Tag: "Urban AC"

Friday, April 21, 2017

| April 21, 2017

iHeartMedia Reports Preliminary Q1 Results Expressing ‘Substantial Doubt’ About Future Given Current Debt Obligations.  This report (filed yesterday, 4/20) to the SEC is designed to help the company achieve success with its debt exchange offer that expires for lenders today and for bondholders next Friday (4/28).  But the language is very strong as iHeartMedia preliminarily reports that consolidated revenue is down 2.4% for the first quarter of 2017 compared to the same period in 2016.  The company explains in this filing that it is analyzing, on a quarterly basis, “whether there is substantial doubt about our ability to continue as a going concern for a period of 12 months following the date our financial statements are issued.  A substantial amount of our cash requirements are for debt service obligations.  Although we have generated operating income, we incurred net losses and had negative cash flows from operations for the years ended December 31, 2016 and 2015, as well as for the quarter ended March 31, 2017.  Our current operating plan indicates we will continue to incur net losses and generate negative cash flows from operating activities given iHeartCommunications’ indebtedness and related interest expense.  During the quarter ended March 31, 2017, we spent $570.4 million of cash on payments of principal and interest on our debt, net of facility draws and proceeds received, and anticipate having approximately $1.7 billion of cash interest payment obligations for the full year 2017.  At March 31, 2017, we had debt maturities totaling $316.5 million, $324.2 and $8,369.0 million in 2017, 2018 and 2019, respectively.  Our debt maturities at March 31, 2017 include $305.0 million outstanding under our receivables based credit facility, which matures on December 24, 2017, and $112.1 million of 10% Senior Notes due January 15, 2018.  Based on the significance of the forecasted future negative cash flows, including the maturities of the $305.0 million receivables based credit facility and the $112.1 million 10% Senior Notes due January 15, 2018, and the uncertainty of the outcomes of the Exchange Offers and Term Loan Offers, management anticipates that our financial statements to be issued for the three months ended March 31, 2017 will include disclosure indicating there will be substantial doubt as to our ability to continue as a going concern for a period of 12 months following the date the first quarter 2017 financial statements are issued as a result of uncertainty around our ability to refinance or extend the maturity of our receivables based credit facility, to achieve our forecasted results, and to achieve sufficient cash interest savings from the pending Exchange Offers and Term Loan Offers.”

WXYT-FM, Detroit’s Terry Foster Retires.  The Detroit sports talk host – one half of the Valenti & Foster show with co-host Mike Valenti – had missed much of the second half of 2016 after suffering a stroke.  But now, after returning to the show in January, Terry Foster announces he’ll retire from the station to focus on his “health and his family.”  Foster says, “I am retiring from sports radio but I am not retiring from life.  It is time for me to move on to a more low-key career.  I want to thank Deb Kenyon and James Powers for helping me get through a difficult time of my life and for the support during my 13-year career with ‘97.1 The Ticket.’  I also want to thank the most talented man in radio, Mike Valenti, for showing me the ropes, and thank the men behind the glass and my main crew David ‘The Hatchet Man’ Hull and Mike Sullivan.  We were a great team.  I just could no longer keep up the brisk pace of talk radio after my illness.  I appreciate the love and show of support from the fans during my most trying days and through my career in radio and newspaper.  And I would love one last hug from my CBS Radio family in Southfield.  I found out over the past few months that health and family are the most important things in life.  I will see you at the next game.”  Mike Valenti comments, “It’s been a great run for Terry Foster and me on ‘97.1 The Ticket’ for more than a decade.  Working with Terry has provided some memorable on-air moments.  I want to wish Terry the same success in retirement that we have enjoyed together as a team.”

Dan Snyder’s Red Zebra Sells Two Stations to Radio One. Washington Redskins owner Dan Snyder sells two of his five sports talk-formatted Red Zebra radio stations to Radio One for an undisclosed sum.  Radio One will assume control of both stations under an LMA beginning on May 1.  WWXT-FM, Washington (a Class A signal licensed to Prince Frederick, Maryland) will begin simulcasting Radio One’s urban AC WMMJ, Washington “Majic 102.3 FM.”  The other station is WXGI-AM, Richmond “ESPN 950” and Radio One plans to continue airing the sports format.  In fact, it will simulcast the station on its own WTPS-AM – bumping the urban talk format from the station – as well as on Petersburg-licensed translator W274BX at 102.7 FM.  WXGI-AM carries Redskins football, Nationals baseball and Richmond Spiders play-by-play in the Richmond market.  Radio One CEO Alfred Liggins is quoted saying, “I still believe in the power of terrestrial radio and am excited about this deal with Red Zebra.  I’m always willing to evaluate an opportunity that allows us to grow our radio assets and continue to diversify our radio group, not just through syndication and digital, but good programming that serves our listeners.”

Report: CBS RADIO Names New Sales Leader. According to a report by Chicago media writer Robert Feder, CBS RADIO Chicago has promoted Chad Feldman to vice president and director of sales for the cluster that includes all-news WBBM-AM/WCFS-FM and sports talk WSCR.  Feldman has most recently been sales manager for those two stations.  Feder says this is the third change in 16 months for this position and “insiders say [market manager Tim] Pohlman is under increasing pressure to boost revenue as CBS RADIO is poised to merge with Entercom Communications.”  Read Feder’s story here.

Entercom and CBS Receive Requests for More Information from the DOJ.  This could slow the EntercomCBS RADIO merger down a bit, but Entercom says it still expects the deal to close in the second half of this year.  Here’s what Entercom says, in part: “On April 19, 2017, Entercom Communications Corp. received a request for additional information and documentary material, often referred to as a ‘second request,’ from the United States Department of Justice in connection with the Company’s previously announced Agreement and Plan of Merger entered into with CBS to combine with CBS’ radio business in a two-step, all stock ‘Reverse Morris Trust’ transaction…Consummation of the Transactions is conditioned on expiration of the waiting period applicable under the HSR Act, among other conditions.  Issuance of the second request extends the waiting period under the HSR Act until 30 days after all parties to the Merger Agreement have substantially complied with the second request, unless the waiting period is terminated earlier by the DOJ or the parties voluntarily extend the time for closing.”

