Tag: "Time Spent Listening"

The Spoken Word Audio Report

| October 14, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Like telling the punchline at the beginning of the joke, I’ll bottom-line it for you. Ready?

Talk, on the phone. Digest what follows, and you will understand why to take those four words literally.

Worth your time.

This 2nd annual study from NPR and Edison Research mashes-up a 4000+ Edison Share of Ear survey sample, and another thousand interviews with 18+ monthly spoken-word audio consumers, and video from Zoom-focus-group type interviews.

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Monday Memo: Attention Is Not for Sale

| September 21, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — What’s for sale? Clicks, on Facebook and Twitter. Messages on your phone and computer find you based on what you’ve told the world via your posts. Advertisers are also buying Google keywords. They’re telling (or, if they’re smart, asking) you JUST enough to tempt you to click for more of the pitch.

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Monday Memo: Emulate Success

| August 17, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Not an opinion: One voice sustains attention less than two.

  • Philadelphia radio maven Jerry Lee invested good research money learning that two-voice commercials produce better results that single-voice spots.
  • And music stations’ remaining local morning shows tend to be multi-voice.
  • If you’re a local host at a Rush Limbaugh station, and you reckon that his lengthy monologues entitle you to drone on, run the numbers and compare his Time Spent Listening to yours. Keep it moving.
  • Whether you’re an ask-the-expert show or a political talker, one-caller-after-another make you sound popular and authoritative, and certainly habit-forming.
  • Podcasters: Because simply acquiring your work asks so much of the listener, this matters most to you.

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Monday Memo: 1,000 True Fans

| July 6, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — I’m hearing from lots of podcasters reacting to “Mainstream Media, Redefined,” the TV segment I did with TALKERS publisher Michael Harrison. ICYMI: https://youtu.be/HpE_iwSvIYE

They’re enthused, but frustrated. A common concern is “How do I get more downloads?”

I tell them they’re asking the wrong question, for reasons broadcasters understand.

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Monday Memo: June? So Soon?

| June 1, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — I’d say “QUICK! What day is it?” But I just told you. Although by Wednesday many among us might need to double-check. Early March seems forever-ago, yet like yesterday. Life under quarantine has blurred the listener routines we need to be part of.

Waypoints were wiped-out.

Perennial occasions are life markers, except this year, when rites of spring were wronged.

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Thursday, April 23, 2020

| April 23, 2020

The Nitty Gritty of Online Listening.  WWTN-FM, Nashville “Super Talk 99.7” afternoon drive talk show host Phil Valentine writes in a piece for TALKERS magazine about news/talk listening habits in the current coronavirus crisis and how online listening is affecting ratings.  Valentine says some of his fellow hosts were concerned about losing listeners since fewer people are commuting and therefore are not in their cars to listen.  But, he says, that’s not what happened.  His show’s ratings, as well as the station’s overall, went up.  “What’s really interesting is our ‘universe’ in PM drive only shrank 4% overall with listeners 6+.  Even more interesting is our weekly cume with adults and men 25-54 actually went up. So did our time spent listening, which is understandable. If people are listening, they’re primarily listening from home without the constraints of a commute. This same scenario is being replicated on talk stations in many places all across the country. If they’re listening at home, it probably means more people are moving their listening to the Internet rather than listening to the on-air signal.  The big question is, if more people are listening online are we getting credit for it?”  Valentine contacted Nielsen Audio to find out.  Read the column here to find out what he learned.

Las Vegas-Based Talk Host Wayne Allyn Root Organizing ‘Patriot Caravan’ on Las Vegas Boulevard. Talk radio host Wayne Allyn Root – heard in Las Vegas on KBET-AM and syndicated nationally via USA Radio – is organizing what he calls the “Open Nevada, Unleash Prosperity, Save America Patriot Caravan” up Las Vegas Blvd. tomorrow afternoon (4/24) at 3:00 pm.  Root says, “We will have biggest caravan in Vegas Strip history on Friday to demand our governor re-open the economy.”  He calls it a “massive show of force by WAR Army – made up of small business owners, patriots, conservatives, capitalists, and every employee left penniless by closure of the entire Strip.”  Root says he has designed it to adhere to government guidelines about social distancing as all participants will be in cars.  He will broadcast his entire show from his car at the head of the “parade.”  He adds, “This event is a political version of drive-in church service.”

