Tag: "TV"

Monday, May 16, 2016

| May 16, 2016

cookehollandCooke: Think Radio Is Challenged? Try TV.  Radio consultant Holland Cooke writes today about the challenges facing not just radio but TV, as well.  For those who thought that digital technology and consolidation is only affecting radio and newspapers, new statistics show TV is now reeling.  Cord-cutting is the bane of the TV biz.  Cooke reports that 60% of American homes have Internet-connected TVs and more than half of US households subscribe to an on-demand video service.  And radio’s ability to be local remains its saving grace.  At this Friday’s TALKERS 2016: Bridging the Generations conference at Hofstra University on Long Island, Cooke will present, “Talk Media: The Next Generation,” during which Cooke will present advice for news/talk operators.  Read more here.

grahammichaelMichael Graham Named MediaDC Creative Director.  Joining MediaDC – parent company of Washington Examiner, The Weekly Standard, and Red Alert Politics – is WYAY, Atlanta “NewsRadio 106.7” late morning personality Michael Graham.  He is named to the newly created position ofmediaDC creative director.  The company calls it “part of an expansion of multi-media and social media projects.”  MediaDC says Graham also helped create the award-winning Boston Herald Radio online platform, has guest-hosted for Glenn Beck and Laura Ingraham, and also hosts the popular Weekly Standard podcasts.  MediaDC president and COO Stephen Sparks says, “We’re creating terrific content that should be made more available, and Michael will help us make that happen.”

wrcn-amJVC Media’s ‘LI News Radio’ to Address Political Corruption.  In an effort to give voice to Long Island residents in the wake of recent convictions of New York politicians on various corruption charges, JVC Media’s news/talk WRCN, Riverhead, New York “LI News Radio” is presenting the “Citizens State of Suffolk County” this Thursday (5/19).  From 12:00 noon to 6:00 pm, “LI News Radio” will turn over its airwaves to the residents of Suffolk County.  They will have the opportunity to “sound off on issues, politics and the recent and constant corruption from our elected officials.”  JVC Broadcasting VP of news operations Matt Goldapper says, “103.9 LI News Radio’s phones and email have been inundated by residents who are disgusted and need to vent, they are tired of not having their voice heard and politicians not listening to their concerns.  This is why we created LI News Radio.”  Station morning host Jay Oliver adds, “Suffolk County residents are done with all the corruption and abuse of power by their elected officials and they want them to know it.”  The six-hour open phones program will allow “local leaders, community residents and concerned citizens” to be heard.

Talkers2016 logoLivestream Set to Video Stream TALKERS 2016: Bridging the Generations Live on Talkers.com.  The 19th annual installment of the talk media industry’s longest running and most important national convention is an early sellout but don’t despair – the entire event will be video streamed live on Talkers.com.  The streaming will be provided by Livestream, the leader in providing video streaming services to the broadcasting industry.  Livestream, a sponsor of the event, will also be exhibiting their services in the technology display area of the conference.  Livestream helps broadcasters monetize their content and reach their audience wherever they are. Whether they are syndicating their primary content, looking to broadcast live on their website/apps, or producing ancillary content for their online viewers, Livestream has the tools to make it as easy as possible. Viewers can watch on any device, including desktops, tablets, mobile devices, and Roku-connected TVs.  TALKERS VP/executive editor Kevin Casey states, “This is the first time we have chosen to actually broadcast video of this event live on the internet.  We are delighted to be associated with the pros at Livestream on this project.  Now thousands of people around the world will be able to watch the TALKERS convention while it’s happening.  For more information about Livestream, please click on www.Livestream.com.  For the full convention agenda, please click here.

iheartmedia logo smalliHeartMedia and Debt Holders Still Negotiating.  Today (5/16) is the day the temporary restraining order against certain of the company’s debt holders’ notices of default expires, but given the recent SEC filings by iHeartMedia and said creditors, both sides are still working to find a compromise.  Should they not come to terms, the two sides will be back in court arguing over whether iHeartMedia’s transfer of Clear Channel Outdoor stock to its own Broader Media Inc. violated the existing debt covenants.  If the court were to find iHeartMedia violated those terms, as much as $6 billion in debt could come due within 60 days, likely triggering bankruptcy.  Clearly, both sides want to avoid that scenario.  This story is very fluid as more action on the part of the company and its creditors is expected today.

wowo15WOWO, Fort Wayne Releases 90th Anniversary Station History in Podcast Format.  The venerable Fort Wayne news/talk station celebrated its 90th anniversary in 2015, a milestone for which it created a two-and-a-half hour audio history of its operation.  Now, the station is making the documentary available for download.  Program director Ryan Wrecker says, “We look back at the past 90 years of WOWO Radio history, along with some never-before-heard pieces of audio and memorable moments that made the station legendary.”

