Tag: "Time Spent Listening"

Wednesday, November 16, 2016

| November 16, 2016

cookehollandCooke: Listeners Expect to Be Heard.  Media consultant Holland Cooke presents another in his series of TALKERS TV videos – this one titled, “Listeners Expect to Be Heard.”  Cooke states, “Donald Trump conveyed ‘I hear you’ to voters who already expected to be heard, by virtue of social media.  Yet the talk format – radio’s most interactive – often offers monologue to listeners now accustomed to dialogue.”  Cooke says he has advice for programmers and talk hosts interested in being positioned at the center of conversation “that extends Time Spent Listening, and makes you sound popular to advertisers.”  View the video in the Talkers TV box in the upper right side of this page.

crabtreebryanCrabtree: Radio’s Social and Digital Dilemma.  Atlanta-based talk show host and writer Bryan Crabtree advocates for an aggressive use of social and digital media for radio talk hosts in a piece published today in TALKERS magazine.  Crabtree hosts a daily show heard on “biz1190” and “AM920 The Answer” in Atlanta and he says, “Talk radio is no longer just a three-hour, on-air production.  Our shows must continue ‘24/7’ via Twitter, Facebook, Soundcloud, iTunes, YouTube and other digital platforms.  For me, it created pure anxiety in knowing that all of these platforms were available for free because the manpower required to utilize them was daunting.  I knew there had to be some way to expedite and automate this process.”  Read more about how Crabtree is using social and digital media here.

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TALKERS’ Harrison on CNN’s ‘Anderson Cooper 360.’  TALKERS magazine publisher and editor Michael Harrison is pictured above on CNN’s “Anderson Cooper 360” last night discussing the potential for Courtside Entertainment nationally syndicated talk host Laura Ingraham to be named Press Secretary in the Trump Administration.  Harrison said talk hosts are perfect for press secretary roles because they are able to articulate sometimes complex political issues to the press and public so well.  He also noted that if President-Elect Donald Trump gets Ingraham for the Press Secretary post, he’s showing his skills in the “art of the deal” since she’s probably earning far more now than the Press Secretary position pays!

meyergratys16Sports KDKT, Bismarck Announces New Role for TJ Meyer; Alex Gratys Climbs Aboard.  At DSN Radio’s Bismarck sports talk outlet KDKT, programming and on-air staffer TJ Meyer (left) is promoted to the station manager position.  Meyer joined KDKT earlier this year after serving as the official voice of the Chicago Cougars hockey team and the DePaul Blue Demons, as well as handling duties at Matrix Broadcasting’s suburban Chicago signals.  Joining the company is Alex Gratys (right), who becomes production manager.  Meyer and Gratys worked together producing sports talk programming for ChicagoLandSportsRadio.com.

Odds & Sods.  Memphis native Jeffrey Wright returns home to join the programming department at Entercom’s sports talk WFMS-FM “92.9FM ESPN.”  Having most recently served the Yahoo/Rivals network covering Old Miss in Oxford, Mississippi, Wright’s duties at WFMS will include serving as executive producer of the Geoff Calkins show from 9:00 am to 11:00 am, as a contributor to the 929 Line at 929espn.com, as well as handling talk host duties at the station.  Wright takes over the Calkins show producing duties from John Martin who is now partnered up with Jason Smith on the midday “Jason & John Show.”….. The National Association of Media Brokers is jumping into the fray over the FCC’s recent refusal to update its media cross-ownership rules.  NAMB – a group of professionals representing buyers and sellers of radio and television stations and related businesses – is responding to the recent news that the National Association of Broadcasters and the News Media Alliance (formerly the Newspaper Association of America), each has filed suit against the FCC regarding its quadrennial media ownership rules review which maintained the prohibition against the common ownership of broadcast media and daily newspapers in the same market.   NAMB vice president Eddie Esserman comments, “To agree with the FCC’s decision about cross-ownership, you would have to believe there is not enough media in the marketplace.  I don’t know anyone who believes that.”…..The “Intelligent Medicine” with Dr. Ronald Hoffman podcast hits the 3 million download mark, according to Media Management Group EVP/business development Alan Eisenson.  He says, “We are very proud of this major accomplishment and the rate at which Dr. Hoffman’s podcast and other digital assets have grown.”

Trump Victory Aftermath/Transition, U.S.-Russia Relations, Battle Against Islamic State, the State of ObamaCare, and NFL Action Among Top News/Talk Stories Yesterday (11/15).  The aftermath of the Donald Trump victory over Hillary Clinton and the transition of the Trump Administration; speculation about the potential relations between Vladimir Putin and the U.S. after Trump’s inauguration; the fight to take Mosul from Islamic State; the future of the Affordable Care Act under the Trump Administration; and NFL action were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Dunkle and Nadel Upped at TTWN.  Two promotions are taking place at Total Traffic & Weather Network.  VP of affiliate sales Jack Dunkle rises to SVP of affiliate sales, in which he’ll report to Premiere Networks president Julie Talbott.   In this newly expanded role, he’ll manage TTWN’s radio, television and digital product sales and distribution.  At the same time, vice president of affiliate sales and compliance Roger Nadel is promoted to SVP of affiliate operations.  He’ll also report to Julie Talbott.

