at 51. Known as Tom “Killer” Kowalski, he wrote for the Oakland Press and co-hosted PM drive at Clear Channel’s sports WDFN with Sean Baligian and Ryan Terpstra. His beat was the Detroit Lions and he got his nickname for his dogged pursuit as a reporter. CC Detroit market manager Til Levesque posted the following on WDFN’s website: “It is with a very heavy heart that I share with you that Tom Kowalski passed away this morning. Tom was a tremendous talent and his passion for all things Lions and the NFL never faltered. He was a tremendous asset to us on WDFN AM. His presence will be greatly missed in afternoons not to mention in the hallways and around the building. Having him on our team made us a better sports talk station and for that I will always be thankful of his time with CCD.”
Former WCCO, Minneapolis Talk Host Brad Walton Dies at Age 60. Walton was a Twin Cities media figure who spent 11 years at CBS Radio’s WCCO handling weekend overnights and fill-in shifts beginning in 1997. Walton wrote a book in 2004 titled, How Does the Heart Know Love?, a personal story about his life after open heart surgery.
Fox Sports Radio Hits 400 Affiliate Mark. The addition of CBS Radio’s new Cleveland FM sports talk outlet, “SportsRadio 92.3 The Fan” (WKRK-FM), on August 29 gives Fox Sports Radio 400 affiliate stations 11 years after its debut in August of 2000. FSRN vice president and general manager Don Martin says of the milestone, “This is a proud moment for the FSR family, as we welcome Cleveland’s WKRK 92.3 ‘The Fan’ and eclipse the 400-affiliate mark. None of this would be possible without the tremendous product that our talent delivers every day and, most importantly, the relationships we have with our incredible affiliates. Fox Sports Radio and our affiliates are the true definition of a team.”
Obama Economic Policy, 2012 Presidential Race, Irene Aftermath/Global Warming and Libya Turmoil Among Top News/Talk Stories Yesterday (8/29). President Obama’s plan to fix the ailing economy, the 2012 presidential race, the aftermath of Hurricane Irene and global warming and the state of Libya as the Gaddhafi family flees were among the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.





































































