KID-AM, Idaho Falls Owner Explains Morning Duo’s Departure.  On Monday (4/20), TALKERS magazine published a summary of the East Idaho News’ report on the resignation of KID-AM, Idaho Falls morning team of Neal Larson and Julie MasonRich Broadcasting owner Richard Mecham tells TALKERS their decision to resign “had nothing to do with a disagreement with the owner [which is how TALKERS phrased it in our coverage].  What it had to do with was the fact that their comments were irresponsible, they were challenging the governor’s order, and could have potentially put our license in jeopardy.  I invited them to discuss the issue over lunch and they quit with no notice.”  Mecham shares his email to Larson and Mason and further explains what happened in a piece you can read here.

SmartTalk Radio Network’s ‘CoronaLert’Airing on 300-plus Stations. The month-old “CoronaLert” program hosted by Cary Harrison and syndicated by SmartTalk Radio Network and Sun Broadcast Group is airing on more than 300 stations across the country.  SmartTalk says Harrison “presents slickly produced, 60-second rapid-response features that draw from the top scientific and medical minds available today.  ‘CoronaLert’ is the first of its kind with both volume of daily segments and a custom fleet of professionally produced companion videos for stations’ websites.”  SmartTalk CEO Chuck Duncan comments, “‘Facts Not Fear’ is the basis for ‘CoronaLert’ and provides listeners on all platforms and devices with a daily topic or development that is covered in a solution-oriented, easy-takeaway format.  SmartTalk Radio Network presents a forum for discussion, info, and entertainment covering myriad life topics, including COVID-19 and its lasting effects on our world.”

Entercom Expands Relationship with Sonos for RADIO.COM. Content from Entercom’s RADIO.COM will soon be available via the new Sonos Radio streaming service from Sonos.  Numerous Entercom stations are currently available as an integration on the Sonos platform.  Entercom corporate business development VP David Rosenbloom states, “Sonos provides a premier listening experience and we’re pleased to expand our relationship with them and bring RADIO.COM’s stations to millions of listeners across the country.  Through this partnership, Sonos customers can access RADIO.COM’s music, sports, and news content on their Sonos system, providing them with an enhanced listening experience of their station of choice from the comfort of their homes.”