Odds & Sods.  At ABC News Radio, Scott Goldberg is named midday anchor on the Information Network.goldbergscott  Goldberg assumes the position formerly held by Cheri Preston, who left the midday daypart to become morning drive anchor on the Information Network…..In San Antonio, Geoff Sheen exits iHeartMedia’s KTKR-AM “Ticket 760” where he was afternoon drive personality.  In another case of iHeartMedia’s Austin and San Antonio stations sharing staff and programming, KTKR will air sister sports talker KVET-AM, Austin’s afternoon show, “The Sports Buffet” with hosts Craig Way and Rod Babers.

The Presidential Race, Iran Nuclear Ambitions, April Global Temp Record-Global Warming, Woody Allen Allegations, Venezuela Unrest, Facebook Anti-Conservative Allegations, NBA and NHL Playoffs Among Top News/Talk Stories Over the Weekend.  The activities of the candidates for president; concerns over Iran’s nuclear ambitions and Israeli Prime Minister Benjamin Netanyahu’s public allegations on Sunday that Iran intends to attack Israel; global temperature data indicating April was the warmest April on record; renewed Woody Allen child molestation allegations as his new film debuts at the Cannes Film Festival; political and economic unrest in Venezuela; Facebook responds to charges it has tweaked its trending stories to avoid pro-conservative issues; and the NBA and NHL playoffs were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

harrisonVideostill16Michael Harrison Issues Plea to Help the ‘Working People’ of the Radio Industry When Personal Tragedy Strikes.  TALKERS/RadioInfo publisher Michael Harrison sent out a massive email blast to all of his trade publications’ thousands of subscribers this past Friday afternoon (5/13) containing a personal video message calling for the “working people” of the radio industry to support the Broadcasters Foundation of America (BFOA).  The BFOA is a non-profit 501(c) (3) in operation now for more than six decades. The mission of the Broadcasters Foundation of America is to improve the quality of life and maintain the personal dignity of men and women in the radio and television broadcast profession who find themselves in acute need.  The Foundation reaches out across the country to identify and provide an anonymous safety net in cases of critical illness, advanced age, death of a spouse, accident and other serious misfortune. According to Harrison, “Radio is a tough business – especially for its ‘working people’ – the people in the trenches doing the shows, selling the spots, managing the stations, engineering the equipment and making the day-to-day wheels go around.” He continues, “Since the crash of ’08 and consolidation stretching the limits of economic integrity – life has been downright brutal for the working people of the radio industry. However, we persevere – because radio people are driven and resilient.  We always find a way to make a living…even if we have to turn to the dreaded last resort of seeking employment in another business to put food on the table and a roof over our heads.  After all, we are talented, creative, resourceful and in tune with people, the street and the times.  All handy assets if you have to go into PR, real estate sales or teaching – unless personal tragedy strikes.  And unfortunately, sometimes it does.  When radio professionals are stricken by horrible accidents or catastrophic illnesses that make it impossible to work, hold a job or make a living in ANY business, the results can be disastrous.  Especially, if they don’t have a nest egg to fall back on… which unfortunately is the case for so many folks in this business struggling to make ends meet when the rent is due or from mortgage to mortgage payment.  Radio is one of the only forms of mass media and entertainment in which charity and community involvements are part of its fundamental fabric.  How many other forms of media are so quick to raise money for victims of disaster as radio?  A significant percentage of the stories we cover in the trade press are about radio broadcasters rising to the occasion to help people in need – sick children, homeless veterans, single moms, victims of natural disasters, and catastrophic illnesses.  Helping people is a key part of all our formats.  It’s what we do. But who’s out there to help individual broadcasters when WE are stricken by tragedy and have the rug pulled out from under us?  That’s when the Broadcasters Foundation of America steps up to the plate.”  To see and hear Michael Harrison’s dramatic presentation in its entirety, please click here.

