Tag: "Tony Mascaro"

Monday, June 4, 2012

Tom Leykis and Lionel to Discuss Their High-Profile Pioneering Digital Efforts at NMS.  Two questions (or variations thereof) regularly fielded by the TALKERS editorial staff these days are “How’s Tom Leykis doing with his new online talk show?” and “What’s Lionel up to these days with his online project?”  Both will be answered in detail straight from the horses’ mouths at the New Media Seminar’s Digital Workshop in New York City this Thursday, June 7.  As West Coast-based Leykis approaches the two-month mark into the launch of his “New Normal Network” online project and East Coast-based Lionel chalks up two years of operating “LionelMedia.com,” both individualistic graduates of the terrestrial talk show scene continue to gain traction on both the audience and revenue fronts as the industry watches with great interest.  Leykis tells TALKERS, “We had over 1.1 million sessions from our debut on April 2^nd until April 30^th. That number would most closely approximate cume. In our first week of 24/7 streaming, we had exactly 401,180 listeners. That was more listeners than the weekly cumes of 14 L.A./Orange County radio stations in March.”  On the revenue front, Leykis is also very pleased with immediate results saying, “At the current pace, we will make over 100K in revenue, but we are conservatively estimating 100K for the year.”  Leykis explains the key to making an online radio operation work is to provide specific listeners something they cannot get anywhere else.  He tells TALKERS, “You really have to super-serve your P1s…even in the process of selling advertising.  We go out into the marketplace and ask radio-friendly businesses the question, ‘Are you being priced out of radio?’  Because our operating costs are so much lower than radio we can offer these small businesses very affordable deals.  And when you specifically target business owners who are already in your audience as listeners, well it just makes a lot of sense.  This is what we are doing and it is working.”  Lionel describes his digital effort to TALKERS as follows: “This month is the second anniversary of the launch of LionelMedia.com, a paid subscription podcasting outlet. I podcast an hour daily of uninterrupted, unedited, commercial and break-free freeform-yet-structured spoken word. It, frankly, knows no peer. Every day I post news stories, columns, ideas, opinions and the like that supplement the subject or content of that day’s podcast. I’ll also attach a YouTube video of my latest PIX11 commentary on myriad subjects. To be most precise: I do exactly what I want. Let that sink in. My podcasts are not profane or blue in the least — in fact they could be played in their entirety on terrestrial radio. That, I feel, is a drawing point and basis for much of our success.”  Although Lionel no longer does a terrestrial radio talk show, he does regularly scheduled commentaries on Tribune television stations including New York’s WPIX channel 11 and Merlin Media’s all-news FMs in New York, Philadelphia and Chicago in addition to appearing as a regular guest on a number of terrestrial radio talk shows…exposure that helps drive traffic to his online media station.  The Digital Workshop will be moderated by Ellen Ratner of Talk Radio News Service and Dan Patterson of KoPoint.  The June 7 industry-only New Media Seminar/NYC is an advance sellout.  For information call 413-565-5413.

Wisconsin Recall Spurs Question of “Equal Time” on Milwaukee News/Talk Outlets – and Beyond.  Progressive political groups are charging Clear Channel‘s WISN, Milwaukee and Journal Broadcasting‘s WTMJ, Milwaukee with violating the FCC‘s “Zapple Doctrine” which mandates “equal time” to all qualified political candidates within 60 days of an election under certain circumstances. TALKERS legal editor Steven J.J. Weisman writes that talk hosts often benefit from exemption from the “Zapple Doctrine” by qualifying as a “news interview program.” But that exemption is not always a slam dunk. Read Weisman’s column about how the courts tend to interpret this section of FCC regulations here.

WPLJ-FM, New York OM Tony Mascaro to Program WABC?  Some posts on the New York Radio Message Board indicate inside sources are reporting Cumulus Media New York is naming CHR WPLJ-FM operations manager Tony Mascaro program director of its news/talk WABC. As of the posting of this item, there is no confirmation or denying of the report from Cumulus. WABC APD Chuck Armstrong has been serving as interim program director for the station filling the role left vacant when Laurie Cantillo exited the post last fall. Stay tuned.

Tony Kornheiser Re-Ups with WTEM, Washington for Two Years.  The Red Zebra Broadcasting station announces high-profile personality Tony Kornheiser renews his deal to remain host of the 10:00 am to 12:00 noon program on ESPN 980 WTEM, Washington, DC. As part of the new contract, Kornheiser will contribute to the Washington Redskins Radio Network‘s “Official Pre-Game Show” during the football season. WTEM CEO Rick Carmean states, “Tony’s unique brand of humor and entertainment fits perfectly into our strong and highly rated midday lineup.” Kornheiser is joined weekdays by a rotating cast of co-hosts including Gary Braun, Jeanne McManus, Torie Clark, David Aldridge and longtime producer Nigel. Frequent contributors include Tony’s “Pardon the Interruption”co-host Michael Wilbon.

