Tag: "Valerie Shuman"

Arbitron Client Conference Day Two: Scary Talk About In-Car, Straight Talk About Sports, Plain Talk About Politics

| December 7, 2012

By Holland Cooke
Radio Consultant

ANNAPOLIS — Recently, one auto maker announced that it will no longer factory-install AM radios.  In this case, it’s because the high-end car’s high-tech composite body material would interfere with reception.  Still, the specter of AM’s fade was jarring, particularly to those in news/talk/sports radio, now actively migrating to FM, but still predominantly AM formats.

Again this week, another such harbinger, this one a whack-on-the-side-of-the-head to FM broadcasters too…

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