Think Radio Is Challenged? Try TV

| May 16, 2016

By Holland Cooke
Radio Consultant


cookewriterBLOCK ISLAND, RI — It’s tempting to credit “House of Cards” for inventing binge watching.  But Netflix, Amazon, Hulu, Roku, and YouTube are following – not leading – consumers’ on-demand expectation, and their appetite for more than just more-of-the-same.

Radio is late to the party, playing catch-up as podcast TSL swells, and radio dollars leak to digital.  Ask any GM about car dealers; and how corporate is barking for more digital revenue.

Read More

CES 2015: Is Your Station Merely ‘the Linear Feed?’

| January 8, 2015

TALKERS Consumer Electronics Show coverage by radio consultant Holland Cooke


cookewriterLAS VEGAS — These are scary times for TV stations and cable companies.  Radio take note.

You might already have a Slingbox.  I do and I love it.  I can watch whatever’s on my TV or DVR back home, anywhere, on my computer, iPad or iPhone.  DVR is timeshifting, Slingbox is place-shifting.  It’s not a service with a recurring fee.  It’s a small box.

New here this week?  Sling TV, in-cahoots-with Dish Network.  It’s an internet TV service, and it includes ESPN, TBS, TNT, CNN, and other networks.  $20 per month, no contract, cancel any time.  This is just the newest streaming video system, so-called “Over the top TV.”  The biggest one is Roku, which I also have; an inexpensive box or dongle with no recurring fee.  Others are Google Chromecast, Apple TV, and Amazon Fire TV.

Read More

Wednesday, September 25, 2013

| September 25, 2013

nielsenarbitronNielsen Says No Plans to Reduce Headcount.  In covering the Nielsen conference call with investors that took place on Monday, TALKERS took note of Nielsen CEO David Calhoun’s statement about realizing $20 million in synergies and, due to the fact that broadcasting companies often use that term to define the cost savings from elimination of duplicative positions and consolidation of duties after a merger or acquisition, interpreted his comment to mean the acquisition of Arbitron would mean exactly that for some of the Arbitron staff.  However, Nielsen tells TALKERS, “In fact, there are no plans to reduce headcount at this time, and as a growing business, we have many opportunities to redeploy talent.  Mr. Calhoun’s comment on a ‘logical and steady pace’ was related more to the pace of global expansion.”

wmyt logoTalk Media TV’s WMYT, Wilmington, North Carolina Holds ‘Ribbon Cutting’ Tomorrow.  News/talk outlet WMYT, Wilmington, North Carolina announces the “official ribbon-cutting ceremony” at its Wilmington broadcast studios — sponsored by the North Brunswick Chamber of Commerce – taking placewrightcurtis show logo Thursday, September 26 at 10:30 am.  The station is owned by Talk Media TV principals Curtis Wright and George Bell who put the station on the air on July 22.  The two say they built the station to appeal to conservative talk radio listeners whom they believe had lost a voice in Southeastern North Carolina.  They add, “WMYT 106.7 FM has returned America’s top syndicated conservative talk, subject talk and spoken-word shows to FM and the region.  Since the launch of WMYT 106.7 FM, five new locally produced shows have been added to its lineup, while expanding its audio streaming on the web.”  Wright hosts his “On the Beat” morning drive show from 6:00 am to 9:00 am.  The station also features Premiere NetworksGlenn Beck and Sean Hannity plus Courtside Entertainment’s Laura Ingraham.  George Bell is the former Brunswick County GOP chair and a life-long business professional in the region.  Talk Media TV’s business plan includes acquiring additional radio stations, expanding its internet broadcasting capabilities, and adding cable broadcasting over the next several months.

pittmanbobBob Pittman Stands Up for Radio at Goldman Sachs Ad Week Conference. Clear Channel chairman and CEO Bob Pittman is working the “Advertising Week” events in New York this week and today (9/25) he laid down the case for what he sees as radio’s rightful place in an advertising mix at the “Goldman Sachs Communacopia” investor conference.  The Hollywood Reporter’s Georg Szalai is covering the event and reports Pittman is saying (about radio), “’The sector is way under-represented’ while TV is over-represented in marketers’ media mix…‘TV is wonderful, is very effective, but doesn’t deserve quite as much money as it has.’”  Pittman argues that TV gets three times the rate that radio does but “all the studies show the impact is about the same.”  He then explains how advertisers could benefit by moving 15% of their ad spend into radio.  Clearly, when Pittman says, “There is a huge opportunity in radio…We need to monetize it better, sell it better,” he is trying to get the message through at the agency level, where an industry-wide sea change must take place.