North Korea’s Nuclear Threats and ‘Trump Armada’ Tie Atop Talkers TenTM for Week of April 17-21.  The nuclear weapons threats against the U.S. by North Korea and the controversy over the whereabouts of U.S. Navy ships tied for the most-talked-about stories on news/talk radio this week.  At #2 was tensions between the U.S. and Russia and the latter’s jet fighter patrols off the coast of Alaska.  Coming in at #3 was Bill O’Reilly’s exit from Fox News Channel, followed by the close race for Georgia’s open U.S. House seat at #4.  The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine.  It is published every Friday at Talkers.com.  View this week’s entire chart here.

Lawrence Pintak to Host Weekend Show on KXL, Portland.  Beginning Sunday (4/23), founding dean of Washington State University’s Edward R. Murrow College of Communication will host a one-hour, Sunday program (3:00 pm to 4:00 pm) on Alpha Media’s news/talk KXL, Portland.  The station says “the deep political and social fissures that divide American society are the focus of a new weekly current affairs radio show, ‘American Fault/Lines,’” hosted by Lawrence Pintak.  He comments, “America is more divided than at any time in modern history.  The election of President Donald Trump brought these divisions into sharp relief.  It is also fundamentally altering America’s relationship with the world.”  Pintak is an award-winning journalist who covered the Middle East for years.  He has covered wars, coups, and revolutions on three continents for many of the world’s leading news organizations, and reported on the first suicide attacks against Americans in Beirut in the 1980s.  He is the author of four books on Middle East policy, Islam, and international journalism.  Pintak adds, “The goal for the program is to be syndicated nationally and to bring a perspective that breaks free of both the New York-Washington corridor media narrative and the dominant ethos of conservative talk radio, through fact-based interviews with guests who are not ‘the usual suspects.’”

KFTK-FM, St. Louis Welcomes Fox News Radio’s Todd Starnes. The Emmis Communications news/talk station carries Todd Starnes’ daily, one-minute commentaries from Fox News Radio and Starnes was part of the recent, sold-out live event featuring the “Allman in the Morning” show hosted by Jamie Allman.  Hundreds of KFTK-FM “Newstalk 97.1” fans turned out to greet Starnes, who’s pictured above at the event with KFTK-FM staffers.  They are (from l-r): program director Jeff Allen, Tricia Siekmann, Denys Schaefer, Starnes, Jamie Allman and Katie Bailey.

Talk Host Wes Minter Dies at 63. Longtime talk show host Wes Minter had been working full time in sales with Waste Management in Pittsburgh, but he had also been doing some fill-in work for CBS RADIO’s KDKA-AM over the past few years.  Minter was a successful talk host during the 1990s and early 2000s, working at such stations as KRMG, Tulsa; WSB-AM, Atlanta; KCMO, Kansas City; WHIO, Dayton; and WCCO-AM, Minneapolis.  Minter suffered a fatal heart attack on Tuesday (4/18) at the age of 63.

KGO, San Francisco Afternoon Drive Host Chip Franklin Guests on Harrison Podcast.  For the past two decades, multi-talented Chip Franklin has performed top quality talk radio at leading stations in Washington, DC, Baltimore, San Diego, and now San Francisco, where he presides over afternoon drive (4:00 pm – 7:00 pm) on the revamped incarnation of the Cumulus Media heritage outlet, KGO.  He has also performed outstanding work as a comedian, writer, musician, video producer and television talking head along the way.  In a candid, in-depth conversation with TALKERS founder Michael Harrison on this week’s installment of the award-winning PodcastOne program “Up Close and Far Out,” Franklin discusses his dramatic transition during the past several years from libertarian/conservative to progressive/liberal.  He also talks about his deftly produced, rapid-fire website videos critically targeting the day-to-day adventures of President Donald Trump.  In announcing Franklin as this week’s guest, Harrison states, “Not only is Chip a remarkable veteran talent still moving the ‘pertinence needle,’ but there are some exciting things developing at the ‘new’ KGO in terms of its talent diversity and market specificity that are worthy of industry attention.  This episode is sure to tickle the fancy of talk radio professionals and media freaks around the world.”  To listen to the podcast in its entirety, please click here or click the “Up Close and Far Out” player box located in the right-hand column of every page of Talkers.com.

 

 

Music Radio News and Career Moves. Providence morning personality Heather Gersten is adding assistant program director to her title as Cumulus Media promotes the WWLI “Lite Rock 105” staffer.  In addition to co-host of the “Heather & Steve” show on the adult contemporary signal, Gersten is part of Lite Rock’s “2 Lite Chicks” with midday personality Amy Pontes.  The duo also hosts the “Wicked Awesome 80’s Show” Saturday nights at 8:00.  Cumulus corporate vice president-AC and ‘Lite Rock 105’ program director Emily Boldon says, “With her considerable talents, dedication and drive, Heather has repeatedly proven herself to be the perfect candidate.  She lives, breathes and loves this radio station with a passion I wish I could replicate.”…..At Radio One’s Houston operations, Madd Hatta adds assistant program director duties for urban AC KMJQ “Majic 102.”  He continues to host the “Madd Hatta Morning Show” on sister rhythmic CHR KBXX “97.9 The Box.”…..Galaxy Communications’ rock duo “KROCK” – WKRL, Syracuse and WKLL, Utica – adds local DJ Big Smoothie to the weekend program schedule.

 

 

Round Three of March PPM Data Released. The third of four rounds of March 2017 PPM ratings information from Nielsen Audio has been released for 12 markets including: Portland, Charlotte, San Antonio, Pittsburgh, Sacramento, Salt Lake City, Las Vegas, Cincinnati, Orlando, Cleveland, Kansas City, and Columbus. Nielsen Audio’s March 2017 survey period covered March 2 – 29. View all the 6+ numbers from subscribing stations here. Meanwhile, managing editor Mike Kinosian provides his “Takeaways” from these 12 PPM markets below.