TALKERS News Notes. The new American Uncensored News Network (AUN-TV) has launched with the goal of creating “uncensored” news, talk, and documentary programming from independent media and grassroots producers.  Currently, AUN-TV shows air on seven stations in Northern California, including in San Francisco, Sacramento, Fort Bragg, Santa Rose, and more.  The network has appointed Rick Trader CEO, general manager and president of program development.  He says, “I am thrilled and excited at the prospects of AUN-TV!  Now, many great shows, views and voices will have a television platform to call their own.  The AUN-TV Network is badly needed to report on the stories the alphabet networks do not want the American people to know of.  Our goal is to bring original, thought-provoking programs to the viewing public that has a thirst for the truth, and to return our country to the principals of Liberty, Rule of Law and Judeo-Christian ethics our founding father created it for.”…..JVC Media is bringing infectious disease expert Dr. Rajeev Fernandez aboard as a contributor to its radio programs in three of its markets.  Dr. Fernandez joins “Steve and Leeana Mornings” on CHR WPTY, Long Island “Party 105.3,” “The Shannon Burke Show” on “Florida Man Radio” (talk WDYZ, Orlando and WYGC, Gainesville), and news/talk WRCN, Long Island “103.9 LI News Radio.”  JVC Media president and CEO John Caracciolo states, “When we founded JVC, the goal was to be hyper-local and community focused.  Having Dr. Rajeev Fernandez available to our loyal listeners does so much good for the communities we serve.  The doctor is so relatable, likable, and easy to listen to.  It’s like a friend giving us the answers to this crazy puzzle called coronavirus.  I’m grateful to Dr. Fernandez and our hard-working JVC family for working together to super-serve our hard-hit communities.  It can’t be said enough, we WILL get through this together.”…..The nationally syndicated “Our American Stories” program with host Lee Habeeb adds new affiliate stations including: Entercom’s KRLD-AM, Dallas; Second Amendment Foundation’s KITZ-AM, Seattle; KBNP, Portland, and KSBN, Spokane; Futures and Options Inc’s KFNX-AM, Phoenix; Alpha Media’s KFOR-AM, Fargo; and STARadio’s WTAD-AM, Quincy, Illinois.  Habeeb, who is also CEO of producer American Private Radio, says, “There is no question people are starving for positive, original radio programming that celebrates this great country.  Partnering with one of the great stations in America, the legendary KRLD, means so much to our team at American Private Radio.  Now, we can bring our great stories to more people of not one, but two of America’s greatest cities under the banner of the 50,000 watt blow-torch of KRLD-AM.”…..Sports betting information network VSiN is partnering with Skyview Networks for the latter to handle affiliate sales.  Skyview CEO Ken Thiele states, “Skyview is in a strong position to partner with content creators as a full-service audio shop and is actively engaging in deals that bring exciting, high-demand content, like VSiN’s programming and analysis to the industry.”…..Radio’s “Best Friend” Art Vuolo handled editing duties for a film called iPot made by retired radio personality Joey Reynolds back in 2014 about the marijuana-growing industry in Humboldt County, California.  Reynolds’ daughter is in the growing business and that piqued his curiosity to investigate the newly legal industry.  Longtime Los Angeles radio personality Shotgun Tom Kelly is among a number of special guests who appear in the film that you can see here.

U.S. Coronavirus Statistics and Projections, Southern States Re-Opening Plans, COVID-19 Disinformation Campaign, Transferred HHS Doc Controversy, Financial Markets Activity/Oil Glut, U.S.-Iran Tensions, and Presidential Race Among Top News/Talk Stories Yesterday (4/22). The number of confirmed cases of COVID-19 in the U.S. and the death toll, plus the projections for future cases; several Southern states announce plans to begin re-opening their economies, clashing with President Trump’s advice; allegations that China, Russia, and Iran are mounting a social media disinformation campaign blaming the U.S. for the coronavirus pandemic; the controversy over Dr. Rick Bright’s transfer from the Biomedical Advanced Research and Development Authority for opposing widespread use of chloroquine and hydroxychloroquine to combat the coronavirus; the world’s financial markets’ response to the pandemic and the oil crash; and the November presidential election were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

American Urban Radio Networks DC Bureau Chief April Ryan Is This Week’s Guest on Harrison Podcast.  The Washington, DC bureau chief and White House correspondent for the American Urban Radio Networks, veteran journalist April Ryan, is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.”   Ryan, who is also a political analyst for CNN, is an African American single mother of two who has been covering the White House since Bill Clinton’s second term.  She was thrust into the national spotlight with the advent of the Trump Administration when she attracted controversy for standing up to the president and his press secretary at White House briefings and press conferences by asking tough questions and holding her ground for follow-ups.   Among her many awards and honors, the National Association of Black Journalists named Ryan its “Journalist of the Year” in 2017.  To listen to the entire podcast, please click here or click on the player box marked “The Michael Harrison Interview” located in the right-hand column of every page on Talkers.com.

