Tag: "U.S. Local Advertising Forecast"

Wednesday, December 6, 2017

| December 6, 2017

BIA/Kelsey Releases Annual U.S. Local Ad Forecast; Radio Stagnates Under Weight of Digital Competition.  In its just-released “U.S. Local Advertising Forecast 2018,” BIA/Kelsey indicates that radio’s local ad revenue for 2017 will be $15.5 billion, with $14.1 billion coming from over-the-air ads and $1.3 billion coming from online advertising.  It’s not going to get much better over the next four years as the firm predicts that 2018 ad revenue for radio will be $15.7 billion – an increase of just $200 million over 2017.  By 2022, radio’s total ad revenue will be $16.7 billion and radio’s “slice of the pie” will have dipped to 9.6%.  BIA/Kelsey’s Mark Fratrik says, “Increased streaming audio competitors and increased competitors for advertisers has basically kept the over-the-air advertising stagnant, with online efforts by stations continuing to help support a slight overall revenue growth.”  Where does radio stand in the big picture?  It ranks #4 in revenue behind #1 direct mail (projected to garner 25.4% of the U.S. ad spend in 2018), #2 local TV with 13.8%, and #3 mobile’s 12.6%.  Radio’s slice will be 10.4%.  (Newpapers are predicted to be #5 at 10.2%.)  Fratrik says this year (2017) was “a year of basically no growth in radio over-the-air advertising, with future years also only showing small increases of less than 1% annually…many radio groups are continuing their efforts in online activities which bolster the overall revenue of these stations, as station operators recognize that future revenue growth must come from these sources.”  He also offers that the best region of the country for radio ad growth will be the Southeast which he predicts to grow by 1.1%.

Angelo Cataldi Re-Ups with WIP, Philadelphia.  He’s been the morning drive personality on WIP, Philadelphia for the past 27 years and he’s not stopping anytime soon.  Angelo Cataldi and Entercom Communications are agreeing on a contract extension for him to continue hosting the “Angelo Cataldi and the Morning Team” program.  The program includes cast members Al Morganti, Rhea Hughes, Keith Jones and Joe Conklin.  Recently, Morganti and Jones also renewed their contracts with the station.  Cataldi says, “I’m honored to remain at WIP.  For almost three decades this has been my only home on the radio and I have a great debt of gratitude to everyone associated with the station.  This also keeps alive my dream of being at WIP when the Eagles win a Super Bowl. Go, Eagles. And go, WIP.”  Cataldi transitioned from print to radio.  Prior to joining WIP he earned two Pulitzer Prize nominations as the Philadelphia Inquirer’s Eagles beat writer.  He is also the architect of the now-enormous annual Wing Bowl eating contest.

NRG Media’s Chuck DuCoty to Retire.  After a 53-year career in radio Chuck DuCoty is retiring from the business and his position as chief operating officer of NRG Media, though he’ll continue to work with NRG on special projects in the future.  DuCoty worked his way through the programming ranks, rising to station manager at Hearst’s WIYY, Baltimore “98Rock.” He worked in the news/talk world when he was named vice president and general manager at then-Hearst’s WISN, Milwaukee and sister AC WLTQ.  He joined NRG Media in 2005.  DuCoty says, “I have been blessed with a career in an industry I have loved and have had the opportunity to work with some amazingly talented people.  It has been said if you truly love what you do for a living, you will never work a day in your life, which has certainly been true for me.  At the beginning of my broadcasting journey, if I had been asked to write down what I hoped I would be able to experience and what my life would look like I would have massively shortchanged myself.  I leave the industry and NRG Media with mixed emotions but after 53 years, it is time for the next chapter in my life and for enjoying time with my family and friends.  And I’m living proof that occasionally some of us do get out alive.”

Westwood One and Charles Osgood Extend Partnership.  The daily feature “The Osgood File” has been on the radio since 1967 and with today’s news, it will continue for some time to come.  Westwood One and Charles Osgood announce that the two sides have signed an extension to continue the program.  Westwood One president Suzanne Grimes says, “Charles Osgood is one of the most revered and adored icons in our industry, and since retiring from television in 2016, Westwood One is his exclusive broadcast home.  His massive appeal and ‘theater of the mind’ storytelling style has engaged and entertained both listeners and advertisers for five decades!  As one of his biggest fans, I am thrilled to continue our partnership with Charles and consider him an invaluable member of the Westwood One family.”