TWELVE TAKEAWAYS

1) Portland – It has been quite a turnaround for KGON, which registered a +.8 in February to apply the brakes to eight straight sweeps without a gain that resulted in a combined -1.7 dating back to last June (4.9 – 4.3 – 3.8 – 3.8 – 3.8 – 3.8 – 3.5 – 3.3 – 3.2, 6+). That February increase pushed the Entercom classic rocker from #14 to #11, but it apparently was only warming up, as KGON tacks on more than a full-share (4.0 – 5.1, +1.1, 6+) to cruise into the top ten at #6. This is the first time that KGON has crossed the five-share threshold (6+) since March 2015 (5.5). As was the case in February, eight-tenths of a share continues to be the distance between Portland’s two frontrunners as both iHeartMedia adult contemporary KKCW “K-103” (7.7 – 8.6, #1 for the 34th time in the last 36 ratings periods, 6+) and Oregon Public Broadcasting’s KOPB (6.9 – 7.8, 6+) chalk up impressive increases of nine-tenths. This time last month, “K-103” was off by nine-tenths; KOPB declined by one full-share, completely surrendering January’s +1.0, after a -.7 in “Holiday” 2016. Locked on 4.0 (6+) in January and February (following a 5.5 in “Holiday” 2016, 6+), Entercom adult hits KYCH “97.1 Charlie – We Play Everything” posts a one-half share gain to 4.5 (6+) and cracks the top ten (#11 to #7). Having registered four straight gains for a combined +1.7 (4.7 – 4.8 – 5.1 – 5.8 – 6.4, 6+), co-owned KWJJ “99.5 The Wolf – Great Country for the Great Northwest” coughs up roughly half that gain (5.5, -.9, 6+), sliding from third to fifth. Notching a 4.2 (6+) for the third straight month, Alpha Media’s KUPL “98.7 The Bull – #1 For New Country” repeats at #9. A January +.9 ended three straight decreases for “The Bull” that resulted in a combined -1.8 (5.1 – 4.9 – 4.6 – 3.3, 6+). Trending 4.2 – 4.6 – 4.2 – (“Holiday” 2016 – January – February, 6+), All Classical Public Media’s KQAC drops seven-tenths to 3.5 (6+) and exits the top ten (#9 to #13).

2) Charlotte – See if you can spot a dominant theme in this particular market recap. The third straight increase by WHQC “Channel 96.1” is by a robust +1.1 (3.5 – 3.6 – 3.8 – 4.9, 6+), elevating the iHeartMedia CHR into the top 10 (#12 to #8). Not only that, “Channel 96.1” overtakes (by one-tenth) its format rival, Beasley Media Group-owned WNKS “Kiss 95.1 – Charlotte’s #1 Hit Music Station” (eighth to ninth), which is actually up or flat for the third consecutive sweep (3.8 – 4.6 – 4.6 – 4.8, 6+), netting a full-share. In addition to posting its third successive positive trend that has accounted for a +1.3 (6.4 – 7.2 – 7.3 – 7.7, 6+), iHeartMedia classic rock WRFX “99.7 The Fox” is #1 for the third month in a row. A +8 (6+) by “The Fox” in January curtailed a series of three consecutive downward moves that yielded a -1.5 (7.9 – 7.3 – 6.7 – 6.4, 6+). Regressing for … you guessed it … the third successive time and falling from third to fifth is Beasley Media Group’s WSOC “Country’s Hottest Hits” (7.0 – 6.3 – 5.8 – 5.2, 6+). A cumulative -1.8 since the “Holiday” 2016 report, WSOC has the lowest 6+-share in its PPM-history. After a -1.2 in “Holiday” 2016 and a +1.7 in January, format rival – iHeartMedia’s WKKT “96.9 The Kat” – has gained (in February) and then lost (in March) two-tenths (5.7 – 5.9 – 5.7, 6+). “The Kat” carries on in the runner-up slot. In “Holiday” 2016, it trailed “Country’s Hottest Hits” by three full-shares (7.0 to 4.0, 6+) but now has a one-half share advantage. As is the case with WSOC, Educational Media Foundation contemporary Christian WRCM “K-Love” is down by six-tenths as well (2.2 – 1.6, #17 to #18, 6+). Owing to a -.1 in February, “K-Love” had its consecutive string of increases halted at three (1.5 – 1.6 – 1.7 – 2.3, 6+).

3) San Antonio – Powered by a +.9 (2.8 – 3.7, 6+), Univision Radio Spanish contemporary KXTN “107.5 Tejano & Proud” posts its best 6+-stat since May 2016’s 3.9 and rises from #15 to #12. Ultra-consistent in its trending since October (1.2 – 1.3 – 1.3 – 1.3 – 1.2 – 1.3, 6+), Cox Media Group classic country KKYX “Country Legends” busts loose with a gain of six-tenths to 1.9 (6+) and enters the top twenty (#20). Recapturing exactly half of February’s full-share loss (5.2 – 4.2 – 4.7, +.5, 6+), iHeartMedia adult contemporary KQXT “Q-101.9 – San Antonio’s Best Variety” progresses from tenth to sixth. The market’s two mainstream CHRs are tied at #14, as iHeartMedia’s KXXM “Mix 96.1 – San Antonio’s #1 Hit Music Station” is without an increase for the sixth straight time netting a -1.1 (4.4 – 4.4 – 4.4 – 4.3 – 4.2 – 4.1 – 3.9 – 3.3, #12, to #14, 6+), while Alpha Media-owned KTFM “Energy 94.1 Sounds Like San Antonio” drops two-tenths (3.3, #13 to #14, 6+), thus curtailing four consecutive gains for a +.9 (2.6 – 2.8 – 3.1 – 3.3 – 3.5, 6+). Repeating at #1 is Cox Media Group-owned classic hits-oldies KONO-FM (7.0 – 6.8, -.2, 6+). Recent (6+) fluctuations for “101.1 San Antonio’s Greatest Hits” are October 2016’s -1.0; November’s +.9; December’s -1.1; “Holiday” 2016’s -1.3; and January’s +1.1. KONO-FM departed the top spot in October after nine straight sweeps there. In back-to-back months, Univision Radio regional Mexican KROM “Estereo Latino 92.9” erodes by a full-share (7.4 – 6.4 – 5.4, 6+), dropping from first (January) to second (February) to third (March). Stuck on 5.2 (6+) in November and December, “Estereo Latino 92.9” improved by a combined +2.2 in “Holiday” 2016 and January (6.2 – 7.4, 6+). After having recorded (modest) consecutive gains (5.4 – 5.7 – 5.8, 6+), Cox Media Group-owned KCYY “Y-100 – San Antonio’s New Country Leader” regresses by six-tenths to 5.2 (6+), moving from fourth to fifth. Six-tenths behind “Y-100” is iHeartMedia’s KAJA “KJ-97 – San Antonio’s #1 Country Station” (4.4 – 4.6, +.2, eighth to seventh, 6+). “KJ-97” was -1.4 (“Holiday” 2016); +1.6 (January 2017); and -1.2 in February (5.4 – 4.0 – 5.6 – 4.4, 6+). After trending .9 – 1.5 – 1.9 (6+), Educational Media Foundation contemporary Christian KZAR “Air1 – Positive Hits” is off by one-half share to 1.4 and exits the top twenty (#19 to #23).

