Tag: "WalMart"

Commercial Fads and Fashions

| May 15, 2017

Al Herskovitz
H&H Communications


BRADENTON, Fla. — The wide world of commercials is no different than any other segment of society.  It goes through its periods of fads and fashions.  “Way back when” it was the singing commercial or the jingle that led the way.  There even were actual companies that produced these jingles for you in general categories with a space open within them to insert the name of the local advertiser.  And, of course, some  of the  national sponsors had tunes created especially for them that took on a bit of a hit-song quality.  There are those among  you who may even remember “Pepsi Cola Hits the Spot!”

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Your NEWS Year’s Resolutions

| January 2, 2013

By Holland Cooke
Radio Consultant

BLOCK ISLAND, RI — If you’re among radio’s remaining local news people, you can improve your chances of remaining even longer by story-telling as impactfully as possible.

Your work – relevant, plainspoken newscasts – can make the station more habit-forming. Promos that assure “WE’VE GOTCHA COVERED” only talk-the-talk. Walk-the-walk by reckoning what matters to your target listener, and sounding-newer every time they hear you. If you do, you’ll prompt what the lab coat crowd at Arbitron calls “additional occasions of listening,” the quickest way to grow Share.

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