Tag: "Uber"

2017 CES: ‘At Home, At Work, in Your Car’

| January 4, 2017

By Holland Cooke
Media Consultant

 

cookewriterLAS VEGAS — Hot buzzwords here at the Consumer Electronics Show are “The Internet of Things,” meaning devices-talking-to-each-other; often referred to as “connected” or “smart” devices. Sensors and software in your home, even your clothing, monitor your environment and your health, and fulfill your needs.

Maybe your washing machine isn’t yet auto-ordering detergent, based on how many loads you’ve run, but new washers already can. Amazon, Sam’s Club, Target, and others are setting up subscription delivery, based on your use patterns. It’s a new-tech throwback to the milkman leaving-and-retrieving bottles from your grandparents’ porch in olden times. And it’s a curveball for the traditional retail advertising broadcasters sell.

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Uber Earful

| December 9, 2016

By Holland Cooke
Media Consultant

 

cookewriterBLOCK ISLAND, RI — Taxis are to take-me-somewhere as radio is to inform-me/entertain-me.

Internet-based innovation is disrupting every legacy industry. 

Ask an insurance agent or travel agent or stock broker or bookstore owner, if you can find one.  Or the record labels or TV networks or cable companies.  Or stores.  This year, Black Friday happened on smartphones.  Most AM/FM broadcast hours are now automated.

In today’s Gig Economy, the cabbies’ cartel was ripe for disruption.  Now, hacks who haven’t yet defected to Uber (or Lyft) give you an earful.  NOT making this up: As a New York cabbie crabbed that “there are 11,000 taxi drivers in the city and 14,000 Uber drivers!” an ad recruiting Uber drivers came on the radio!

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Riding Along in My Automobile

| June 23, 2016

Connected Mobility Conference notes by consultant Holland Cooke

 

cookewriterNEW YORK — Cabbies hate Uber but auto makers love Car-Sharing and Ride-Sharing, and eventually their dealers will too.  As I’m digesting research presented at CE Week here, the little voice in my head keeps thinking “What does this mean for car radio?”

Face it, AM/FM’s king-of-the-car status was under fire even before dashboards looked like iPad.

  • A dozen years ago, iPod plugged-into Aux jacks. More recently, research tells us, in-car podcast consumption is big (21% of on-demand TSL, and growing).
  • And all along, radio has sold against newspaper, outdoor, TV, and Yellow Pages as “closer-to-the-cash-register,” because – even with e-commerce – most shopping still involves driving to the point of purchase. So dashboard disruption threatens radio dollars.

There are entire conferences dedicated to radio’s struggle to maintain in-car use; although those discussions seem to focus on remaining conspicuous on new hardware, even as radio continues to downgrade its unique software, the local programming that in-car apps don’t offer.

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