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TALKERS Three-Part Special Feature
The Vision of Envision: The Rise of Radio Syndication Entrepreneur Danno Wolkoff and an Emerging Independent Powerhouse
By Jeff McKay
Special features Correspondent
NEW YORK — When Clear Channel came along and bought MJI Broadcasting in November, 1999, and then merging them into Premiere Networks, the idea of leaving and starting his own company was far from his thoughts. However, Danno Wolkoff soon found out that creating new programs he was trying to push wasn’t in the plans for Premiere at that time, told simply, “If we want a new show we’ll buy it,” which included shows like Rush Limbaugh and Glenn Beck. Wolkoff realized his future wasn’t at Premiere.
At MJI, Wolkoff was accustomed to building programs from the ground-up. This was not how Premiere was operating at the time, and realizing that sooner or later the end could come for him at Clear Channel and Premiere, Wolkoff began devising “Plan B.” The question for Wolkoff would be in which direction should he go, to work for someone as he had his entire career to-date, or start his own company?