Tag: "TV stations"

Monday Memo: TV Synergy

| October 21, 2019

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Consultants used to make money selling “safe lists” to music stations.  But with so many digital competitors now attacking, the list alone isn’t safe anymore.  Especially when FMs wedge those tunes between too many commercials.  So FMs mustn’t confuse “rotation” (the list) with “curation” (what you do between songs that makes you special).

And too many news/talk stations are doing too little news.  Often, outside of morning drive, the five minutes atop the hour is from a network, or afternoon local newscasts pre-recorded by morning staffers; and the next 55 minutes are national content that parrots what’s all over cable.

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