Music Radio News and Career Moves. The Westwood One-syndicated urban AC morning show “Rick and Sasha” is the new morning show on WNBM, New York.  The program airs in more than 30 markets.  Cumulus Media vice president of urban programming Kenny Smoov states, “The ‘Rick and Sasha’ show is growing fast and going BIG! New York is going to love this show!  There is nothing like getting a historic first-year report card.  Rick and Sasha, with George Willborn, not only sounds better than it ever has but is also showing remarkable ratings growth – extraordinary for a second-year show.  It is refreshing when the actual numbers match my ear test. This show is poised for long-term greatness.”

The Nitty Gritty of Online Radio Listening

| April 23, 2020

By Phil Valentine
Talk Show Host
WWTN-FM

 

NASHVILLE — The talk radio world has been holding its collective breath as March numbers come in. I had to talk several colleagues off the ledge who thought ratings were going to take a nose dive. After all, they said, nobody’s in their cars. They’re all at home. Drive time, especially, is going to take a beating, I was told.

I had to explain that ratings come from the universe of people who are listening to the radio, not the population at large. Even if that universe is smaller, talk radio’s numbers should be higher, not lower. If you’re listening to the radio these days, odds are you’re listening for information and perspective. That’s where talk radio shines.

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Monday Memo: Promos 101

| April 22, 2019

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI –Nothing we say on-air can add listeners. Because the only people who hear promos are already listening.

On-air promotion should accomplish two things:

  1. Add Time Spent Listening by explaining why and how to use the station again another time. Mathematically, that’ll move-the-needle even quicker than a bunch of expensive TV spots or billboards, which do invite sampling, but are inviting everyone.  But your listeners already know you and use you.  So with promos, you’re “buying a spot schedule on your own air,” the most-efficient medium for reaching your own listeners.
  2. Enhance recall. I’m not against ear candy, when promos convey the essence of stations and shows.  But be careful that cute, self-amused imaging doesn’t obscure the message.

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Monday Memo: PPM Myths Debunked

| February 11, 2019

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — In PPM markets, call letters DO still matter, maybe more than with diaries.  PPM measures use, awareness drives use.  And PPM measures all use, by a small sample, so awareness matters lots.

In non-metered markets, Nielsen Audio uses diaries and Eastlan makes phone calls.  None of these methodologies changes your audience.  It’s like the speedometer in your car.  It displays MPH and KPH.  You’re driving as-fast-as you’re driving.

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Thursday, April 5, 2018

| April 5, 2018

Nielsen’s Audio Today 2018 Highlights Radio’s Reach. This latest version of Nielsen Audio’s report on audio usage notes that “93% of U.S. adults 18 and older listen to radio every week—more than those watching television or using a smartphone, TV-connected device, tablet or PC.”  Nielsen Audio managing director Brad Kelly’s report underscores the reach of radio across the media-using population.  “According to Nielsen’s ratings data comparing adults18+, AM/FM radio continues to reach more people each week than any other medium in the U.S. at 228.5 million consumers, compared with 216.5 million for TV (live, DVR and time-shifted), 203.8 million for app/web on a smartphone, and 127.6 million for video on a smartphone.  Looking at the audio landscape, broadcast radio’s weekly reach of 228.5 million also outpaces the 68.5 million for streaming audio, 35.7 million using satellite radio and 21.9 million consuming podcasts.”  Industry insiders are well aware that the challenges facing radio as a medium include decreased time spent listening over the past decade or so.   Although certain formats, news/talk and sports talk especially, have maintained TSL better than many music formats.  The graphic here shows the reach of the news/talk format among Gen Xers.  News/talk is the #1 format reached by Boomers (55-64) with a 15% AQH share according to Nielsen’s National Regional Database 2017.

