Tag: "TiVo"

Five Critical Steps to Success with
Online Video for Radio Websites

| May 1, 2013

By Walter Sabo
Sabo Media
Chairman

NEW YORK — Since 2007 a company our team founded, HITVIEWS, has pioneered the monetization of online video. While giants such as Budweiser wasted $28M on little watched BudTV, we discovered an extremely efficient way to reach audiences with online video.  The internet has inspired a new breed of stars: Online Video “webstars” and HITVIEWS was the first to identify them and link them with advertisers.

Very smart brands know they need to be in the online video space but ALL of their initiatives failed to garner a significant viewership. But “webstars” like Jenna Marbles, TheHIll88, Nalts, Whatthebuck, Sxephil, Tobuscus, Community Channel and a select group of other elite online performers are able to pull MILLIONS of viewers to each of their videos.

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Leave It To Leykis To Blow It Up

| March 19, 2013

By Mike Kinosian
TALKERS
Managing Editor/West Coast Bureau Chief

mcmahonfieldmarshallLOS ANGELES — Master marketer Vince McMahon continues to build a vast “Sports Entertainment” empire largely owing to his uncanny knack of giving the “universe” of WWE fans the product they crave, a philosophy congruous with that of Massachusetts-born entrepreneur Marshall Field, who stressed that his Chicago-based department stores should, “Give the lady what she wants.”

Simon & GarfunkelThose taking heed of Messrs. McMahon and Field will – as Paul Simon & Art Garfunkel intoned in 1970 – “Keep the Customer Satisfied” (the “B” side of “Bridge over Troubled Water”).

Not only is the same applicable to an intensely entertaining and astute talk radio personality, it is his program’s cornerstone mantra.

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