Tag: "Wall Street Journal"
By Jeff McKay
Special Features Correspondent
WASHINGTON, DC — In the era of industry-wide consolidation and moves to cut costs with syndication over local talk hosts, longtime radio and media veteran Kirby Wilbur could be the poster child for reinventing a career while helping others to start their own. Washington, DC-born and Seattle-raised, Wilbur made a name for himself in the Pacific Northwest not from his job as a real estate appraiser, but as a frequent caller to talk shows, a non-paid “hobby” that ultimately led him to his own talk show on KVI in 1993. For the next 16 years, he was a staple on Seattle airwaves, along with numerous appearances on TALKERS magazine’s “Heavy Hundred” list of the most important radio talk show hosts in America, and also as a fill-in host for the Sean Hannity Show, until he was cut loose from KVI in October, 2009.
Fortunately for Wilbur, his Republican ideology, political activism and ability to articulate points allowed him to move directly into politics, becoming the chairman of the Washington State Republican Party. During his tenure, Republicans picked up majorities in the Washington State House and State Senate. However, an offer came his way that has not only changed him, but is also developing a new generation of members of the media.
By Holland Cooke
BLOCK ISLAND, RI — If you’re among radio’s remaining local news people, you can improve your chances of remaining even longer by story-telling as impactfully as possible.
Your work – relevant, plainspoken newscasts – can make the station more habit-forming. Promos that assure “WE’VE GOTCHA COVERED” only talk-the-talk. Walk-the-walk by reckoning what matters to your target listener, and sounding-newer every time they hear you. If you do, you’ll prompt what the lab coat crowd at Arbitron calls “additional occasions of listening,” the quickest way to grow Share.