Rare Talk Show Opportunity in Milwaukee.  WTMJ, Milwaukee is building a dynamic midday talk show.  E.W. Scripps’ WTMJ Radio is looking for an engaging LOCAL host or team to connect Milwaukee and Wisconsin Radio 620 WTMJ - WRS (662c)with the issues, news and stories of the day.  The host or team must LIVE the multi-platform audio experience and lead its 12:00 to 3:00 pm daily show with timely, relevant and entertaining talk.  The opportunity is now.  The show will begin in January as Charlie Sykes retires, with longtime WTMJ host Jeff Wagner moving into Sykes’ time slot.  WTMJ is not limiting this opportunity to political-only shows, but to the next generation of talkers who can inform and entertain on whatever the big story happens to be that day.  E.W. Scripps Radio is “Famous for Localism.”  Apply at Scripps.com under the “Careers” tab and send materials along with your ratings track record to Eric Brooks, director of programming & news at: Eric.Brooks@WTMJ.com.  EEO.

wbtwlnk-duo-logoCool Sales Opportunity.  Entercom is seeking a director of sales for news/talk WBT-AM/FM and hot AC WLNK-FM in Charlotte, North Carolina.  The right candidate must possess a strong desire to win, must lead by example, and have a track record of revenue success.  The director of sales must have a strong background in running successful stations.  Candidate must be an exceptional sales trainer, be a creative thinker, and be able to recruit and hire the best in the business.  Primary responsibilities: Oversee all aspects of the sales operation; Implementation and compliance with CRM tools; Set rates through yield management tools; Meet or exceed all revenue goals; Work as a coach, leader and problem solver;  and understand the digital space and present a specific plan for its growth.  Please submit your cover letter and resume to hired@wbt.com or hired@1079thelink.com or mail to: Human Resources, WBT/WLNK, Entercom Charlotte, One Julian Price Place, Charlotte, NC  28208. EOE.

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The Yappy Tour Rolls On.  The coast-to-coast book tour of Bernadette Duncan rolled back into New England this past week as the author of Yappy Days: Behind the Scenes with Newsers, Schmoozers, Boozers and Losers (AuthorHouse/Talkers Books, 2016) stopped by Saga Communications’ WHMP-AM/FM, Northampton, Massachusetts (the station that launched the radio career of Rachel Maddow) where she appeared on the live-and-local, mid-morning show of noted civil rights and criminal defense attorney Bill Newman.  The book recounts Duncan’s 26-year career as a producer of radio talk shows working with such big-name talents as Larry KingSally Jessy RaphaelLou DobbsTom SnyderGil GrossCharles Osgood and many more during modern talk radio’s pre- and post-9/11 “golden era.”  Plus, she tells stories about behind-the-scenes encounters with hundreds of guests from the worlds of show business, politics, media, business and literature.  Duncan (r) is pictured with host Bill Newman (l). Her national “Yappy Tour” will roll on through the remainder of the year.  She has already appeared on more than 30 local and syndicated programs.  Hosts and shows interested in booking Bernadette Duncan can do so by calling Barbara Kurland at 413-565-5413.

Weekends: Healing Talk Radio’s Achilles Heel

| February 23, 2015

By Holland Cooke
Radio Consultant
cookeBLOCK ISLAND, RI — Plain talk: At too many stations – some with once-proud call letters – weekends are an embarrassment.  Through utter neglect, stations injure ratings and leave money on the table.

In many cases, management doesn’t even listen on Saturday and Sunday, either because:

a)      They don’t dare listen.  It’s like a solar eclipse: “Look away!!!”  They know their weekend is a wasteland of automation misfires and pay-for-play shows, the audition for which was the check didn’t bounce.  Management just shrugs.

b)      They can’t listen.  There are more stations in the cluster than they can manage, and the one dismissively referred to as “the AM” gets short shrift.  No names, but one station I hear airs the same disclaimer copy before and after paid shows.  The voice (who was PD two-PDs-ago) says “THE FOLLOWING PROGRAM…” after the show has ended.

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Say WHAT? Arbitron and advertisers will punish you if you don’t choose your words carefully

| September 18, 2012

By Holland Cooke
Radio Consultant

BLOCK ISLAND, RI — At the risk of validating the worst consultant stereotype, here’s a whole list of don’t-say-this-don’t-say-that.  And the first one’s big…

Please don’t say “PISSED OFF.”

Why?  Picture the listeners your advertisers want to meet the most: parents with children living at home, retail super-consumers.  Sure, soccer mom and her mister might talk to each other differently when the children aren’t listening.  But when kiddos are in the car, potty mouth like “PISSED-OFF” is an AQH-killer.  Instant tune-out, stimulus-response.

As for potty mouth generally, you’ll never get hurt erring on the side of prudence.  Why say “ASS,” when “KEESTER” or “BEE-HIND” makes the same point, and sounds more memorable?  If you’re in a diary market, ratings are a memory test.  If you’re in a PPM market, awareness drives use.  So, either way, being thought-of as R-rated will cost you what Arbitron calls Occasions of Listening and Time Spent Listening.

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