4) Pittsburgh – Even though each registers a healthy gain of eight-tenths, iHeartMedia classic hits-oldies WWSW “94.5 – 3WS” (9.9, 6+) and CBS Radio news/talk KDKA-AM “News Radio 1020” continue at #2 and #6, respectively. In three straight increases (4.9 – 5.3 – 5.5 – 6.3, 6+), KDKA-AM is +1.4; “3WS” was -4.6 since “Holiday” 2016 (13.7 – 9.3 – 9.1, 6+). Flat at #8, CBS Radio-owned WDSY “Pittsburgh’s Country Y-108” is without a decrease for the third consecutive sweep for a +.8 (3.7 – 3.8 – 4.5 – 4.5, 6+), while iHeartMedia’s WPGB “Big 104.7 Pittsburgh’s #1 for New Country” (unchanged at #10) is a combined -1.2 in three straight declines (4.8 – 4.5 – 4.0 – 3.6, 6+). This marks the seventh consecutive sweep in which Steel City Media hot AC WLTJ “Q-92.9” (unchanged at #12) is either up or flat for a +.6 (2.5 – 2.6 – 2.8 – 2.8 – 2.8 – 2.9 – 3.0 – 3.1, 6+). Improving by one-tenth (10.3 – 10.4, 6+), iHeartMedia rocker WDVE (+1.6 in January) is #1 for the third successive time, matching December’s 10.4 (6+). On top in October 2016, November, and December, WDVE plummeted by two full-shares in “Holiday” 2016, dropping to third, but it returned to #1 in January. Flat at 3.3 (6+), alternative cluster-mate WXDX “The X at 105.9” is at #11 for the tenth straight ratings period. Following three successive uptrends that yielded a +1.8 (6.5 – 6.7 – 7.3 – 8.3, 6+), CHR sibling WKST “Kiss 96.1 – Pittsburgh’s #1 Hit Music Station” dips by two-tenths to 8.1 (6+), but remains in third-place. February was the first time that “Kiss” reached the eight-share level (6+) since July 2015 (8.0, 6+). It is tied at #3 with Steel City Media adult hits WRRK “Bob,” which has an identical 8.3 – 8.1, -.2 (6+) profile. A combined +5.7 in December and “Holiday” 2016 leading to 12.4, its strongest 6+-stat since it returned to print in April 2016, Renda Broadcasting adult contemporary WSHH has its third downward move in a row. Flat at #5, “Wish 99.7” has lost nearly half its 6+-stat (-6.0) in that stretch (12.4 – 7.3 – 6.5 – 6.4, 6+).

5) Sacramento – Trending 7.2 – 7.7 – 7.5 (6+) since the “Holiday” 2016 report, Entercom-owned KSEG “Eagle 96.9 – Sacramento’s Classic Rock” registers a gain of six-tenths to 8.1 (6+), inching up from third to second. All three of the market’s FM country facilities improve from February and they combine for a +.8. Specifically, CBS Radio’s KNCI “New Country 105.1” (steady at #4) picks up one-tenth (5.2 – 5.3, 6+), while Entravision’s KNTY “101.9 – The Wolf” (+.3, #16 in February, 6+) and iHeartMedia-owned KBEB “92.5 The Bull- #1 For New Country” (2.3 – 2.7, +.4, #17 in February, 6+) are tied at #15. As the result of four successive increases (1.9 – 2.1 – 2.3 – 2.4 – 2.7, 6+), “The Wolf” is a collective +.8. Although it backslides from #15 to #17, Educational Media Foundation contemporary Christian KLVB “K-Love” is without a decrease for the fifth successive time (1.2 – 1.4 – 1.5 – 1.9 – 2.5 – 2.5, 6+), more than doubling its 6+-share in that timeframe. Not only does KYMX “Mix 96” shake off January’s -4.8 with a full-share February increase (13.0 – 8.2 – 9.2, 6+) to return to #1, the CBS Radio adult contemporary property repeats in the top spot (9.0, -.2, 6+). “Mix” ranked third for five straight sweeps before reaching #1 in “Holiday” 2016. A combined +2.4 in November and December, it was +5.2 in “Holiday” 2016. Huge month-to-month swings continue for iHeartMedia news-talk KFBK, which drops from second to third (8.2 – 6.7, 6+). Recent (6+) fluctuations include +.8 (August 2016); -1.4 (September); +1.2 (October); -.7 (November) +.7 (December); +.8 (January 2017); -.5 (February); and now a massive -1.5 in March. KFBK finished in the runner-up slot six straight times before reaching #1 in January. Also in the news/talk arena, co-owned KSTE “650 – Sacramento’s Talk Station” sputters by six-tenths (3.6 – 3.0, 6+) and drops out of the top ten (#9 to #11). Down or flat for the fifth successive ratings period for a collective -1.7 (5.8 – 5.1 – 4.8 – 4.6 – 4.1 – 4.1, 6+), Entercom’s KRXQ “98 Rock” is flat at #7.