Photo Copyright Issues May Dog Kevin Klein.  In addition to the state of limbo in which Entercom’s new hot talk/sports hybrid KEGY, San Diego “97.3 The Machine” finds itself, yet-to-debut morning personality Kevin Klein may have legal issues involving the photographer who took the photo seen here of the Coronado bridge, used in Klein’s controversial promotional Tweet.  According to a story in the San Diego Union Tribune, local photographer Jesse Cuevas says he’s considering his legal options regarding Klein’s use of the pic.  Cuevas admits the photo wasn’t legally copyrighted but says the negative press associated with the image gives it “no marketability” from this point forward.  In case you missed it, Klein sent out a Tweet to promote his new morning show that showed the Coronado bridge with the phrase, “Jump…to a new morning show.”  There was public outcry over the insensitivity toward suicide – some 400 suicides have taken place on the bridge since it opened.  Klein has not taken to the airwaves at “97.3 The Machine” as of Thursday morning.  It’s assumed, based on a statement from San Diego Padres executive chairman Ron Fowler, that Entercom and the team will sit down and discuss the matter at the end of the team’s home stand.

The Howie Carr Radio Network Promotes Two. Three-year staffers Steve Robinson and Grace Curley are moving up at The Howie Carr Radio Network.  Robinson is named vice president of operations and Curley rises to producer.  Robinson and Curley joined Howie Carr more than three years ago when he began his independent syndication.  Over the years, their roles have grown with the success of the network’s expansion.  Robinson is the regular fill-in host for Carr and Curley performs daily entertaining segments on the program.  Their promotions follow the signing of a major broadcast contract with Carr’s Boston flagship WRKO, now under the ownership of iHeartMediaHowie Carr comments, “Steve and Grace have proven themselves on this network since day one in 2014.  These well-deserved promotions should help us reach even higher levels of performance as we move forward.”

Radio Host Alan Taylor on ‘Live with Kelly & Ryan.’ Nationally syndicated radio personality Alan Taylor, host of “The Drive with Alan Taylor,” is pictured above (left) with Kelly Ripa (center) and Ryan Seacrest (right) on “LIVE with Kelly & Ryan!” showcasing the top crossover vehicles for 2019.  Taylor’s Radio America-syndicated program is a weekly, two-hour show that reveals the latest car news and test-drive results, how-to tips, auto show coverage, automotive expert insights, track-day reporting and behind the scenes action.

SiriusXM Brings Journalism Pro Oliver Knox Aboard.  U.S. political journalist Oliver Knox joins SiriusXM to serve as chief Washington correspondent.  Knox worked for 15 years for Agence France-Presse covering U.S. politics.  He’s covered six presidential campaigns and has deep knowledge of the inner-workings of Capitol Hill and the White House.  In July, he will be appointed president of the White House Correspondents’ Association, for which he currently serves as vice president. In this role for SiriusXM, Knox will cover the day’s top news stories and provide analysis for all of SiriusXM’s political channels, effective Monday, April 16.   In the coming months, Knox will also host his own live, weeknight show on the POTUS channel. About this new gig, Knox says, “I’m thrilled to be joining the team at SiriusXM.  I’ve loved hosting a show on SiriusXM these last few years, bringing its deeply engaged audience in-depth conversations with newsmakers and experts.  I look forward to building on that foundation in the months and years to come.”

TALKERS News Notes.  According to a report by WABC-TV, New York, seven people are being charged in the 2012 murder of WOND-AM, Pleasantville, New Jersey talk show host April Kauffman.  Prosecutors say her murder was orchestrated by her late husband Dr. James Kauffman in order to prevent her from revealing a drug ring he was operating in concert with the Pagans Motorcycle Gang.  Dr. Kauffman committed suicide while in prison earlier this year.  Authorities say that in 2011 April Kauffman threatened to divorce Dr. Kauffman and expose his drug business…..iHeartMedia’s WOR, New York launches a new “Daily Mets Podcast” hosted by New York Mets radio play-by-play man Josh Lewin.  The podcast is an expansion of his popular “What Did We Learn?” segment from Mets radio post-game programs.  Lewin says, “Because we are producing this podcast every day, it will be totally up-to-date with content.  It will be informative and playful at the same time.  It’ll be a fresh perspective on the team and in 10-20 minutes any fan will be completely in-the-know.”

