Tag: "Times-Picayune"

Newspaper Decline Spells Opportunity for Talk Radio Sales

| July 5, 2012

By Al Herskovitz
President
H & H Communications

BRADENTON, Fla. — Have you noticed lately how thin and anemic your daily newspaper has become?  That is if you read a daily paper at all.  New Orleans’ famous daily, the Times-Picayune, is reducing itself to three days a week starting this autumn. Incoming publisher Ricky Mathews says the move is necessitated by “upheaval in the newspaper industry.”  There also will be staff reductions in this newspaper that’s been around for some 175 years.  This is quite an admission and development.

And that’s not all!  Three major papers in Alabama are going the same route: The Birmingham News; the Mobile Press-Register; and the Huntsville Times are also cutting back to three days.  All of them will be publishing only on Wednesdays, Fridays and Sundays.  Why only these particular days?  Because these are the days they carry the ad flyers and coupons.

How sad it is that the newspaper business has declined to the point of becoming just a coupon delivery system.

Newspapers cannot even depend on the classified ads for sustenance which were historically their bread and butter now that Craig’s List has eaten that portion of their lunch.

I can’t tell you how many times in recent years when I called on a local retailer to pitch him talk radio time that I was hit with, “I must have my newspaper ad before I can even consider radio at all.”  Now is the time to go back in and see that retailer.

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