6) Salt Lake City – On the strength of three straight increases (3.3 – 4.3 – 4.4 – 5.4, 6+), Cumulus Media country KUBL “K-Bull 93” has improved by more than two full-shares and climbs from eighth in February to sixth. In advance of January’s +1.0, “K-Bull” faltered for five consecutive months and was a combined -2.2 since August (5.5 – 5.2 – 4.8 – 4.6 – 3.8 – 3.3, 6+). Displaying gains of one-half share each are Broadway Media CHR KUDD “Mix 105.1 – All the Hits” (4.0, #11 to #10, 6+) and iHeartMedia hot AC KJMY “My 99.5” (2.3 – 2.8, #18 to #15). Prior to March, “Mix” was trending 3.5 – 3.9 – 3.5 (6+). Off by one-half share in “Holiday” 2016, “My 99.5” rebounded with a +.6 in January, but returned all of it in February (2.3 – 2.9 – 2.3, 6+). Massive month-to-month movements are typical for KSL but the Bonneville news/talk station advances from second to first even though it is down three-tenths (6.8 – 6.5, 6+). Just before its March stats, KSL was +2.0 (October 2016), -.9 (November), +1.1 (December), -1.5 (“Holiday” 2016); +2.1 (January 2017); and -2.1 (February 2017), yielding a +.7 since October. Displaced from the penthouse is adult contemporary sibling KSFI “FM 100.3 – Better Music Better Work Day,” which dubiously suffers the loftiest (6+) February 2017 – March 2017 decline of any station in the 36 PPM-markets released thus far (8.0 – 6.3, -1.7, 6+). It trades places with KSL in the runner-up slot. Following three straight sweeps at #1, “FM 100” shifted to #2, having dropped 12.3 shares in January (20.6 – 8.3, 6+). Until that huge January spiral, “FM 100.3” didn’t have a decrease since April (5.3 – 5.7 – 6.2 – 6.3 – 6.7 – 7.0 – 7.3 – 7.3 – 11.4 – 20.6, 6+), nearly quadrupling its 6+-stat since then with a staggering +15.3. Taking advantage of KSFI’s (March) -1.7 is Cumulus Media’s similarly-formatted KBEE “B-98.7,” which improves for the third consecutive sweep for a cumulative +1.6 (1.9 – 2.4 – 2.8 – 3.5, 6+), bumping up from #14 to #13. Unchanged at #17, co-owned KBER “Utah’s Rock Station” is off by one-tenth to 2.4 (6+), ending at four its consecutive string of up or flat trends (1.8 – 1.8 – 2.0 – 2.1 – 2.5, 6+). Several similarities exist in the profiles of the market’s two classic hits-oldies outlets. For example, Bonneville’s KRSP “103.5 – The Arrow” (4.6, 6+) and iHeartMedia’s KODJ “94.1 – Salt Lake’s Greatest Hits” (4.1, 6+) are down in March by six-tenths and seven-tenths, respectively, after both were up two-tenths in February. This ends back-to-back progressive trends for “Arrow” (4.9 – 5.0 – 5.2, 6+), as well as for “Salt Lake’s Greatest Hits” (3.3 – 4.6 – 4.8, 6+). Ranked fifth and seventh in February, KRSP and KODJ finish seventh and ninth, respectively, in March. Off by one-half share to 1.0 (6+), Alpha Media regional Mexican KDUT (#22 to #24) curtails three consecutive upward moves (.9 – 1.2 – 1.3 – 1.5, 6+).

7) Las Vegas – Over and above being #1 for the fifth consecutive sweep, iHeartMedia adult contemporary KSNE “Sunny 106.5” puts an exclamation point on it by boasting the highest (6+) February 2017 – March 2017 increase of any station in the 36 PPM-markets released thus far (6.8 – 8.6, +1.8, 6+). Five consecutive up or flat trends generated a +8.3 for “Sunny” (6.4 – 7.0 – 7.0 – 8.1 – 14.0, 6+), before January’s -.7.3 to 6.7 (6+). Following three straight downward trends (8.1 – 7.4 – 6.0 – 5.7, 6+), KSNE was +.7 in September and +.6 in October, climbing to first – where it had been for 22 straight monthlies. It has a 3.1-share advantage over CBS Radio-owned KLUC (third to second), which is up for the third successive ratings period (3.7 – 4.3 – 5.2 – 5.5, 6+). Prior to February, the last time “Las Vegas’ #1 Hit Music Station” hit the five-share level was August 2016 (5.0, 6+). An increase of seven-tenths (4.7 – 5.4, 6+) enables hot AC cluster-mate KMXB “Mix 94.1” to jump from fifth to third. It is the best 6+-showing for “Mix” since last June (5.4, as well). Commencing in August 2016 and ending in January 2017 with a 2.5, sibling KXNT strung together five straight increases that netted a +1.7 (1.4 – 1.9 – 2.3 – 2.4 – 3.0 – 3.1, 6+). As a result of a -1.1 in March (2.8 – 1.7, 6+) though, the news/talk facility departs the top twenty (#17 to #21). Flat at #13, iHeartMedia adult hits KYMT “93.1 The Mountain – We Play Everything” drops three-tenths to 2.9 (6+), thus ending at six a string of consecutive increases that more than doubled its 6+-share (1.4 – 1.5 – 1.8 – 2.0 – 2.2 – 3.1 – 3.2, 6+). Down or flat in four straight sweeps (4.5 – 4.2 – 4.2 – 4.2 – 3.8, 6+), Univision Radio regional Mexican KISF rolled out a +1.2 in January; relinquished -1.6 in February; and is now -.6 in March (5.0 – 3.4 – 2.8, 6+), drifting from #11 to #14.

8) Cincinnati – When Radio One urban-rhythmic oldies WDBZ “Soul 101.5” lost three tenths in February, it concluded one of the longest consecutive strings without a decrease – ten in a row. That impressive streak started in April 2016 and netted a +1.5 (.2 – .3 – .4 – .5 – .5 – .5 – .7 – .8 – .9 – 1.0 – 1.7, 6+). With a +.6 to 2.0 (6+), “Soul 101.5” wastes no time in launching another such series and inches up from #18 to #16. As a result of six straight declines (5.8 – 5.4 – 5.3 – 4.7 – 4.4 – 3.8 – 3.6, 6+), iHeartMedia’s WEBN was a collective -2.2, but the rocker applies the brakes with a one-half share increase to 4.1 and returns to the top ten (#12 to #9). The order-of-finish of the top eight stations in February and March is virtually identical, although #1, #2, and #3 experience significant month-to-month erosion. Prior to the “Holiday” 2016 sweep, Cumulus Media classic hits-oldies outlet WGRR occupied the top spot for four straight months. Powered by a +.8 in January – ending four successive down or flat sweeps that produced a -1.6 (9.8 – 9.8 – 9.6 – 8.8 – 8.2, 6+) – WGRR marched from second to first and has been there ever since; WGRR, however, is down seven-tenths (9.2 – 8.5, 6+). It was once practically automatic to write-in WLW at #1 – and usually with double-digits (6+). The iHeartMedia news/talk outlet (flat at #2) hasn’t been on top since August though and it falters by nine-tenths in March to 7.2, the lowest 6+-stat in its PPM-history. Following three consecutive negative trends that accounted for a -3.2 (8.5 – 7.9 – 6.3 – 5.3, 6+), Hubbard country outlet WUBE “B-105” (unchanged at #3) answered in January with a +1.5; added another eight-tenths in February; but surrenders six-tenths in March (6.8 – 7.6 – 7.0, 6+).

