Tag: "Trajectory Check"
By Walter Sabo
EDITORS NOTE: In response to market demand, Sabo Media has launched a new service: “Trajectory Check.” It determines if your talk station or talk show has the elements in place for a strong Fall book. The new service monitors your show or station and checks for over 30 health markers that are consistent with winning talk shows. It is a one time only engagement that can be activated today. There is no long term commitment. In a national monitor of top shows and stations — all losing cume — the opportunities for cume growth are simple to enact if put in place right now. On AM, once the cume is gone, it’s gone for good. “Trajectory Check” is designed to stop cume decline.
NEW YORK — Since the advent of PPM, many programmers have ceased worrying about certain elements that were deemed vital to the diary method but are now considered unimportant in the age of PPM. They are especially ignoring past-proven, cume-builders based on the premise that once people are listening — you already got ’em. This is a huge mistake. Unless you have a major billboard, TV and newspaper advertising campaign in place you cannot afford to waste the power of your own air in generating cume.