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SHAKER HEIGHTS – There are some questions I hear pretty regularly. They’re good questions. Here are some of them, answered.
Q. How many social media followers should I have?
A. I don’t know, and I don’t care.
What matters is who they are and what you do with them! Social media is your frequent flyer program. This is where you take your big fans and turn them into customers for life who give you the lion’s share of their media consumption. So, you want to attract your heavy listeners, bring them backstage with you. More big fans is better than fewer. A lot of casual cumers is a waste of your time. Read More
The State of Radio Advertising and Sales. See it now on TalkersTV! It was one of the most important panels at the recent Talkers New York 2013 convention (6/6) receiving coverage in numerous newspapers and blogs across the country and sparking a major industry buzz. Moderated by RAB CEO /president Erica Farber (pictured at left), the panel of heavy hitters includes Jana Cosgrove, president, CBS Radio Sales/Entercom Radio Sales; Jerry Crowley, VP/GM, Salem‘s WNYM, New York; Dan Metter, SVP, sales, Premiere Networks; John Murphy, EVP, sales, Dial Global; and Jeff Smulyan, CEO, Emmis Broadcasting. The discussion tackles a variety of key issues affecting the industry including comments about the resilience of advertising on the Rush Limbaugh show in the aftermath of the campaign to influence a sponsor boycott of the program (and news/talk radio in general) resulting from the Sandra Fluke incident. See the entire panel discussion by clicking the TalkersTV box on the top of the column on the right side of this page.
Nathan Daschle Joins Clear Channel as EVP of Political Strategy. Political strategist, attorney and Ruck.us founder Nathan Daschle is recruited by Clear Channel to take the newly created position executive vice president for political strategy. The company states that Daschle “will develop and oversee a Washington, D.C.-based team that will focus on working with political and issue advertisers and advertising agencies to develop custom strategies and campaigns that leverage the unique reach and power of Clear Channel Media and Entertainment. He will lead efforts to fully utilize Clear Channel’s unmatched national reach and local activation through its radio, digital, mobile and outdoor assets, as well as its event capabilities, to provide political and issue advertisers targeted, effective, affordable and powerful ways to deliver their messages.” Daschle reports directly to CEO John Hogan who says, “Having Nathan Daschle on board sends a clear message that we intend to seriously invest in this arena and to continue to provide more and better options for political and issue advertisers through our multiplatform offerings. His extensive political background makes him the perfect person to grow the Clear Channel political strategy team as well as lead our ‘class of one’ offerings to political and issue advertisers.” About joining Clear Channel, Daschle comments, “Political and issue advertising, marketing and events is a $7-billion business, and I’m looking forward to making Clear Channel front-and-center with politically focused advertisers and agencies. The future of effective campaign advertising lies in the smart integration of traditional and digital media, and no company does this better than Clear Channel Media and Entertainment. Clear Channel is reinventing the way organizations – and campaigns – communicate with their audiences, and I look forward to building a strong, bipartisan team at Clear Channel that will effectively market its extraordinary assets.”
Clear Channel Flips Sports Talk KJR’s FM Signal to Hot AC. Clear Channel sports talk outlet KJR-AM, Seattle enjoyed an FM simulcast for the past year and half on sister signal KNBQ at 102.9 but the simulcast ended on Friday as the company made KNBQ a hot AC branded “The New 102.9 NOW.” Sports talk remains on KJR-AM.
Beasley Broadcasting Goes FM Sports in Fort Myers. Beginning Thursday, June 20, Beasley Broadcasting’s rock WJBX, Fort Myers “99X” flips to a simulcast of the company’s AM sports talk station WWCN as “99.3 ESPN.” The company is directing rock fans to its other rock outlet WRXK “96 K-Rock.”
Kansas City Website Raises Issues Regarding Radio Ratings and the Law. By now you’ve probably heard about the reportedly independent website www.listenlonger.com operating in Kansas City that had been seeking out PPM holders in an effort to save its “favorite Kansas City radio station through education about the ratings system.” The site reports it has been in contact with Arbitron – in fact the ratings company sent a cease and desist letter to the operators and they’ve tweaked their strategy but are not shutting down the site. Now the site operators say they will no longer ask to be contacted by PPM holders but will continue to keep the site going and it appears the operation is not violating any laws. For its part, Arbitron has sent a letter to Kansas City subscribers to assure them the May 2013 PPM data has not been tainted that reads, in part: “During the May report period, a third-party website encouraged Kansas City radio listeners to support an unnamed local station, posted general information about ratings methodology and ratings data, and solicited information on PPM panelists. We want to assure subscribers that the website is not affiliated or endorsed by Arbitron and that Arbitron has taken substantial steps to ensure the integrity of the Kansas City PPM panel and all Arbitron audience estimates for the market…Arbitron monitors social media sites daily, interacts with panelists on a regular basis, and has confidential processes in place to help identify panelists who may have disclosed their participation. We have also taken special measures in light of the Kansas City website to protect the integrity of in-tab panelists included in the recently-released May 2013 Kansas City data.” After being contacted by Arbitron, the following (an excerpt) was posted on the site: “Arbitron has demanded we provide the name of anyone who contacted us regarding this issue, and the names of anyone to whom we passed that information along. ListenLonger.com would like to use this update as written notice to Arbitron that no one has ever contacted us saying they had a PPM except a reporter who posed as a PPM holder in an attempt to surreptitiously gather information…In short, please whatever you do, don’t tell us if you have a PPM. Really. We don’t want to know.” The site operators are fans of an Entercom station in the market as they encourage people to sign up for the “Get My Perks” program Entercom employs and although the site operators say Wilks Broadcasting had questioned the integrity of the May 2013 PPM data as a result, Arbitron ensures subscribers the data was not affected.