9) Orlando – On top for the third consecutive month, iHeartMedia Spanish tropical WRUM “Rumba 100.3” not only rebounds from February’s -.8 with a +.9 (12.5 – 11.7 – 12.6, 6+), it registers the best-ever 6+-share in its PPM-history. The 12.6 eclipses by one-tenth the previous record (12.5, 6+) set just two months ago. Prior to January, “Rumba” was at #1 in October, November, and December. Meanwhile, it remains a steady climb for similarly-programmed, Entravision-owned WNUE (#15 to #14), progressing for the fourth straight time – with each gain being by one-tenth (1.8 – 1.9 – 2.0 – 2.1 – 2.2, 6+). “Rumba” has a nearly three-share advantage over its CHR sibling WXXL “XL-106.7,” which is up for the third consecutive ratings period (7.2 – 8.0 – 9.0 – 9.7, 6+). In that stretch, it is a collective +2.5, more than wiping out the -1.7 (8.9 – 7.2, 6+) from “Holiday” 2016. This is the strongest 6+-share for “XL-106” since September’s 10.4. A gain of three-tenths takes format rival – CBS Radio’s WQMP “101.9 Amp – Orlando’s #1 Source for New Music” – to 3.4 (6+), its best 6+-showing since November’s 3.5; “Amp” segues from #13 to #12. Without a decrease for the fourth successive sweep (5.0 – 5.3 – 5.9 – 6.1 – 6.1, 6+), hot AC sibling WOMX “Mix 105.1” nonetheless drops from fifth to sixth. Unchanged at #19, University of Central Florida’s WUCF “89.9 – Jazz & More” extends to four its streak of up or flat trends (.7 – .8 – .9 – 1.0 – 1.0, 6+). While it sputters by six-tenths (2.8 – 2.2, 6+), Community Communications news/talk WMFE, which was +.6 in January, is in 2.0 – 2.9 range for the 30th straight time and carries on at #14.

10) Cleveland – By picking up one-half share (6.8 – 7.3, 6+), CBS Radio-owned WNCX not only climbs from fifth to fourth, “98.5 Cleveland’s Classic Rock” has its best 6+-stat in more than four years (7.5, 6+, January 2013). Even though it is down for the third straight month for a collective -1.6 (9.8 – 8.5 – 8.3 – 8.2, 6+), iHeartMedia classic hits-oldies WMJI remains at #1. Prior to December’s +.1, “Cleveland’s Greatest Hits” was off by nearly three full-shares in three straight downward trends (11.5 – 10.8 – 9.6 – 8.6, 6+) and slipped to #2. September’s -.7 ended five straight gains for a cumulative +1.2 (10.3 – 10.7 – 10.9 – 11.3 – 11.4 – 11.5, 6+) and marked the first time in the previous 17 ratings periods that WMJI was not in double-digits (6+). It exited the top spot after ten successive sweeps there; WMJI was +1.1 in “Holiday” 2016. Slumping by six-tenths (5.7 – 5.1, 6+), rock sibling WMMS drops from ninth to tenth. At #13 for the 12th successive sweep, Ideastream’s WCPN regresses by one-half share (3.6 – 3.1, 6+). Before February’s -.2, WCPN was without a decrease for eight consecutive ratings periods netting a combined +1.8 (2.0 – 2.0 – 2.0 – 2.1 – 2.2 – 2.2 – 2.7 – 2.7 – 3.8, 6+). Meanwhile, CBS Radio-owned WKRK “Sports Radio 92.3 The Fan” picks up four-tenths (4.0 – 4.4, 6+) but refuses to budge from #12, where it has been the past 15 sweeps.

11) Kansas City – Logging increases of seven-tenths each are Union Broadcasting’s WHB “Sports Radio 810” (2.9 – 3.6, #16 to #15, 6+) and the HD2 channel of Cumulus Media’s KCMO (1.1 – 1.8, #20, 6+). “Sports Radio 810” gained seven-tenths in January as well, before forfeiting one-half share in February. Advancing by six-tenths are Carter Broadcast urban contemporary KPRS “Hot 103” (5.1 – 5.7, fourth to third, 6+) and Steel City Media CHR KMXV “Mix 93.3 – Kansas City’s #1 Hit Music Station” (eighth to fifth, 6+). “Mix” posts its third straight improvement (3.8 – 4.2 – 4.6 – 5.2, 6+) for a combined +1.4, while “Hot 103” was up four-tenths in February. This time last month, Cumulus Media classic rocker KCFX “The Fox” held a one-share lead over co-owned classic hits-oldies KCMO-FM “Kansas City’s Greatest Hits.” The two cluster-mates are now tied at #1, with “The Fox” (third week at #1) dropping eight-tenths, while “Kansas City’s Greatest Hits” adds two-tenths (7.3 – 7.5, 6+). This marks the third consecutive decline for “The Fox” (9.0 – 8.5 – 8.3 – 7.5, 6+), accounting for a -1.5. On top from May through September and then in December, “The Fox” had five straight uptrends prior to January’s -.5 for a cumulative +1.8 (7.2 – 7.3 – 7.6 – 7.7 – 8.9 – 9.0, 6+). “Kansas City’s Greatest Hits” was off by one-half share in February. Before a loss of three-tenths in November, KCMO-FM registered four straight progressive trends (5.3 – 6.0 – 7.0 – 7.2 – 8.1, 6+) for a collective +1.8. Slipping from fourth to sixth, Entercom news/talk KMBZ-FM forfeits three-tenths to 4.8 (6+), thus halting at five its consecutive string of up or flat trends for a cumulative +1.2 (3.9 – 4.2 – 4.2 – 4.3 – 5.1 – 5.1, 6+). Owing to three consecutive increases (3.6 – 4.1 – 5.3 – 5.7, 6+), Steel City Media-owned KFKF “Country 94.1” is a collective +2.1 and is steady at #3. KFKF entered the December 2016 sweep with four consecutive up or flat trends that accounted for a +1.1 (3.8 – 3.8 – 4.2 – 4.7 – 4.9, 6+), but was a combined -1.3 in December and “Holiday” 2016 (4.9 – 4.3- 3.6, 6+). The market’s other two country outlets though are each down three-tenths after being up three-tenths in February: “Country 94.1” sibling KBEQ “Q-104 – #1 For New Country” is 4.1 – 4.4 – 4.1 (ninth to tenth, 6+) and Entercom-owned WDAF-FM is 3.6 – 3.9 – 3.6 (#12 to #15, 6+).

