Tag: "The Car Doctor"

CASE STUDY: How to Launch an Independently Syndicated Talk Show

| July 24, 2013

By Thomas R. Ray, III CPBE, AMD, DRB
Tom Ray Consulting
President   
TALKERS
Technical Editor

NEW YORK — I’ve been promising for a while the story of “The Little Engine That Could.”  As many know, I work with an independently syndicated radio program, Ron Ananian: The Car Doctor.  This is the story of how and why we took it into independent syndication.  You could do this, too.

Car Doctor logoThe Car Doctor was a program offered on the WOR Radio Network.  With the acquisition of WOR by Clear Channel on December 20, 2012, The Car Doctor program was bounced from the schedule and was immediately taken into 30 day reruns to fulfill contract obligations.

Ron Ananian, program host, called me on Christmas Eve.  Obviously, he was upset – as was I.  Ron runs R/A Automotive in Waldwick, New Jersey.  He has been on the air for over 20 years as The Car Doctor.  He wanted the program to continue, and asked how we would go about doing that – if I wanted to get involved.  Yeah, I did.

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Beyond ISDN: Welcome to the Age
of the IP Codec

| February 25, 2013

By Thomas R. Ray, III CPBE, AMD, DRB
Tom Ray Consulting
President
TALKERS
Technical Editor

NEW YORK — I made a Facebook posting last week regarding a radio program I am involved with – Ron Ananian, The Car Doctor.  A friend who has a voice over business posted that he’s heard the show through one of his clients and thought it was a good show and sounded really good.  I posted back that I bet he never would have guessed we deliver the audio to the satellite uplink via an IP codec.  Another voice over friend chimed in wanting to know what codec we were using.  My first friend then said, “what’s an IP codec?”  Uh, oh.

Back in the “good old days”, if you wanted to get audio from point A to point B you had basically two choices: a dedicated land line from good old Ma Bell (aka, the phone company) or you sent a tape.

Then, Ma Bell decided to get rid of dedicated equalized services – at least interstate.  These days, it’s very difficult if not impossible to get a dedicated broadcast service even in the same city.

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