‘Immigrant Caravan’/U.S. Military Plans, Trump-Russia Investigation, Trump on U.S. in Syria, Zuckerberg Before Congress, MLK Assassination Anniversary, Jimmy Kimmel’s Melania Trump Attack, YouTube Shooting, Trump vs Amazon, MLB Action and NBA Action Among Top News/Talk Stories Yesterday (4/4). The caravan of immigrants from Central America moving through Mexico toward the U.S. and President Trump’s plan to use the military to protect the border; the investigation into possible connections between the Trump campaign and Russian agents and Robert Mueller’s notice to President Trump’s lawyers that the investigation continues but the president is not a target right now; President Trump orders the Pentagon to prepare a Syrian exit strategy; Facebook CEO Mark Zuckerberg’s April 10 date with Congress on data usage issues; the 50thanniversary of the assassination of Martin Luther King, Jr.; Jimmy Kimmel’s mocking of Melania Trump’s accent; the shooting and apparent suicide at YouTube headquarters in California; President Trump’s attacks on Amazon and Jeff Bezos; and Major League Baseball and NBA action were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Music Radio News and Career Moves. In Detroit, Entercom names market media pro JoAnne Purtan morning show co-host at classic hits WOMC, alongside Stephen Clark.  Entercom Detroit SVP and market manager Debbie Kenyon says of Purtan, “We are thrilled that JoAnne is part of the new WOMC morning show.  In addition to being a widely respected journalist, she is an integral part of the Detroit community.  JoAnne’s father, Dick Purtan, is a huge part of the heritage of WOMC and it’s exciting to have a Purtan back at the station.” JoAnne Purtan says, “After 27 years in television news [20 years with WXYZ-TV], I’m excited for this new adventure in radio.  I listened to my dad on the radio for much of my life and I’m truly humbled to be at the same station where he spent the last 15 years of his iconic career entertaining people in the morning.  Stephen and I have always worked so well together and we’re so excited to team up again.  After covering a lot of serious news through the years, we look forward to spending mornings with Detroit’s listeners, sharing good news, great music and some fun.”…..In Miami, programming pro Rob Morris exits his role as vice president of programming for the cluster and PD of CHR WPOW “Power 96.”  Assistant program director and music director Will Calder is serving as interim PD for the Entercom station…..Hubbard Radio Seattle names Corey Dillon afternoon drive personality for new country outlet KNUC “98.9 The Bull.”  Dillon says, “I am so excited to join the team at ‘The New 98.9 The Bull’ and a company like Hubbard.  My dream has always been to be able to entertain, inform, or draw some sort of emotion out of listeners on their drive home.  I can’t imagine a better place to have that opportunity than Seattle.” Dillon comes to KNUC from his most recent gig as evening host at Entercom’s country KILT-FM, Houston “100.3 The Bull.”…..Mike V is joining Mikey Esparza on Midwest Television’s classic rock KFMB-FM, San Diego “100.7 KFM-BFM,” effective Monday (4/9) on the afternoon drive show…..Envision Networks’ nationally syndicated “Full Metal Jackie” show, hosted by Jackie Kajzer, announces new affiliate stations, including: KATT-FM, Oklahoma City; KKBZ-FM, Fresno; WTCX-FM, Green Bay-Appleton; and KHYX-HD2/K232EA, Reno.  Kajzer comments, “I’m forever on a mission to bring hard rock and metal to the masses and I’m honored to have these new stations as new affiliates!”…..Premiere Networks nationally syndicated morning personality Bobby Bones is making his ABC-TV debut on Sunday night as he joins the cast of “American Idol” to help mentor the top 24 contestants.  He’ll meet with the first 12 performers this week, followed by the remaining 12 on April 15, to “help them reach the next level in their artistry and performances.”…..iHeartMedia Colorado Springs appoints Samantha Kumm market president. The cluster includes country KCCY, hip hop KIBT, hot AC KVUU, and adult contemporary KLCX, and rock KBPL.

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