12) Columbus – By registering a +.3 to 4.2 (6+), Radiohio‘s WBNS-FM “Sports Radio 97.1 The Fan” (ninth to eighth) pulls the plug on four straight down or flat trends that produced a combined -3.8 (7.7 – 7.7 – 5.9 – 4.6 – 3.9, 6+). Immediately prior to those declines, “Sports Radio 97.1 The Fan” put together six straight monthlies without a loss netting in excess of four full-shares and more than doubling its 6+-stat since June (3.6 – 3.7 – 4.0 – 5.1 – 6.9 – 7.7 – 7.7, 6+). It is another rollercoaster ride for iHeartMedia country outlet WCOL, which is +2.2 in January; -1.2 in February; and +.8 in March (10.5 – 9.3 – 10.1, 6+). In the process, WCOL regains the top spot from co-owned CHR WNCI “97.9 Columbus’ Hit Music,” which sputters by nine-tenths (9.8 – 8.9, 6+) and assumes the runner-up position vacated by WCOL. With a combined improvement of two full-shares over the January and February sweeps (7.8 – 9.1 – 9.8, 6+), “97.9 Columbus’ Hit Music” advanced from second to first in February; however, prior to January, WNCI was down or flat in each of the previous six surveys for a collective -4.4 (12.2 – 12.1 -11.1 – 9.8 – 9.4 – 9.4 – 7.8, 6+). In calendar year 2016, “Columbus’ Hit Music” was on top in January, February, March, August, September, and December. In addition to WNCI, Saga Communications adult contemporary WSNY “Sunny 95” spirals by nine-tenths as well and slips from fourth to fifth. It is the third successive spike for “Sunny,” which is -2.6 in that timeframe (8.7 – 7.2 – 7.0 – 6.1, 6+). Immediately after its benchmark 11.1 (6+) in the “Holiday” 2016 report, WODC “93.3 The Bus – We Play Anything” followed with a 5.4 (January, 6+) and 5.6 (February, 6+). The iHeartMedia adult hits outlet now regresses by one-half share to 5.1 (6+), but continues at #6. Unlisted for the third straight month is Radio One gospel WJYD “Joy 107.1” (1.0, #15, “Holiday” 2016, 6+).

“Holiday” 2016 PPM Analysis: Adult Contemporary

| February 6, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES— This is the industry’s most extensive and comprehensive overview of a “Holiday” ratings sweep and, of course, it’s for adult contemporary – the format leading the way for the all-Christmas music programming strategy.

While some hot AC, classic hits-oldies, contemporary Christian, country, and urban AC outlets engage in wall-to-wall Christmas music, adult contemporary was the originator and, by an overwhelming majority, it remains the most common proponent.

Not every adult contemporary station listed here, however, plays all-Christmas music during “Holiday” sweeps and, as you’ll see, some ACs register a December 2016 – “Holiday” 2016 decline. Whether or not they program all-Christmas music roughly between Thanksgiving and Christmas Day, adult contemporary facilities that rank in the top 20 in a PPM-market (6+, “Holiday” 2016) comprise the following scoreboards.

Another parameter is that Nielsen Audio only releases audience estimates for stations that subscribe to its services. Owing to that reason, ratings information in this “Holiday” 2016 report are limited to stations that pay Nielsen Audio for its data.

In “Holiday” 2016, an adult contemporary station is #1 (6+) in nearly eight of every ten PPM-markets (79%) and one AC outlet has once again reached the 20-share threshold (6+).

Especially noteworthy as well are the format’s “Holiday” 2015 – “Holiday” 2016 stats.

To add perspective throughout this analysis, we are including several “Rewind” ratings comparisons from previous “Holiday” sweeps.

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Thursday, May 7, 2015

| May 7, 2015

2015 NYC 150HEADS UP:  Talkers New York 2015 Is Nearing Sellout.  Based on the diminishing number of registrations still open and the rate at which they are being filled, Talkers New York 2015 – the 18th annual installment of the talk media’s longest-running and most important national convention — will be sold out sometime next week.  According to TALKERS VP/executive editor Kevin Casey, “We are gratified by the strong response this event is receiving and we clearly do not like to turn folks away – however, we must abide by New York City’s building codes, not to mention be sensitive to the comfort and safety of our attendees.”   Casey continues, “There will be no registrations sold after 5:00 pm EDT next Friday May 15, if not sooner.  That will be the absolute cut off point.”  The event will be located at the historic India House Club dramatically situated at One Hanover Square in the heart of Manhattan’s financial district.  It is an all-day event – 8:45 am to 6:15 pm.  Registrations, priced at $299 per person and only open to professionals currently or recently employed in media-related industries, include all sessions, presentations, exhibits and breakfast/lunch/refreshment/and social networking activities.  The heavyweight, non-stop agenda will include approximately 65 speakers and 500 attendees will be the allowed limit.  Registrations can only be taken over the phone and paid for by credit card.  They are not refundable or transferable.  For registration, sponsorship and hotel information, please call 413-565-5413.  To see the latest agenda, please click here.

emmis logoEmmis Reports for Fiscal Q4 and Full Year; Net Revenue Flat in Q4, Up 1.6% on the Year. Reporting on its past fiscal year, Emmis Communications Corporation states radio net revenue for the fourth fiscal quarter was $38.8 million, up from $32.3 million from the prior year, an increase of 20%.  On a pro forma basis, Emmis’ revenue reported to Miller Kaplan in the markets where Emmis competes (excluding barter and syndication revenue) were up 0.8% in markets down 2.5%.  For the full year, radio revenues were $176.3 million, compared to $145.3smulyanjeff million in the prior year, an increase of 21%.  On a pro forma basis, Emmis’ revenues reported to Miller Kaplan in the markets where Emmis competes (excluding barter and syndication revenue) were up 1.6% in markets down 3.7%.  Emmis likes to frame its revenue in the context of how it performed against the markets.  It goes on to say, “February marked the 15th consecutive month in which Emmis outperformed the markets in which it competes.  Every measured Emmis market outperformed for full year fiscal 2015.  Emmis stations in New York, Los Angeles and Austin all outperformed their markets in the fourth fiscal quarter.”  President and CEO Jeff Smulyan comments on the company and the NextRadio platform.  “Despite weakened markets and a challenged industry, Emmis once again outperformed.  The radio industry needs a catalyst for growth, and we are convinced we have it with NextRadio, the Emmis-developed free smartphone app that marries over-the-air local FM broadcasts with visual and interactive features.  The radio industry’s consumer awareness campaign for NextRadio has had remarkable results, further validating the promotional power of radio.  Consumers exposed to NextRadio overwhelmingly love it.  Average Time Spent Listening (ATSL) per session on NextRadio is nearly double traditional listening, all major radio companies are supporting the effort, and we are adding 350,000 activations each month.  The momentum is tremendous.”