mhNAB2013Michael Harrison’s NAB/RAB Radio Show Address Now Posted on TALKERS TV.  TALKERS publisher Michael Harrison’s annual address at the NAB/RAB Radio Show drew a standing-room-only crowd and rave reviews from those in attendance.  The speech which runs 56:33 includes an information-packed “countdown” of the 10 most important things AM/FM radio must do to remain culturally relevant and thrive in the digital age of the 21st century.  In this ambitious and far-ranging overview of the state of broadcast radio, the man dubbed by the mainstream press as “The Wise Old Owl of the Radio Industry” connected the dots between Edward R. Murrow broadcasting live on rooftops from World War II bombing raids over London — to Murray the K anointing himself the “Fifth Beatle” — to today’s transitional period between the “old country” of the 20th century to the “new world” of the digital age — to the potential emergence of 21st century “Homo Technicus” listening to internet broadcasts piped directly into the temporal lobes of the brain via nanotechnology.  Harrison fearlessly speaks his mind about today’s debt-soaked radio mega-corporations that have emerged as a result of consolidation — to the dangers of mindless, product-less “branding” that plays to the shortcut mentality crippling today’s creative process in broadcasting. The speech received an ovation and was later described on the air by WSOY, Decatur morning host and Marconi Award winner Brian Byers as “sensational.”  Byers told his listeners it was “smokin'” and a “barn burner” saying, “He fired me up.  I looked around and the rest of the room was electric.  You could feel it in the air.  I can’t tell you how good it was!” To see Michael Harrison’s speech please check out the TALKERS TV box at the top of the right-hand column of this page.

sabowalterWALTER SABO: The Return of the Neat Idea.  Sabo Media CEO Walter Sabo celebrates what he says it’s going to take to get radio back in a forward-moving position: the return to creatively operating the business.  In this new column, Sabo writes, “The current economic depression celebrates ‘operators’ — executives with shrewd ‘operating’ skills who are known for their ability to cut costs, cut staffs, sell their story to Wall Street and keep their company within its COMFORT ZONE.  They do not have, nor are they required to have, vision.  Knowing what’s next is the key to growth in any industry.  No vision, no growth.”  Sabo offers five steps to establishing an environment for the birth and implementation of neat ideas with pragmatic results.   Read this important column here.

cookehollandRadio Sales Lead: ObamaCare.  Radio consultant Holland Cooke says forget what people on the radio are saying about ObamaCare, start thinking about how your marketing department can get some of the advertising that’s coming from it.  He recommends a video webinar available from the RAB.  In it, Cooke says veteran broadcaster Dave Burke shares some of his research into the impact of the law on the stakeholders.  Cooke writes, “AP estimates that $684 million will be spent on the initial activation period; and Burke reckons that 2014-2015 and beyond will be even bigger than 2013-2014: ‘I believe that this category, all-in, could be the biggest category on your stations.’”  Read Holland Cooke’s column here.

kassof coContinuing Concern for Radio to Placate Men 18 – 34.  Something new can now be added to the growing list for those who grumble, “They don’t make them like that anymore.” Unfortunately, that item is radio.  A Mark Kassof & Company-conducted research project indicates that more than half (53%) of U.S. radio listeners aged 18 – 64 agree that, “Radio is not as good as it used to be.”  Approximately four in 10 (41%) disagree, while 6% are not sure.  “The perception that radio is not as good as it used to be seems pervasive in the industry,” Ann Arbor, Michigan-based Kassof comments. “This research reveals that a majority of listeners agree.”  The most criticism regarding radio’s overall quality can be found among those 18 – 34, with more than six in 10 (61%) concurring that what they are hearing these days through their radio speakers has slipped; 31% however disagree and the remaining 8% are neutral.  Men tend to be more pessimistic about the current state of the medium than women are.  Consistent with the above-stated trend – and highly noteworthy – Men 18-34 are the most negative, as two of every three in that demo (67%) are of the opinion that radio has seen better days.  Results of this Kassof study are based on slightly less than 1,000 online interviews conducted among U.S. radio listeners earlier this month (9/12 – 9/15).  Reacting to the findings of the Kassof study, TALKERS magazine sister trade, RadioInfo’s  music editor/director Duane Doobie states, “It reminds me of the famous line in Bob Dylan’s ‘Subterranean Homesick Blues’ that so powerfully says ‘you don’t need a weatherman to know which way the wind blows.’”