WSB-AM/FM, Atlanta Gives Adam Goldfein Nightly Program.  Local attorney and auto dealership owner Adam Goldfein has hosted a weekend program about cars on Cox Media‘s WSB-AM/FM for some time. Now, the station adds more air time to his schedule. The consumer issues expert begins hosting a program airing nightly from 8:00 pm to 10:00 pm. Goldfein had been filling in for Clark Howard on the station and Cox Radio Atlanta VP and market manager Dan Kearney tells the Atlanta Journal Constitution, “He was doing a great job filling in for Clark Howard and his Sunday show was getting great ratings. We wanted him on more consistently.” 

Stephen King’s WZON, Bangor Drops Local Sports Talk; Dismisses Two.  Give WZON, Bangor owner Stephen King credit for manning up and personally delivering the news to sports talk hosts Dale Duff and Clem LaBree that they were being dismissed for financial reasons. Duff and LaBree hosted the 4:00 pm to 6:00 pm sports talk show on WZON-AM as well as covering a slew of local sports events, including high school and college games. The Bangor Daily News reports King told the two the change had nothing to do with the quality of their work but because the programming was losing money. WZON-AM had ceased being a full-time sports talk station in November of 2010 and was carrying much of the progressive talk format from sister WZON-FM ­- The Pulse. Duff had been with the station for 19 years. Both are receiving severance from the company. Duff and LaBree’s show will be replaced by a simulcast from WZON-FM although the station will continue to air sports play-by-play.

SRN’s Tom Tradup Makes Statement on End of “Richard Land Live” Program.  The Ethics and Religious Liberty Committee of the Southern Baptist Convention issued two reprimands to Dr. Richard Land for comments he made about the Trayvon Martin case that it deemed “irresponsible, insensitive and racially charged.” It also ended his radio program that it produced that was distributed via Salem Radio Network. The controversy surrounding the statements was enhanced further by allegations Land read them from another published opinion that was not cited. SRN vice president of news/talk programming Tom Tradup tells TALKERS, “Theologians have a different perspective on talk radio than the rest of our industry does. What some see as “hurtful language” on the Trayvon Martin case is, in reality, part of a free and open exchange of ideas and opinions that is the keystone of talk radio. And by talk radio standards, nothing Dr. Land may have failed to “fully attribute” on the air or on his website rose to the level of so-called plagiarism. Nevertheless, we respect the ERLC’s decision and thus the final edition of ‘Richard Land Live’ aired Saturday, June 2.

Twin Cities Radio Personality Dark Star Dies at Age 66.  Longtime Minneapolis radio personality Dark Star – real name George Chapple – was found dead in his home in Minnetonka, Minnesota. He co-hosted the “Sports Show” along with Sid Hartman on CBS Radio‘s WCCO, Minneapolis during part of his 25 years on the air there before accepting a buyout from the station in November of 2010. Recently he had been working at crosstown KFAN. He failed to show up for his Friday show there and authorities found him dead in his apartment.

Compass Media Marketing Named Exclusive Radio Sales Agent for Point-of-Purchase Service.  This story is really about the acquisition of InStore Broadcasting Network by POP Radio and the new company becomes InStore Audio Network. It delivers in-store advertising messages to more than 33,000 retail outlets – grocery, drug stores, etc. – and provides music content to some 14,000 stores. The company is enlisting Compass Media Marketing as exclusive national radio sales agent. Compass CEO Peter Kosann says, “I have been a longtime partner with POP Radio and the expanded footprint of the new company creates an exciting and compelling media product that network radio buyers will need to consider.”

KSFO, San Francisco Listeners Help Raise $135k for Fisher House Construction.  Cumulus Media‘s news/talk KSFO, San Francisco held a Memorial Day weekend fundraiser for the Fisher House Foundation that began with a live remote broadcast of Brian Sussman‘s morning drive show. Sussman (r) is pictured here interviewing Fisher House representative Cindy Campbell (l). Fundraising continued over the Memorial Day weekend and more than $135,000 was collected for the construction of the Palo Alto Fisher House which provides no-cost housing and the comforts of home for family members of military personnel while their loved ones rehab and recover from various injuries and ailments. Sussman states, “This gift of over $135,000 illustrates the abundant generosity of our KSFO radio family. The Fisher House provides our troops and their families with genuine American hospitality and it’s an honor to be associated with their vital endeavor.”

Iowa Farm News Broadcaster Mark Pearson Dead at 54.  Mark Pearson worked at Iowa Public Television where he hosted the “Market to Market” show and at Clear Channel‘s WHO, Des Moines where he co-hosted “The Big Show,” a program that highlighted agricultural news. Pearson died of an apparent heart attack at his home on Sunday. WHO talk show host Jan Mickelson told the Des Moines Register, “Everyone at every level in the farm community respected the guy.”