townsquare logoTownsquare Media Q1 Net Revenue Up 2.5%.  That’s compared to the same period one year ago.  The company’s 2015 first quarter net revenue was $81,118,000.  The press release also notes Local Advertising net revenue was flat; Live Events net revenue increased 5.1%, and 59.7% excluding non-recurring festivals; and Other Media and Entertainment net revenue increased 29.%.  Townsquare Media chairman and CEO Steven Price states, “In the first quarter of 2015, we delivered net revenue growth of 6.5% excluding political revenue and non-recurring festivals.  We are pleased with our first quarter performance, in the face of challenges presented by harsh weather conditions which particularly affected our Northeastern markets.  These challenges impacted our Local Advertising segment and were offset by the strength in our Live Events segment and in Other Media and Entertainment.”

salemmediagroup logoSalem Media Group Flat for First Quarter of 2015.  As a whole, Salem Media Group reports flat net revenue – down 0.8% revenue of $61.9 million — for the first quarter of 2015 compared to the same period a year ago.  Breaking it down by sector, the broadcasting division saw net revenue dip 0.5% to $46.5 million from $46.8 million.  The digital sector also reversed course and dropped 4.6% on revenue of $10.8 million.  Publishing, on the other hand, rose 6.2% to $4.5 million from $4.3 million.

advantagesystems logoSchatz Back with Advantage Systems.  The sales consultancy firm Advantage Systems Inc. brings Jeffrey A. Schatz back into the fold as director of integrated sales.  Schatz comes to the company from Digity Companies where he was director of revenue development.  Prior to that he was vice president of total marketing solutions forschatzjeffrey Townsquare Media from 2009-14.  Schatz comments, “I am excited to be joining Advantage Systems Inc. again!  I’ve spent the last seven years helping broadcast companies generate revenue through integrated selling.  Advantage offers a variety of integrated sales platforms, which align perfectly with my experience in helping media companies maximize their sales efforts in broadcast, online, digital, and interactive.  These platforms will generate an annual revenue base for our media partners in their local markets.  I’ve also been involved with Musical Images and Custom Creative and am excited to be able to offer these services through Advantage Systems Creative to enhance local clients’ existing marketing efforts.  It’s the perfect marriage!”  Advantage president Mike Loconte says, “We are ecstatic to have a veteran like Jeff back on our team.  Jeff knows the challenges experienced by our media partners first hand.  He knows the ins and outs and he’s worn every hat, so he can relate to our clients in a very unique way.  His experience in traditional and digital sales along with his creative experience makes him the perfect fit for this position.”

Robert SanchezSanchez Adds WLZL OM Duties. WNEW-FM, Washington, D.C. program director Robert Sanchez takes on further responsibilities as operations manager of CBS Radio Spanish tropical sibling WLZL “El Zol 107.9 FM.” He succeeds Pete Manriquez, who was the program director of “El Zol.” Senior vice president and market manager Steve Swenson comments, “We have a lot of talented people at ‘El Zol’ who will work with Rob in taking the station to new heights. The experiences of everyone will be of great help to Rob as the team works together. Rob is a straight shooter, he knows CBS Radio, and he is a winner. I would like to thank Pete for his work as one of the executives on my team.” Sanchez remarks, “Pete did a great job in creating a radio station that sounds wonderful. He has been incredibly supportive of his programming staff and it has shown in what comes out of the speakers.” Ever since all-news WNEW-FM debuted in November 2011, Sanchez has been the station’s only PD. Among persons 6+ in Washington, D.C.’s latest Nielsen Audio PPM report (March 2015), WLZL (1.9) and WNEW-FM (1.7) finish at #19 and #20, respectively; meanwhile, Hubbard all-news WTOP (9.1) is the market’s (6+) pacesetter for the third successive survey.

wansleytyChicago News, Talk and Urban Radio Pro Ty Wansley Dead at 63.  A week after being admitted to a Chicago hospital suffering from congestive heart failure, Ty Wansley has died.  Wansley’s career in Chicago spanned more than three decades and included success in urban, news, and talk formats.  Wansley had been serving as the news and information director for iHeartMedia’s three urban outlets: hip hop WGCI, urban AC WVAZ and gospel WGRB.  He began his career in his native St. Louis.  He became news director at the old WBMX, Chicago, served as a talk host on urban talk outlet WVON and was famously paired up with former Chicago Alderman Ed Vrdolyak on news/talk WLS-AM in 1993 – a show that became a ratings smash.  That show continued its success on crosstown WJJD.

Baltimore Aftermath, Prophet Drawing Contest Attack, Clinton Family Foundation Scrutiny, Tsarnaev Penalty Phase, Gay Marriage SCOTUS Case, Obama Trade Deal, Amnesty Issue, and Patriots Deflategate Report Among Top News/Talk Stories Yesterday (5/6).  The political repercussions of the Freddie Gray death in Baltimore; controversy over the Garland, Texas prophet-drawing contest that was attacked by purported ISIS sympathizers; the ongoing scrutiny of the Clinton Family Foundation operations; the penalty phase of Boston Marathon bomber Dzhokhar Tsarnaev; the case of four states with anti-gay marriage laws that went before the Supreme Court; President Obama’s foreign trade deal; the controversy over amnesty for illegal aliens in the U.S.; and the NFL’s report on the Patriots’ deflation of game balls were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Arbitron Client Conference: Format Facts and Forecasts

| December 10, 2012

By Holland Cooke
Radio Consultant

ANNAPOLIS — Now THIS is worth a meeting.  If your station is an Arbitron subscriber, you should download, devour, and discuss the just-released “Radio Today 2012,” an uncanny mash-up of Scarborough consumer profiles and Arbitron audience data.  What you will read about people-who-listen-to your format really fleshes-out the folks you want as heavy listeners, and will send you in specific directions to seem relevant and relatable and habit-forming to ’em.

And that’s all I’m allowed to say!  Because this information is THAT valuable!  Read the legal hear-ye-hear-ye at arbitron.com, and you’ll understand that I’m not being coy.  But I can share some useful headlines from the Executive Summary Arbitron has released, which follow.

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