wbenNo More FM Signal for News/Talk WBEN, Buffalo.  Entercom is dropping the simulcast on news/talk WBEN, Buffalo and will install a different format on WLKK 107.7 licensed to Wethersfield Township (some 30 miles southeast of downtown Buffalo) beginning Thursday, September 26 at 12:00 noon.  WBEN program director Tim Wenger tells Buffalo Business First that research tells the company 95% of the listening to WBEN is done on the huge 930 AM signal.

schnitttoddOdds & Sods.  Compass Media Networks syndicated and WFLA, Tampa-based talk host Todd Schnitt was in court on Monday suing his former attorney Phillip Campbell for legal malpractice.   Campbell was arrested for DUI while representing Schnitt in his defamation suit against Bubba the Love Sponge but the DUI case was dismissed in July after prosecutors agreed Campbell was set up.  Schnitt maintains it damaged his case.  Schnitt paid Campbell $1 million and owes another $1 million but he’s suing to get the first $1 million back, according to myfoxtampabay.com…..The Fourth Period continues its relationship with SiriusXM and the media site that calls itself “hockey’s only lifestyle destination” adds a program dubbed “The Players’ Lounge” to the SiriusXM NHL Network Radio channel airing Friday’s from 2:00 pm to 3:00 pm ET.  This is an addition to “TFP Live” which returns to the channel airing from 3:00 pm to 5:00 pm ET hosted by TFP editor-in-chief David Pagnotta and VP Dennis Bernstein.

Government Shutdown Threat, ObamaCare Defunding/Implementation, U.S.-Iran Talks, and Kenya Mall Massacre Among Top News/Talk Stories Yesterday (9/24).  The looming threat of a government shutdown; the fight to defund the Affordable Care Act and the consequences of its implementation; relations between the U.S. and Iran; plus the ongoing stalemate after a massacre by militant Muslims at a mall in Nairobi, Kenya were some of the most-talked-about stories on news/talk radio, according to ongoing research from TALKERS.

Wednesday, December 28, 2011

| December 28, 2011

Iowa Political Ad Money a Sign of Things to Come?  Radio and television broadcasters sure hope so as the Republican candidates for president spent some $10 million in Iowa this month in advance of the state’s caucuses next month.  Jennifer Jacobs’ article in the Des Moines Register doesn’t give a complete breakout of TV and radio ad spending so it’s difficult to know exactly how much radio has benefitted from the blitz, but here are some of the totals:  Rick Perry spent $2.86 million on TV; the super PAC pushing Mitt Romney spent $2.85 million on radio and TV; Ron Paulspent $1.37 million; a pro-Perry PAC spent $1.33 million; and Romney’s campaign spent $1.1 million.  That tally is not a complete total of all money spent but keep in mind that more cash will come to radio and TV in the days leading up to January 3.  The photo of Mitt Romney reading TALKERS in New Hampshire depicted above appeared on the February 2008 cover of TALKERS magazine’s print edition reflecting polticians’ strong interest in the election-charged medium of talk radio.  Let us hope that 2012 brings even more such interest as talk radio looks to precious campaign money as a form of relief from the financial struggles still facing most advertising-based media.  Stay tuned to Talkers.com for continuing coverage and analysis of the advertising/financial component of Election 2012 all the way through November.

Walter Sabo Honors Lynn Samuels with Exclusive TALKERS Tribute.  Noted spoken-word programmer, radio executive and broadcast consultant Walter Sabo played a significant role in the discovery and career of the late Lynn Samuels filling in some of the information missing in most of the press coverage of her untimely death and further analyzing her unique talent.  He writes, “Lynn Samuels died and you will never hear anyone like her. That’s why she was a star…You could pull ANY part of her show and make a promo.  You know how long you have to hunt for a quote for a promo from most airchecks?  No trouble with Lynn; pick a random minute and you’d have a promo…”  Read the entire Walter Sabo tribute to Lynn Samuels here.