“How Many Social Media Followers Should I Have?” That question is one of the more commonly asked of digital radio consultant and TALKERS columnist Chris Miller. In a column posted today (6/17) Miller answers that question, as well as some of the most frequently asked, including: “We’re on Facebook, Twitter, Tumblr, Instagram, YouTube, Google+ and Pinterest. What other hot new sites should we be on?” “How often should we post? I’m not sure we’re posting enough.” “I have many times more listeners than followers. Why should I waste time with social media?” “I can sell ads on my own air and on my website. There’s no way to monetize Facebook and Twitter. I don’t want to get too involved in it for that reason.” Check out Chris Miller’s answers to these questions and concerns by clicking here.
SABO SEZ: It Would be Good for Radio if Arbitron Ratings Were More Openly Available to the Industry and the Public. In an article posted today (6/17) media consultant and TALKERS columnist Walter Sabo compares how TV ratings are an open book while radio ratings are secretive and inaccessible – a difference that he thinks significantly works to the disadvantage of radio as both a business and an institution. To read Walter Sabo’s column, click here.
Clear Channel Moves John Hogan to New York City. Most of the company’s high-level executives are already stationed in the Big Apple and not the company’s legal headquarters in San Antonio. Now, Clear Channel Media and Entertainment CEO John Hogan is moving to New York as well. In a filing with the SEC, the company notes that Hogan is also getting a pay increase to make his base salary $1,125,000 in addition to moving expenses and a housing allowance for the next year and a half.
WRKO, Boston’s Howie Carr Schedules Weekly Remotes for Whitey Bulger Trial. Entercom Boston talk show host Howie Carr – heard daily in PM drive on WRKO – has reported on the activities of New England mobsters for most of his career. He’s written several books about Boston gangland characters, including James Whitey Bulger titled The Brothers Bulger: How They Terrorized and Corrupted Boston for a Quarter Century, and now as Bulger goes to trial in a South Boston courthouse, Carr will do a weekly live remote from The Barking Crab restaurant and pub next door to the courthouse.
Magna Global Releases International Ad Revenue Forecasts for the Rest of ’13 and for 2014; United States Radio to Be Flat. Looking at the really big picture first, Magna Global predicts global ad spending to be up 3% in 2013 and rise to 6.1% in 2014. That said, in the United States, those figures are up just 0.4% for ’13 due to the missing Olympics and political ad spending that occurs in even-numbered years. For 2014 the figure is expected to rise. As for radio, Magna Global predicts 2013 will be flat but for those radio companies also selling digital, there is a ton of opportunity as that category is expected to rise 11.5% and is boosted by the mobile aspect of the category, predicted to go up 61.7%.
Odds & Sods. WMAL, Washington “Mornings on the Mall” co-host Larry O’Connor (and Breitbart.tv editor-in-chief) is sitting in for Cumulus Media Networks’ nationally syndicated Geraldo Rivera this week…..Dave Graveline’s “Into Tomorrow” nationally syndicated program is taking two lucky listeners to this year’s IFA Consumer Electronics and Appliance Show in Berlin Germany in celebration of the program’s 10th anniversary covering the event. Graveline is providing airfare, four nights lodging and other perks to the two winners…..Talk media personality Ernest Istook is filling in for KTOK, Oklahoma City’s Lee Matthews in afternoon drive four days this week.
By Chris Miller
Chris Miller Digital
SHAKER HEIGHTS — There are a couple of social media questions I get asked a lot. “When are the best times to post?” “How often should we post?”
Now, neither of them is as important as making sure you have the right content for your fans. That’s the big thing. But let’s assume you’re good to go, content-wise. When you post and how often you post will be different depending on the platform you’re talking about. Keep in mind that getting seen only by your fans is not enough. When they start retweeting, sharing, commenting, favorite-ing and liking what you show them, that’s when more and more people will see what you posted.