TALKERS News Notes.  Taking over the morning drive show hosting duties at Entercom’s news/talk WRVA, Richmond is John Reid.  The position opened back in August when 16-year morning host (and PD) Jimmy Barrett exited the station to assume the morning host duties at iHeartMedia’s KTRH, Houston.  Remember that the Richmond cluster of iHeartMedia stations was recently transferred to Entercom in an asset swap.  Reid has worked on SiriusXM’s Patriot channel and at local television outlet WRIC-TV, Richmond as a news anchor…..At the Salem Media Group Atlanta operations, Aaron Williams leaves his role as program director for the cluster that includes news/talk WGKA “AM 920 The Answer” to take on the brand coordinator role for the local Monday Night Brewing Company.  He is also co-host of “The Beer Guys Radio Show” that airs on Saturdays on WGKA…..Cape Cod Broadcasting Media was recently recognized by the Massachusetts Broadcasters Association for excellence in the categories of news, commercial production and special event/local programming.  In the category of Spot News, the company was recognized for excellence with a Merit Award for its ongoing coverage of the opiate and fentanyl crisis on Cape Cod.  News director Matt Pitta says, “This is a critical issue that we strive to cover accurately and with compassion on a regular basis. This award is a recognition of the work so many in the healthcare, public safety and social service sector are doing to combat the epidemic.”…..Riviera Broadcasting closes on the sale of translator K270BZ, Phoenix at 101.9 FM to Farmworker Educational Radio Network, Inc.  Riviera Broadcasting is headed by Michael Cutchall and owns stations in Phoenix.  Farmworker Educational Radio Network, Inc owns and operates stations in Arizona, California, Nevada, and Washington.  Kalil & Co. was the exclusive broker…..SiriusXM is broadcasting live from the Baseball Winter Meetings in Orlando starting this Sunday (12/10) through Thursday (12/14). Two of SiriusXM’s sports talk channels – MLB Network Radio and Mad Dog Sports Radio – will broadcast live from the Walt Disney World Swan and Dolphin Resort where club owners, front office executives, managers and many others from the major and minor leagues will be gathered to discuss offseason baseball business.

Conyers Resigns from Congress, GOP Tax Reform Plan, Trump-Russia Investigation, Trump Recognizes Jerusalem as Israel’s Capital, Roy Moore Candidacy, Russia Banned from Winter Olympics, North Korea Nuclear Program, SoCal Wildfires, Fox-Disney Deal, NFL Action-Ryan Shazier Injury, and NBA Action Among Top News/Talk Stories Yesterday (12/5).  Michigan Congressman John Conyers resigns his seat in the wake of sexual misbehavior allegations; the status of the Republican-authored tax reform bill; the Robert Mueller-led investigation into possible connections between the Trump campaign and Russian agents; President Trump’s recognizing Jerusalem as the capital of Israel and the backlash from the Muslim world; the U.S. Senate candidacy of Roy Moore and accusations of sexual predation against him; the IOC bans Russia from participating in the Winter Olympics due to systemic doping among its athletes; North Korea’s nuclear weapons program and threats against the U.S.; the wildfires scorching Ventura County, California; the potential deal between 21st Century Fox and Disney for the latter to acquire several of Fox’s assets; the weekend’s NFL action and the spinal injury suffered by Pittsburgh’s Ryan Shazier on Monday night; and NBA action were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

‘WBBM Newsradio’ Chicago to Hold 22nd ‘Good Neighbor Radiothon.’  This is the 22nd year in a row for the “Good Neighbor Radiothon” broadcast on Entercom all-news WBBM-AM/WCFS-FM, Chicago.  It takes place this Friday (12/8) live from the Woodfield Mall and benefits the Salvation Army and its Bed and Bread Club.  WBBM director of news and programming Ron Gleason states, “This annual fundraiser is a beloved event for our team as it is a chance for WBBM’s entire news team to report about the positive work being done to provide food, clothing and shelter to neighbors in need within our own community.  Our listeners are among the most informed, caring and generous of Chicagoans and their support each year is a testament to this.”

Music Radio News and Career Moves. At the Miami operations of Entercom, Andy Holt is named program director for adult contemporary WLYF “101.5 Lite FM” and classic hits WMXJ-FM “102.7 The Beach,” effective January 2.  Entercom South Florida market manager and SVP Keriann Worley says, “I couldn’t be more excited to bring Andy Holt back to Entercom.  His coaching style, leadership skills, and proven track record with the adult contemporary format will ensure WLYF ‘Lite FM’ and WMXJ-FM ‘The Beach’ continue to dominate the Miami market.”  Holt was with Entercom from 2000 through 2013. He was most recently program director at Bonneville’s AC KOSI, Denver…..iHeartMedia’s alternative WRDA, Atlanta re-brands, taking on the “ALT” brand employed by so many of the company’s alt-rock stations.  It’s full brand name is “ALT 105.7, Atlanta’s Rock Alternative.”…..Radio One’s hip hop WKYS, Washington, DC appoints Khalia “Little Bacon Bear” Canty host of the evening show.  The station says the Topeka, Kansas native has “become one of the DMV’s most coveted young DJs” and it “wants to use her platform to promote the continued significance of terrestrial radio in the eyes of artists, DJs, and listeners, while being an example of a successful woman in media.”…..iHeartMedia’s alternative KDXA, Des Moines “ALT 106.3” adds “The Woody Show” to its lineup for the morning drive daypart.  The KYSR, Los Angeles-based show is syndicated via Premiere Networks.