Tribune’s WGN, Chicago to Adjust Weekend Schedule in the New Year.  Chicagoans will hear more of WGN’s daily stars on the weekends in 2012.  Program director Bill White tells Time Out Chicago’s Robert Feder that, when the station is not airing sports, highlights of Jonathon Brandmeier’s and Garry Meier’s programs will air on Saturday afternoons while Sunday afternoons will feature the week’s best of John Williams and Mike McConnell.  “We think it will be a great alternative to the infomercials and paid programs that air on Chicago’s other talk stations.  Of course we continue to provide live and local news, weather and traffic reports 24/7,” White tells TOC.  Other new weekend fare includes a 6:00 pm to 9:00 pm Sunday program hosted by Brian Noonan and “WGN Weekend Late Night” featuring weekly highlights from Bill Leff’s overnight program.  “Legally Speaking,” hosted by attorney Karen Conti, is one casualty and has already aired its last program.  White says Conti will still contribute to the station but her show has ended at WGN.  Conti hosted the program with her late husband Greg Adamski for years.  Adamski passed away suddenly last February.  Conti tells Feder she’s disappointed but is exploring other local media opportunities.

Cumulus Des Moines Swaps Morning Shows; Lou Sipolt and Heather Burnside to FM News/Talk.  The current AM drive shows at Cumulus Media’s classic rock KGGO-FM and news/talk KWQW-FM are trading places on January 2.  Premiere NetworksBob & Tom move to KGGO-FM while Lou Sipolt and Heather Burnside move across the hall to the company’s news/talk “98.3 Wow FM” (KWQW) to host “The Des Moines Morning News with Lou and Heather.”  Cumulus Media SVP of programming Mike McVay says, “We’re excited to be able to bring 20-plus years of morning success to our news/talk station and can completely eliminate the music on their show in favor of more of why Des Moines-area listeners want to listen to Lou and Heather.  It’s for them and what they have to say.”

CBS Radio’s WNEW-FM, Washington, DC Airs Rock History Prior to All-News Flip.  DCRTV.com’s Dave Hughes notes CBS Radio Washington began airing the special “The History of Rock ‘n’ Roll” after the Christmas music ended.  Just when the all-news format debuts is not known, but it’s expected to hit the air in mid- to late-January.   Hughes also reports the rumor that WJLA-TV, Washington senior assignment editor Gregg Micklos is taking the position of assistant news director at the soon-to-be FM news outlet.

2012 Presidential Race/Iowa Caucuses Run-up, al-Qaeda Iraq Attacks, Kim Jong Il Funeral and Bill Maher Tebow Flap Among Top News/Talk Stories Yesterday (12/27).  The run-up to the Iowa Caucuses for the GOP candidates for president, the Christmas Day bombings in Iraq whose responsibility was claimed by al-Qaeda, the funeral of North Korea’s Kim Jong Il and the flap over Bill Maher’s criticism of Tim Tebow were some of the most-talked-about stories on news/talk radio yesterday according to ongoing research from TALKERS magazine.

The TALKERS Interview:
A Conversation with Brian Kilmeade

| May 20, 2011

Fox News personality Brian Kilmeade co-hosts the Fox News Channel morning show “Fox & Friends” and hosts his daily radio talk show, “Kilmeade & Friends,” on the Fox News Radio network. Kilmeade’s media experience prior to joining Fox News includes anchor/reporter positions in local TV news, sports reporting at the local and network level, co-host of the “Jim Brown Show” on the XTRA-AM sports radio network, sideline reporter for the MSG Network plus authorship of two books: The Games Do Count: America’s Best And Brightest On The Power Of Sports (It Books 2005), and It’s How You Play the Game: The Powerful Sports Moments That Taught Lasting Values to America’s Finest (It Books 2007). The TALKERS Interview was conducted by Michael Harrison.

TALKERS: You spent most of your early broadcasting career in sports. How would you describe the differences and similarities in sports broadcasting and news broadcasting?

BK: I have found sports and news to be similar for many reasons: First, they both require research and passion. Like news, it’s not enough to say Fred Wilpon should be forced to sell the Mets because the callers have a habit of asking, well…Why? And then, you gotta know what to say…Not enough to say, “John McCain is a hothead who didn’t have the composure to serve in the oval office”–– your audience needs to know you have facts to back up your opinion.
Unlike sports, I really sense the news and this talk network serves the core of people’s lives. Where sports is really the escape portion of their lives. People may cry and cheer when their team wins or their favorite player is traded. In reality, jobs, taxes, war and elections have a direct impact on how our audience lives rather than what jersey they choose to wear on Sundays. There is just much more on the line. As much as I love interviewing Bill Parcells and Phil Jackson –– the newsmakers I get on this show oftentimes affect world history –– fight wars, or fight against them.

Read More