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BRADENTON, Fla. – Sales departments in many markets – and corporate accounting departments across the industry – are aware how important political advertising is as a revenue stream. The every-other-year nature of the political ad cycle plays havoc with annual sales goals but the money that is out there during political season is worth going after and is not just for major or large market, highly rated stations or stations in traditional “battleground” states or districts. Stations of all sizes and corporate affiliation can try to take advantage of some of the tactics used in bringing in political money. Here are some pointers for stations and shows that might have previously believed that they are either too small or “unconnected” to play in this valuable arena.