Tag: "The Car Doctor"
By Thomas R. Ray, III CPBE, AMD, DRB
Tom Ray Consulting
NEW YORK — I made a Facebook posting last week regarding a radio program I am involved with – Ron Ananian, The Car Doctor. A friend who has a voice over business posted that he’s heard the show through one of his clients and thought it was a good show and sounded really good. I posted back that I bet he never would have guessed we deliver the audio to the satellite uplink via an IP codec. Another voice over friend chimed in wanting to know what codec we were using. My first friend then said, “what’s an IP codec?” Uh, oh.
Back in the “good old days”, if you wanted to get audio from point A to point B you had basically two choices: a dedicated land line from good old Ma Bell (aka, the phone company) or you sent a tape.
Then, Ma Bell decided to get rid of dedicated equalized services – at least interstate. These days, it’s very difficult if not impossible to get a dedicated broadcast service even in the same city.